Public Speaking for Engineers: Never Get Lost in Tech Detail | TJ Walker | Skillshare

Public Speaking for Engineers: Never Get Lost in Tech Detail

TJ Walker, Public Speaking and Media Training Expert

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11 Lessons (1h 31m)
    • 1. Public Speaking for Engineers Promo

      1:00
    • 2. Public Speaking for Engineers Intro

      1:36
    • 3. Public Speaking for Engineers The Engineer Mentality

      9:10
    • 4. Public Speaking for Engineers Goals

      1:45
    • 5. Your Speech Goals 2

      11:38
    • 6. Public Speaking for Engineers Messages

      5:40
    • 7. Stories

      16:24
    • 8. PowerPoint and Other Visuals

      11:56
    • 9. Video Practice

      18:38
    • 10. Testing Public Speaking Training 6

      12:25
    • 11. Public Speaking for Engineers Conclusion

      1:00

About This Class

Public Speaking is not something most engineers are naturally good at, but it can be a learned skill. Imagine delivering a speech to a group of engineers and non-engineers alike, and everyone is following you closely and understanding your message. Wouldn't it be nice to know that you can deliver a presentation on an engineering topic and come across as confident, authoritative and understandable to everyone in the audience, even people outside the engineering profession?

In this Public Speaking for Engineering course, you will learn the following:

*How to make complex engineering subjects understandable and memorable

*How to avoid the most common public speaking blunders make by engineers

*How to use PowerPoint effectively

*How to speak to non-engineering audiences

*How to be confident and commanding at all aspects of Public Speaking

This Public Speaking course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The Public Speaking skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This Public Speaking course contains numerous video lectures plus several bonus books for your training library.

TJ Walker has been coaching and training people on their Public Speaking skills for 30 years. Now, through the power of Udemy's online platform, he is able to give you the same high quality training that he gives in person to CEOs, Fortune 500 executives, and Presidents of countries. Only you can now receive the training at a tiny fraction of the normal fee for in-person training.

How long this Public Speaking course takes is up to you. The longest part of the course involves you speaking on video, critiquing yourself, and doing it over until you like it. But if you get to the point where you love how you look and sound when you present it will be well worth the time spent. And having this skill will save you time for all future presentations in your life.

You can begin improving your Public Speaking skills right now. You may have an opportunity to speak out as soon as tomorrow, so why waste another day worried that your presentation skills are not up to high standards. Please enroll today.

"5 Stars! Amazing course! It's a practical and ready for the real-life usage. Just do all these things - and you will be much better presenter. We're engineers, and our presentations can (and should!) be as great as we are!" Udemy student Денис Шевченко

"5 Stars! It basically seeks to improve the communicative aspect during presentation and smoothly conveying the technicalities to the mind of the audience." Udemy student Bryan

"5 Stars! I just learnt how important to share you presentation to few of you colleagues before presenting to the senior management as a engineer." Udemy student Sibonelo

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Transcripts

1. Public Speaking for Engineers Promo: are you an engineer? And you have to give a presentation or lots of presentations in the course of your work. Let's face it. Engineers are not known for being great speakers. In fact, they're known for giving boring data dumps. Well, I'm here to tell you, you don't have to be that sort of an engineer. You could be an engineer and still be a great presenter. Hi, I'm t. J Walker and I am a presentation coach. I have worked around the globe with engineers at major oil companies, gas companies, chemical companies and governments. And I have taken engineers who started off the normal reading. A whole bunch of bullet points head down and converted them into successful speakers. I don't mean they quit their job and join Anthony Robbins on the motivational speaking circuit. I mean, they were able to give presentations where people could understand their message and remembered, if that's what you want, sign up for this course today. 2. Public Speaking for Engineers Intro: congratulations. You're an engineer and you want to be a better presenter. I commend you on this goal, but let's face reality. Engineers haven't awful awful reputation when it comes to public speaking, and the reputation is that their head is down and they're reading a whole bunch of notes. Are there going through Power Point and they just lose people in the data. And guess what? There's no communication taking place. Let's not lose sight of what our goal is. Air goes to actually communicate ideas when we're speaking. It's not too just read through bullet points and data. Here's the big goal. Every time you speak Number one, you want to come across this comfortable, confident, relaxed your style. Not my style, not a style like Reagan or Clinton, but your style. The second goal is to make sure people understand you. The third goal is to make sure people remember your messages so that the fourth goal can happen. People can take the actions you want. They can approve the permit. They can improve the design. They can allocate the budget. You need to build this bridge when we speak. We're doing so because we want people to do things to enact our policies, too, given approval toe what we've already built or designed. So let's not lose sight of what our goals are in every single presentation. This course is going to teach you how to do it. Let's start now. 3. Public Speaking for Engineers The Engineer Mentality: and the next lecture. We're really going to get into the nuts and bolts of designing your speech, your presentation and then getting onto the important part of practicing. But before we do, I want to step back for a minute and just offer you a challenge. I really want you to put your engineers camp on when it comes to presenting this speech in creating this speech. There's this perception among a lot of engineers that public speaking coaches like me when I try to force them into doing something that's out of character, that we somehow wanna teach you to be touchy feely and not care about facts and just tell a bunch of warm stories and be all loosey goosey with the facts. Not really care of things air, right? That's not it at all. I actually want you to be more like an engineer. As an engineer, you should focus on results. So if you speak and people don't remember what you're talking about, guess what? You now have empirical evidence that your speech failed. I would submit to you that you don't have a single shred of empirical evidence that the way you've been giving presentations is effective, i e. This idea of gathering every fact, every data point, lots of complex charts and graphs gathering it together, putting it on slides and sort of quickly going through the numbers, reading blah, blah, blah. But you don't have a single shred of evidence that that works well, why do we do it? Because it's easy for us to do it that way to gather the facts and have people emailing us stuff. Plus, we may be so our boss do it that way. We've seen others in our corporation or organisation do it that way. But, you know, everything I just said is the same reason people use leeches and, you know, burned witches and all sorts of thing. There's no evidence for it. So I want you to take the exact same approach you do to designing and building a bridge, a skyscraper or anything else. I want you to use the materials that work and detested. You can't just throw every single thing into building a bridge. If you try to build a bridge and using bricks and steel and iron and straw and everything, it's probably gonna look awful and probably won't be that sturdy either. And yet, isn't that what we do with our speeches? We just try to put every single fact every data point, bring together 10 other colleagues previous power points. So there's more and more stuff in it doesn't work. So I'm gonna give you all sorts of tips in this course I have already. I'll continue Teoh, you get Ignore a lot of them. But one thing I really want you to focus on is having engineers mentality of designing something that works based on evidence. So here's the thing about Power Point. You'll hear me talk about this later and I'll go and give you a heads up. Now it's very easy to find out what works of Power point you give the presentation when you're done. Ask your audience what slides They remember what the content Waas. If they don't remember, it didn't work. Throw the slide in the trash can. I'm serious. You build a bridge and every single car just collapses and drives and goes in the ocean. People drowned. Are you gonna keep building that bridge or would you say you know what? This bridge isn't working? It's a death trap It's exactly the same thing with your presentations and your speeches. So if you are giving a presentation, whether using power point or not, when you're done, ask your audience what they remember Any important point that you really wanted them to remember. If they can't throw it back in your face, you now have empirical evidence that the way you presented it didn't work. You failed. Take that part of your presentation. If it's on paper, tear it up and throw it in the garbage can. If you came to me and said, you're you want to build a mansion in the Caribbean and you want to make sure it withstand hurricanes And I say, Sure, I'm the engineer for you and I have engineered this beautiful straw hut. Are you just gonna take my word for it? Are you gonna want some testing? I think you're gonna want some testing before you pay me a lot of money to build that straw hut to support you and your family and protect you and your family during a hurricane. It's exact same thing with your presentations. You contest them now. It's very easy to test people think of public speaking is a so called soft scale like it's a little puppy, a little bunny. Oh, it's a big mystery. As to what? No, it's not. If you are giving a technical presentation on some engineering project 2 40 colleagues in your company on Thursday or to your board of directors, find three colleagues on Tuesday at lunch. Give them your presentation when you're done, ask them every message that remember any message they remember. Congratulations. You designed that part of your speech. Well, you delivered it well. It succeeds. It's ready to go from prototype to the final delivery ble. Any idea that was important to you that you're three colleagues couldn't throw in your face ? You now have empirical evidence that you failed miserably. It doesn't work. Throw that part of the speech in the trashcan, saying with slides, test the slides. It works if they remember it, and they remember the ideas and why. It's important they don't remember the slides. It didn't work, and that's the real problem. Will go into this in more detail in a future lecture, but that's the real problem with putting text and a lot of numbers on Power point slides I like text. I like to read. I've written eight books. I don't have any evidence that putting text up on a slide while you're talking, projecting and moving things around is an effective way to get people to remember ideas. Guess what? You don't have any evidence either. So don't take my word for test with your audience. If you want to be serious about being an engineer, someone who respects empiricism respects the idea of design respects the whole idea of evidence. Then this is really my challenge to you. No matter how you put together your presentation, whether you're style is quiet, not moving or bowl and lots of J however you do it, I don't really care. All I care about is that you have an engineer's mentality of testing after the fact to make sure it works. You build a skyscraper and the elevator stops every single time. It's 100 story skyscraper in every single time it stops it the 30th floor and releases and people crashed to their debt. You're not going to say Well, you know that's the building and little opening up to the public. Now that's just the way you wouldn't do that. You had fixed the problem before leading more and more people that I want you to take that same mentality with your speeches. Practice your speech is test. If people you tested on don't get it, you've got to change your speech. This is very different process than the way most engineers and most business executives in general prepare. Most people spend their time gathering more and more data, more and more data checking the data, checking the slide spell, checking the slides, changing the font size, changing the colors, emailing it to other people for approval. And then they stand up. And for the first time ever, they're talking out the speech in front of investors or clients or customers or colleagues of the board of directors. That's a disastrous way of doing it. So that's the one thing I really want you to promise me is this idea that you're going to test? And if it doesn't pass the test, shut down the job operation. Redo your presentation test again. Don't give your speech until it's tested positive 4. Public Speaking for Engineers Goals: before you just start building a bridge connecting to land masses over water, you typically ask yourself, What is the goal here? The goal is not to just put a bunch of steel in the sky. The goal is to actually create a safe structure connecting to land masses so that cars and trucks and trains Congar over it safely. That's the goal. And here's one of the very hot things I find about engineers all over the world. They tend to be gold focused, which is good. They tend to want empirical evidence for what they dio, which is good. They tend to want to do things that actually work. That's good. But then they get to give a speech, and all of a sudden all that is tossed aside and many engineers. Sorry if this sounds like a gross generalization, but I'm pretty sure you agree. Many engineers throw all that away, and they think of as a speech as an opportunity to just tell people everything they know. Give them every little fact, every little detail, every number about a particular project or a particular design. Where's the evidence that that works? So I would ask you to take the very same approach you do with all your other work. And start by asking yourself What are the goals of this presentation? Is it seeking budgetary approval? Is it seeking regulation approval? What is the goal that you're trying to do? I want you to write that down right now. Write it down in one sentence. What is the goal of your next presentation? 5. Your Speech Goals 2: what is the goal of your presentation and your speech? By the way, throughout this whole course, I'm going to use the term speech presentation talk power point almost interchangeably. I really mean any time you're speaking to two or more people and sometimes even one. And it's not just idle chitchat. It's not just at the water cooler talking about last night's game. You're trying to communicate something very specific, so the first thing you've got to do if you want to be an effective speaker, she's got to have a specific girl. It's like that in any other aspect of business or life. You're not going to succeed unless you have something specific in mind. It can't be just getting through it alive or not looking like a fool. That's too low of an ambition. So you need to have a specific goal in mind. It could be getting that sale, getting that contract, getting hired, getting budget approval. What is it you want people to actually do coming up to you afterwards, asking for your car for more information about your service or your product or your business getting funding for your start up? What is your goal. You need to have a very, very clear sense of exactly what your goal is then, and only then can you figure out what to say. Okay, so let me just cut right to the chase. The number one problem, every single one of my clients has everywhere in the world. And I worked with people from six continents and every kind of country, every kind of language. The number one mistake everyone makes is they dump way too much data in their speech, their presentation, sort of years, everything I know on this topic. Here's everything we've done for the last quarter. Here's every sales figure for every week for the last two years. Here's a power point with 29 bullet points per slide and it's 72 slides. So if you want to just hop right up to the advanced level now and not spend years and years and years of trial by air, all you have to do is is this one thing, and that is eliminate the massive, massive, massive amounts of data most people try to convey in their speech. Here's what I recommend. Brainstorm on every single message point you would like to convey to this audience, then put it in priority and nearer down to the top five. I'm a big believer that any time you're giving a speech, you should really focus on just five key ideas. Five messages. Why is that? It's because I actually test audiences all over the world. Here's what I've found. Every time I go to an organization to do a public speaking training or give a speech in front of a large crowd, I always ask people, Can you think of the best speaker you've seen in the last year? Last last five years? Now can you tell me every message point you remember from this fantastic speaker? Not that they were funny or they walked around the stage a lot, but I want to know how many messages do you actually remember from this fantastic speaker? Sometimes I ask this question, people so T. J. I don't remember anything, but he was funny. Sometimes people remember one message occasionally two, sometimes three. Every once in a while, someone will remember four messages, and once every six months someone will remember five messages from the best speaker they've seen that year. Or perhaps their lifetime Now all the many years I've asked that question of people, I've never actually had anyone remember more than five points. Five main messages from a speech. So that's why I urge you to focus on just five points now. Interestingly, the very same people I'm training in person who say they can only remember two or three or four, or at most five points. Two months later, they're getting up to give their speech. And sure enough, what do they have? Seven points on the first power 70.18 points on the 2nd 9 points on the third. And how he said, Wait a minute. You just said the best speaker you've seen in your life. You remember three or 45 points. And now you're trying to convey 72 points in this presentation. Oh, yeah, yeah, yeah. You know, T. J. My audience is different. Are our corporate culture is different now? It's not. You just proved it. You're a part of your corporate culture and you don't remember more than 345 points. So if you just follow this one tip, you're instantly going to get to a very advanced status as a public speaker as a presenter , as a communicator. And emotionally it's hard to do because people feel like cash. TJ, I don't tell people every single thing we do. Smithers here might say I left something out. Janet might complain that I was a superficial Harold over here will complain that his pet project wasn't mentioned. You know, I better play it safe and just dump all the data and tell everything and put every point in there. And then everybody will think I'm smart now. You know what everyone thinks when you do that. T. J is really boring. Now let me just check my email. That's the only thing people are thinking. So when you dumped data, that's the real sign of a very, very insecure speaker. Because what you're really saying is, I'm afraid people aren't gonna like me and think I'm smart, so I'm gonna have to tell everybody everything I know and then they'll respect me. That is complete, utter nonsense. Too many people think of a speech is an opportunity to get a giant wheel barrel and sort of go around their office for two months, gathering facts, gathering data, points, gathering old power point slides from other people. And that's the day of the speech, and they kind of real that wheel barrel into the conference room and they just start dumping and wow, look at the time. There's not much time. I'd better speak faster cause I get so much data to dump and it simply wears out the audience. It numbs them. You're not impressing anybody. You're not making them feel you're smarter. All you're doing is boring them. Let's go back to our initial criteria of what we're trying to accomplish. Little comfortable, confident. Have people understand us? Have people remember our message so they could take the actions they want? Well, if you've bored people to death in the first few minutes, they're no longer understanding anything you say. They're certainly not remembering it because they're not even paying attention. So how in the world are they going to do what you want them to do? If they checked out long ago? You know what? You're not even going to accomplish your first goal of looking confident, comfortable, relaxed, because chances are you're kind of wedded to a script or you're looking at a bunch of slides, so you're really not going to accomplish a single goal. So that's the great irony people say. Well, teach. I need this power point with all these bullet points, but I'm not anti power point of anti a power point with lots and lots of lots of bullet points. I'm not anti using knows I am anti having sheets and sheets of paper filled with lots and lots of bullet points. People say, Teacher, I need this a za crutch for May and I try to politely tell them a crutch. Keep shoe from falling down and hurting yourself if you're injured. What you're doing isn't keeping you from falling down. It's actually causing you to fail. So don't tell me it's a crutch. It's really a weight that's bringing down your presentation. So that's my challenge to you. And this is your first homework assignment. You've got to come up with a topic for a speech. The first thing I want you to do is right in one sentence. What is it you want your audience to do now? It's a little bit different if you're a student and you're giving just a book report on classic, it may be what you want to do is motivate your other students to think this book is so fascinating that they want to go out and read it. It doesn't have to be about getting more money or getting a direct sale. But you should think of motivating your audience to do something. So in one sentence I want to know what your goal is for this audience. I don't mean your goal If I want them to think I'm smart, your goal should be something you want your audience to actually dio. Then I want you to write down every message point that you could possibly think of and then put it in priority and narrow it down to just five. That is your homework assignment. Come up with just five message points. A message point is not a big theme. With 72 sub points. My message point is just one idea. It should be something with one subject, one verb, one object. It's not a long run on sentence with, however, Is there fours butts? It's just one idea. Don't be greedy. Focus on one idea at a time, and you should have simply five. I want you to type those up on your computer writing on a piece of paper, but it's critically important. You have this degree of clarity because without that you're basically absolutely destroying your ability to communicate successfully. You need a road map for your presentation. You can't drive from Los Angeles to New York without GPS and without a roadmap, typically in just follow streets. Wherever they go, you'll end up all sorts of nooks and crannies, and you just never get anywhere. You need a road map for your presentation. It needs simplicity. It's gonna be easier for you when you're giving the presentation. You know who else is going to be easier for your audience. They need something easy for them to follow. So that's your first homework assignment. Go ahead, do it right now. Five ideas, and you need to eliminate the stuff that is only important to you but isn't important to your audience. You need to eliminate the fluff. You need to eliminate the nice to nose and keep the Haft enough. What is it that you absolutely, positively have? Toe? Have your audience understanding and remember, So do that right now. 6. Public Speaking for Engineers Messages: So you've written down the goals of your presentation in one sentence. That's great. Now I need you to come up with every single idea, every fact, every number, every bullet point, every message that support your go that would lead your audience to want to embrace your go and to do what you want them to do. Come up with that every single thing you could think of. Brainstorm it, put it down, organize it on a power point if you want. Write them all down and here's what I need to do next. Put them in priority. Anything that isn't in the top five throw it away or put it in a power point that you hand out to people in advance or email to people. Here's why I say this, and this is really the most important part of this entire course. I've tested audiences around the world who had to listen to engineers, and I always ask them the same question. Think of the best engineer you've heard speak in the last year. Last five years. Last 10 years. Now tell me every message point you remember, and sometimes it's nothing. Sometimes it's one point occasionally two, sometimes three. Every once in a while. Four ideas once every six months, somebody were mentioned five ideas they remember from the best engineer they've ever heard . Speak by the way, I asked this of every audience I work with in every profession. I've never had an audience member remember more than five ideas. So this isn't a problem unique to engineers. So I start off with the fundamental premise that it's actually difficult to get audiences to remember ideas. Remember, it's not communication. If it comes out of your mouth, it's documentation. If it's just on a slide, it's communication. If your audience a understands it and be remembers it, otherwise, how else will they take the actions you want? The number one problem I have with the hundreds and hundreds of engineers I've worked with over the years is they don't engineer. They don't design their speech in a way that would allow it to succeed because they cramp way too many fax way too many numbers, way too many bullet points in it. They make it a data dump, and engineers like to say, Well, I'm an engineer. Of course I have to put it all the technical stuff. Well, I thought engineers were supposed to be rational. Logical, not just do things based on gut feeling, I would submit to you you don't have a single shred of evidence that's standing up in front of your board of directors or your investors or your colleagues and simply going through data point after data point after data point in giving them everything you know is effective. You don't have any evidence that it works. Therefore, why are you doing it? The number one way you can go from an average speaker as an engineer and let's face it, that's awful to great has nothing to do with the hand gestures, the eye contact moving around the room. Those things could be nice number. One thing you can do to instantly catapult yourself above 98% of your competitors is to simply narrow the focus of your messages to the top handful. No, you're not Dumbing it down. You are putting a spotlight on what is truly important. If there's other information you want to convey, e mail, it handed out, posted as a white paper, but do not try to cover every single little bullet point every number, every data point. Every fact in your presentation. If you do, you will fail. You absolutely will not succeed. So that's your homework right now. I need to look at a speech that you're going to give her one that you did get before, put it in priority and come up with just five ideas. All the other stuff don't project it. It's not gonna work If you want to give it to people as a handout, find pdf fine. Power point that you're emailing great. Don't project it'll and don't read it'll I'm getting all of you a couple of my public speaking books in the end of this course in the bonus section. But I'm not gonna read every single point to you in one of these lectures, and I'm not going to show it all up on bullet point. I'm gonna focus on one thing at a time because all the research says that that's actually how you communicate. So that's my next challenge for you. I need you to come up with your top five message points that you want people understand and remember, because it's likely to drive them to the actions you want five message points? 10 words or less? Not five big themes. Or you can cram 89 bullet points underneath each one, but just five standalone ideas do that now. 7. Stories: so you've narrowed your key messages down to just five. That's great, but we can't just tell people here. My five messages gotta go after 30 seconds. It doesn't work like that. You've got to do everything you can in the time you have with your speech of your presentation to make those messages not only understood but remembered, Let me tell you a little secret here. I say It's a secret. Every book on public speaking says this, and yet nobody ever does it, so it So now it's a basic concept that doesn't sink through. You need to have a story for everyone of your message. Once the biggest difference between great speakers and awful ones and average ones is that great speakers have a story to flesh out every single message point they have. It's not a luxury. It's not. Just open this speech. It's not the clothes not to be funny. It's to illustrate the point so the audience can remember it. Now here's the other big fact of life ever, and I mean every single client I have who's awful. It was boring who just as a data dump or who's just average, they never use stories. They just go in a straightforward way. Here's a fact. Here's a bullet point. Here's a number. It's it's straightforward factual stuff and it's awful. Nobody remembers it, and it's not interesting now. There's a lot of confusion about stories. People tell me all this so well teaching. I love stories, but I am not a natural storyteller or I'm in finance and I'm just giving the numbers or I'm giving a purely technical speak. Well, let me disabuse you of those notions Right now. There is no such thing as a financial speech or a technical speech or a Power Point speech . Those are all just simply concepts we have in our head. When we're giving speeches, there's only two types of speeches in the entire world. You know what they are. That's right. It's either good or it's bad from the standpoint of the audience. When you are in the audience, you're not thinking well. I sure am glad this person's giving me a formal presentation, or this sure is a good financial prison. Now that's not what you're thinking of. The only thing you're thinking of when you're in the audience is this is good it's interesting, is useful. I'm gonna pay attention or this guy's awful. It's boring. It's tedious Alec of the Power point. Later. Meanwhile, let me check up on email from the office. That's the only thing going on in the minds of your audience. So great speakers adapt to the mindset of their audience. That's what you've got to dio. So you've got to figure out what are the ideas you're trying to communicate, and now how can you use every tool to make it come alive? And that number one tool you have at your disposal is a story? Now a story doesn't have to be funny. It doesn't have to be overly emotional. The only thing a story is as you recounting a real conversation you had with a real person about a real problem in a real place. What was said, what that person said to you, what you said, back how it was resolved and how you felt about it. That's it, that's all there is to it. All of us tell stories all the time. You're stopping off on the way home and you fill it with gas and someone cuts you off and curses at you. You don't then go home and tell your spouse. At 5 22 I left the office at 5 32 I pulled into a gas station to 5 33 There was a minor altercation and unpleasantries were exchanged at 5 44 I left. I mean, that's kind of how most people give speeches. Boring, straightforward fact. Fact. You're going to say to your spouse, I can't believe what happened today. I was pulling into the Exxon and this guy comes in honking, honking, I'm looking around. He's like, Get out of my way, buddy! And he proceeded to take the gas pump, had put it as a fee on the That's how human beings talk might not drive a car, but I think you get my point. All human beings tell stories all day long. Now it's different about a speeches. People tell themselves, Oh, I'm now giving a formal presentation. Let me push away all the stories and just stick to the facts and be concise. Let me tell you right now, your goal and giving a speech is never and I mean never to be concise. Your goal is to communicate. You could be concise. Stand up, Sit down. After 30 seconds, nobody remembered anything. You said you accomplished absolutely nothing. But maybe you speak for 20 minutes through maybe three hours if you're giving people good value if you're really helping them, if you're doing something to make their lives better, their jobs better. Their bottom line better. He'll listen to you for a long time. I'm not saying just going on for three hours, but your focus should be on making your ideas remembered and making sure you have useful ideas, not simply being concise. That is a false goal that many, many speakers have. Stories sometimes take a long time. Maybe you tell a story in 30 seconds. It's not overly complicated, but if you have a point that you want people to remember, you're better off giving a story to make it meaningful. One of the points I'm going to stress in our next lesson he is really cocked to practice on video. If you want to see for yourself where you are, what your strengths are, what your weaknesses are and how to improve now. I've been using video ever since I started 30 years ago, and there was a time when it was difficult. You had to bring in some production. Crew and cameras were this big. These days, everyone's surrounded by video cameras. You've got one in your cell phone. Likely iPads. Webcams are everywhere. It's really, really cheap now. I remember a time more than a decade ago I was doing my very first training over in Eastern Europe and I was in a former dictator's palace and it was quite elaborate. I wasn't training a dictator. I was training a popularly elected prime minister of a small Eastern European country, but I was a little nervous. It was my first time in that part of the world. Prime Minister has all of his guards, his body guards with machine guns around. We're ready to practice the prime minister's speech, and he said to me, T. J, do you mind if this first time we practiced in my native land he was fluent in English? So do you mind if we practice in my native language? Sure. No problem, Mr Prime Minister. So he stood up, gave his speech, and he proceeded to do this Dad breath by breath of Ah, yeah, basically read his speech. Hey asked me what I thought so. Well, let's watch the video together. So we watched the video. He then said, T J. What did you think? I said? I'll tell you what I think. But first I want you to tell me exactly what you thought I said. No. No, I'll tell you. I tell you what. I want to hear your opinion first. And I thought, Wow, this guy was really boring. It was awful. And what do I dio them? Surrounded by armed guards? I'm gonna hold another place of the world. I don't know what the situation is. Some of them look quite menacing. I tell him the truth. I thought, You know what? He's paying me a bunch of money to getting the truth out, telling the truth. So I said, Mr Prime Minister, with all due respect, I don't know what you said, but you bore the hell out of me. He looked shocked. He looked at me. He looked at all of his armed guards, back of the TV. And then he said, TJ, you're right. Who is boring as hell? It's awful. Here's what we gotta do. Anything. Speech he threw it away, and we did what I had to do with most of my clients. We got a clean sheet of paper, we got a pen and we started from scratch and we tried to boil it down to just five messages . And we did the speech again and we keep videotaping it until he could look at it and say T J now this is a guy I would want to listen to. Okay, so what did I do? They're All I do is tell a story. Was it funny? No. Was it overly dramatic? Not really, but it was riel. I mean, that actually happened to me, and all I'm trying to do is drive home the points that it is important to videotape your practice because you'll see things that you weren't aware of. You'll be more aware of your strengths and weaknesses, and it's really the only way to get a sense how you're doing. So it's a simple story. It only took a couple of minutes, but it had a character had the prime minister has setting, I mean, a dictator's palace isolated in Eastern Europe and had a problem. This guy was giving a really boring solution. It did have a solution. He had to look at it and figure out what he liked, didn't like and we redid it. It had a little bit of motion that was a little bit nervous about a telling him that babying informed circumstances. So it had the elements. Is that the greatest story ever told? Now? Is it gonna win? For what? Surprises? No. But it does help people remember that message a little more effectively, and that's got to be your big problem that you've got to focus on. How do you get people to remember your ideas? Is I mentioned earlier? The big problem will speakers have is not that they break out and flop sweat. It's not that they freeze. It's not even that their power point stops or breaks that are bull birth rates. But that does happen. The number one problem most speakers have, he is. They stand up, they give their presentation. They're Tyus trade to their dresses, straight hair the way they wanted with whatever they have and everything goes according to plan. But Dan, if you walked around the audience or the conference table afterwards with $100 bill and put it in front of people you can keep. That money I have to do is tell me two ideas that Speaker talked about. Guess what? You would never have to give away any money. That's the real tragedy of most speakers. Stories are the solution. When I asked audiences all over the world, what do they remember the most about great speakers. They remember two things. The passion and the stories. And they're linked because when people are telling stories, that's when their passion comes out. So a lot of people have the mistaken notion that, well, I'll fit a story in if there's time. And yet there's never tied because they have so many data points. A story is not a luxury. It is a fundamental building block of what it takes to communicate effectively. Now, just a zai mentioning everything in this video, this whole series of videos there is a section in the books that I give you for the homework at the very end of the whole course that will tell you exactly every one of these elements in the story of give you even Mawr examples anything I'm talking about here There is a chapter in both of the books that I'm giving you, so don't worry about writing everything down now. But the fundamental thing is you've gotta have a story. Examples are also good case studies air good. All of these things will help your audience remember. That's what's going to make your speech successful or not. It's not about having perfect eye contact and timber of oyster lowering your Hollies things people think matter if you have interesting, important relevant messages and great stories that make it come alive. You'll be seen as a great speaker, even if your tie's crooked or you have some arms and us and our people will forget all that . If you have good, compelling stories now people ask me all the time T J. Can I make up stories? Well, you could, but why would you want to? That's hard work. The beauty of the story is you can see it. I mean, I can see that prime minister. Still, even though it's been more than a decade, the best stories aren't made up. It's simply you recounting a real conversation you had with the real person. You can see it that makes it not abstract. Abstraction is your enemy as a speaker, not because the people you're talking to your stupid and don't understand abstraction. Abstraction is a problem, because without people seeing it, they don't remember it. Think of it this way. What's easier for you to remember if you've just met someone, their name on a business card or their face? For most of us, it's the face that's easy to remember, not the name that's because you actually visualize a face. You see a face. Words on the business card, those air, just abstraction. So here's your homework. You need to come up with a story for each one of the five message points you created in your earlier homework. And if you tell me well, t generally have a story for that. Guess what that means. It's not an important point. Now let's say it's purely a financial presentation. If profits are up 22% from last quarter, you could say, Well, that's just a number. There's no story. There is a story. What is driving that growth? What's the one product? What's the one thing that happened to the economy? What's the one element of publicity that drove that. Tell me about a conversation you had with your number one client or your number one sales person talking about this new growth engine. There is a story for anything. Unless you tell me that the only thing you do all day long to sit back and read the paper and at five o'clock you get an email from your boss saying Good job, Bill home. All of us have stories to tell because we all have phone conversations. If nothing else with a client, a customer colleague has got a problem and you gotta deal with it. Those are the stories that will make your presentation come elect. So that's your homework right now. You don't have to write it out word for word. But you need a few words to trigger this memory, and you think about how you're going to say it. So now you need to have an outline on a single sheet of paper or a single computer screen. You're five big bullet points or five main ideas, and then you need two or three words that will trigger in your own memory a story for each one of your points that your homework going and do it right now. 8. PowerPoint and Other Visuals: So now you have stories for each one of your message points. What else can you do to really increase the odds that your audience will remember your message? Another tool is to use a visuals. Now, if you have good stories, you're forcing people to visualize things when they hear you. But if you actually give them something visual to look at, then they don't have to do any creative thinking. They're just gonna instantly see that now. The most commonly used visual in presentations is the Power Point slides. Now. I don't So you have instant reactions when you hear the phrase power point because the power point is awful. It's horrible. It's boring. And yet we have to use power point in our company. Here's the thing. There's nothing inherently awful about Power Point, saying Power Point is Awful is like saying all television is awful. Well, sure, some TV is awful, but if you love World Cup soccer and you can't afford to fly to the games, watching World Cup soccer on TV is great TV. We all have certain things we like watching on TV, so the problem is not powerful. It's how people use it the number one way most people use Power Point is just to throw lots and lots and lots of bullet points text their script there, thinking, Wow, this is going to be easy. I don't have to know what I'm saying. I don't have to practice, rehearse, memorize. I can just follow the power point. Problem, of course, is if you're reading the script, the audience can read it, too. So why does anyone need you? It's boring when you're reading a power point and you're destroying your eye contact as you can no longer look. Get your audience members. You're fixated on your slides in front of you or your turning around in your back, so that's the real problem now. There are a lot of different theories out there on Power Point. My theories are based on having tested them in the real world in front of live audiences, and you could do the same thing. I don't want you to take my word for anything to do with Power Point test, but here's the test. Put up your slide, give your presentation. When you're done, ask people what your slides were. If they don't remember it, it didn't work. It's horrible. Take it, tear it up and throw it in the trash can. If people did remember your slide and what was on it and what the message is, it did work. That means you passed. Keep the slight. It's effective. It really comes down to that. If people remember your slides and the messages from it, it works. Now here's the rule of thumb that I follow, and then I get my clients to follow. Who really want to be effective? Speakers. If you're using Power Point, don't use text. I know, I know, I know you could tell me. Well, T J. That's crazy talk. In our corporate culture, we have five bullet points and we have eight words per bullet point. And that's the way it is. It's that it's done that way. A lot of places doesn't mean it's effective. The most effective way to use power point is to put one image per slide and to have that just convey one idea. But this is not a power point presentation. This is just something to make it look a little fancier. This is just a TV screen with a video look going behind. I'm not trying to get you to focus on any one thing. It's just something to create a little atmosphere. When you're using Power Point, you shouldn't be throwing up lots and lots of pictures. My recommendation. One picture, not four different pictures that convey the point. Just one picture per slide. That's the most effective way to use Power Point. Someone should. Here you talk about the concept. See the image up on the slide. It instantly make the connection of what your point is. Drives it home now. They can understand it better and remember it better. The rule of thumb for any slide is. Does it make your audience understand the idea more than you simply saying it? And does it make your audience remember the message Mawr, Then you just saying it. If you can't say yes to both questions, it's not a good slide. Now what I recommend for most of my clients and what I do myself is when I'm creating a Power Point presentation I used to powerful. It's one is the traditional lots of bullet points, lots of tax lots of words. Email it to people in advance, give it is a handout posted on a website, but do not project it when you're standing up speaking in front of people. The second power point is just for you to show when you're standing in front of people and you have something to project on a big screen that should consist of images. What image? Purse like one idea per slide, not text. I understand. If that's not the way it's done in your company, I understand if you haven't even seen it done. Now what I'm telling you, as an expert who's worked with 10,000 clients around the country around the world, from 60 different continents, this is what actually works again. I don't want you to just blindly follow what I say. I do want you to do one thing I asked for, and that is test. You're giving a PowerPoint presentation. 2 40 colleagues or 40 new business prospects on Thursday find three colleagues lunchtime Tuesday may be offered by him a sandwich. Give them your presentation when you're done, Ask them every slide there. Remember, ask them every message they remember. Any slide that remember you now have empirical evidence. It works. Keep it good job, but any slide, they don't remember exactly what it was exactly what the message was, exactly what was on that slide. If they can't remember your slide, you know, have empirical evidence that that slide was garbage. Throw it away or keep it as the hand up. Keep. It is something that you're emailing to people in advance or handing out afterwards. I do not recommend that you give somebody the full print out of your power point and put it down in front of them right before you speak. Because most people can read much faster than people can talk, you can talk 1 40 to 1 60 words per minute. People can read sometimes 67 809 100 words per minute. So if someone's interested in your topic and you give them the whole deck and it has lots and lots and lots of text, it's more efficient and more rational for them to be doing this and ignoring you. How would you want to encourage people to ignore you? Makes absolutely no sense. That's one of the huge problems of power. Point is your asking your audience to multi task Hey, audience member, Listen to me. No ignoring me. Look at this handout. No, Ignore that and look at what's here. Upon this slide, you're asking people to multi task all the clinical research on multitasking show human being simply aren't good at it. If you doubt me, look at the highways and look at all the people basically killing themselves because they can't resist driving and texting at the same time. Human beings are not good at multitasking. All the research shows that if you give one person one task, let them finish it. Give them another task. Let them finish it, give them 1/3 task, let them finish it versus giving the three task toe one person and say do it all at once. The person who was giving it one at a time will finish all three task sooner than the multi tasker with fewer errors. And I believe in taking that approach when it comes to audiences and power point slides. If you're speaking, don't have a slide up. If you have a slide up, don't talk. Let people look at the slide. If you're giving somebody a handout, give it to them. Let them read it. Wait till their head comes up and they're looking at you again before you start talking. Great speakers are keenly aware at all times of what their audiences air doing and what they're looking at. So if you want more tips on Power Point, there's a chapter in both of the books that are attached in this course below in a clear view, even Mawr examples and more studies. But again, the basic rule of thumb is just tested on audiences. It's really not that complicated, folks. And here is the number one tip I can tell you is audiences don't remember bullet points and text. You could say it has to be done. That way you can say these experts are saying, Well, three bullet points and eight words test. I might deceive you. Other presentation experts might deceive you, but your audience can't deceive you. If they don't remember it, they can't really lie to you and tell you they do remember. And here's what The message up they're not gonna be able to do that. So the ultimate arbiter is not me. It's not what other presentation experts say, and it's not even what you like to do or what's convenient for you. The ultimate is what does your audience remember? So keep that in mind when it comes to power point. Also, keep in mind PowerPoint is only one visual, so there's nothing wrong with props. So, for example, when I want to convey the importance of video recording yourself, I don't just say video. Record yourself out. Reaching in my pocket. Pull out my cell phone and I'll say it's simple. All you have to do is talk to your own cellphone. So nothing wrong with a simple prop like that. Additionally, look at someone like Steve Jobs. He had all the technology in the world at his disposal. Now his company doesn't use Power Point. They have their version of it called Keynote. He could obviously use that. But when he wanted to unveil his newest thinnest laptop, he didn't just put up a slide that says, you know, finished and now point two inches. He didn't put up facts like that, he said. How thin is this new laptop? He paused. He had someone walk out on stage, hand him an envelope, he says. It's this death thing, the envelope, And he pulled out the laptop here in his many, many years later, people all over the world remember that it just drove home. This image and this message of wow, this laptop really been in light. So just because you can use PowerPoint just because it's easy for you doesn't mean you should overlook other basic tools, props, riel, world things, things that are tangible because that's what helps the memory process. So that's your lesson. That's your homework lesson right now. Come up with a visual for each and every one of your message points. It could be a PowerPoint slide. It could be an actual prop, but you need a visual for every single slide that your homework do it now. 9. Video Practice: Okay, folks, now it's time for a really big test. It's a test for me. I could flunk, and it's also a test for you. You could flow. Here's the part that you've not been waiting for, that you really don't want to hear. But I'm going to just tell it to you straight. Now you gotta practice your speech and you've got to record it. You've got to record it on video. And, TJ, I don't like looking at myself like my vote. Too bad and very serious about this. Yeah, You can watch all my videos. You can give me five stars and top rated. All of that is completely meaningless if I don't motivate you to record your speeches and practice on video again and again and again. Everything I do with people. Sometimes I work eight hours a day for five days with a client. The most important part of what I do is getting them to practice on video and watch it. It's absolute only way to really get dramatic improvement and to get consistent improvement . You can't do it by looking at a mere if you practice in a mirror. Then if you're a normal human being. You think it was my nose Cricket? I didn't want my hair fall out. My getting Jeff, you're not focused on giving the speech. You're looking at your face. That's not the speech, the speeches, you actually talking to people conveying your ideas, moving It is absolutely imperative critical that you practice on video. If you don't do that, there's an excellent yet you're never going to improve. And I'm sorry right now, but you're frankly wasting your time in this course or any other public speaking course. If you do not videotape yourself now. When I was starting in his business 30 years ago, you maybe had an excuse. Video cameras were relatively rare, relatively expensive. Nowadays, you want a video camera reach in your pocket, pull out your cell phone. It captures video. Most likely, if not a tablet iPad, a webcam, a laptop. I mean, we're all completely surrounded by videos video cameras these days, so you have no excuse. Here's the thing. By my estimation, far fewer than 1% of people ever do this. If you want to automatically leap to the top 1% of public speakers, all you have to do? Is this one thing practice on video? But you have to do it in a very, very specific way, because if you practice your speech on video and you never look at it, I didn't do any good. Complete waste of time. If you practice your speech on video and then you look at it once and then you like, uh, hate my voice. This is awful. At least I looked at it again. Complete utter waste of time. In fact, that's often worse than wasting time big. Is it likely? So. Reduces your self confidence makes you feel so awful. You hate your voice. You hated the fact that your eyes are beady, like mine, or that you were twitching with a ring on your finger. Just watching once doesn't help it. In fact, it hurts. You have to go about this in an extraordinarily systematic way. Give your present eight. Ideally, have a family member friend colleague holding the camera. But even if it's just you in a hotel room or in your bedroom, recording yourself speaking, that's fine, too. You've got to record yourself, then you have to watch it. Then what you need is a clean sheet of paper. Put a line down the middle and write down everything you like. Write down everything you don't like about any aspect of style or substance. If you notice for example, you're doing this every three seconds, it's going to strike you as weird A nervous gesture. Make a note of that. However, if you think well, my speaking voice is pretty good. Or at least I'm not rushing. I like the fact that my head is moving. Give yourself praise. Everybody does something Well, in the sense that they're not making blunders other people make. Maybe you're not saying our, um give yourself credit for that, but systematically go through the whole presentation, right? Things you like, write things you don't like and then look at it. Then you got to give the speech again. This time it's clean sheet of paper. Look at it again. Did you play with your nose fewer times this If you made any progress whatsoever, write it down. So if you started off and the negatives were this high and the strength for this high, you want to do it again. So the negatives come down, the strengths go up do it again. Negatives come down. Strengths. Come up. Keep doing it as many times as it takes. Until you like what you see, that's the ultimate way of getting better again. People said, Well, I don't want to do that. T J tough. Let me ask you this. How often would you dictate a memo to an assistant or just to a voice recorder? Until someone send it out to all of our important clients? Send it to my teachers who were gonna grade me, Send it to the media. Send it to all our customers to all employees. Don't spell check it. Don't added it. Don't review it. Don't have legal. Look at it. Investors Just send it out as is. How often would you do that? My guess is never you'd be scared out of your mind to do that because of fear that it would be filled with theirs. You don't just dictate text and send it out. You look at it, you run it through spell check. You edit it, you refine it. You perhaps get feedback from other people. So by the time you've gone through three or 45 drafts, you can look at it and say, Well, this is fine. This conveys what I want. You're not nervous. You know, I think it's going to win a Pulitzer Prize for literature. But you're comfortable that this particular memo, whether it's a press release document to a client, conveys what you want in a clear, easy, understandable way with good grammar and good spelling. You hit send. You're not nervous at that point because you have a due diligence process for taking this rough draft, which you dictated into a final draft of what you're sending. We understand that instinctively when it comes to text communication, But when it comes to spoken communication, so many of us say, Well, here's the first draft in the last draft and just throw it out there to our audience. Well, folks, I gotta tell you, that's a horrible late of doing it, because the first draft of most things, where do they call it a rough trap. So if you are speaking in front of your intended audience and it's the first time you're actually giving this presentation, you're throwing your rough draft out. That audience will no wonder it's awful. No wonder it's rough. We don't expect anything else to be great in the first trap. Why would we expect the speech to be great? Now here's what's really happening. For most people, especially those in bigger corporations, is we think of this speech as entirely the power point presentation or the text so we may spend dozens of hours. We may spend 100 hours writing and rewriting and rewriting the text on the speech or the text in the bullet points on the power point. Guess what a complete, utter waste of time. This was actually helping you get prepared to give a great presentation. Certainly, if you want the whole speech written out, you do have to review it and spell check it for giving its people. If you are using power point with text and I don't recommend using text on Power Foot. But if you are well, certainly you need to get rid of typos and heirs. But for too many people in too many corporations, it becomes a crutch. I'll get around to rehearsing TJ on video, but we just got to make these final tweaks on these power points and before you know it, a week has gone by it's 1 a.m. The speeches at 8 a.m. And you're still redoing the parent points light. So what's happening is you've crowded out on lesser important activities. You crowded out what's really important the time to rehearse. At some point, you've got to say enough is enough with fussing with the power point or with the script, we now have to rehearse. Great speakers realize this Ronald Reagan owed is the great Communicator had a discipline with his speechwriting staff. Now he would work with his staff for months for a major speech like the State of the Union address, but he would then force them to give him the final draft a week before the speech was to be delivered. He would then spend three hours a night practicing out loud, reading the speech in the residency in the White House. Now that wasn't to memorize it because he was still going to use a teleprompter. He was doing that to build a comfort level, a relationship with the words, But then he would spend an entire day doing video, take rehearsal with the speech, the day of the speech, again and again and again, looking at it, figuring out what works, what doesn't work. How about this? Pause here about this thoughtful look down there. So it's not an accident. It's not something you're simply born with. It comes through practice and hard work, but it comes through a particular type of practice. If you didn't do any of the homework earlier and you didn't narrow your messages down to five and you didn't have stories, and you have just a really boring data dump where you can practice giving your speech again and again and again, it's still going to be an awful boring data dump. And if you practice without video, you might still be making the same mistakes again and again. For example, if I had been giving this entire course to you, but the entire time I've been doing this, I don't think you had really paid attention to anything else. You said, Wow, that guy's a complete fraud. He's talking about how to be comfortable is a speaker. He seems really nervous in his own skin. Now, if I didn't look at myself on video, how would I know that I'm doing that? You cannot know how you're coming across unless you watch yourself. The camera doesn't like your friends and family can say Hey, great speech. Good job. You're gonna noncombat Camera won't do that. The camera's gonna tell you exactly what you're doing. Now, this is what scares people. Sometimes they're afraid of the truth. They can't handle the truth. Guess what? Your audience is going to see the truth. People often say, Well, teaching. I don't want to look at myself. I hate looking at myself. Well, you look at yourself all the time in mere right. How many of you get up in the morning? You have a really important meaning to go to. Your boss is there. The board of directors is there, and you just get up and you don't look in a mirror. Wants you shave, get dressed, put on makeup and never look at a mere Well, I seriously doubt any of you do that. If you're like most people, you get up. You look in a mirror, you get out of the shower, you look into me or you shave or put on makeup. You look in here, you put on clothes. You're looking Amir. So by the time you walk out of your house or apartment when you're walking into your officer into that conference to give a speech you're no longer worried about, Is there jelly stains all over my mouth? Is there coffee stain on my shirt? You're not worried about that? You're not wondering about that because you already know how you look. You've looked in the mere you know how you're coming across now you might wish you look better thinner or something else, but at least you know that you're visually coming across the way you want to come across the best you can come across based on time and resource. Is that your because you looked in the mirror numerous times? It's the exact same thing with speaking. Although the mirror doesn't help with speaking the speeches, you talking the on leeway to really see what you're getting is by watching video. You have no excuse for doing begging you. I'm pleading with you. You've just completely wasted a lot of time. If you know, you should have been off watching an episode of Gilligan's Island or some other time waster . Rather than spend time in this public speaking course. If you're not willing to practice on video. It's absolutely the most important part of this process because you have a lifetime of experience watching speakers. You already know what's boring. You already know what you don't like. You already know what's distracting. So when you watch a video of yourself and you find yourself doing a boring data dump or going from one foot to the other for grabbing electorate like you're scared to death, it's gonna be obvious to you, and it's gonna motivate you to change, to improve yourself. Here's the other thing. It's gonna dio if you actually do what I've asked you to do, which is keep practicing on video until you can look at the video and say, Wow, that's a great speaker Persons interesting. The person seems confident. If I can speak like that person, I'll be a star in my industry. If you actually practice until you get to that point, something magical happens. At that point, it becomes impossible to be nervous about public speaking to be fearful, to be full of anxiety. The reason you're nervous if you are before a speech or a presentation is there is a part of you wondering I might be awful. I might be boring. I might look stupid. They might not understand. Well, guess what? All of those things could in fact be true. You won't know until you watch a video of yourself back to what I was talking about earlier . With the the analogy of the tax to the print information, you're probably not nervous or fearful before sending an email to your boss because you already know you got rid of the spelling errors. You get rid of the grammar errors. It makes sense. One of your colleagues proved it. You're not nervous about that? What if somebody asked you, You're comfortable dinner party and somebody asked you how you met your spouse or your significant other. Probably be hard for you to be nervous about that because you've said it many times. You're comfortable with it. It's almost impossible to get nervous if somebody asked you a question like that. If you already know how you're coming across, you know how you want to say it. It is exactly the same thing with speeches and presentations, even if you've never given the speech before to a live audience. If you keep practicing, it on video until you like it, it's going to just fill you with confidence. You have eliminated most of the problems that affect most speakers. Now, I could give you a 24 hour course and go through every single little detail. Don't play with your finger. Look, people in the eye for a full thought. I could go through all those little things. But you know what? You already know what you like and don't like, but you don't know how to apply it to your own speech until you watch on video. So rather than go on and on and on and on, I'd rather free up more time for you to practice your speech, watch it on video and to do it again and again and again. Now, some people have problems seeing anything they liked with their own presentation. So you may want to bring in a friend, a colleague, have them critique it, but always start off with a positive, ask them what they liked. What did you do? Well, because I've seen this countless times. Someone does 25 things, right, But they had some us and, um, and they just fixate on the ums and ahhs like it's the worst thing in the world, and they completely ignore all their strength. You don't want to do that. So sometimes it's helpful to bring in a partner family members, if you can avoid it. Don't because family members think they're helping the most by just telling you what's wrong. That's not what helps. When it comes to the video critique. You've got to spend equal time strengths. What's working? What's good to do, more off weaknesses, what to do, lesson constantly have to build the strengths. So before you go to the next lesson, please give your speech. Right now, you already have the outline. Did you have five messages and you have a story for each one or a proper visual? And now practice your speech on video. Keep doing it until you like it. 10. Testing Public Speaking Training 6: testing. It's one of the most important concepts when it comes to public speaking, and yet you don't hear people talk about it much. It's not mentioning most public speaking books, but I believe testing is the key to really walking into any presentation with tremendous confidence. Now let me step back a minute. A lot of people like to talk about public speaking as a soft skill. They call it a soft skill, almost like it's a soft little puppy. It's not hard and quantifiable, like accounting or physics or mathematics. That's the conventional wisdom. I disagree completely. I believe giving a presentation, giving a Power point talk, giving a pitch is absolutely Justus. Quantifiable is any aspect of accounting, mathematics or anything else you can measure because you can, in fact measure your presentations based on results based on what people remember. Here's all you have to dio. You've heard me talk about this before. I'll say it again and again. You're giving a presentation to 50 clients or prospects on Thursday. Get three colleagues from down the hall, or maybe somebody from another office in your same building. You give him a free sandwich and then you give them your presentation. When you are done, ask them every message point they remember. Ask them every power point slide they remember. If you're using Power Point, and that's how you test any message that was really important to you that they can't throw back in your face. Guess what? You now have 100% empirical evidence that you failed. It's never the audiences fault. If the audience doesn't remember your message, it's your fault. It's your problem. It's not their problem. It's not their fault. I have found audiences a remarkably consistent around the world. When it comes to business and audiences, adult audiences, they'll listen. They're not necessarily going to write anything down, but they'll listen. As long as there's something interesting. And if there is something interesting and memorable, it will stick. If it's simply a boring abstract data dump, even on a subject they do find helpful or useful, it goes in one ear out, the other instantly forget it. Here's the thing about audiences that they don't really have the ability to lie. Now they can lie and say, O T J great job. You did a good job today, even if they think I'm awful. But if I asked them what message is to the remember and they can't give me any messages, they're not gonna be able to just lie and make up messages unless they're saying something that wasn't in the speech. And then I will know they're lying. Here's what happens to many people. And they asked that question after a presentation. People said, Well, you know, you did a good job. Everything was great, very professional. Good job, T. J. Wait Aguel your real pro. If somebody says that to me after a presentation and I asked what they remembered, I now know that I failed completely. I was awful. That was an abomination. I didn't actually communicate anything. Your goal when you give a presentation is not to have. People just think you're confident and smooth and comfortable. Your goal is actual communication. And unlike a lot of new products in business or even new software, this doesn't take assembling expensive focus groups in shopping malls to test your ideas. How you have to do is speak, you know. There, two people in the audience asked them what they remember. They don't remember your stuff. You failed you need to take your speech, your messages that were important to you. Tear them up, throw it away and start from scratch. Any message that's really important to you to get across to your audience, you need to be able to test it in advance and find out if another similar audience actually remembers it. Very same thing applies to your power point slides. You hear me talk about it. You will hear me talk about in the Power Point section how to test slides. But the same testing principle applies. Give your power point presentation when you're done. Ask people what slides. They remember what was on the slides with. The message was on those lunch. If they can't remember what was on the slides, guess what? The slide is completely worthless. Throw it in the trash can please right now. Throw it in the trash can. It doesn't work. It flunked the test. So many people go into presentations with his idea why? I just sort of hope things worker. I hope the room likes me. Hope him on today. If I have a positive thinking mentality, if I visualize success, it'll all these things where there is no empirical evidence that those air relevant Put it this way. If I came to you and said I want to build a bridge across the East River and I want you to pay for it all. And I'm gonna make it out of Popsicle stay or some other material. Are you just gonna take my word for it? Are you gonna want some empirical evidence? Are you don't want to know that I'm a civil engineer, That I have the proper materials, that I actually have a design for a bridge to make sure it doesn't fall down. Were you just gonna hope the teachers having an on day when he builds that? I don't think so. I think you're gonna want hard core evidence proof if you run on oil Refinery and I come to you and said I've got this great way of transporting oil from Alaska to your refinery, and it's gonna be 90% less than any other type of transportation. The Are you saying that word for it? I don't think so. You're gonna want hard core evidence testing measurement that I can actually deliver. That I can accomplish what I say. I could accomplish well, I want you to take the exact same mentality when it comes to your presentations. You need to test to make sure it works, and it is, in fact, incredibly easy to do. All you have to do is ask your audience. Now here's what you're going to find audiences. I don't care where they are, how smart they are, how educated they are unless they're writing an older because you told them you were going to test them in advance. And that's unfair. Audiences air just never going to remember more than five messages and tell you that right now your money back on this course, if you can find an audience that isn't in an academic situation, they're not being tested, and they're not writing it all down. If you can find an audience where even 2% of the people remember more than five ideas because in my experience doing this for 30 years, audiences don't remember more than five ideas. Often they don't remember whether to ideas, and very frequently they remember nothing because the speaker was so boring. So this testing philosophy is critically important when it comes to you building your speech because I would submit that most speeches suffer a fundamental design flaw in the same way. If I'm going to build that bridge across the East River using nothing but rubber bands or nothing but toothpicks, it's some level. It almost doesn't matter what the blueprint is or how experience the team is that I've hired to do it. If the fundamental building blocks are just flawed, it's not gonna matter that Bridges going to collapse the first time someone tries to drive over that believe bridge. Assuming we can even get up, they're going to go crashing into the river and drowned. And unfortunately, that is exactly what happens with most people's speeches. Their design is. Here's a message. Here is a fact. Here's a fact. Here's another fact. There's simply no evidence, ladies and gentlemen, that that is how human beings I like to listen to someone when trying to learn a new subject or when trying to sit in a meeting or being a conference. So the basic idea, fact, fact, fact, fact message, message message and just putting it up a big shovel and scooping it and throwing it down. There's simply no evidence that that works. I test audiences all the time, and I can tell you they remember a couple of things. They remember stories. If the story is relevant to a message that affects them, their business or their personal life, they remember the stories as it relates to a message, and they remember your passion and guess how passion comes out. It comes how, when you are telling stories, audiences do not remember a fact delivered once in a straightforward, articulate way to test this, let me ask you a question. How many exit doors are there on a 7 47? Now, this is a question I ask audiences all the time all over the world and one personal say 81 person will say six and one person will say 12. My point is, everybody's saying something different. And yet anyone who's traveled a lot has been told hundreds of times of how maney exit doors there are. But here's the key. When people are told how many exit doors, they're told that the very same time, Vala, potential passengers fashion your seep out. Here's how the seatbelts Vava, but it's all said and such a boring, perfunctory, straightforward way people just tune out so you can tell somebody something 100 times. If it's set in a straightforward, boring, linear fashion, it doesn't really stick. When you're speaking, you need to focus your energies on what you want to stick in people's minds. What I want to stick with you right now is this idea. Don't ever and I mean, don't ever give a presentation unless you tested it. And that's not expensive. It's not some big fancy methodology. All I mean is, you're giving a speech Thursday to 20 people. Find three people. Give your speech Tuesday, ask them what they remember. But then you've got to go back and tinker with it. You've got it. Change it. Maybe they remembered one of your key points, but to others that you really, really cared about. Nobody remembered. It doesn't help this. It will remember this, or remember this slide because you can't do that in real life, to the speech to the audience. So don't give yourself any extra help in the testing process. If your audience can't remember, you've got to change the speech. You've got to typically remove extra message points and add stories to flesh your point out . That's really what most people have to dio. Most people get greedy. You know what they say about pigs. Pigs get slaughtered when you get greedy, trying to put way too many fax way too many messages in your presentation. What is your audience do? Are they really doing this writing everything down? Oh, teaching so brilliant. Let me write it up. Now they're doing their grocery list is what they're doing or what they're doing, especially if they're not on the first. Rupp is. They're taking their cell phone and they're checking their email. That's what they're doing. So, folks, it's not a luxury that extra. It's not something fancy or high tech. It's simple testing. You should do it before every single presentation you give 11. Public Speaking for Engineers Conclusion: thanks for being a part of this course on public speaking for engineers have given you all kinds of tips. I certainly hope that you've done the practice video tape yourself repeatedly until you like it. But it really all boils down to one thing. And it's the engineers mentality before you give a speech to a really audience. A real board of directors, a riel group of colleagues at a trade association, a real group of customers clients practice on two or three colleagues and test. Make sure they remember your messages and can throw them back in your face. Make sure they remember your slides and can tell you what they were and what it means. As long as you do that, you'll be in great shape for every presentation the rest of your life. If you don't do that well, you'll be like a lot of other engineers. Good luck with all of your presentations in life. I'm T. J. Walker