Questionnaire Design Boot Camp: An Introduction to Survey Writing

Jessica Broome, Opinion researcher and research evangelist

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6 Videos (30m)
    • Trailer

    • Finding and Operationalizing your Objective

    • Applying the Response Process Model

    • Some survey dos and don'ts

    • Key Points About Answers

    • Questionnaire from Soup to Nuts


About This Class

This class is for anyone who wants to know what other people think or do! Maybe you want to understand what design features your customers want from your product, why people are buying from your competition, or what your employees are saying about you.

Basic survey research is a common tool, but most people never learn the key principles. Survey design is an art and a science-- better surveys get better data, which help you make smarter decisions. This class will prepare students to write effective questionnaires.

Students should be prepared with an idea for research they want to conduct using a survey. The class will begin with understanding your research aims and writing questions to meet these aims. Specific modules offered include: asking about sensitive topics (drinking! drugs! mean thoughts!); picking the right scale (numbers, letters, labels?); and avoiding pitfalls (more common than most people realize). Lectures will include basic theory but will focus primarily on "real world" examples.

28 of 28 students recommendSee All

Concisely provides valuable information. Kind of low on production value.
Great overview with practical information. This helped me by giving me things to work on for my survey. I also learned about topics that I would like to do more research about.
Short & sweet





Jessica Broome

Opinion researcher and research evangelist

I've written over 10,000 survey questions in the past 12 years on topics
ranging from shoe shopping to life in prison. Some of my clients include Pfizer, Ogilvy and Mather, the Michigan Department of Education, and Marriott Hotels.

I have a PhD in Survey Methodology from the University of Michigan, where I taught Questionnaire Design and Fundamentals of Survey Methods.

See my bio and some work examples at

See full profile