Radical Typography: Using Hand-Drawn Branding for Expression & More

Name: Radical Typography: Using Hand-Drawn Branding for Expression & More
Author: James Victore

James Victore, Author, Designer, Activist, Artist

12 Lessons (1h 3m)

- 1. Introduction
  
  1:19
- 2. What Is Branding?
  
  4:25
- 3. What is Typography?
  
  9:44
- 4. The Union of Branding and Typography
  
  6:28
- 5. Finding Your References
  
  3:13
- 6. Play
  
  10:11
- 7. Push-Ups
  
  1:46
- 8. Surfaces
  
  5:11
- 9. Paint Pens and Sumi Brushes
  
  7:57
- 10. No. 2 Pencil and Duct Tape
  
  4:51
- 11. Handwriting and Fingerpainting
  
  6:23
- 12. Branding Your Theme
  
  1:21

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Project Description

Design a poster to brand a theme

ASSIGNMENT

Your assignment is to design a poster to brand a theme. First, I want you to take in history and theory — what's your personal brand and style? what separates you? what are the references you find interesting? Then, once you have your idea, I want you to use radical typography to brand those ideas and themes that really inspire you. Maybe it’s music you love, or a social issue you care about. Choose from your passions. Start off in black and white, then pour your heart into it. Experiment. Design is radical, your voice is radical, and this project is about making that voice heard.

DELIVERABLE

Upload an image of a poster using radical typography. A completed project will include:

Words and images of your inspiration
Initial sketches
Final poster

RESOURCES

Check out more specific project steps in the attached class guide.
Check out my YouTube video series, Burning Questions.
What inspires your radical typography? Share your references here and in your own project.