Public Relations 101: Pitch Your Brand and Get Noticed! | Liz Fleming | Skillshare

Public Relations 101: Pitch Your Brand and Get Noticed!

Liz Fleming, Digital Marketing Strategist

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10 Lessons (1h 7m)
    • 1. Introduction

    • 2. Key Terms and Concepts

    • 3. The Anatomy of the Media Pitch

    • 4. Developing Relationships with the Press

    • 5. Lead Times and Pitching

    • 6. Develop Your Ideal Media List

    • 7. Expand Relationships

    • 8. Preparation Techniques

    • 9. Example Pitch Scenario

    • 10. Next Steps and Conclusion


About This Class

Want to see yourself or your business featured in the news?

Join Liz Fleming, personal branding and digital marketing strategist behind and the 4-E Formula, for a strategic class on how to effectively obtain earned press attention that propels your business and personal brand forward. 

Over the past decade, Liz has represented an array of both small businesses and multi-million dollar organizations like, The PGA of America, The Republic of Tea, and Walkers Shortbread to create innovative, high-performing campaigns that get her clients (entrepreneurs included!) featured by notable publications like The New York Times, Oprah Magazine, TODAY, The Huffington Post and many more. Her unique approach to marketing has helped her garner hundreds of thousands of followers and customers for her clients and students. What’s the key to her success? A thoughtful, strategic approach to networking.

In this 1 hour class, Liz will walk you through the who, what, why, when, where and how of obtaining earned media attention as an entrepreneur or small business owner and the massive impact it can have on your brand. Students will learn how to craft pitches that capture attention, how to establish fruitful relationships with local and national media, and how simple, strategic networking techniques can create year round momentum that sell products and services long term. 

Each short lesson is filled with specific strategies, case studies and examples that will increase your visibility and help you scale profits organically. Plus, the class includes downloadable worksheets to help you take realistic action every step of the way. These useful resources will help you take everything inside the course and customize it to your personal needs so taking action is simple and straightforward.

This class is ideal for entrepreneurs and small business owners on a budget who are looking to land press mentions from the comfort of their own home and skyrocket their exposure without having to purchase ads or hire agencies. Whether you’ve been in business for years or are just starting out, this class will open your eyes to the world of public relations so you can breathe more life into your business.

You can connect with her on Instagram, Facebook, Twitter and Pinterest @mslizfleming