Promotional Design Master Class | Shawn Barry | Skillshare

Promotional Design Master Class

Shawn Barry, Creative Director, and Educator

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26 Videos (1h 57m)
    • Course Trailer

      1:26
    • Chapter 01 intro

      1:14
    • Chapter 02 outline

      1:50
    • Chapter 03 objective

      1:11
    • Chapter 04 student projects

      3:09
    • Chapter 05 brief

      7:22
    • Chapter 06 promotional advertising 1

      6:37
    • Chapter 06 promotional advertising 2

      3:57
    • Chapter 06 promotional advertising 3

      1:46
    • Chapter 06 promotional advertising 4

      3:04
    • Chapter 06 promotional advertising 5

      2:14
    • Chapter 06 promotional advertising 6

      2:31
    • Chapter 07 target markets

      4:30
    • Chapter 08 promo messaging

      5:45
    • Chapter 09 goodfilehabits

      6:57
    • Chapter 10 assets

      6:16
    • Chapter 11 strategy

      2:33
    • Chapter 12 baseproject

      8:23
    • Chapter 13 promovideo

      11:55
    • Chapter 14 designexecution

      12:32
    • Chapter 15 deployment

      4:45
    • Chapter 16 stokingflame

      4:45
    • Chapter 17 a hire

      3:50
    • Chapter 17 b diy

      5:17
    • Chapter 18 next steps

      1:03
    • Chapter 19 conclusion

      1:41

About This Class

Promotional Design Master Class with Shawn Barry

This course is a Master class taught by promotional design specialist, Shawn Barry. In this course, you'll learn 6 common types of promotional campaigns, what their strategic differences are, how the communication works and how to design a great looking promo using solid design methodology.

This course is based on a real promotion for a real client, that's in market. Shawn backward-engineers the process so you can follow along and learn the steps. But it doesn't end with just watching - there are 6 full project briefs complete with logos, high res images copy decks and a full brief for your to try your hand at creating a promotional campaign for your own portfolio.

This course is great for clients and designers alike. Clients with a business that needs a promotional push will learn the process from the other side of the desk, and will come away with a solid foundation to create the right type of promotion for their brand. Creatives will learn the promo design method, and have lots of material to practice and sharpen their skills - not to mention adding one more valuable tool to the toolbox.

If you want to learn promotional design, this is the course for you.

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159

Students

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Projects

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  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Shawn Barry

Creative Director, and Educator

My name is Shawn Barry, and I'm a creative professional with over 30 years experience. I'm also partner and Creative Director at a small boutique agency in Toronto Ontario Canada, called Booster Rocket Media.

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