Public Speaking Success Part 4 of 5 - Creating Yours Presentation Slide Deck | John Colley | Skillshare

Public Speaking Success Part 4 of 5 - Creating Yours Presentation Slide Deck

John Colley, Digital Entrepreneurship jbdcolley.com

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11 Lessons (1h 14m)
    • 1. Channel Your Inner Zen

      3:32
    • 2. Two Example Slide Decks

      1:32
    • 3. Activity 4 Create Your Own Slide Deck

      1:29
    • 4. UKPOD14 Conference Part 2

      1:28
    • 5. UKPOD14 Conference Part 1

      3:34
    • 6. UKPOD14 Conference Part 3

      1:46
    • 7. UKPOD14 Conference Presentation Introduction

      1:32
    • 8. UKPOD14 Part 1

      10:06
    • 9. UKPOD14 Part 2

      9:04
    • 10. UKPOD14 Master

      29:21
    • 11. UKPOD14 Part 3

      10:50

About This Class

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Public Speaking Master Class - Step by Step Coaching to become a confident public speaker!

This is a FIVE part Course - so when you have completed Part 4 move on to Part 5

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If you want to stay up to date on my newest classes, be sure to click “Follow” below.

My followers are the first to hear about these opportunities!

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Attention! Just IMAGINE>>>>

How would your lifestyle change if you could make an extra $1,000 a month from speaking, with very little extra effort? Or even $10,000 a month?

Have you ever dreamed of being the respected Public Speaker, travelling, inspiring people, making an impact, changing lives and being rewarded for doing something you are passionate about?

Many people are afraid of Public Speaking? What are you afraid of?

  • The Audience?
  • The Speech
  • Your Slides/
  • Yourself?

There is nothing to fear but fear itself! Don't let it beat you!

You have a passionate and authoritative public speaker inside you! All you have to do is liberate that Public Speaker!

Are You Ready To Do That?

So, Is this for you? Yes?

Then this is one course you will not want to miss!

Let me take you through the Step by Step process I use to create and craft my speeches and presentations.

This is not theory! I show you presentations from my actual speeches. I provide a case study of a live event which I spoke at, with the slide decks included!

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A Personal Note to New Students!

Dear World Changer,

Enrol in this one course and I guarantee I can show you how you can deliver authentic, effective presentations that will mark you out as the Go-To Speaker for your topic!

Uncover, your own unique style! Liberate your inner Public Speaker!

Best regards

John

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I have been speaking in public since I left school. First as an Army Officer, then as an Investment Banker, now I speak about Online Media and Creating Online Courses!

Here are a couple of Testimonials from my Presentation at New Media Europe 2015 in Manchester, UK

"Thank you, John, for your amazing presentation. Full of content... no, it was overflowing with content! And such practical stuff too. Thanks for inspiring me, giving me so many ideas, and showing me how to get on and do it." David W.

"Great presentation John. John presentation on creating online courses at New Media Europe was straight to the point and well structured and delivered by an assertive speaker." Lucie M.S.

THIS CAN BE YOU!!!

In this 5 Part Course you will discover;

  • The key points of a successful presentation
  • How to identify your Audience
  • The importance of matching your content to your audience
  • A clear template for creating a successful presentation
  • Why every presentation should be a Three Act Play
  • How to open and close with Impact!
  • How to be YOU!
  • The importance of a Sizzling Headline
  • The meaning of the 10 Minute Rule and how to use it
  • How to create amazing slides
  • Key tips on mastering your stage presence
  • Why delivery is as important as content

And much more!

Step by Step we shall create together

  • Part 1: Activity 1: Your initial draft script
  • Part 2: Activity 2: A Story Board for your Script
  • Part 3: Activity 3: An amazing title for your Presentation
  • Part 4: Activity 4: Your beautiful Slide Deck
  • Part 5: Activity 5: Practice and Rehearsal of your Speech

Seven Compelling Reason to Enrol Today

  1. Discover how to banish your fear of public speaking
  2. I share my Template for creating speeches which you can use for any event
  3. Develop your own speaking style with confidence
  4. Learn how easy it is to establish a rapport with an audience
  5. Find out how you keep your audience's attention throughout your presentation
  6. Find out how to deal with the most difficult questions
  7. Let me show you why you can throw away your script!

I am with you every step of the way!

Message me or start a discussion! Any questions, any issues I am here to help! We are travelling this road together!

Enroll today and take the first steps to becoming an accomplished and authoritative Public Speaker

With Confidence in your ability to be a Confident Speaker

Links to Other Courses in this Series
Public Speaking Success Part 1 of 5 - Conquer Fear, Get The Basics Right First!
You can find Part 1 of this Series here: http://skl.sh/2ab2pGe

Public Speaking Success Part 2 of 5 - Creating the Structural Framework of a Great Presentation
You can find Part 2 of this Series here: http://skl.sh/2al14JU

Public Speaking Success Part 3 of 5 - Six Techniques of Excellent Speakers
You can find Part 3 of this Series here: http://skl.sh/2al0YC6

Public Speaking Success Part 5 of 5 - Presentation Refinement and Rehearsal

You can find Part 5 of this Series here: http://skl.sh/2aVRSeZ

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If you want to stay up to date on my newest classes, be sure to click “Follow” below.

My followers are the first to hear about these opportunities!

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See you inside the Course!

Best regards

John

Transcripts

1. Channel Your Inner Zen: This video isn't about Japanese philosophy. This video is about creating amazing slides for your presentation. It's really important that you create simple but visually effective and engaging slides. Your slide deck is the second representation of you on after you. It's going to be the most engaging thing in your presentation, so you wouldn't really want to make it as good as you can when I want to give you in this lecture. Some principles to help you with that. Now the principle of can So which is the Zen concept of simplicity, ease and clarity is what I'm trying to push you towards. Now again, I'm not a great Japanese philosopher and actually know very little about it. But I like the ideas that come associated with this approach, and that's what I want to share with you. And if you if you want to go into it more deeply than obviously you can do that. One of the most effective things you can have on a slide family enough is white space because it's very clean. It's very simple, you'll see with these slight I'm actually gone the other way, and I have a lot of plain grey space but contrasted with white. I'm still applying the same principle of keeping it very simple, very unfussy. There's no lines. There's no logo's. It's all very straightforward. When you use images, use simple images, and if you can use images instead of words completely, then so much the better. If you want to talk about a sale, then don't write lots of words about it. Just have a big 90% up in red, or however you want to represent it on that. 90% says everything that you need to say about sales, so it's very straightforward. Whatever you create first time round, go through it again and simplify it. Try to reduce it to its main essence. You'll see with these slides. I have so few words. I know what I want to talk about. But I use as a few words on these on the screen as possible, because I want you to be concentrating on me, not spending your whole time reading lots and lots of text that I put up on the screen. It's very important that you keep your slides to one theme per slide so you can keep on moving and keep the pace of your presentation going. But each theme each point gets its own slide and therefore gets its chance to be communicated to the audience on this saves your audience getting confused about your message, because by doing this, you're keeping it very easy for the man to understand when the slide changes up is coming in new theme just like this. So when you have a ah theme and you have something you want to say, find an image to complement it. But if you have to use words, uses few words as possible. I like to try to use four or less words. And if I can only one word. I don't want to make that too much for a rigid rule, but the fewer words the better, is what I'm trying to communicate. So this is my my Japanese philosophy lesson over. I want you to produce beautiful but very simple and very clean slides, and I'm going to show you some slides from my presentations that I've been doing on then in this section. I also want you to design your own slide deck 2. Two Example Slide Decks: I want to give you two examples off slide decks that I've produced for two separate presentations, and I've attached them as PDFs to this document. The first is from the United Human Podcasting Conference last year, UK Part 14 on then the 2nd 1 is from New Media Europe 2015. You'll see that the slights have a different, slightly different style to them, but the principle off keeping them simple is consistent with both of them. Also, as a case study to this course, I've taken my actual talk at UK Pod 14 reattached the slides to the audio, broken it up into three parts, so you can have a look at it in detail and coached you on it. So you'll find that at the end of this course as a complete case, study off how I gave a presentation for real. So this hopefully will lift this course out of the theoretical and you can see it for riel in practice. But I want to start by showing you these to slide decks. So you get some idea off what I'm talking about, what I'm trying to achieve. And in the next lecture, I want you as an activity to create your own slide deck. So good luck with that. But do go and have a look at these two slide decks and take inspiration and take some ideas from them. 3. Activity 4 Create Your Own Slide Deck: So we've come to the time to do another activity. And in this activity, I want you to create your own slide deck. Now, by this point, you've got your topic. You've got your course outline structure. You know what you're going to be saying? I've given you to example presentations. So you concede that the way that I've been producing my slides One thing to bear in mind is find out whether you're dealing with widescreen 16 9 ratio slides or 43 narrow screen. If it's a projector, it's very often a narrower screen. It's the sort of the 43 ratio, and it's worth finding that out before you create your slides. Because when I did my new Media Europe presentation, I digital widescreen and then found out that actually, I had to go adjust everything and make it smaller, so that's a key point to get right from the outset. But other than that, create a slide deck. If you want to share these with me or you want to get some feedback from me on them, that's great. Start the discussion. You can always message them to me. Maybe we could make a case study out of them. Very happy to approach anyway. But if you want my input, I'm here to help just reach out in the discussions on Do you work out a way for you to get the slide deck over to me and I could have probably email it to me. It's a simple thing, and then I'll have a look and I'll give you some feedback on it. So good luck with that, Andi. I hope it goes well. So we enjoy making a slide day because we're going to get to the point very soon where you're going to start rehearsing your presentation. 4. UKPOD14 Conference Part 2: So you've now seen part one off my conference speech before I allow you to see Part two, I want to just explain to you that stages in it. And again, you can follow this on the pdf script that I provided. I left you last time at the 1st 10 minute break rule where I actually asked the audience to introduce themselves to each other in advance off the task. I was going to set them later on in the speech and as you heard, it was a little bit difficult getting back control of the room, but did it without too much trouble. People, after all, were on side at two is very straightforward. I've done all the difficult bit setting the whole thing up. So now I just had to deliver, act to which is all about launching your podcast, which I called, launched like a rocket. Andi, I made my three main points, which I promised them that I would do so. I've got three acts and I've got three main points and they were consistency platforms and new and noteworthy. And I talked three points around each of those on that literally took me about 10 minutes because it was all well structured and well organized on that brought me. As you'll see in the recording, you're just about to watch to the second break, which was again following the 10 minute rule on As you're here, I set them another task to do so. You go now and play. Act to Part two and listen to how I delivered that on. Then I'll see you again after that and I'll talk you through factory and the clothes off the whole presentation. 5. UKPOD14 Conference Part 1: before you take a look at part one off the speech that I actually gave the U. K Pot 14. I want to talk you through what you're going to see so you can see and understand the segments in their place as I use them. I'm also making available for you the whole speech script on the original draft as a PdF, which you can download from this lecture. It's in the additional resources segment. I start off by opening with impact. So I come in with a Steve Jobs quote and you'll see that and hopefully that gets your attention. Now bear in mind, this first section is quite complicated because you're setting the whole thing up. You're setting the whole speech up and you've got a number of points. You got to get across, so bear with me. But this does follow the formula. After that, I talk about Steve jobs and being insanely great, which is trying to make my impact on. Then I define the goal of the presentation, which is all about how to launch your podcast like Tiger Woods in a particularly successful manner. I have a passion statement. I explain to people why I'm so passionate about podcasting, and I hope that comes across in the speech as well. Then I go into the first part of audience engagement, and I asked the audience a question I was planning to ask them about how many people had podcast, but unfortunately, earlier on in the day, somebody will ask those questions. So I ended up asking questions about how many people had actually published more than 10 episodes because that's a real benchmark for podcasters. So I get my audience engagement in early. Then I set up the antagonist and bear in mind. I'm running a Gulf theme. Through this speech. I set up the fat golfer who is absolutely competent on. Then I contrast that with a vision of the future which is taking the Gulf and energy forward, where you're a great golfer and therefore you. You've started off as a very hamstrung podcaster, and you're gonna become a very successful podcaster. And that leads me nicely into introducing my conquering hero, which in this case is Tiger Woods and all the way through. I'm trying to contrast the poor golfer with Tiger Woods and therefore contrast the person who is struggling with his podcast to somebody who's been very successful with that podcast . Then, before I launch into Act one, I give them the road map of the speech, which, because it's a three act play, it's very simple to do. It's simply prepare, launch and follow through. And so they now they've got a structure and they know what's going to come. And I can keep on referring back to that and looping back to that to keep them on the path with me. And then I start Act one, actually go into the three key points off preparing for success on Talked him to that that lasts about seven or eight minutes. And then, of course, having done those three points and got those three points across, I then literally get at that point, too. About the 10 minutes and you'll see in the audio. It is actually somewhere between the 9 10 minutes. So then I have a break and I have the 10 minute rule. So now you can go and listen to that with the slides, I put the slides back into the presentation, and you can see these structures and you go through download the script, and you can follow the script and see how I'm being following the script in the structure along, and you could be really hands on to see how the spa beach that I designed using this structure I actually delivered at UK Part 14. Once you've done that, I'm going to show you part two of the presentation and then I'll take you through part three and then the end. 6. UKPOD14 Conference Part 3: So you've now gone through part two and I'm going to talk you through how I then structured part three, which I'm sure you're gonna find very familiar. I left you at the 2nd 10 minute rule break point where I gave the audience the task off, exchanging information so that they could give each other reviews for their podcasts on. Then I went into AC three, which is all about follow through, which I'd for warned them about. I've given them the structure before. So they knew what was coming. And it was people, podcasters and social media, and I took them through the points I me wanted to make around those again. Very straightforward, very structured, very easy for them to understand and to follow on. Then I had my impact close. It was again going back to the Steve Jobs meta, for I had the one more thing which Steve used to do at the end of his keynote speeches, which I had started the the whole presentation with. So I've come back to it. At the end, I talked about excellence, and then I talked about being insanely great podcasters really putting bookends on the front and the back off the the whole speech so that having started with that, I effectively ended with that on really made the point. The only thing I would say is at that point after the applause which you're here on the recording, I did take questions because I had time to take questions because the whole thing was well programmed. I could have taken those questions before, during the one more thing bit on, then left them with that which probably would have B'more impactful. And if I did it again today, that's what I would do. So now you can go and listen to it and let watch the slides and see Part three off my UK Part. 14 conference speech. 7. UKPOD14 Conference Presentation Introduction: the case study I Want to present You is my conference speech at UK Pod 14 which is all about podcasting on my original script was set out in the six minute strategist format, which is six points in six minutes. So I had a six by six structure, which was fine, except I felt it wasn't gonna be sufficiently impactful. So I took the original title, which was how to launch a successful podcast, which is what the organizer's and asked me to address on. I turned it round to make it more effective, but I still wanted to keep the actionable points in it. Andi, I re titled It launched a podcast like Tiger Woods, which I thought would interest people. You know how I'm going to play golf and launch a podcast on. I brought this into the whole speech to make it mawr engaging, but I also adopted the three act play structure, which I've been talking to in about in this course. I wanted to make sure it had my key messages, which very clear to receive, but also wanted the supporting point. I wanted metaphors. I wanted analogies. I wanted to make it or together more colorful and more constructive. So you're going to see now the Hulk speech, and I'm gonna break it into segments as well as provide you with the whole thing in one. Go on. I'm going to show you segment by segment what I did and how I delivered through the various segments of the best things I've been talking about in this course. 8. UKPOD14 Part 1: don't your podcast like Tiger Woods? Now, one of the advantages of coming on at this point in the day is that you've only got one more talk to go before you can get to the drinks. And we're looking forward to hearing from Jason one of the disadvantages that one or two of my points have been covered by the other speakers. So I could give you a cut down version. But I'm not going to. What I will try and do today is to explain to you why you can launch your podcast like Tiger Woods. Now Tiger is a very well known golfer, and he's very highly respected for his professionalism and his thorough, thorough preparation. Is rigor ous? Far as I'm aware, he hasn't got a podcast. But don't let that worry you. I can't play golf, so let's look at Tiger Woods in those contexts before we start, though, I would like to start with a quote from Steve Jobs, who's a man I respect enormously. One of the reasons I'm so excited to be here and so passionate about podcasting is I got a room full of amazing British and indeed, in one case, Greek, and I'm sure there are some other other people here. John, Sweden podcasters on. I really believe that podcasting is an opportunity for us to use Steve's words to really dent in the universe. So I applaud you all for what you're doing, and I think it's an absolutely brilliant medium to be working in now. This is the first instance of questions because I had the two questions which Joey very kindly asked for me. Which was how many of you podcasting, Haminu, planning a podcast. What I would like to know is, how many of you have got podcast have got mawr than 10 episodes? Wow, you are way, way ahead of the curve. One of the biggest problems with podcasting is a lot of people start them on. They say about 90% did get past the 1st 10 episodes. So full marks for that. I think that's really, really exciting. You've got a really engaged audience here. Now, the next question for you, which is more rhetorical, is what sort of dull for would you like to be? Would you like to be somebody like this who has got a girth a bit closer to mine? Or would you like to be Tiger Woods? Now the difference between them engulfing terms is obviously they're handicapped, how they play the game and all the rest of it. But in podcasting terms, what we're talking about is audience. Now. It's a pretty broad metric on. I don't want regarded as something you have to be completely focused on. But the general measure of a successful podcast on but not so successful podcast is the audience that podcast commands. So let's take that as our as our benchmark in terms of this, this speak this speech. This is where my lack of golf comes into it, because when Tiger is setting up his goal swing, you know he gets himself ready at the ball, sets himself up swings, hits a ball and then follows through. And that's about as much golf is gonna get for me this afternoon. Podcasting terms. I'd like to suggest you that you got three stages, and they are the preparation the launch on also, coincidentally, the follow through. So let's talk about the preparation on. I like to talk about this in terms of preparing for success. Now, the first step in this is This has been alluded to by a number of other speakers, but it's really critical. You need to ask yourself why you want to put cars now. You may be doing it just for hobby, which is great. You might be doing it because you really want to engage with some audience in some way, and that's also really important because it's a fantastic medium for engagement. You may be doing it because you want to try monetize it. It can be done. It's harder. You need a big audience, but but do start off very clearly with your objective in mind and be cleared to yourself. Why you want to do it now? We come to the planning stage on when you plan your podcast. I think it's really important that you think through what you're gonna do before you launch . Now there are three steps to this, and I'll go through them very briefly, and they are format style on looking at your audience, your audience object, your avatar, the person you're trying to address. So let's look at format. You can do podcasts in a number of different ways. You can have a solo show. You can have a co hosted show. You can have an interview show, so you need to think through how you're going to do your show now. It doesn't get set in stone, and you can have different episodes. But the style of your show is actually quite important because you need to set some sort of parameter around your show that people can come back to regularly and they're gonna feel they're getting us consistent style of show now that should be reflected in things like the design of your show notes that should be reflected in your in your title. You should get it into your description so that again there's almost like a brand around your show that people can get to know and get to like if we talk in a bit more detail on the style than when you look at what other people show notes and how they lay them out. Think hard about how you're going to communicate that information on you really want to put your own style on it. I couldn't do John Lee Doumar Show if you paid me John Lee Dumars, John Lee Doumar. I'm John Colley and I have a very different style of doing things. So don't get sucked into trying to copy somebody else's show. Be yourself. That is what is engaging. That is what is authentic. And that's what people were really want to come back time and time to listen to the last thing I called audience. You could sometimes call it an appetite, and again, this is being touched on. But it's really important. Know who you are talking to understand and try and build up a profile off the type of person you want to talk to and think about their needs. Think about their pain points. Think about the subject matter, Jurgen, too cover that is going to engage with them on that they are going to relate to, because that is where they will start to feel that your friend, your somebody's helping them. You're addressing their needs. They are. You understand them, and as a consequence they'll start to love your show, and they'll keep on coming back to it. Let's address one of two technical points. Now I am no way as technically proficient as many of our experts who have spoken earlier this afternoon. I can barely use GarageBand. I certainly can't use audacity or audition, but let's just talk about three aspects off technical things, which I think I should quite important. The first is what I call listing optimization. The 2nd 1 will be a couple of points about hosting, and then the 3rd 1 of about audio quality listing optimization comes back to the fact that it's really important that you use your title and the words you can describe your podcast as which go into the iTunes listing and elsewhere. And I think in iTunes you get 4000 characters to do this. That this reflects the purpose of the show that it reflects the key words you want to be known for that it helps people understand the benefits they will get from the show. Andi, if you can sneak it in, has one or two other good things like the name is a really highly ranked people have got big audiences, you know, like Chris broken like John Lee Doumar Show or something like that, because that's the sneaky back doorway of your your show to be found in iTunes. But you must make sure you put the effort into describing how your show works on your show . It's all shows content so that you make the best chance of actually being found through the search engine, which is effectively iTunes on and indeed anywhere else. If we look at the hosting side, the first piece of advice is not to try to host your podcast on the same place that you host your website. Definitely go and get independent hosting for it at a site which is built for it. Now I use limps in the Soundcloud or other Amazon s three, but the advantages of using somewhere like that is that you get analytics so you get the ability to understand where your audience is. It's done. Unit geographic of demographics. This is really important if you want to monetize your show later on, because people will ask you how many downloads you getting per show on. If you're on a platform that doesn't give you good analytics, you'll never be able to answer that question. And once you started in one place, you really don't want to have to move if you don't want to. So so staying in one place and getting the right hosting is absolutely critical now audio quality. We've talked about the importance of using the right sort of microphone. I'm a blue Yeti fan, but there are plenty in the There is a good spectrum of very affordable mikes out there. What I would say is that you know, make sure you use the software to its best. Fact on Mike talked about how to do clever things with Audition. You can do some pretty simple things like I do in Garage Band, but trying to make sure that your audio quality play the anti 20 ruled. By all means, your audio quality is as good as you can make it, because that is the major thing that will switch people off from listening to your show is if you have bad audio quality and it's absolutely critical, I'd like to take a break here for a second. I've got a task for you coming up at about the 20 minute point of this talk on in order to achieve that task. What I need you to do is now to make sure that you know everybody sitting around you. Okay, there is purpose to this. So if you don't know anybody, so you know you've now got a minute, and I want you to introduce yourself to the people left and right of you. And if you know them back in front and this is really important, so please make the effort to do it. It will be worthwhile. 9. UKPOD14 Part 2: I'd like to take a break here for a second. I've got a task for you coming up at about the 20 minute point of this talk on in order to achieve that task, what I need you to do is now to make sure that you know everybody sitting around you. Okay, there is purpose to this. So if you don't know anybody, so you know, you've now got a minute, and I want you to introduce yourself to the people left and right of you. And if you know them back in front, and this is really important, So please make the effort to do it. It will be worthwhile, right? We've We've done our preparation. We've done a preparation, and now we're gonna launch. Now, I want you to be thinking about launching like a rocket. Not like like not lighting a sparkler casement that fizzles out. And of course, a rocket has got three stages, so we're gonna have three stages to this and they are consistency platform. And then I'm gonna talk about new and noteworthy when you talk about the consistency. I want to talk about the format, the length on the schedule that you. Let's start with format. Having this. A podcast can be as short as five minutes, the recommended and this is tied into the average commute. In the US the recommended length used to be 20 minutes. I always go over that. I'm not sure that's entirely true, but you need to think about your audience where they're going to be listening to it. If they're out walking the dog or going for a run, maybe it's half an hour. I would strongly urge you not to go much beyond 45 minutes because that tends to be the point where people's attention drop off. I certainly if I see a podcast and it says an hour and 1/2. I'm thinking, My God, you know how My God, listen to this. I can't listen to it in one sitting. So getting your format from that point of view is actually quite important. Now the schedule keeping a regular schedule is absolute critical. When I lunch launch my first podcast, which was called a conversation with a six minute strategist. I didn't really do any of this stuff. I just sort of put this these things out. Whenever I felt like it, and I had all sorts of different formats. But if you want to build a following, it is like having a radio station on being able to tune into the archers at six every afternoon or whatever it is. So you do need to have a consistent schedule that you keep, too. So I have three episodes that go out a week on. They get published at 9 a.m. U K Time Monday, Wednesday and Friday on. I know they get published that time because I can pre schedule them both in terms of the block post on the notes on in terms of Lips, and I appreciate it will go out in Wales next week. I've got all three ready to go and remember, do anything about them. They will go out on time. So it's really important. If you start missing schedules, your audience will drop like a stone. So it's really important to have that scheduling consistency. Let's talk about platforms now. It's already been alluded to that. You know, this is this directory of directories, which is really worth getting into. Clearly, iTunes is the granddaddy of the Born, and you've got to get yourself listed on iTunes on. We'll talk a bit more about iTunes in a moment when we come on to new and noteworthy but stitcher radio and tune in, which is a new, relatively new platform. They come now in. Most cars in the US are fitted with Internet radio. So by being on stitcher and being on tune in, you automatically give yourself the opportunity to be listened to on that daily commute that's not say will be found. But if you're not on the platform, they won't find you. So they're absolutely critical. And I take this platform Pat Flynn approach to podcasting, that he takes that all his things and basically trying to be everywhere, and it is worth trying to build up your presence on as many directories as possible As you go. Let's talk about new and noteworthy on. This is part of the strategy of launching, which is really critical. You have an eight week window for your new podcast at once. It's approved in iTunes to appear in new and noteworthy Now, the advantage of that is that for the categories that you want to be in, you can appear if you're in the top 10 or 20 on the front page off iTunes. When somebody goes to look for content on that category, looking for podcasts, that is massive. There are 750 million people, they say, who look at iTunes. You want to be there, so you need to work quite hard to do that. Now I've talked about scheduling on the exception to that would be toe. Have a whatever your regular schedule is going to be after that eight week window, then what I would recommend you do is tow. Have a launch schedule now. This requires a lot of planning, but it's critical. I'll tell you what I did. Not everybody has to do it, but it'll give you an idea. On the first day that I launched, I published five episodes. I would recommend you publish at least three and then for every week day for the next eight weeks. I published one episode a day, and I got to the number one place in your noteworthy in two out of my three categories by the end of the week, and then I bubbled up and down, and then eventually they took me out I think once you've been in there for six weeks, they drop you out. But I had about half of those episodes ready to go when I launched on, Got Approved on. Then I was doing the old swan syndrome, serene on the surface and paddling madly underneath to try to build up enough content to keep ahead of this. This tsunami of a wave that was coming over me to get to the end of the new note where the period on guy made it but can add up to having 45 episodes ready to go if you really get it organized before you actually launch your podcast. Now it's a big ask on May be your only launch three a week in the 1st 8 weeks that cuts down on maybe only have half of those ready, but it is really worth having a strategy for getting into new and noteworthy because it can give you off Pocar. Such a momentum such a Philips set to start that you can't get in any other way okay, ratings and reviews to get higher up in. In iTunes, they look at three things. They look at the number of subscribers. They look at the number of downloads, but very critically. They look at the number off, particularly five star rating and reviews that you get for your podcast. So you have got to spend a lot of your marketing time asking, begging, cajoling, dragging out off anybody you know, including your grandmother, to get a five star rating and review for your podcast. On the suggestion that you actually created little video to show somebody had to do. I think it's a brilliant one. I know somebody who did that, and it certainly helped her podcast. There's a nap you can download. It's called comment. Cast on. The beauty about that is that you can, because the troubled iTunes is they have. They have different national markets, so you have to keep on logging in and long. Yeah, you got no idea. Comment Cast. Once you used to configure it will allow you to see summarized all your ratings and reviews across every single iTunes market in the world so you could oh, Mac, only Thanks. So, yes, planets, Mac only bad let the PC crowd, but it is really it's really helpful, and particularly if you do what I do, which is to offer a an incentive to your audience to say, Look, if you leave me a five star rating interview, I will give you a shout out at the end of one of my shows. And I do that regularly, inconsistently. And it definitely helps to promote people to put to give you ratings and reviews. So I can't emphasize how important that is enough. And with that, we come to the task before we talk about follow through, we come to the task that I want you to do now, having met each other and you will now, great friends, I want you to find out who around you has got a podcast. If you're planning one, you haven't launched its weapon email, But I want you to pledge to the person around you find out what their podcast name is, and I want you to place that you will give them a five star rating in the review in the next week. Okay, when you get home and they will give you one in return and I will pledge to you if anybody emails me, John at J, b d Cali dot com and sends me a link to that. Their iTunes podcast. I will. I will leave you a five star rating and review. If you send me an email, it's J B D. Cali, e y dot com. Jaime de Cali. So John at Jamie de Cali dot com. And I will leave every. So you've now got a minute to exchange that information. But I want you to leased it for one podcast here because if you order it for each other, we could really have a huge lift in people's ratings. You have a minute. 10. UKPOD14 Master: don't your podcast like Tiger Woods? Now, one of the advantages of coming on at this point in the day is that you've only got one more talk to go before you can get to the drinks. And we're looking forward to hearing from Jason one of the disadvantages that one or two of my points have been covered by the other speakers. So I could give you a cut down version. But I'm not going to. What I will try and do today is to explain to you why you can launch your podcast like Tiger Woods. Now Tiger is a very well known golfer, and he's very highly respected for his professionalism and his thorough, thorough preparation. Is rigor ous? Far as I'm aware, he hasn't got a podcast. But don't let that worry you. I can't play golf, so let's look at Tiger Woods in those contexts before we start, though, I would like to start with a quote from Steve Jobs, who's a man I respect enormously. One of the reasons I'm so excited to be here and so passionate about podcasting is I got a room full of amazing British and indeed, in one case, Greek, and I'm sure there are some other other people here. John, Sweden podcasters on. I really believe that podcasting is an opportunity for us to use Steve's words to really dent in the universe. So I applaud you all for what you're doing, and I think it's an absolutely brilliant medium to be working in now. This is the first instance of questions because I had the two questions which Joey very kindly asked for me. Which was how many of you podcasting, Haminu, planning a podcast. What I would like to know is, how many of you have got podcast have got mawr than 10 episodes? Wow, you are way, way ahead of the curve. One of the biggest problems with podcasting is a lot of people start them on. They say about 90% did get past the 1st 10 episodes. So full marks for that. I think that's really, really exciting. You've got a really engaged audience here. Now, the next question for you, which is more rhetorical, is what sort of dull for would you like to be? Would you like to be somebody like this who has got a girth a bit closer to mine? Or would you like to be Tiger Woods? Now the difference between them engulfing terms is obviously they're handicapped, how they play the game and all the rest of it. But in podcasting terms, what we're talking about is audience. Now. It's a pretty broad metric on. I don't want regarded as something you have to be completely focused on. But the general measure of a successful podcast on but not so successful podcast is the audience that podcast commands. So let's take that as our as our benchmark in terms of this, this speak this speech. This is where my lack of golf comes into it, because when Tiger is setting up his goal swing, you know he gets himself ready at the ball, sets himself up swings, hits a ball and then follows through. And that's about as much golf is gonna get for me this afternoon. Podcasting terms. I'd like to suggest you that you got three stages, and they are the preparation the launch on also, coincidentally, the follow through. So let's talk about the preparation on. I like to talk about this in terms of preparing for success. Now, the first step in this is This has been alluded to by a number of other speakers, but it's really critical. You need to ask yourself why you want to put cars now. You may be doing it just for hobby, which is great. You might be doing it because you really want to engage with some audience in some way, and that's also really important because it's a fantastic medium for engagement. You may be doing it because you want to try monetize it. It can be done. It's harder. You need a big audience, but but do start off very clearly with your objective in mind and be cleared to yourself. Why you want to do it now? We come to the planning stage on when you plan your podcast. I think it's really important that you think through what you're gonna do before you launch . Now there are three steps to this, and I'll go through them very briefly, and they are format style on looking at your audience, your audience object, your avatar, the person you're trying to address. So let's look at format. You can do podcasts in a number of different ways. You can have a solo show. You can have a co hosted show. You can have an interview show, so you need to think through how you're going to do your show now. It doesn't get set in stone, and you can have different episodes. But the style of your show is actually quite important because you need to set some sort of parameter around your show that people can come back to regularly and they're gonna feel they're getting us consistent style of show now that should be reflected in things like the design of your show notes that should be reflected in your in your title. You should get it into your description so that again there's almost like a brand around your show that people can get to know and get to like if we talk in a bit more detail on the style than when you look at what other people show notes and how they lay them out. Think hard about how you're going to communicate that information on you really want to put your own style on it. I couldn't do John Lee Doumar Show if you paid me John Lee Dumars, John Lee Doumar. I'm John Colley and I have a very different style of doing things. So don't get sucked into trying to copy somebody else's show. Be yourself. That is what is engaging. That is what is authentic. And that's what people were really want to come back time and time to listen to the last thing I called audience. You could sometimes call it an appetite, and again, this is being touched on. But it's really important. Know who you are talking to understand and try and build up a profile off the type of person you want to talk to and think about their needs. Think about their pain points. Think about the subject matter, Jurgen, too cover that is going to engage with them on that they are going to relate to, because that is where they will start to feel that your friend, your somebody's helping them. You're addressing their needs. They are. You understand them, and as a consequence they'll start to love your show, and they'll keep on coming back to it. Let's address one of two technical points. Now I am no way as technically proficient as many of our experts who have spoken earlier this afternoon. I can barely use GarageBand. I certainly can't use audacity or audition, but let's just talk about three aspects off technical things, which I think I should quite important. The first is what I call listing optimization. The 2nd 1 will be a couple of points about hosting, and then the 3rd 1 of about audio quality listing optimization comes back to the fact that it's really important that you use your title and the words you can describe your podcast as which go into the iTunes listing and elsewhere. And I think in iTunes you get 4000 characters to do this. That this reflects the purpose of the show that it reflects the key words you want to be known for that it helps people understand the benefits they will get from the show. Andi, if you can sneak it in, has one or two other good things like the name is a really highly ranked people have got big audiences, you know, like Chris broken like John Lee Doumar Show or something like that, because that's the sneaky back doorway of your your show to be found in iTunes. But you must make sure you put the effort into describing how your show works on your show . It's all shows content so that you make the best chance of actually being found through the search engine, which is effectively iTunes on and indeed anywhere else. If we look at the hosting side, the first piece of advice is not to try to host your podcast on the same place that you host your website. Definitely go and get independent hosting for it at a site which is built for it. Now I use limps in the Soundcloud or other Amazon s three, but the advantages of using somewhere like that is that you get analytics so you get the ability to understand where your audience is. It's done. Unit geographic of demographics. This is really important if you want to monetize your show later on, because people will ask you how many downloads you getting per show on. If you're on a platform that doesn't give you good analytics, you'll never be able to answer that question. And once you started in one place, you really don't want to have to move if you don't want to. So so staying in one place and getting the right hosting is absolutely critical now audio quality. We've talked about the importance of using the right sort of microphone. I'm a blue Yeti fan, but there are plenty in the There is a good spectrum of very affordable mikes out there. What I would say is that you know, make sure you use the software to its best. Fact on Mike talked about how to do clever things with Audition. You can do some pretty simple things like I do in Garage Band, but trying to make sure that your audio quality play the anti 20 ruled. By all means, your audio quality is as good as you can make it, because that is the major thing that will switch people off from listening to your show is if you have bad audio quality and it's absolutely critical, I'd like to take a break here for a second. I've got a task for you coming up at about the 20 minute point of this talk on in order to achieve that task. What I need you to do is now to make sure that you know everybody sitting around you. Okay, there is purpose to this. So if you don't know anybody, so you know you've now got a minute, and I want you to introduce yourself to the people left and right of you. And if you know them back in front and this is really important, So please make the effort to do it. It will be worthwhile, right? We've We've done our preparation. We've done a preparation, and now we're gonna launch. Now, I want you to be thinking about launching like a rocket. Not like like not lighting a sparkler, a case that fizzles out. And of course, a rocket has got three stages. So we're gonna have three stages to this, and they are consistency platform. And then I'm gonna talk about new and noteworthy when you talk about the consistency. I want to talk about the format, the length on the schedule that you let's start with format. Having this a podcast can be as short as five minutes. The recommended and this is tied into the average commute in the US The recommended length used to be 20 minutes. I always go over that. I'm not sure that's entirely true, but you need to think about your audience where they're going to be listening to it. If they're out walking the dog or going for a run. Maybe it's half on hour. I would strongly I urge you not to go much beyond 45 minutes because that tends to be the point where people's attention drop off. I certainly if I see a podcast and it says an hour and 1/2. I'm thinking, My God, you know how My God, listen to this. I can't listen to it in one sitting. So getting your format from that point of view is actually quite important. Now the schedule Andi keeping a regular schedule is absolute critical. When I learned launch my first podcast, which was called a conversation with a six minute strategist, I didn't really do any of this stuff. I just sort of put this these things out whenever I felt like it and I had all sorts of different formats. But if you want to build a following, it is like having a radio station on being else tune into the archers at six every afternoon or whatever it is, so you do need to have a consistent schedule that you keep, too. So I have three episodes that go out a week on. They get published at 9 a.m. U K Time Monday, Wednesday and Friday on I know they get published that time because I can pre schedule them both in terms of the block post on the notes and in terms of lips, and I appreciate it will go out. So in Wales next week, I've got all three ready to go, and I didn't do anything about them. They will go out on time, so it's really important. If you start missing schedules, your audience will drop like a stone. So it's really important to have that scheduling consistency. Let's talk about platforms now. It's already been alluded to that. You know, this is this directory of directories, which is really worth getting into. Clearly, iTunes is the granddaddy of the ball, and you've got to get yourself listed on iTunes on. We'll talk a bit more about iTunes in a moment when we come on to new and noteworthy but stitcher radio and tune in, which is a new, relatively new platform. They come now in most cars in the US are fitted with Internet radio. So by being on stitcher and being on tune in, you automatically give yourself the opportunity to be listened to on that daily commute that's not say will be found. But if you're not on the platform, they won't find you. So they're absolutely critical. And I take this platform Pat Flynn approach to podcasting, that he takes that all his things and basically trying to be everywhere, and it is worth trying to build up your presence on as many directories as possible as you go. Let's talk about new and noteworthy on. This is part of the strategy of launching, which is really critical. You have an eight week window for your new podcast at once. It's approved in iTunes to appear in new and noteworthy Now, the advantage of that is that for the categories that you want to be in, you can appear if you're in the top 10 or 20 on the front page off iTunes. When somebody goes to look for content on that category, looking for podcasts that is massive. There are 750 million people, they say, who look at iTunes. You want to be there, so you need to work quite hard to do that. Now I've talked about scheduling on the exception to that would be toe. Have a whatever your regular schedule is going to be after that eight week window, then what I would recommend you do is tow. Have a launch schedule now. This requires a lot of planning, but it's critical. I'll tell you what I did. Not everybody has to do it, but it'll give you an idea. On the first day that I launched, I published five episodes. I would recommend you publish at least three and then for every week day for the next eight weeks. I published one episode a day, and I got to the number one place in your noteworthy in two out of my three categories by the end of the week. And then I bubbled up and down and then eventually they took me out. I think once you've been in there for six weeks, they drop you out. But I had about half of those episodes ready to go when I launched on Got approved on. Then I was doing the old swan syndrome, serene on the surface and paddling madly underneath to try to build up enough content to keep ahead of this. This tsunami of a wave that was coming over me to get to the end of the new note where the period on guy made it but can add up to having 45 episodes ready to go if you really get it organized before you actually launch your podcast. Now it's a big ask on May be your only launch three a week in the 1st 8 weeks that cuts down on maybe only have half of those ready, but it is really worth having a strategy for getting into new and noteworthy because it can give you off. Pocar Such a momentum such a Phillips that to start that you can't get in any other way okay, ratings and reviews to get higher up in. In iTunes, they look at three things. They look at the number of subscribers. They look at the number of downloads, but very critically. They look at the number off, particularly five star rating and reviews that you get for your podcast. So you have got to spend a lot of your marketing time asking, begging, cajoling, dragging out off anybody you know, including your grandmother, to get a five star rating and review for your podcast on the suggestion that you actually created little video to show somebody had to do. I think it's a brilliant one. I know somebody who did that, and it certainly helped her podcast. There's a nap you can download. It's called comment. Cast on. The beauty about that is that you can, because the troubled iTunes is they have. They have different national markets, so you have to keep on logging in and long. Yeah, you got no idea. Comment. Cast, once you configure, it will allow you to see summarized all your ratings and reviews across every single iTunes market in the world so you could oh, Mac, only Thanks. So, yes, planets, Mac only bad let the PC crowd, but it is really it's really helpful, and particularly if you do what I do, which is to offer a an incentive to your audience to say, Look, if you leave me a five star rating interview, I will give you a shout out at the end of one of my shows. And I do that regulating consistently, and it definitely helps to promote people to put t give you ratings and reviews so I can't emphasize how important that is Enough. And with that, we come to the task before we talk about follow through. We come to the task that I want you to do now, having met each other. And you will now, great friends. I want you to find out who around you has got a podcast. If you're planning one, you haven't launched its weapon email. But I want you to pledge to the person around you find out what their podcast name is, and I want you to place that you will give them a five star rating in the review in the next week. Okay, when you get home and they will give you one in return and I will pledge to you if anybody emails me, John J B d Cali dot com and sends me a link to that their iTunes podcast. I will. I will leave you a five star rating and review. If you send me an email. It's J B d Cali e y Dr Jaime de Cali. So, John, at Jamie de Cali dot com and I will leave every So you've now got a minute to exchange that information. But I want you to leased it for one podcast here. Because if you order it for each other, we can really have a huge lift in people's ratings. You have a minute. Come on. I know you're having so much fun, but so am I. Thank you. Brilliant. Whoever did that Marvelous. OK, right. We have prepares. We have launched on. Now we're going to follow through on I call this my implements of strategy on. I make no bones about this. It's all very contrived, but you've got to be very focused and very purposeful. I'm gonna look at the influence of strategy in three areas. I'm going look at people and then look at podcasters and then under look at social media and in social media, I'm going to give you three tips to make it work. I'm not gonna cover the whole of social media, So let's look at the people cause the choice is between being this gentleman or this gentleman, and I know which one I would rather be. So if we look at the game, which is all about growing our audience, we need to make sure that we can actually reach out to as many people as possible who are going to help us to achieve that objective? Now, you start with your immediate network. Start with the people that you know. Okay, this is yet family friends. I mean, I got my stepdaughter who very kindly gave me a glowing five star rating in a review on on the podcast search of a sweet of her. But don't just also ratings and reviews you want to be, you know, sharing news about the podcast. Time to go. Listen, tell them to tell their friends, but you know, family colleagues at work. However you do it going to get into your existing network and spread the word that you've launched this podcast and you really appreciate any support on while they're at it. Why don't they tell their friends? So you use your existing That would start with now the best people to help you directly with this task are other podcasters. Now this is pretty obvious if you think about it because they have an audience small or large, who is already listening to podcasts on what you want to do is to try to share your audience with theirs on their audience with you now you can do this of a simple level by putting a couple of links in your show notes. You can give them an endorsement in your show on Agree that they'll give you an endorsement in their show. But you can. Also, if you can find the right sort of opportunity, you can interview them and you can get them onto your show. Or you could do a co hosted edition, where you you do a show together, so mix it up a little bit. But you want to try to get into these people in a big way now. One of the things I'm doing is I'm trying to find people who have got big audiences, and I have at my Wednesday edition is and it's called the Influence of Interview. Hey, I'm making it obvious to my audience. I'm saying these are people who have got influence or doing amazing things. You need to know about them. But I'm saying under the subtext is, these are people who got big audience, who, doing amazing things were gonna help me a lot if they tell of audience about my show, and they will. If I interview them so try and find out. The podcast is a really good place to look, believe it or not, isn't new and noteworthy. Why? Because those people will be at the same place to your at trying to grow their audiences. And if you help them in the early days, they will really help you. So go into new noteworthy in the categories and sub categories that your show features and get in touch of them. It's dead easy and get a dialogue going through and whether it's Twitter or get into a Facebook in a conversation with them, or agree to Skype them or something on, then get that dialogue going and work out how you can help each other. So that's podcasters now. Social media, of course, is a vast arena, and trying to cover social media in the time we've got is impossible. But I will give you three tips, which I hope you'll find helpful in terms of harnessing social media. Hopefully, I don't think they have uncovered this afternoon on the first of these is Hoot Suite. Now, Hoot Suite is a social media management tool. Hoot suite dot com. It's free for up to five social media accounts, so you're gonna pay for it. What it allows you to do is to, apart from seeing all your streams and you convey easy, see what's going on. It allows you to schedule messages. Now again, I'll try and keep this very simple. But what I do is I have different campaigns, whether it's for my podcast, my block or whatever. I prepare, like 10 messages. I have a serious of different timelines that you're going get dip into and grab and then copy and paste up into a spreadsheet because you basically you upload a simple CSP father. The instructions are very easy, but you can pre schedule ah whole range of tweets up to 350 messages at a time, and this is amazingly effective. If you want to have a continual stream of information going about out about your podcasts and your episodes, and you want to do it to your Facebook account to your linked in account to your Google plus account to your Twitter account, that's four I always miss one you can you can cover those very, very easily now, with linked in, I recommend you don't do more than one a day for Google. Plus, you don't want to do about more than three a day. For Twitter, 10 to 20 is fine. So again you can alter the scheduling for each one on. You can run a series of Twitter messages, and then in a week's time, you can run the same Twitter messages because maybe is going to remember them. But you can run this sort of campaign, and it keeps the information going out. So just give me one example with my podcast I've now got in total we're on Episode 72 but because I'm doing three a week for the last 10 weeks, I'm actually on Episode 92. So I have got 92 tweets that go out at about 10 a day consistently, because when they finish, I start them again. I asked the guest. They often retweet it, so I continually got my episodes going out there onto the Twitter stream on. Hopefully people will find them. And don't forget to use Hashtags, which makes the search even easier on the obvious one. To make sure you have in there is podcasts. But stuff regulating to your subject is also really important. So that's hurts me now hang outs of being talked about. But I'm gonna give you a really, really good tip on hangouts. Google loves hangouts. You can get to the first page of Google so easily with a hang out, and here's what you do for your podcast. I've started to do it, but I haven't implemented it. But I had a long chat with a guy who's been very successful with it. You create a hang out on air, which is dead easy. Todo I can't explain the technicalities but could go into Google explaining on you, do a two minute hang out with yourself. Don't worry about have anybody else in it. You say Hi, it's John Carly here. I'm the six minute strategy is just wanted to tell you about the latest episode off my podcast, and you explain who is on it, what's been going on in, or vestry. Make sure you title. They hang out name with the keywords you want in it. That's very important to get the right keywords in it. You basically and stop the hang out. It goes up to YouTube. Make sure you put a decent description in it with much writing. Maybe a bullet points. Or maybe if you got a transcript, I'm publish it. And if you keep doing that, you're gonna find that you'll get a lot of traffic from YouTube organic because the hang out and it's the hang out itself will get the Google juice, and we'll get a much higher ranking than just producing unordinary video. Right? The last one is images. Now we all know that a picture is worth 1000 words, but I would direct you here to a website called canvas dot com. It's free if you Google Guy Kawasaki. He's on evangelist for canvas, so he will tell you a lot about it. It is so easy to make a really simple images, and you can upload your own material. You can do the writing very easily if you use some of their paid images. It's like a dollar thing. Don't do that. Just keep it simple, but get they give you templates and I use square ones most of time because I use it for Instagram and I also directly uploaded to Facebook. Make a little image. And what has all I say is I say the online Any podcast episode number I put at the bottom, the tag to the show notes, so people know where to go and find it. I always have a picture of my guest and his name underneath it because you want to try to be a tag that later on. And then I have the title of the show and maybe a very short quote or something. But that is far more engaging in social media than just having a tweet. I upload it to my computer. I take it into Apertura photo shop, then allows me to get it into iCloud, and then I can automatically pick it up on my phone. Then I go into Instagram and I send out an instagram to Facebook vicar tumbler or square on another one with Facebook, though I would recommend you also directly uploaded into Facebook because apparently the Facebook algorithms and the nasty people at Facebook actually very good at filtering out stuff that doesn't come in directly from Facebook. So it's worth putting it indirectly from Facebook. Make sure has the impact on those images are much more engaging when people are scrolling down the page on just having that the title of the podcast. You can, of course, also opinion upon a Pinterest board. And if you do that, make sure you have a link in the description off your board of your pin. Don't just rely on the fact that pinches were light back because you'll get Google Giusto that link back to your site. So that's it. You know, we've gone from preparation to the set up the swing launch and then the follow through on. Hopefully that will give you some idea off how to launch your podcast like Tiger Woods. However, let's go back to Mr Job because he always ended his speeches by saying Just one more thing and I've got two more things for you and they're both quotes from from Steve Jobs. The first is that there are no shortcuts. Toe excellence. Podcasting is a commitment is hard work. It is a hey. Juries were journey or taking. Movies have taken to the next level, but in order to be good at it, you just have to keep doing it on when your starting you may be very conscious off the sound of your voice or that you're not being a professional of some of these other guys. Don't worry about it. Keep at it. Work hard at it and you will become excellent at it. So his other great quote is being insanely great. I think you all have it within you to either launch a successful podcast or to take your podcast to make it even more successful. So I simply exhort you to get out there. Be insanely great, Thank you very much. 11. UKPOD14 Part 3: don't. Your podcast would. Come on. I know you're having so much fun, but so am I. Thank you. Brilliant. Whoever did that Marvelous. OK, right. We have prepares. We have launched on. Now we're going to follow through on I call this my implements of strategy on I make no bones about this. It's all very contrived, but you've got to be very focused and very purposeful. I'm gonna look at the influence of strategy in three areas. I'm going look at people and then look at podcasters and then under look at social media and in social media, I'm going to give you three tips to make it work. I'm not gonna cover the whole of social media, So let's look at the people cause the choice is between being this gentleman or this gentleman, and I know which one I would rather be. So if we look at the game, which is all about growing our audience, we need to make sure that we can actually reach out to as many people as possible who are going to help us to achieve that objective. Now, you start with your immediate network. Start with the people that you know. Okay, this is yet family friends. I mean, I got my stepdaughter who very kindly gave me a glowing five star rating in a review on on the podcast search of a sweet of her. But don't just also ratings and reviews you want to be, you know, sharing news about the podcast terms. Go listen, tell them to tell their friends. But you know, family colleagues at work. However you do it going to get into your existing network and spread the word that you've launched this podcast, and you really appreciate any support on while they're at it. Why don't they tell their friends? So you use your existing That would start with now the best people to help you directly with this task are other podcasters. Now this is pretty obvious if you think about it because they have an audience small or large, who is already listening to podcasts on. What you want to do is to try to share your audience with theirs on their audience with you . Now you can do this of a simple level by putting a couple of links in your show notes. You can give them an endorsement in your show on. Agree that they'll give you an endorsement in their show. But you can. Also, if you can find the right sort of opportunity, you can interview them and you can get them onto your show. Or you could do a co hosted edition where you you do a show together, so mix it up a little bit, but you want to try to get into these people in a big way now. One of the things I'm doing is I'm trying to find people who have got big audiences, and I have at my Wednesday edition is and it's called the Influence of Interview. Hey, I'm making it obvious to my audience. I'm saying these are people who have got influence or doing amazing things You need to know about them. But I'm saying under the subtext is, these are people who got big audience, who, doing amazing things were gonna help me a lot if they tell of audience about my show, and they will if I interview them. So try and find out the podcast is a really good place to look, believe it or not, isn't new and noteworthy. Why? Because those people will be at the same place to your at trying to grow their audiences, and if you help them in the early days, they will really help you. So go into new noteworthy in the categories and sub categories that your show features and get in touch of them. It's dead easy and get a dialogue going through and whether it's Twitter or get into a Facebook in a conversation with them, or agree to Skype them or something on, then get that dialogue going and work out how you can help each other. So that's podcasters now. Social media, of course, is a vast arena, and trying to cover social media in the time we've got is impossible. But I will give you three tips, which I hope you'll find helpful in terms of harnessing social media. Hopefully, I don't think they have uncovered this afternoon on the first of these is Hoot Suite. Now, Hoot Suite is a social media management tool. Hoot suite dot com. It's free for up to five social media accounts, so you're gonna pay for it. What it allows you to do is to, apart from seeing all your streams and you convey easy see what's going on. It allows you to schedule messages. Now again, I'll try and keep this very simple. But what I do is I have different campaigns, whether it's for my podcast, my block or whatever. I prepare, like 10 messages. I have a serious of different timelines that you're going get dip into and grab and then copy and paste up into a spreadsheet because you basically you upload a simple CSP father. The instructions are very easy, but you can pre schedule ah whole range of tweets up to 350 messages at a time, and this is amazingly effective. If you want to have a continual stream of information going about out about your podcasts and your episodes, and you want to do it to your Facebook account to your linked in account to your Google plus account to your Twitter account. That's four I always miss one you can. You can cover those very, very easily now, with linked in, I recommend you don't do more than one a day for Google. Plus, you don't want to do about more than three a day. For Twitter, 10 to 20 is fine. So again you can alter the scheduling for each one on. You can run a series of Twitter messages, and then in a week's time you can run the same Twitter messages because maybe is going to remember them. But you can run this sort of campaign, and it keeps the information going out. So just give me one example with my podcast I've now got in total we're on Episode 72 but because I'm doing three a week for the last 10 weeks, I'm actually on Episode 92. So I have got 92 tweets that go out at about 10 a day consistently, because when they finish, I start them again. I asked the guest. They often retweet it. So I continually got my episodes going out there onto the Twitter stream on. Hopefully people will find them. And don't forget to use Hashtags, which makes the search even easier on the obvious one to make sure you have in there is podcasts, But stuff regulating to your subject is also really important. So that's hurts me now hang outs of being talked about, but I'm gonna give you a really, really good tip on hangouts. Google loves hangouts. You can get to the first page of Google so easily with a hang out, and here's what you do for your podcast. I've started to do it, but I haven't implemented it. But I had a long chat with a guy who's been very successful with it. You create a hang out on air, which is dead easy. Todo I can't explain the technicalities but could go into Google explaining on you do a two minute hang out with yourself. Don't worry about have anybody else in it. You say Hi, it's John Carly here. I'm the six minute strategy is just wanted to tell you about the latest episode off my podcast and you explain who is on it, what's been going on in, or vestry, Make sure you title. They hang out name with the keywords you want in it. That's very important to get the right keywords in it. You basically and stop the hang out. It goes up to YouTube. Make sure you put a decent description in it with much writing. Maybe a bullet points. Or maybe if you got a transcript, I'm publish it. And if you keep doing that, you're gonna find that you'll get a lot of traffic from YouTube organic because the hang out and it's the hang out itself will get the Google juice, and we'll get a much higher ranking than just producing unordinary video. Right? The last one is images. Now we all know that a picture is worth 1000 words, but I would direct you here to a website called canvas dot com. It's free if you Google Guy Kawasaki. He's on evangelist for canvas, so he will tell you a lot about it. It is so easy to make a really simple images, and you can upload your own material. You can do the writing very easily if you use some of their paid images. It's like a dollar thing. Don't do that. Just keep it simple, but get they give you templates and I use square ones most of time because I use it for Instagram and I also directly uploaded to Facebook. Make a little image. And what has all I say is I say the online any podcast episode number I put at the bottom the tag to the show notes so people know where to go and find it I always have a picture of my guest and his name underneath it because you want to try to be a tag that later on. And then I have the title of the show and maybe a very short quote or something. But that is far more engaging in social media than just having a tweet. I upload it to my computer. I take it into Apertura photo shop, then allows me to get it into iCloud, and then I can automatically pick it up on my phone. Then I go into Instagram and I send out an instagram to Facebook vicar tumbler or square on another one with Facebook, though I would recommend you also directly uploaded into Facebook because apparently the Facebook algorithms and the nasty people at Facebook actually very good at filtering out stuff that doesn't come in directly from Facebook. So it's worth putting it indirectly from Facebook. Make sure has the impact on those images are much more engaging when people are scrolling down the page on just having that the title of the podcast. You can, of course, also opinion upon a Pinterest board, and if you do that, make sure you have a link in the description off your board of your pin. Don't just rely on the fact that pinches were light back because you'll get Google Giusto that link back to your site. So that's it. You know, we've gone from preparation to the set up the swing launch and then the follow through on. Hopefully that will give you some idea off how to launch your podcast like Tiger Woods. However, let's go back to Mr Job because he always ended his speeches by saying Just one more thing and I've got two more things for you and they're both quotes from From Steve Jobs. The first is that there are no shortcuts, toe excellence. Podcasting is a commitment is hard work. It is a hey, Juries were journey or taking. Movies have taken to the next level. But in order to be good at it, you just have to keep doing it on when your starting you may be very conscious off the sound of your voice or that you're not being a professional of some of these other guys. Don't worry about it. Keep at it, work hard at it, and you will become excellent at it. so his other great quote is being insanely great. I think you all have it within you to either launch a successful podcast or to take your podcast to make it even more successful. So I simply exhort you to get out there. Be insanely great, thank you very much.