Public Relations 101 for Freelancers and Small Business Owners

Susan Palmquist, Freelance Writer, Author, Self Publisher

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10 Videos (25m)
    • Introduction

      2:01
    • PR Versus Advertising

      1:50
    • Setting Goals

      1:20
    • Finding Your Target Audience

      1:43
    • Important Elements of PR

      3:01
    • Customer Service

      3:32
    • Connecting With Your Audience

      3:17
    • Social Media

      2:14
    • Measuring Success

      2:19
    • Class Recap

      3:23

About This Class

Do you struggle to gain publicity for you or your business? In this beginner's guide to public relations you'll learn how to finally get more focused on reaching your target audience. How to set specific public relations goals, find the ideal way to reach your customers, how to keep them and how to gauge and tweak your results.

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Susan Palmquist

Freelance Writer, Author, Self Publisher

Susan Palmquist writes under her own name and that of her pen name Vanessa Devereaux. She's the author of 100 books and since 2008, she's been tutoring aspiring authors and teaching workshops for various chapter of the Romance Writers of America.

Prior to teaching she was a full time freelance writer and her work has appeared in such publications as Health, Arthritis Today, Lifetime TV, and American Profile.

She also blogs at her writing web site, www.thiswriterslife.com

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