Quickstart: From UX Design to UX Research | Max Brinckmann | Skillshare

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Quickstart: From UX Design to UX Research

teacher avatar Max Brinckmann, Researcher and Designer

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

5 Lessons (12m)
    • 1. Intro

      1:44
    • 2. What is UX Research

      5:12
    • 3. Resources and Where to Start

      4:19
    • 4. Feedback

      0:32
    • 5. Your Class Project

      0:34
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About This Class

Are you starting out in UX Research? Are you wondering what UX Research is and where the difference to User Research lies? And what about UX Design?! In this quickstart guide, I want to provide you with information to kickstart your UX Research career and provide answers to your most pressing questions. This class is perfect for you if you are interested in UX Research or User Research and if you want to find more about these topics.

In this course you will learn:

  • What is UX Research
  • Why should it be done
  • How can it be done

I have spent many hours in the preparation and production of this course, and I really hope that you enjoy it and are able to make the most of it for your career and professional life!

About Max: I am a Senior UX Designer and User Researcher and I am a huge fan of believing in never stopping to learn. I want to share my knowledge with you and give back to the community that brought me to where I am now.

Music by Joakim Karud https://youtube.com/joakimkarud

Meet Your Teacher

Teacher Profile Image

Max Brinckmann

Researcher and Designer

Teacher

Hello, my name is Max and I'm a Senior User Researcher and Digital Designer with more than ten years of professional experience. I love to write and to talk about UX related topics. Besides that, I am occasionally recording music.

Throughout my career, I was and still am privileged to work for many different clients from different industries like automotive, IT, food, healthcare, or life science. Having worked both for agencies and in-house, I am able to share from my broad set of knowledge that is based on successful projects of almost all possible places of action for UX and digital product design.

 

 


So far, my online courses have been watched by 30,000 students across all channels. Sharing is caring, and ... See full profile

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Transcripts

1. Intro: Hello, welcome to this quick start guide on how to transition from UX design to UX research or how to increase your research impact as a UX designer. In this class, I'm going to talk about UX research, what it is, why it should be done, and how it can be done together. We're going to look into tools that get you started on your path of UX research. And I will share some of my favorite resources with you. My name is Max. I'm a Senior UX designer and researcher. And you know, when you're doing something for a long time, at some point, you kind of stop thinking about what you're doing and why you're doing it and where our connects to each other. It just recently came to my mind that especially for people who are just starting out in research, it can be quite mysterious to understand what UX research is all about. I began with research. I want to really understand where the differences are in comparison to UX design. Or more specifically, what is the difference between UX research and user research? And if you find yourself asking one of these questions too, then this class is perfect for you. After finishing this class, you will be equipped with knowledge, thoughts, and answers, so that you are ready, start asking the right questions and begin to research. So let's start with the first chapter and let's talk about what UX research actually is. 2. What is UX Research: All right, what is UX research? Let me start off with a short disclaimer. I will use a lot of job titles in this chapter. You could even call it titled bashing. I'm always just sharing my perspective, especially in the realms of digital design. The entire job title topic is pretty nuts and everyone seems to have come up with their own definition of each individual discipline. So again, this is how I see things. So first, let's talk about UX research and user research. What the difference between these two and is there actually a difference? So as you noticed, this class is called from UX design to UX research. I don't want to exclude user researchers by that. It was quite frankly a design decision to keep the title short and on point. But what does user research then mean? By just looking at the names? There's the obvious difference in the first part of both job titles, you X and user. This gives us an idea of what the difference might be. So UX, the user experience, is what users are experiencing when they interact. Something. This does not have to be an app or a website, it does not even have to be a product. There's also a UX two movements or behaviors like breathing are kissing. Ux research is referring to research efforts that are aimed towards one specific experience of a user. So it's a description for research that is performed when looking at how a user behaves when interacting with, for instance, your product. This could be done by doing AB testing or usability testing. For example, with an eye tracker and a questionnaire. If you're wondering what is or means, just stay with me in the class as I will explain tools and resources later on. And now user research covers the user as such. And since our users, most of the times our human user research is dealing with human problems and emotions. From me, user research is taking a very holistic approach to understanding these problems and emotions. And it's much more of a Meta topic that to some degree leaves room for interpretation and can be applied to many stages of product development. Possible user research activities could be user interviews, focus group discussions of field observations. So by knowing this, it's quite clear that both job titles are much more of a task definition than an actual job title. We can all be both. But we can of course, also specialized in a certain direction. And also if we take a look at this graphic, which kind of looks like a beetle, we see that both UX research and user research, which is covering evaluative and generate a free search, are overlapping heavily and very much do not exclude each other. The most important thing for me, I tried to think about what I'm doing and why I'm doing it is the following. We, as UX researchers and user researchers at the advocate for the user. Usually our users are not part of our meetings and the entire production span, we need to step in for our users. This is also the biggest difference between a researcher and for example, a product designer, because product design cares deeply about the business and business requirements, UX cares about the users. Now you might ask yourself, are right, this is all cool and nice. But what about UX designers? Well, this is a bit more difficult for I, for example, describe myself as a UX designer and researcher. And there are probably many people out there who call themselves UX designers as well, but don't do any visual design. So that's not the difference for me. I think that UX design simply going the next step after research and implementing the insides into the user's experience. And this could be, for example, in a wireframe, this could be in the final UI design. This really does not matter that much. We, as UX designers, just need to make sure that the insights being collected by research find their way back into the products that our users are using. So after becoming clear about that, we want to move on and start researching. But how? In the next chapter I will show you some of the best ways to start off with UX and user research. 3. Resources and Where to Start: All right, let me share some resources with you to get you started with research. These resources have proven to come in very handy stuff on me. So they are definitely long-lasting companions, even for professionals. And the first resource that I want to share with you is a book called The User Experience team of one by Leah beautifully, I assume that if you're watching this class, there are not many other user researchers in your close surroundings. And this is kind of where this book is also coming from. If you have them around you, that's even better. I noticed that if there's a team of UX people, it does not mean that they all are evenly invested into research. And this book will provide you with hands-on experiences, strategies, and advice on doing a great job in the field of UX and research with limited human resources. For me, it has become a regular feedback provider whenever I feel like it's impossible to do this or that because they are not so many other researchers in my company. And as far as I see it, it's also an enormously helpful resource for people who are just starting out. The secondary source is the product designs print guide by thought bought an international digital product agency. What they do is providing you with a ready to use streamline product design sprint, including of phases that you would go through. Preparation, understanding, diverging, converging, prototyping, and testing. So you can basically use it as a template and performed very time effective design sprints by only using their material and it's totally free. It's great even for beginners because it will guide you through every aspect of the sprint. Obviously also including research for each phase, which could be, for example, one day long. They will give you a schedule with different activities as they call them. And for each activity they provide you with explanations and visual examples. I also stretch these prints to a longer time span as two weeks, and with a little more emphasis on certain aspects as the research on visual design Causes fully up to you and your personal preference or the requirements of the project. Now the third resource that I want to share with you is called the UX toolkit. And it's something that I was heavily involved in at Mark and Germany, the company that I'm currently working at. It is a comprehensive collection of methods and interactive exercises to help you get started with your digital product development. We divided these methods into four phases. So wherever you might find yourself in your product's lifecycle, there should be something for you. And you can use the toolkit and a way of applying filters to these phases to narrow down the selection to only exercises that match your interactive sessions requirements. For example, this could be a workshop session that is 30 minutes of duration and includes five people. And of course, you can also search for any other keyword or search string you want. And if you take a look at one of these methods, you can see that we provided not only the duration, detailed instructions, additional video content, a bunch of helpful tags, and a list of tools that you need. We also put slides into the package and interactive worksheets, which are pre-filled in the preview so that you understand how to use them. Okay, I'm positive that you will be successful finding something that matches your profile among the resources that I just presented. The most striking questions have hopefully been covered in this short class that I aimed towards being a QuickStart guide into your x-ray search. I hope you enjoyed the class and talk about feedback and then move on to the class project. 4. Feedback: Now that we went through the learning content, I want to ask you to provide me with feedback on this course. Tell me your thoughts and wishes for upcoming lessons so that we can benefit from an even higher quality of my videos. My goal is always to provide you with the best content to the most interesting topics. But this is your chance to provide me with your ideas and feedback. Thank you. And now let's wrap up this class with the class project. 5. Your Class Project: All right, We're now at the beginning of your journey as a UX researcher. And I would like to ask you to start applying your lessons learned from this class in a real-world project, try out one of the three resources that I presented. For example, perform one of the exercises or even perform a product design sprint. If you have any questions, let me know and I will do my best to help out. Thanks again for taking part in this class and see you in the next one. Goodbye.