Promotional Design Master Class

Shawn Barry, Creative Director, and Educator

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26 Videos (1h 57m)
    • Course Trailer

      1:26
    • Chapter 01 intro

      1:14
    • Chapter 02 outline

      1:50
    • Chapter 03 objective

      1:11
    • Chapter 04 student projects

      3:09
    • Chapter 05 brief

      7:22
    • Chapter 06 promotional advertising 1

      6:37
    • Chapter 06 promotional advertising 2

      3:57
    • Chapter 06 promotional advertising 3

      1:46
    • Chapter 06 promotional advertising 4

      3:04
    • Chapter 06 promotional advertising 5

      2:14
    • Chapter 06 promotional advertising 6

      2:31
    • Chapter 07 target markets

      4:30
    • Chapter 08 promo messaging

      5:45
    • Chapter 09 goodfilehabits

      6:57
    • Chapter 10 assets

      6:16
    • Chapter 11 strategy

      2:33
    • Chapter 12 baseproject

      8:23
    • Chapter 13 promovideo

      11:55
    • Chapter 14 designexecution

      12:32
    • Chapter 15 deployment

      4:45
    • Chapter 16 stokingflame

      4:45
    • Chapter 17 a hire

      3:50
    • Chapter 17 b diy

      5:17
    • Chapter 18 next steps

      1:03
    • Chapter 19 conclusion

      1:41

About This Class

Promotional Design Master Class with Shawn Barry

This course is a Master class taught by promotional design specialist, Shawn Barry. In this course, you'll learn 6 common types of promotional campaigns, what their strategic differences are, how the communication works and how to design a great looking promo using solid design methodology.

This course is based on a real promotion for a real client, that's in market. Shawn backward-engineers the process so you can follow along and learn the steps. But it doesn't end with just watching - there are 6 full project briefs complete with logos, high res images copy decks and a full brief for your to try your hand at creating a promotional campaign for your own portfolio.

This course is great for clients and designers alike. Clients with a business that needs a promotional push will learn the process from the other side of the desk, and will come away with a solid foundation to create the right type of promotion for their brand. Creatives will learn the promo design method, and have lots of material to practice and sharpen their skills - not to mention adding one more valuable tool to the toolbox.

If you want to learn promotional design, this is the course for you.

63393458

7 of 8 students recommendSee All

Shawn has a great ability to cover the concepts involved in what he teaches rather than focusing on the technical/software side of it. Software packages are tools and though you need to know your tools you also need to know what you're using those tools for. What is the goal, what are you trying to achieve. This is what Shawn clarifies for you. The why's of what you're doing.
Petrik Oud

Finding my place in the creative world.

Using his "show, don't just tell" techniques, Shawn breaks down not only how to do promotional marketing, but takes you through the process step-by-step. The approach is informative, in-depth, and easy to understand as he breaks down best practices and concepts to the creative professional, as well as would-be clients. Another great offering from one of the best!
efficient video, well organized and informative.

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Students

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Projects

Shawn Barry

Creative Director, and Educator

My name is Shawn Barry, and I'm a creative professional with over 30 years experience. I'm also partner and Creative Director at a small boutique agency in Toronto Ontario Canada, called Booster Rocket Media.