Promoting Your Work: Get Your Photography on the Gallery Wall
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Trailer for the 10-Course Series, Crusade For Your Art1:09
Course 6: Getting Your Work on the Gallery Wall0:49
Types of Galleries4:58
How to Submit Your Work to a Gallery5:07
Creating Promotional Materials5:47
About This Class
Jennifer Schwartz's 10-part series on best practices for fine art photographers gives you the tools to take your fine art photography career by the reins and thoughtfully and purposefully develop a plan to get you where you want to go. Learn how to tighten your work, develop your brand, identify goals and a plan for your photography, and strategically launch your project. Check out all the courses here.
In this sixth of ten courses, you will learn everything you need to know about getting your work shown in a gallery. From the different types of galleries, to determining which gallery is the right fit for you, to submitting to a gallery and creating the best marketing materials, you will learn all about the photographer-gallery relationship. For your class project, you will design a promo piece that you can use to send to a prospective gallery.
Class Projects 5 See All
20 of 20 students recommendSee All
The class offers very useful information, especially for those just learning to navigate the gallery system. I wish I'd seen this early on in my career, as it would have helped me avoid many of the pitfalls and hard lessons learned.
She's really helping understand a portion of the Art World that seems very mysterious to me. And she gives clear explanation on how to navigate it. I' super pleased. It was dope.
Its the age of Do-it-Yourself. So here I am.
Jennifer Schwartz is the creator/director of Crusade for Art, a non-profit organization focused on cultivating demand for art, specifically fine art photography. Jennifer owned a fine art photography gallery in Atlanta (Jennifer Schwartz Gallery) for five years, showcasing the work of emerging photographers. She also created the online project, The Ten, and is the co-creator of Flash Powder Projects.
Jennifer regularly participates in portfolio reviews such as PhotoNOLA, PhotoLucida, Atlanta Celebrates Photography, FotoFest, Medium, Filter and others. She was invited as a curator to the Lishui Photo Festival in Lishui, China in 2011 and travels around the country giving talks, guest-lecturing at universities, leading workshops and hosting photographic retreats with Flash Powder Projects. In the spring of 2013, she traveled around the country in a 1977 VW bus, engaging audiences with photography. Her book, Crusade For Your Art: Best Practices for Fine Art Photographers was published in March 2014.