Psychology of Persuasion: How to Convince People Easily | Timur K. | Skillshare

Psychology of Persuasion: How to Convince People Easily

Timur K., Teacher, Life-Long Learner, Traveller

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13 Lessons (34m)
    • 1. Introduction

    • 2. Main Principles of Influence and Persuasion

    • 3. Reciprocation

    • 4. Commitment

    • 5. Social Proof

    • 6. Liking

    • 7. Authority

    • 8. Scarcity

    • 9. Why Stubborn People are Stubborn

    • 10. Strategies on How to Deal with Stubborn People

    • 11. Ben Franklin Effect or How to Make Confrontational People Like You

    • 12. Avoid These Mistakes if you Want to Convince People

    • 13. Conclusion


About This Class

Learn Effective Techniques How to Persuade, Win Sympathy and Deal with even the most Stubborn People


Many people believe that being able to convince others is just a luck, magic or some inborn charisma or a unique talent. We get upset when we loose yet another argument or are unable to persuade our customers or colleagues, not to mention our friends or family members. And we get even more frustrated when after another purchase we understand that we have just been caught on a psycho-marketing trick by a sales rep or an advertisement.

Scientists have studied the Psychology of Persuasion for many years and, having done a great deal of experiments and research, they have proved that there are certain techniques and strategies based on the understanding of a human nature, that anyone can use to enhance their persuasion skills.

In this short course, you are going to learn the fundamental principles of the psychology of persuasion as well as the strategies of how to deal with stubborn people which is a comprehensive psychology on its own. The course includes basic theory as well as practical day-to-day examples.