Public Speaking Success Part 2 of 5 - Creating the Structural Framework of a Great Presentation | John Colley | Skillshare

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Public Speaking Success Part 2 of 5 - Creating the Structural Framework of a Great Presentation

teacher avatar John Colley, Digital Entrepreneurship

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Taught by industry leaders & working professionals
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Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (31m)
    • 1. Public Speaking Success Part 2 Introduction

    • 2. Creating the Structural Framework

    • 3. Discover the Story Board of Your Presentation

    • 4. The Three Act Play

    • 5. Drawing Your Road Map

    • 6. Introduce Protagonists

    • 7. Key Messages Should Always Connect

    • 8. Open and Close with Impact

    • 9. Activity 2 Create the Road Map for Your Presentation

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About This Class

Public Speaking Master Class - Step by Step Coaching to become a confident public speaker!


If you want to stay up to date on my newest classes, be sure to click “Follow” below.

My followers are the first to hear about these opportunities!


This is a FIVE part Course - so when you have completed Part 2 move on to Part 3

Attention! Just IMAGINE>>>>

How would your lifestyle change if you could make an extra $1,000 a month from speaking, with very little extra effort? Or even $10,000 a month?

Have you ever dreamed of being the respected Public Speaker, travelling, inspiring people, making an impact, changing lives and being rewarded for doing something you are passionate about?

Many people are afraid of Public Speaking? What are you afraid of?

  • The Audience?
  • The Speech
  • Your Slides/
  • Yourself?

There is nothing to fear but fear itself! Don't let it beat you!

You have a passionate and authoritative public speaker inside you! All you have to do is liberate that Public Speaker!

Are You Ready To Do That?

So, Is this for you? Yes?

Then this is one course you will not want to miss!

Let me take you through the Step by Step process I use to create and craft my speeches and presentations.

This is not theory! I show you presentations from my actual speeches. I provide a case study of a live event which I spoke at, with the slide decks included!


A Personal Note to New Students!

Dear World Changer,

Enrol in this one course and I guarantee I can show you how you can deliver authentic, effective presentations that will mark you out as the Go-To Speaker for your topic!

Uncover, your own unique style! Liberate your inner Public Speaker!

Best regards



I have been speaking in public since I left school. First as an Army Officer, then as an Investment Banker, now I speak about Online Media and Creating Online Courses!

Here are a couple of Testimonials from my Presentation at New Media Europe 2015 in Manchester, UK

"Thank you, John, for your amazing presentation. Full of content... no, it was overflowing with content! And such practical stuff too. Thanks for inspiring me, giving me so many ideas, and showing me how to get on and do it." David W.

"Great presentation John. John presentation on creating online courses at New Media Europe was straight to the point and well structured and delivered by an assertive speaker." Lucie M.S.


In this 5 Part Course you will discover;

  • The key points of a successful presentation
  • How to identify your Audience
  • The importance of matching your content to your audience
  • A clear template for creating a successful presentation
  • Why every presentation should be a Three Act Play
  • How to open and close with Impact!
  • How to be YOU!
  • The importance of a Sizzling Headline
  • The meaning of the 10 Minute Rule and how to use it
  • How to create amazing slides
  • Key tips on mastering your stage presence
  • Why delivery is as important as content

And much more!

Step by Step we shall create together

  • Part 1: Activity 1: Your initial draft script
  • Part 2: Activity 2: A Story Board for your Script
  • Part 3: Activity 3: An amazing title for your Presentation
  • Part 4: Activity 4: Your beautiful Slide Deck
  • Part 5: Activity 5: Practice and Rehearsal of your Speech

Seven Compelling Reason to Enrol Today

  1. Discover how to banish your fear of public speaking
  2. I share my Template for creating speeches which you can use for any event
  3. Develop your own speaking style with confidence
  4. Learn how easy it is to establish a rapport with an audience
  5. Find out how you keep your audience's attention throughout your presentation
  6. Find out how to deal with the most difficult questions
  7. Let me show you why you can throw away your script!

I am with you every step of the way!

Message me or start a discussion! Any questions, any issues I am here to help! We are travelling this road together!

Enroll today and take the first steps to becoming an accomplished and authoritative Public Speaker

With Confidence in your ability to be a Confident Speaker

Links to Other Courses in this Series
Public Speaking Success Part 1 of 5 - Conquer Fear, Get The Basics Right First!
You can find Part 1 of this Series here:

Public Speaking Success Part 3 of 5 - Six Techniques of Excellent Speakers
You can find Part 3 of this Series here:

Public Speaking Success Part 4 of 5 - Creating Yours Presentation Slide Deck
You can find Part 4 of this Series here:

Public Speaking Success Part 5 of 5 - Presentation Refinement and Rehearsal
You can find Part 5 of this Series here:


If you want to stay up to date on my newest classes, be sure to click “Follow” below.

My followers are the first to hear about these opportunities!


See you inside the Course,

Best regards,

John Colley

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John Colley

Digital Entrepreneurship


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1. Public Speaking Success Part 2 Introduction: Hello and welcome to Part two off my public speaking success course. It's great to have you here. I really hoped you enjoyed Part one. If you haven't taken it, I strongly recommend you go back and do Part one first and there will be another three parts after this to complete the whole course. But I'm taking it through an easy step. So it's great to have you here in part two on. We're going to take another step forward in this second part off the course, but there's quite a long way to go. But it's an easy digested, digestible chunks on. I'm sure you're going to find it base straightforward. My name is John Colley on the six minute Strategist. I've got over 33,000. I think it made me 34,000 students on my courses globally in 175 countries. So I do have some experience of creating these courses and I've also got lots and lots of business experience and public ex public speaking experience. So I'm wrapping this all up for you to make this available through this course. Now, this course Part two is going to cover the creation off your structural framework for your presentation. So the whole idea here is that you will discover that all the best presentations and speeches have a clear framework to them. And it makes it a lot easier once you've got this framework in place because it'll make it much, much more simple for you to remember what you're actually going to say without a script. So the benefit off this course is primarily that your because you understand the framework , you will be able to craft an excellent, very communicative but easy to understand and follow a speech straight presentation once you've been through this particular module. Now this courses for anybody who's interested in public speaking, whether you're already a public speaker or whether you're just starting out on your public speaking journey, I really hope you're going to get a lot of benefit from this. The course project is very straightforward. I want you to create the storyboard off your presentation, and again I provided the template for you, which will make it very straightforward for you to go through and put together the various components that I've already talked you about so far. Now this will become more elaborate as we go forward in the further parts. But for the time being, just stick to what you've got and build it out following the guidance on the instruction I'm sharing with you in this module. So once you've done that, I really would like it if you would share your presentation your road map in the Project gallery share your screenshots, your tips or tricks. Anything that you think will help other students will be much appreciated. Don't forget, this is part two off five parts. So definitely check out the other four parts. Um, remember that I am here to help. So if you do need to reach out for me, please do. And I will do my best to answer your questions and get back to you as quickly as possible. So again, congratulations for enrolling in this course really excited to have you here on. I'm very keen now that we should crack on and get through this module. So let's get started and I'll see you inside Part two off my public speaking calls 2. Creating the Structural Framework: in this section. I want to take you step by step through the process of creating the structural framework for your presentation. Now I'm going to show you all the key components lecture by lecture, and I'm also going to provide you with a pdf roadmap which is going to build up as the section develops. So when we get to the end and I ask you to complete activity to, you'll then have a complete PdF, which is about three pages long, and that will give you what you need to put together the overall structure of your presentation. Now, this is by no means that finished the finish element, the finished job. But it'll give you all the core components of what you're going to be talking about, and then we can refine it in the section after this 3. Discover the Story Board of Your Presentation: Now that we're getting a little bit deeper into this, I want to help you discover the storyboard off your presentation. Now, every presentation has toe have a narrative. It's as if you're almost audibly delivering some sort of film script. So you have to have a beginning, a middle and an end. There has to be a journey that you take people along. Andi, think about your your slides as scenes within that story. So if a slide is not actually moving your story along, if it's not moving the message further forward, then what is that slide during their? So there has to be a continuity all the way through the presentation of the speech that you're delivering on. I want you to think about it like that as connected slides one after the other that they follow on a logical sequence, and they are all part of a flowing and fluid message. So you need to ask yourself, what is the purpose off what you're trying to deliver now? In a sense, every speech or presentation is selling something. You may not have be selling something with a price attached to it, but you might be selling an idea. Ah, concept, a belief. Whatever it is you're getting across, it is a sales job. It is something where you are persuading your audience. This is why the Ted talks are so effective because they put up a really contentious and difficult topic on they win you over in their delivery. And they completely transform your view off what you thought they were talking about and the position you held at the beginning as they deliver their their presentation. And you need to do the same with your speeches. So you do need to have this fundamental concept of what you're really selling. What is the core message that you're getting across to your audience? As part of that, you need to have a focus and energy. This is something which is important to you, and you need to get that importance across. So I've called it a sense of mission that you're not just there to deliver this talk. 45 minutes, they're going to keep you guys in state for environments that I'm out of here. No, you're there to evangelize the point that you want to get across and you have to do it with energy. But you have to design a lot this into the presentation that you're going to give them, and I'm going to show you how they are. We do this as we go through the course. The key words are inform, persuade inspire. So you you tell them about the subject matter. You persuade them of your point of view, and then you inspire them at the end. To really be empowered and to want to take on your message and take it forward. This really is more than just getting on argument across, down. On paper, it's not like an argued essay. It's It's you delivering a message and getting it across to them in a way that they'll want to absorb the message. You do something about it, so you have to make it. Ah, performance. It's a theatrical event. You have to be prepared to B'more than just the guy standing behind the lectern going through the speech that somebody else has written. You need to get out that I actually hate standing behind lecterns. I very rarely do it. The first thing I do when I get to it, that presentation on I'm on the stage is walk away from the lectern. Yes, there are uses for electors. Maybe you have, Ah, few prompt notes on the Lecter's. Just in case you lose your place. That's always quite useful. But it's a well set up presentation, and you all you have is a clicker in your hand on a screen behind you, that lectern is just stumping between you and the audience. So be prepared and have the confidence to get out from behind there and actually really deliver what you're saying to your audience with that energy that they deserve as part of getting that right. As we evolved the story that we're telling them you need to refine it, and you certainly need to rehearse it. You need to pull it together and see which bits work well on which bits don't work well and tweak it here and pull it there to bring it together into a polished, finished result. And again, as we go through this, you'll see how my presentation has evolved from the starting point to the endpoint, and I'll try to explain to you why I brought things in where I bring them in and why I bring them in. So this is the point where you start to really move away from that. That shopping, Mr Points, you want to get across and you start to put something together, which is really going to be an evangelical message about the point you want to sell to your audience. 4. The Three Act Play: Now we're going to get to the start off some core structure for your presentation, and I want to introduce you to the age old idea off the three act play. Now the three Outplayed goes back to Greek drama on If I studied some French 16th and 17th century drama in In School On, that was all based around a three act play. I think you'll find a lot of Shakespeare, has a three act play now. This has got nothing to do with making it easy for the players to have a nice break, but it gives you a beginning, a middle and an end, which is a classic structure for starting to tell a story. Andi, when you're giving a presentation or speech, having that structure on making that structure very obvious, your audience is a really good way off, keeping them engaged in keeping them interesting. Now there's a really, really important reason behind this, and that is the 10 minute timing point when you're trying to hold people's attentions, studies have shown, and I can't give you sources. But take my word for it that you can hold somebody's attention for about 10 minutes. This is a very good reason why I don't make videos for my courses, which are longer than five or six minutes. I don't want to strain your attention span. Or indeed, I don't want you to restrain my attention span. But you could hold people's attention for about 10 minutes on. Then you've got to break their attention on Do something discontinuous on. Then you can reset their attention span clock if you like, and start your second and then your 3rd 10 minutes slot. Now, if you're giving a presentation on the usual time I'm looking at it's about 45 minutes. Allow time for questions. You need time in the beginning for introductions. You need time to wrap up and I'll show you ALS these little tricks as we go along. But the core of your speech, the core of your presentation is the three act play on. This is what this whole course is going to be built around. So I now need you to start thinking in terms of your content as a three act play. Now, if you go back to the at first draft, I showed you in off my my speech when I first started putting this this podcasting speech Together. I had six points, each with six points. And yet you could say, Well, that's sort of falls into a three act play could you could do to and then two and then to, But it's not a particularly great structure, you know. So you need to be prepared to adapt the way you're putting your content together in order to fit this three act play structure. And I think this is a really, really important point on in anything you do. Even if it is only a 10 minute talk, I would still be saying to you, make it a three act play, go up there and deliver three points. So everybody welcome to the world of dramatics and welcome to the world off the three act play. 5. Drawing Your Road Map: Now I want to put a little bit more structure on the three act play I've just spoken about on have called this drawing your road map. Now, I literally want you to put this out on paper. I want you to get a piece of a four, put it sideways a long ways. However you want to do it, but actually planned this out on a piece of paper. So you have a visual representation off what you're trying to do on. I'll try to provide you with a template for you to work with as a PdF. Now, what you need to do when you're making this your presentation in your speech is you need to start off on, explain to them very, very briefly what it is you're going to be telling to them. So you give them a simple agenda at the beginning, just in front, off act one. Now, as you go through, get to the end of act one and you summarize Well, that was at one. And now we're gonna go into act to so you give them verbal reminders of the structure the whole way through. So you're constantly referring back to the structure that you've explained to them at the beginning. Then at the end, you must summarize what you've covered for them. That in terms of learning in terms of communication, this is really important because people can very easily forget or lose touch with the construct off the presentation that you're giving them. Now, this is I can explain this in another way, which is basically you tell them what you're going to tell them. You tell them and then at the end you told them you tell them what you have told them, so tell them what you're going to tell them. Tell them and then tell them what you've told them. So you get this, this reinforcement off your structure and your message, your three outplay message. Now let's go back to the three act play. Because within the three act play, there is itself a rule of three that you need to follow on. That is very simple. Each act each rule has got three points to it and within that each point has three sentences. So you've got your original outline. Now you've got to recast it into a three by three by three on that will essentially set out the core narrative for what you're trying to deliver now. This has some distinct advantages. It makes your message very simple to get across. It has a very clean and clear structure, and it forces you to be efficient with the information you're communicating, because unless you meet this criteria, you can end up going down rabbit holes and tangents and getting into all sorts of mess. Where's what you want to do is to keep the momentum and the pace of your presentation, moving along a couple of extra bonus things to think about. If you can create a heading that fits very neatly into 140 characters or less, then you've got something that people can tweet and you want to be encouraging them to tweet when they're on. You know, when you actually presenting to them to get on the phones and use the hashtag of the conference or whatever is you're speaking at, and to be tweeting out what you're talking about aligned with that is if you can provide quotable quips along maybe two or three through the course off the presentation, which you don't allow two to interrupt your flow, but you might not even have on on slides on the back screen. But you'll have pre prepared as a so little snippets that people can then tweet ahead. Little catchphrases so sort of things politicians do when they're doing president presentations that are going to be recorded for television. They wanted to be caught with that that key little catchphrase that television will pick up and then share across. So that is the outline taking the three act play to the next level off complexity and said , I'll put a PdF together with this presentation with this lecture that you can then use as your outlined to further develop your presentation and your speech. 6. Introduce Protagonists: Now I want to take the dramatic theme a little bit further forward on. I wanted you to consider how you're going to introduce protagonists to your presentation in your speech. They have to remember every good story, has a hero and has an anti hero, and you need to see how you can position these into the context of your speech so that your your narrative has got people that they can associate with attached to it. Now, one of the ways to do this is to set yourself up as the hero so you can introduce yourself to audience and explain to them that you're here to change their lives. Now, if you do this, you need to convey to them your common vision off what you know. The situation is and how things can be. And you need to contrast that with a specific enemy, which could be the status quo. Or it could be, you know, a person or an image of a person, which you can put on a screen. It could be a stock photo. If you're talking about dieting and you're gonna help people to get fit, then you put Mr Blobby up on the screen and you contrast the tube. But you create in their minds the fact that there is a hero and he's going on. A journey on there is the anti hero is stopping him being successful in his quest. So when you're doing that, you need to clearly get across to them. You know what you do, what your expertise is and why why you're gonna be in the position in the role of the hero on this is in a section which is going to be at the beginning before you really delve into the structure of your talk. And I've reflected that in the part two or if you like, version two off the template that I gave you in the previous lecture, you need to explain to them the problem that you're solving, and you need to also explain to them how you're different and why they should care. So you need to really give them the the all round encapsulation off off you the hero on why you have this this this expertise and why you're going to be able to solve the problem they're facing Andi really connect with them as to why they Why they should care on example of that would be something a similar saying. Well, when I was in your shoes, you know, I really knew what this is like. I really struggled with it. But I've solved the problem, and I can really help you to do the same. So you emotionally draw them into the process. Now, another way of making the contrast is to describe the status quo. Describe the situation. Let's go back to the fitness analogy. Describe the situation where you're unfit and way in the future. You're going to be much fitter and you're gonna be much healthier. So you give them that. That contrast on that vision now, another way to do this is to actually personify this on screen. And if I used the Gulf analogy when I gave my speech, which you'll see later on, so I contrast ID the the home hacking golfer with Tiger Woods. So Tiger Woods was my image of the conquering hero on then. My anti hero was the guy who couldn't play golf from, was all over the place and was a complete cows, and I was what I was trying to say. Waas in the context of launching a podcast, you could either launch it in the Tiger Woods fashion. And the metaphor was the way Tiger Woods plays golf brilliantly with great verve. Well, he hasn't been doing too well recently, but allow you can hack it around the course and make a complete hash of it. So I've got the contrast between the hero and the anti hero on that really helps people to focus. So you need to think how you can bring these people in so you could be the protagonists, or you can invent thumb. Or you can use other examples off real life people, obviously, without saying anything inappropriate, make the real life people the hero. But I wouldn't necessarily concentrate on real life peoples and to hear it. But you can. You can create these these roles as part of your presentation on that gives it depth on that begins to make it a much more engaging presentation. So check out the amended pdf. You've now got pdf, too, and you'll see I've added a section at the top to it 7. Key Messages Should Always Connect: Now I want to take you into the individual acts, and I've called this lecture key messages always connect. I've already explained that in each act you need to make three key points. And as you deliver these points, you need to make sure that these key messages connect within one another. So they follow on logically on this helps to keep the structure off your presentation of your speech coherent and easy to understand. Now I've put this little diagram so you can see what I'm talking about. So we're now in act one and you deliver your first Q message and that leads logically to message to on that leads logically to message three. So when you wrap up on Act One, you've taken them through a key lesson. Now you can do this in different ways, and I want to give you some examples. You can link them in time. You can talk about something that happened in the past. You can then relate it to the present, and then you can contrast it, perhaps with the opportunities in the future so you can see what a a logical timeline there , which is past, present and future equally. If you're making a point, you might want to give an explanation off the point you're trying to make. And then you can illustrate that with an example on. Then you can show how you can take that example and apply it to a real world situation. So you get an explanation example Application. Another way of doing this is to say what? How? Why? So you actually explain what something is involved in it involves You can then explain how you actually apply it something and you might want to then explain why you do it now. Of course, you could do this in a different order. You might go. What? Why, how? But in every case, you're still talking about the same topic. But it's relating to the the nearest connectivity between the three points or making within the act off this particular speech or presentation. Another very good way of doing it is to give an example of something on. Then back it up with the real world story, a little case study on. Then you could draw the lessons from that out at the end, and that has a nice connectivity in a nice structure to it, I would add, When you're dealing with these individual three parts, do keep them simple. A story should be short on example. Should be concise. The lessons should be punchy. I've given you three points to make on each of these, and that's really not to try to straightjacket you and say you have to have three points in each. But what I'm saying is you shouldn't really have more than three points and bear in mind the overall timing for everything that you're trying to achieve at one should be 10 minutes , so it basically each key message is 1/3 of that. You need have a bit of space for top containing each keep messages basically three minutes , and then each piece within that is going to be a minute each. But if you tell a story, of course, you can spend a little bit more time on it on, but it doesn't have to be broken up into those strict 123 points. I hope you get the idea that by having this this connection within your key message, it becomes very much easier for the audience to get the point, and therefore, key messages should always connect 8. Open and Close with Impact: every good presentation, like every good lecture opens and closes with impact. When you first come out onto the stage or wherever you're giving your presentation, the first things you say set the tone for the whole of your presentation. So you really need to grab your audience metaphorically by the throat by the ears if you like, and get their attention and set the impact for the whole of your speech and you do that by having a strong opening. Now there is some techniques you can use for this. One of these is you can ask a question. So you compose a general question. I'm not talking about asking the audience question specifically, but you can set up a question which are then going to answer, and you can say something like, Do you know why 25% off all start ups fail? Or did you know that? So you set up the question and you immediately. You know, you've asked them something, although they're not gonna respond to it directly. You've asked them something and you've got their attention. Equally, you can set up a contentious premise. So using the startup example, you can say you know, within two years, 80% of all start ups fail, and again you've got their attention straight up. Another technique is to use the every can buy structure where you say every public speaker can deliver a fantastic speech by having a very clear three act play structure. And that's the premise for your whole speech. So it's the every whoever it is can whatever the subject of your talk is on by around the key messages or key message that you're going to deliver. And by doing this again, you're setting up. If you like a big title of big heading, which then takes your whole presentation and your speech forward again. Another way of doing this is to use the once upon a time method which, of course, or great start, very stories open. Now, you don't actually have to say once upon a time, but you could turn out and said this morning as I was getting out of my car, our thoughts struck me, which is effectively the same structures. Once upon a time, you're taking the back to a point in time on explaining that something key happened Once upon a time. I got out of my car and a thought struck me. But you just don't say once upon a time. But by starting like that, you're bringing them into your world into your context very directly. And very imaginatively. Closing is just as important. You must close with impact. You have to remember that your audience over will remember the last thing that you say. So one really good tip here is to make sure that you handle any Q and A that you're going to do before your closing on a really neat technique that Steve Jobs like to use a lot was what I call the one more thing ending. So you handle the Q and A and then you say and one more thing, and then you have your single slide and you deliver your punch line, which underpins the whole of your presentation. By doing that, you leave them with a final thought that they will remember that will stick into your head . So it's really important when you put your presentation together, you must design a strong opening. Onda strong impactful close as well 9. Activity 2 Create the Road Map for Your Presentation: Now we've come to the end of this section. I want you to take up activity to which is to create this storyboard of your presentation. Now, as we've been going to the section, I've been evolving this template with you because I wanted you to be familiar with the components as they came together. But now we're gonna work with version three of it, which brings together all the components from this whole section. And I'm just going to show you on screen what this comprises off. So you can get familiar to see what I've added to it before. You can then download the pdf I've attached to this lecture and you can fulfill your own and create your own story board. So here is the third version off the storyboard template. Andi, I've caught a drawing or road map, but you see what I'm talking about. So you start off and you want a really impactful title, and then you need to design your opening impact. Now, the title is going to be what the people who are promoting your presentation use obviously to communicate what the thing's all about. But you don't necessarily have to open with your title, you can come up with the formats that I've shown you there in order to have an impactful opening. Then, if you're going to set up protagonists, goodies and baddies and the whether it's the Tiger Woods fat goal for scenario, whatever it is, this is the time to bring them in. I don't forget. Take the opportunity to introduce yourself to your audience so they know who you are, what you do, why you're different. Why they should care about what you're going to tell them what the status quo is, what the vision of the future is on. Then you bring in the protagonists personalizing your conquering hero. In contrast, in the anterior, you'll see this when I give you the example of the speech I gave, and it'll give you more context for it. But that's really what your introductory sections all about. You need to decide what your three acts are going to be. What will three phases of your speech you're going to be on, then you need to work out the three key messages for each act on. I've helped you further by giving you 30.1 point 2.3 but these are the points inside the key messages. But don't forget, the key messages themselves have to flow one to the other. And I gave you structures and examples of how you do that. So you have act one you have back to you have act three on. Then make sure you take Q and A before you close and then make sure you close with impact on Justus, an aide memoire. I've given you some quotable quips that you should make a note or from your speech, and you should be trying to encourage people to tweet them or to at least use them in some sort of quotable form both during and after your presentation. So I now want you to download that PDF, and I want you to create your own story board for your speech or for your presentation. So you've got the main structure now laid out, and you've got a fairly good idea of what you're going to say, even if you haven't yet refined how you're going to say it. So crack on with activity to now do by all means. Come back to me. If you want to share some of them with me, then just message me will start a discussion in the course