Public Relations: How to Be a Government/PIO Spokesperson

TJ Walker, Public Speaking and Media Training Expert

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52 Videos (1h 38m)
    • How to Be a Government Spokesperson Promo

      0:42
    • How to Be a Government Spokesperson Intro

      4:41
    • How to Look Your Best on TV Overview

      2:59
    • How to Apply Makeup for TV Interviews

      4:00
    • How to Sit for TV Interviews

      2:03
    • How to Smile for TV Interviews

      2:40
    • How to Use Your Eyes During a TV Interview

      2:29
    • How to Move Your Head for Video Interviews

      2:05
    • How to Move Your Body for TV Interviews

      1:44
    • How to Move Your Hands for TV Interviews

      2:33
    • How to Sit in Your Chair for TV Interviews

      1:12
    • How to Stand for TV Interviews

      1:07
    • How to Dress for TV Interviews

      2:51
    • Video Record and See Your Improvement 2

      1:02
    • How to Be a Government Spokesperson Message

      2:57
    • How to Frame a Media Message

      2:08
    • A Media Message Answers all Basic Questions

      1:12
    • Media Messages Must be Interesting to Reporters

      1:36
    • Media Messages Must Resonate with Media Audience

      1:44
    • Your Media Message Needs to Benefit You

      1:22
    • Three is the Perfect Number of Media Messages

      1:42
    • Media Messages using a Venn Diagram

      1:51
    • Have a Positive Media Message

      1:06
    • How to Answer Questions in a Media Interview Overview

      1:47
    • How to Be a Government Spokesperson Answering Questions

      2:17
    • Answer One Question at a Time

      1:55
    • Keep Your Media Messages Simple, Simple

      1:41
    • Do Not Repeat Negative Words from a Reporter

      1:03
    • Tell Reporters 'I Don't Know'

      2:38
    • Always Be Moving toward Your Message Points

      0:56
    • Give Brief Answers to Tough Questions

      1:41
    • Re Write the Reporter's Questions in Media Interviews

      3:30
    • Aim for All Three Messages In Every Answer

      4:02
    • Don't Add One more thing at the End of the Interview

      1:39
    • Don't try to Control the Interview

      1:29
    • How to Be a Government Spokesperson Sound Bites

      2:01
    • What is a Sound Bite Overview

      3:20
    • Sound Bites Bold Action Words

      0:49
    • Sound Bites Reporters Love Cliches

      1:40
    • Sound Bites Emotion

      0:51
    • Sound Bites Give Specific Examples

      0:37
    • Sound Bites Absolutes

      0:42
    • Sound Bites Attacks

      2:02
    • How to be a Government Spokesperson Conclusion

      2:09
    • Sound Bite Tools Humor

      1:15
    • Sound Bite Tools Rhetorical Questions

      0:35
    • Sound Bite Tools Pop Culture References

      0:41
    • Three Easiest Sound Bite Tools

      1:31
    • Reflections on Sound Bites

      1:21
    • The 5 Outcomes of Every Media Interview

      2:33
    • Sound Bite Homework

      0:50
    • How to Be a Government Spokesperson Video Homework

      2:21

About This Class

Public Relations. Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

How to be a Government Spokesperson

In this "How to be a Government Spokesperson" Public Relations course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.

This course will teach you four main skills:

1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera.

2. How to shape a three-part, thirty second media message for each interview.

3. How to answer reporters' questions in a strategic, focused manner.

4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story.

You will learn the fundamentals of how to be a Public Relations spokesperson by the end of this course.

TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.

Enroll in this Public Relations course today.

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.

"5 Stars! Thank you for a very well organized course. It will be easy to find the points or topics I might want to read or see again as a refresher. You have very practical tips along with good explanations for the how-to's." Udemy student Paula Wethington

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

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TJ Walker

Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as ...

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