Public Relations 101 for Freelancers and Small Business Owners | Susan Palmquist | Skillshare

Public Relations 101 for Freelancers and Small Business Owners

Susan Palmquist, Author, Dream Inspirer and Writing Guru

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10 Videos (25m)
    • Introduction

      2:01
    • PR Versus Advertising

      1:50
    • Setting Goals

      1:20
    • Finding Your Target Audience

      1:43
    • Important Elements of PR

      3:01
    • Customer Service

      3:32
    • Connecting With Your Audience

      3:17
    • Social Media

      2:14
    • Measuring Success

      2:19
    • Class Recap

      3:23

About This Class

Do you struggle to gain publicity for you or your business? In this beginner's guide to public relations you'll learn how to finally get more focused on reaching your target audience. How to set specific public relations goals, find the ideal way to reach your customers, how to keep them and how to gauge and tweak your results.

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  • Beg/Int
  • Int/Adv

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Susan Palmquist

Author, Dream Inspirer and Writing Guru

Hi,

I’m Susan Palmquist and for the last 20 years I’ve been an author, freelance writer, editor, blogger, teacher and tutor, (and before that I was a publicist).

It feels like I’ve squeezed a lot into two decades and it’s my tips and experience that I’ve learned along the way that I’m now happy to share with you here at Skillshare.

I’d like to show you how you too can write for fun or even for a living whether it be fiction or non...

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