Promo Videos: Increase Sales with a Quality Video | Rob Molloy | Skillshare

Promo Videos: Increase Sales with a Quality Video

Rob Molloy, Salesman | Teacher | Coach | Student

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27 Lessons ()
    • 1. Why Promo Videos? Why this course?

      2:16
    • 2. How the Course is Laid Out

      2:59
    • 3. Everything is Sales

      4:12
    • 4. The 5 Steps to Effective Selling

      9:44
    • 5. Can I have your Attention please?

      5:26
    • 6. Building Trust

      4:41
    • 7. How to Get Someone Off the Fence

      6:03
    • 8. Writing Your Script

      1:53
    • 9. Choosing a Camera

      4:31
    • 10. Audio Equipment

      5:00
    • 11. Hiding Your Microphone

      3:55
    • 12. Green Screens

      4:45
    • 13. Lighting

      3:56
    • 14. Filming Your Video

      4:27
    • 15. Intro to Editing Software

      4:48
    • 16. Importing

      5:44
    • 17. Timeline Function

      7:04
    • 18. Syncing Audio

      7:58
    • 19. Creating Backgrounds

      6:28
    • 20. Making Cuts

      3:20
    • 21. Piecing Together Scenes

      6:04
    • 22. Adding Pictures to Fade In

      9:51
    • 23. Adding Pictures with Motion

      5:00
    • 24. Adding Text and Titles

      8:12
    • 25. Adding Soundtracks and Transitions

      6:23
    • 26. Exporting

      3:20
    • 27. Before I Go...

      1:21

About This Class

People that view a web video are 64% more likely to purchase than other site visitors.

If you want to drive traffic and increase conversion rates for your product or service, there is no better way than with a promotional video.

In this course you will go step by step through the process of creating a promo video.

You will learn effective sales and script writing techniques, what equipment to use and how to save money when choosing it, and how to film and edit to create a final product that is sure to keep your audience engaged and boost your sales numbers.

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Transcripts

1. Why Promo Videos? Why this course?: Do you have an amazing product service or online course? And you're just not seeing the sales results you deserve? Did you spend a lot of time, money or effort creating something that will add value to people's lives? And you're just not reaching the amount of customers you hoped for? If you want to increase the amount of people that purchase your product, sign up for your service or enrolling your course. Well, look around and you'll see the one thing that makes someone buy something more than any other type of medium in the world. It's the same thing you're paying attention to right now. It's the promotional video, whether you're selling a product service or even your own. You Timmy course. A quality promo video, provides key elements that can't be duplicated in pictures or text alone. And if you do it right, you'll raise your credibility. Showcased the benefits of what you're offering. You'll be able to charge more and ultimately raise your conversion numbers. I'm Rob Molloy. In my course, you'll learn everything you need to create a quality promo video. Just like this one. You'll learn why videos air so effective you learn how to grab someone's attention and turn that attention into a desire to buy how to create a clean background like this one. In any space, including the comfort of your own living room, you'll learn the secrets to effective script and copyrighting. And the reason why what a person hears is 10 times as important as what they see. You learn how to add text entitles to a video. Give it an extra dimension and you'll learn exactly what equipment I used to make this video and how I did it for pennies on the dollar. Your customers air out there. Right now, you just have to show them what to buy. Enroll in the course now and start producing your own amazing promo videos today. 2. How the Course is Laid Out: either. Welcome to the course on promo videos. I'm Rob Molloy will be your course instructor. I'm a freelance videographer, and I've been in the sales industry for over 15 years. Now, if there's one thing I've learned, it's that if a picture is worth 1000 words than a video is worth a 1,000,000. Whether you want to promote on your own website, YouTube or even television, there is no greater way to reach your audience than with a promotional video and in this course will go step by step through the process of creating one. Now this happens in a logical order. There are four sections to the course. The first section is dedicated to the sales process. This is where you'll learn how customers think how to grab their attention, how to induce the buying response. We'll talk about things like trust and humor and how to create an effective script. The second section is dedicated to equipment. This is where you learn all about cameras and microphones, lighting and backdrops, everything you need to create your video. You'll learn specifically what equipment I use, and I'll show you some tricks on how to save some money when you pick out equipment of your own. The third section is the filming section. This is where you'll actually create your video. Not too much explanation needed here. And the fourth section is the editing section. If you were to compare creating a promo video to the body of an iceberg, the 10% you see above the water would be the filming process, and the other 90% or the majority of the berg is the editing process, so we'll spend a lot of time here. This is where we're going to create our polished product, something your customers will fall in love with. And those are your four sections. So with that, let's talk about keys to success. I would give you four pieces of advice when taking this course first, take notes. We cover a lot of information, and it goes pretty quick, so notes will be your best friend. Secondly, take the course in order. Everything is laid out, step by step for you, and if you try to bounce around, things just won't make sense. The third piece of advice would be then to take the course in its entirety again. If you try to leave off early or bounce around. Nothing is going to make sense and you might feel like you haven't got your money's worth. So take the course in its entirety. By the end, I promise everything will make sense. And the fourth step is to ask questions if something doesn't make sense. If you can't get something toe work, please message me. Start a discussion. My success is a reflection of your success, so don't be afraid to ask questions. I am here to help, So those are your keys to success With that, I'll let you get to it. Go ahead and jump into the first lecture right now. Have fun, take notes and once you're all done, please send me your finished product. I'd love to see what you come up with. Take care and I'll see you soon. 3. Everything is Sales: lecture one. Everything is sales and sales is everything. Did you know that the average adult gets exposed to over 360 advertisements every day? Of those, only about 150 or even noted and far fewer make a strong enough impact to be recalled, make an impression and ultimately lead to his safe? So with all of that competition, how do you maximize the chances of your video becoming one of the few that leads to A We're gonna go over? The first thing you need to understand is that you're already in natural. When I was a little kid, maybe about nine or 10 I can remember There was a certain television show. I wanted to stay up and watch, and I had a conversation with my mom that went something like this. Hey, Mom, can I stay up and watch my show? No, honey, she would say, It's a school night and you would be up way past your bedtime. But Mom, I would retort, It's the season finale. If I don't see it, I won't know what happens until next year. I'm sorry, honey, but no, she would say, standing her ground You'll be too tired in the morning and you have to go to school. I'll just tape it for you. This was way back usedto tape shows on VCR's If you can remember that, but Mom, I would continue. Everyone will be talking about it tomorrow. It's school. Dill. Ruin it for me, and his mom is letting him stay up to watch it. Please, Mom, I promise I'll be fine tomorrow. Have you had this conversation with one of your kids? Even if you haven't or you don't have kids of your own, you were one at one point and chances are you about a similar talk with your parents about something that you really wanted. Now you may not have realized it at the time, but you were engaged in the sales process. You were actively selling your parents on the idea of letting you stay up or for that new toy or whatever it made them. They would given objection, and you would give a rebuttal. They would give you another objection, and you would hit them with another rebuttal. You were persistent, even in the face of adversity. Word no, didn't slow you down a bit The point I'm trying to make is selling is natural human beings . You've been doing it since before you remember, and you still do it every day. You sell your friends on which restaurant to try what movies are worth seeing. Which cell phone provider you sell your kids on. The importance of education, hygiene, proper diet. If you've ever called into work, chances are you soldier boss on you being sick. And if you're bold, you may have done it from the bathroom. Flush the toilet a couple of times just to reinforce the idea. So what I'm saying is, even if you have no prior business experience in sales, you're already better at it than you think. Now it's just a matter of making great at it and using those skills, creating a great promo. Videos like fish. Sure, you can get out there in the morning with just some fishing line and a hook, and you might be able to feed yourself by the end of the day. Or you can get out there with a well made rod and some quality bait, be able to feed the whole family. Beating the family is why we're all here. So what makes a great sales? Why is it that you can walk into a business where everyone is selling the same thing with the same features for the same price and a handful of people will outsell the rest of the entire sales? The reason. It's simply because those people you know what to say and when to say it. It's the same principle that applies to the advertisements you forget versus the ones that leave an impression and cause you to buy. In the next lecture, you learn the five steps to effective selling in your promotional. 4. The 5 Steps to Effective Selling: lecture 35 steps to effective selling. All right, folks, it's time to get down to business. We're gonna go over the five steps to effective selling in this lecture. People have been using these techniques to get people to buy their products and services since advertising it was invented. We're going to start by watching an old television commercial from 1954. All five steps are included in this video. Take a look and then we'll go over the steps and then watch again. Here you go. If you're still watching television on our small screens that you're missing a lot Here, for example, is a close up on a tenant sent. See how much smaller it is that my head Now I'd like to show you the same. Close up on a 21 inset there. Just look at the difference. Jesus, bigas. I am now. You can have big screen close ups just like that. Close up, says Largest Life with R. C. A Victor's great view. 21 inch model a master 21 at the lowest 21 inch price in R. C. A Victor history as little as 1 99 95 visit your RC, a victor dealer soon see television's greatest value the Master. 21 big screen, 21 inch quality TV for 1 99 95 And remember every year, more people by R C. A victor than any other television. Okay, so granted, the product is outdated, but the techniques used in that video still apply today. In fact, if you go look at a magazine advertisement or catch a radio, commercial or a television ad today, if they were professionally produced, they'll include these five steps. So let's break down what happened here and what you need todo in your promotional video. The first step is to get someone's attention. Chances are the viewer wasn't actively looking for your product or service when they came across your advertisement. So the first thing you need to do is grab their attention, looking into much greater detail on how to get someone's attention later in this section. But whatever you choose to do, you only have a couple of seconds to do. People will not just watch your video because you want them to. If you don't get their attention right off the bat, they won't stick around to see with dropping, so you have to have something really good right from the beginning. The second step is generating interest. Now that you have their attention, you have to keep it. So you've caused this person to turn their heads to look at you, to stop daydreaming during the commercial break and start listening to what you have to say in order to keep them looking. You have to get there so immediately following whatever you do. To get their attention, you have to get the potential customers interest. Or again, they will not stick around in your promo video. This can easily be done by asking a question like Do you ever or have you ever or when was the last time you whatever, Choose whatever question you like, but the question should be specific to your target market, and we'll talk about target markets more a little later. But just know that not everyone is going to stick around at this point, and you want to, especially get the interest of your target fire. You can also ask them to look at something that's easily done with phrases like look around or take a look at this or watches. I do this and your potential customers should be captivated with whatever it is that you're showing. The third step is turning that interest into want or desire. So you've gotten their attention. You've gotten them interested. Now it's time to induce the emotional response for looking. This is where you show the audience exactly what makes your product or service amazing. This is where you get them. One. This should include features and benefits. So what's the difference between the future and a feature is something that the product has . The benefit is what it means to the custom. A lot of people are guilty of just giving features and wonder why they're not selling. For instance, if you were promoting an Alaskan cruise, you could say that the ship has stabilizers on a balcony. Those were good features, but they're just Instead, you want to include the benefit with that. So you would say the ship has stabilizers, so if the ocean gets choppy, you won't even notice. And they offer balcony cabins, which means is you're cruising through the inside passage. You could stand out and almost touch a glacier from your own camp do you see the difference ? It could be the coolest feature on the planet, but unless the customer associates that with benefit, it won't do any good, there's an acronym for this. It's called with, um, for W I. I What's in it for me, and you have to include the witham in every video for you lose. Do this well enough, and your viewer will truly start one. Whatever it is your offer, the next step is proof. People are skeptical by nature. Something sounds too good to be true. It probably is. So you need to offer them proof who put their minded If you're showcasing a product, this is where you demonstrate what it could do. When you first looked at this unity, of course, the promo video itself was proof of what I was off. This is where, in our crews example, you could show them pictures or video of people standing on their balcony as they float just feet away from those enormous glaciers. Also, if you say a customer can do something special with your product, you should demonstrate you should show them exactly what your claim. There's another type of crew that comes in handy. It's called Social, which basically boils down to everybody else is doing it. So I when you shop for something online and you check the reviews, you're looking for social proof. When you're scrolling through your Facebook feed and you decide to stop and watch video, someone posted because it has 1000 likes. You've made that decision based on social proof, powerful anything. People want to do the right thing. They want to know that they're making a good decision, and if others have already done it, chances are if they do it to, they'll be okay. Are our old television commercial. Use a short statement, Social beacon spotted way watch and the final step is your bag. This is where you tell the viewer what you expect them to do next. Call now, order Today. Come on down. Click the link, etcetera, etcetera. This is probably the most important step, and the number one thing. People miss trying to make a sale or when creating your video, you have to ask for the money. It sounds like common sense, but people don't do it. They become afraid of rejection or they don't want to sound pushy four. They don't want to come off sales, but the bottom line is, if you don't ask for the money, they won't give it to you. And hopefully, whatever it is you're offering is going to better their life in some way here, trying to give them something of value. It's OK to tell them what to do to get it. It's your job to guide the customer on which steps to take to get. So don't be nervous. Tell them what to do. So those are the steps. Get their attention. Interested, makes them want it, fill them fruit and have a call back. You have to include these things in your video. If you hope to be successful now, I'm going to give you a chance to go over these things. Let them soak in a little bit. I'll catch at the next election, but I want you to watch her old TV at one more time and see if you spot the five step. Thank you if you're still watching television on our small screens that you're missing a lot. Here, for example, is a close up on a tenant set. See how much smaller it is that my head. Now I'd like to show you the same. Close up on a 21 inset there. Just look at the difference. Jesus bigas. I am now. You can have big screen close ups just like that. Close up, says Largest Life with R. C. A Victor's Great view. 21 inch model a master 21 at the lowest 21 inch price in R. C. A Victor History as little as 1 99 95 Visit your RC a victor dealer Soon see television's greatest Value The Master. 21 big screen, 21 inch quality TV for 1 99 95 remember every year more people by R. C a victor than any other television. 5. Can I have your Attention please?: lecture. Four. Can I have your attention, please? It's a war out there. Every advertisement is fighting for the public's attention all day long. If you want a booster sales, you're gonna have to fight for it to its doggy dog. Survival of the fittest. Whatever analogy you want to use, their is huge competition out there. And there are certain time tested techniques you can use to make sure that you're not bringing a knife to a gunfight. First thing you must understand is that people's attention spans are dwindling. According to a Microsoft study, It's down from 12 seconds in the year 2000 to 8 seconds in the year 2013 which puts it lower than that of a goldfish. They have an attention span of nine seconds. So whatever you do, it has to be good. And it has to be fast. Let's go over some ways to grab someone's attention. First. Humor People like to laugh, so if you can include humor into your intro and keep it from offending anyone, you're good. The jokes should pertain to your target market, the people you're trying to reach the most, so if you're selling denture cream I wouldn't recommend having a 20 year old doing slapstick up there. OK, But humor is a great way to get attention. Music is another great way to grab someone's attention. Music sets the mood, so if you're running a promo video that hits a pain point or cause it's beer, your music should reflect that. If you're trying to associate good feelings with whatever you're offering, your music should reflect that music is used for association. In the brain, people associate feelings with melodies and music. These are usually tied to their memories. Now, if you've ever driven down the road, and the song that played at your wedding comes on, well, you know what I'm talking about. Another way to get a person's attention is simply by raising the volume of your video Car. Commercials are notorious for their people become used to the decibel level of whatever they're watching. And if you interrupt that with something loud, kind of shakes him around a little bit, makes him look. It's not my favorite technique, but it works. You can personalize a message to a certain extent. Use your target market's name or title in your intro to get their attention. Now I don't mean start off with Hey John or hey, Sally, I mean, that would work great for people who have those names, but you want to cast a little whiter net than that. So instead, use a single moms or mechanics everywhere. Use, and you'll personalize that message. Pictures and illustrations are a great way to get attention. The audience is expecting motion, and if you just show them a static picture for a second or something in slow motion, their brain has to work a little harder to understand what's going on. If you can hear audio from your screen but notice the picture isn't moving. You'll look to see why teaser messages were great, too. If you've ever caught a news commercial where they say something like, uh, this household item could be killing you and your probably using it right now, find out tonight at 11. Then you know what I'm talking about. You could use something like that you can use in the next 30 seconds. You'll see why, and then fill in the blank works great in your message. Try to make a point that no one else is making this is easier said than done, But if you can get people to look at something in a way, they've never seen it before. You have their attention. The term life exploded because of this. People were using ordinary, everyday items in extraordinary ways, and it got people to look got their attention. So if you could make a point, no one else is making your golden. Finally, whatever you choose to do, keep it short and sweet, shorter, the better. You have to keep that attention span in mind. One of the most popular bumper stickers on the planet was only two words. Your video should be a little longer than that, but try to keep it short. And don't let them look at any one thing from just one angle for more than seven seconds. You'll keep the gold fit looking, but their mind will want, and we'll get into jump cuts and switching positions when we talk about filming and editing . But you can't just stand there and be a talking head. Nobody's gonna stick around for that. I have a homework assignment. Free this lecture. Don't worry, it's not a tough one, but I want you to do is grab a stopwatch or get ready to just count in your head. Turn on the TV and watch a few ads. First, notice what techniques or multiple techniques they use to get your attention. You're not just stuck with one. And second, pay attention to how long you spend looking at just one image. Okay, pay attention before they either switch views or throw something else up on the screen. By the way, guys, if you noticed in this lecture I was talking a little faster. That's another technique. If you increase your rate of speech, it makes whatever you have to say. Seymour Important creates a sense of urgency, and people would listen more intently because they don't want to miss anything. Do your homework. Come on back. We've still got a lot to get through, and I'll catch at the next lecture. Take care 6. Building Trust: lecture. Five. Building Trust. Have you ever heard of a man named Stanley? Mr. Stanley was an entrepreneur in the late 19 early 20th century. He would appear carnivals and expose selling his product, and he did very well for a time. Well, enoughto open up production facilities in Massachusetts and Rhode Island. The product was in elixir of sorts, and Clarke claimed it could, uh, here, rheumatism and skin disease. The name of the product was snake oil. Anil Clark Stanley was the self proclaimed rattlesnake king. At expositions, he would stand on stage amongst a backdrop of live rattlesnakes and enticed the crowd with amazing promises as the Rattlers shook in the background. Well, it wasn't long after the Pure Food and Drug Act of 1906 that hold Mr Stanley's concoction was found to be worthless, in effect, didn't even contain the oil of snakes. It was mostly mineral oil in a little red pepper unless the term snake oil salesman was created. And all of the negative connotations ago with guys like Clark Stanley make selling a little harder. Chronis post like you and I, naturally, people are a little skeptical now, and the Latin caveat emptor is commonplace means buyer beware. Luckily, not all is lost. You can still get through to a customer, and if you can get them to lower their defenses just long enough, you'll make a buyer out of it. Comes down to trust. So let's take a look at how to earn someone's trust in your video. First of all, avoid the words trust and honest. Those are deal breakers right there. You want someone to think you're a shyster? Put the word honest in front of your first name. You want someone to run the other way? Use a phrase. Trust me. This is one case where you can't tell the customer what you want them to do. A lot of it comes down to credibility. So how do you see more credible? Well, there's a couple of ways if you've been through school, uh, and you get to throw some initials after your name. You've got some major credibility right there. Someone sees the letters M. D. After your name. They'll believe anything you say. It's called the white coat of that. Infomercials use this to their advantage all the time. After the announcer gives all the highlights still flash on someone in a white lab coat to give his opinion, which is always in favor of the product and always has some excellent sounding scientific reasoning. So if you haven't been to school, you're not out of luck. You can write a book if you introduce yourself. Is the author of Blah, blah, blah, whatever. That still pulls some weight. And if you're a doctor who has also written a book, let me just give you my credit card right now. It doesn't matter what yourself. I know what you're thinking, Rob. Um, I'm not a doctor, and I've never written a book. What about me? You have something, Justus credible as any doctor or any author. And that's personal experience. Whatever it is you're pitching, chances are you've been in the industry for a while and you know what you're talking about . If you could say you've been offering the same service since 1998 or you have over 10 years in the business, that goes a long way. So what about the guy who never went to school? I never wrote a book and doesn't have any experience. Well, you, my friend, I need some social proof. You need reviews and testimonials. No one is gonna take your word for anything. But they will take your neighbors and they will take a total strangers. If they say your product has value and the more strangers he ad, the more they trust you. So how do you get those good reviews and testimonies? Well, it's It's quite simple, actually. You just have to tell the truth. Don't promise the sun and the moon and the stars in your promo video unless you can deliver . Don't tell people you're going to put him up in a five star resort and then take him down a motel six. I guess what I'm saying, folks is Don't be a Clark Stanley. The best way to earn someone's trust is just to be honest in the next lecture will talk about how to get someone off the fence, how to turn that Maybe into a firm. Yes, talk to you soon 7. How to Get Someone Off the Fence: lecture. Six. How to Get someone Off the Fence If there were five words that could burst your bubble faster than a pin cushion. When it comes to sales, they would be the words. Let me think about it. Have you ever done sales face to face? You know exactly what I'm talking about, and I know we don't get the opportunity to actually here this death phrase from our viewers . But some of them will watch your video and genuinely be intrigued. But they don't want to commit right now. For whatever reason, they want to talk to their spouse or they want to sleep on it for a day. Whatever the reason, they're probably not coming back. The problem is that they forget a lot of what you said. And if they do go talk to their spouse, they're not gonna sound anywhere nearest convincing as you did in your video. They're not using the same techniques you put into this, so it's easier to botch the message, get shot down, and that's even if they remember to talk about it all. Short term memories just that short. A couple that with an eight second attention span and they're gone, you'll never see them again. The point is, you have to get them to purchase immediately while the ether is still hot. While they're still visualizing how much better their life can be when they do, or by whatever it is you're offering, you could get them to do this by creating a sense of urgency. The customer has to feel like doing this right now offers him the most bang for their buck . You can create that sense of urgency a few different ways. The first is the limited supply. If you let the customer know that you have a limited supply of something and it's first come first served, they won't want to miss out on if you've ever done some online shopping for a product and you see in small letters next to the picture on Lee three left in stock. This is what I'm talking. They're using the limited supply so you can say in your video, due to the popularity of this item, will be raising the price shortly or way just got an amazing deal on the last batch of whatever won't happen again. When they're gone, they're gone, or you can say it's a seasonal. Products only comes out once a year, gone in a month or so you can use scarcity to get them to buy. The only thing to keep in mind is if you use scarcity, get ready to back it up. If you say you're going to raise the price soon, do it. You can always lower it back down later. But this goes back credibility. Stay with you mean? I mean what you say. Plus, if they didn't purchase during the promotion and they do go back later, see that she actually did raise the price. Although Noto take you seriously next time a sale comes around, another way of creating a sense of urgency is to add something. If you've ever seen an infomercial where they say something like, If you call in the next 10 minutes, you'll get this $50 item absolutely free. Then you understand how this works. Offer them a bonus of some kind, either in expert product or an extra service for a longer service or some kind of discount on the price. If they commit right away, use sales and promo codes. Coupon codes in your videos offer them that golden ticket something special. If they say yes right now, say the 1st 50 people who order get this or come down between now and Wednesday and get this or use promo code X Y Z and take 10% off your entire order. Today, only everybody likes free stuff. So if they can get something by committing right now, they will. One other way to create a sense of urgency that I want to go over with you is purely psychologically. It doesn't have anything to do with raising the price or offering extras. Just gets in the viewers head a little bit. If you've done a good job with your video, that customer will start to envision the future with your product or service. They'll associate happiness or security or comfort or whatever emotion you want to elicit with you. Your when they get to this point, if you give them a subtle reminder how their life is now how things are now without your product, it causes a little discomfort. They won't want to feel uncomfortable. They want to feel happy, and so they'll buy whatever it is you're on now. This is usually a three phase process. First phase would be to say something like, every minute you wait. This is heavy, for you've already spent this long without whatever. This is the reminder part second phase is your called action Call now Order. Now click the link. Now, this is where you tell them what they need to dio and then finish with the third phase, which is how they can feel good again, something like and start doing whatever it is today or and realize whatever benefit right now. Which reminds them again of how wonderful life could be with you and your product reserved . So let's say, for instance, were selling coffee. If we put the whole thing together, it might sound like you've already been waking up tired for this long. You know what? That? Get this copy today and be ready to take on your morning something. You get it short and sweet. These techniques work. Create a sense of urgency. Couple it with a great call to action and you'll give people the nudge they need. You'll get people off defense and ready to make a purchase. The next lecture will put everything you've learned together and create your script 8. Writing Your Script: writing your script. All right, folks, the time has come to put what you have learned into practice. It's time to write your script. I'm not gonna keep you long for this one. This is up to you. Now. You have to write out what you are. Whoever is gonna be in front of the camera is going to say now, you may be wondering how long your promo video should be, And there really isn't any one size fits all answer to this just depends on where you're going to be showcasing your video. I will say this, though. A general rule of thumb is if you're going to post your video online. The shorter the video is, the better it is. If people get bored with your video, they'll abandon it before they finish it. And you don't want that to happen. So keep that short attention span in mind. Keep your video short. Take your time. When you write your script, this is the most important part of the entire process. So make sure you include all five steps to effective selling. Make sure you're using benefit statements and not just listing features and make sure you're creating a sense of urgency in there. Don't get frustrated if this takes you the better part of a day to complete. If it takes you a couple of days to complete, you want to spend a lot of time here. You want to get this right now. After you're done with this, there's a short quiz you can uses a checklist to make sure you have included everything you need, Teoh. And once you're done, go ahead and move on to the next section because it's time to start talking about what equipment we'll be using to create your video. So take care, take your time, write your script and I'll see in the next section. 9. Choosing a Camera: choosing your camera. This is my camera. There are many like it, but this one is mine. This is the Canon Rebel T three I digital SLR camera. With this camera, I can shoot close to 12 minutes of full HD and 80 p video, and that's all I ever needed. But you don't have to use this camera. You have options. Let me back couple. The function of a camera is to record the plain and simple. You want a high quality video so you want to shoot in HD. The public just will not settle for anything less. So borrowing your mom's old camp quarter is out of the question. But there are a few options when it comes to shooting your video. There are high end professional video cameras like this one. These will shoot any type of video unique. So after you're done with your promo video, feel free to make a full length feature film. The only setback with these is the price tag. Most of these cameras started about $1500. This particular model is about $60,000. I don't know about you, but that's a little more than I want to spend. So there are other DSLR cameras next on the list. My camera is an example of this. DSLR stands for digital single lens reflex. Single lens reflex is just a fancy way of saying that when you look through the viewfinder , you're actually looking through prisms and mirrors and wind up looking through the lens. And digital is the medium that it records on instead of film. So that's what DSLR me. These cameras work great for promo videos. You can swap lenses to whatever suits your purpose. I use a 50 millimeter works fine. And like I said earlier, you can record close to 12 minutes of high definition video at a time, which is well over what he'll be doing for your video. These cameras can set you back a little bit, too, though with a lens you can spend anywhere from 300 to $1500. And for the budding entrepreneur, that still might be a little much. So the next logical option is to rent one of the you can get your hands on the big dog for around $40 a day, and a DSLR usually rents for about $25 a day shouldn't take you longer than a day to shoot your video. So if you have a local rental shop, this is a great option. If you don't have a local rental shop, you can find them online but usually rent for about three days at a time. Still, if this is the only video you want to shoot, or you only shoot one every few months or so, you don't have to drop a bunch of money to do it. There is another type of camera that might fit your budget. If you're planning to shoot multiple videos and you want something to keep, it's called a GoPro. This little guy shoots in HD, and you can pick one up for under $150. It has AutoZone and advanced playback option auto Focus a lot of the same stuff you would be using with one of the more expensive can. So if you're just starting out, this is a great option. There's one more I want to talk about it, one that's probably sitting in your pocket right now. It's a smartphone. Smartphones, especially the iPhone. Siri's have really raised the bar as faras video quality in the past couple of years, and if you have one already, he might be able to get away with shooting your video without having to spend a dime on a camera. I don't believe. Take a look. This video was captured using my DSLR camera, and this video was shot using the iPhone. Sure, there's a little bit of difference, but in a pinch, it works great. So if you have one already, why not use whatever you pick? You don't have to worry about the audio quality because we're going to use an outside microphone anyway, so keep that in mind, too. So there you have four different options and a price range that suits anymore. You don't have to run out and get one yet. Save that for shooting day if you can, especially if you're running. But you might want to poke around online, get an idea for different brands the perks and drop Axity in the next lecture will talk about microphones and audio recorder, cuz 10. Audio Equipment: choosing a microphone. Did you know that what a person hears in a video is 10 times as important as what they see ? Think about it for a second. Have you ever watched, say, a bootleg copy of a movie still in theaters? Well, of course you haven't. You're an honest person. But if you know someone who has, they may have complained about the audio quality, especially if it's one that someone recorded with a hand held device while sitting in the theater. The sound has to go through two devices. First, the theater speakers and then the camcorder Mike, and it just sounds like garbage. Or if you've ever watched a clip for a piece of film where the person's voice doesn't match how their lips are moving, you understand just how important sound is your immediately distracted from the storyline and no longer able to immerse yourself in the movie watching experience. I don't care how good the special effects are, how much the actors were paid or how many awards the movies up for that year. If you watch it with bad audio, you're not gonna like it. Same thing goes for your promo video. If you rely on the onboard microphone on whatever device you're using to record, it's going to sound like there's an echo or like you're far away and people aren't going to like it. Let me give you an example. This audio was captured using my level ear, microphone and an audio recorder. I'm maybe five feet from the camera here, and this audio was captured using the onboard microphone from the camera in the same position. Can you hear the difference? So obviously, the answer to this problem is to use a microphone. Now there are at least a dozen different microphone types out there, each one with a dozen different features of their own. And to go over. Each one would take the better part of an afternoon. So in the interest of time, we're going to cover just two types of microphone that are great choices for your trouble. Now the first is the shotgun one. A shotgun microphone is a uni directional microphone, just means that it only picks up sound from one direction, and every stuck on Mike has what's called an interference to, which is basically just a bunch of slots that cover the sides of the mike prevent ambient noise from getting through. The longer this interference to the greater the noise reduction effect. Now you're still going to want to use a windscreen. No, even if you're shooting inside and most of these bikes coming, if you choose a shotgun like it's important to keep it off screen. And this is usually accomplished with the use of a boom or fish full. Just hang the mike over the speakers head and pointed in the direction of their mouth. Now this usually requires another person, though, and if you're doing your promo video on your own, this could be a drawback. But all in all, shotgun mikes are great choice for your promo video, and you can pick one up for anywhere from $20 enough. Obviously, the more you're willing to spend better quality audio, you'll get. So if you choose a shotgun, Mike, take your time when shot. Don't be afraid to spend a little money. The other type of microphone I want to talk about is called a Laval ear microphone, otherwise known as a lapel mike. Now, unlike a shotgun mike, these little guys are usually omni directional, though which means they'll pick up sound from every direction, so it's important to find a quiet space to shoot your video. But as far as convenience, they can't be beat. I use a lab like from one I use is called the JK Mike J zero for four. I know that's a mouthful, but it's a good quality microphone, and I picked one up for about $30. Now, either way you go, you're going to need something to record that. And for that you have a couple of different options. I use an outside audio recorder called the Zoom H one. It's about $100. I simply plug a microphone into the recorder, turn it on, and I keep it in my pocket as I shoot Now, you don't have to use this when it's just one I'm partial to, because I can adjust the input levels and throw on some headphones. Make sure everything sounds good, but there are much cheaper audio recorders out there around $30 or so. And if you just get an adapter for your mike, you can even download recording APS to your smart phone and record right on there for next to nothing. So there you go. The shotgun. Mike Laval, Ear mic. Both great options. Grab something to record the audio on either an outside recorder or download an app on your smartphone and you are good to go. Audio checked. Done. Now, if you choose to use a Laval ear microphone, you're going to want to hide it, too, most likely. And that's exactly what we're going to talk about in the next lecture. How to hide your microphone. So take care and I'll talk to you soon. 11. Hiding Your Microphone: hi. Everyone rob here and welcome to my home in the next few lessons will be taking a hands on approach, doing a couple of construction projects. And I really wanted to show you step by step, how to do these things, so we'll be spending a lot of time here from now on. Hopefully you have a script written by now our batting around ideas for video and audio equipment. And should you choose to use a Laval ear microphone? I wanted to give you a couple of options for hiding your microphone. Based on what you're wearing, I'm sure you've noticed that I haven't taken the time to hide my microphone, and that's the point I wanted to make. Having your microphone visible can distract the viewer and take the focus away from your message and onto the dangling black cord hanging from your chest. Remember, there's a certain magic that happens when someone is immersed in your video, and all of the emotional responses were looking for can get spoiled. If the viewer becomes distracted by something, we have no control over what's going on in the viewers home that can distract them, but we have complete control over what happens on screen. So let's get started. In this first scenario, I'm wearing just a normal white T shirt. Now I'm going to end up running the mic up my back and around my collar toe, where it will wind up close enough to pick up my boys, and the audio recorder can just slip into my back pocket out of you. To do this, we're going to need some tape. The proper tape to use for this scenario is called gaffer's tape or Gaff tape. It's similar to duct tape, but with a couple of distinct differences. The first is the backing, unlike duct tape that has a vinyl or plastic backing Gaff, tape is cloth, and the second differences. The adhesive Gaff tape uses a rubber based adhesive that is easier to remove and doesn't leave a residue like duct tape. The only drawback to gaffer's tape is the price and availability. Last I looked, a role was about $12 online, and you would have to wait for ship. That may not sound like much in the grand scheme of things, but every little bit counts, and if this is the only time you would use the tape. It might not be worth the investment in this course. I'm all about saving money and a little bit of residue. Never heard anyone, so we'll be using duct tape. First. Cut a strip about eight inches long, then cut to one inch pieces off of that strip and set them to the side. Next, cut the remaining strip long way down the middle so you have 26 inch strips thin. Take each strip and fold the end over onto itself so you get a little triangle. Make sure the sticky site is up. Keep holding it over until you're left with what looks like a couple of paper football. Now we're ready to take the mic down. You'll use the triangle piece to sandwich the microphone. This will keep it from rustling around on your clothes or skin, which can cause an unwanted noise. Then take the two smaller strips and use them to guide the wire around your collar. Finally attached them like to your collar right underneath your mouth and pin it to your chest. Now you can get crystal clear audio and keep the microphone out of the shop that hide is actually the trickiest hide to pull up more clothing just gives you more options to hide your microphone. For example, here I'm wearing a shirt with a collar. I can use the same technique. Or I can use this collar to hide the mikes without having to attach it to my skin. And here I'm wearing a tie. Either one of the previous techniques would work, but here I have chosen to run the mic up the back of my tie and sandwich it between the not again folks. By no means are these the only ways to hide your microphone there. Just a couple of quick, easy options to get you started in the next lecture will talk about the first step in creating that clean background you're looking for. It all starts with a green screen. See you then. 12. Green Screens: Hi there, Promo students. Rob here in today's lesson will be putting together some inexpensive materials to build our very own green screen for a fraction of the price of purchasing one. But first, let's talk about what a green screen does. On second thought, it might be easier to show you a green screen allows me to go from sitting in my living room to sitting here in a fraction of a second. This will come in handy when you want to create that clean background for your promo video and you don't have a studio work in. Now I've seen D I Y green screens created by simply painting a wall green in a garage or a spare bedroom. But if you're like me, you want something you can take down when not in use and move to a different location. So let's get started. First, you'll need to gather some materials. You will need three lengths of one inch by 10 foot PVC pipe to one inch elbows to one inch T joints, 41 inches caps and 42 inch A clans. Your next stop will be in a fabric store. You want to look for the ugliest, loudest green fabric you confined. Okay, but why do we use green? Good question. First, the color green is easy for the camera to pick up, which in turn makes it easier to key out and editing. And second, you're not likely to be wearing that color. So we don't have to worry about accidentally deleting a piece of clothing you're going to wind up with a screen that is seven foot wide by eight foot long and sensible toe fabric can vary in with Just ask the person at the counter how much you'll need. One other consideration to make when picking out your fabric is how much light gets let through. The fabric I purchased was pretty cheap, and as a result I had to buy extra to double of the material. Now that you have your materials, it's time to go to work. The first thing you want to do is so together your screen. I don't personally know how to use a sewing machine, so I recruited a little help for this one. Once your pieces air sewn together again, the screen should be seven foot wide by eight foot long, then pull the top over about 3.5 inches, and so that together we'll use this as a sleeve to run our PBC through later. The next step is cutting down your PBC. Using a tape measure, mark a line at three feet and cut through. I found that one inch pipe was too thick to use my PVC cutters, so I just used a serrated kitchen. I don't tell my wife. Make these cuts for all three pipes. Then mark another line halfway down your new three foot section and cut it in half. These will end up being the legs for our stand, so you only need to do this for two of the sections. Now that the cutting is done in total, you should have 37 foot pipes for 18 inch pipes and 13 foot pipe. You can throw this one away. The final step is the assembly. Connect to of the smaller pieces together using a T joint and place a cab at either end. Then insert one of the longer pieces into the third hole at the other end of the long pipe , connect one of the elbows. Repeat this process to create the leg supports. The next step is to slide your third length of pipe through the sleeve and your fabric, connect each end of the pipe to the elbows and stand upright. Find something heavy to place over each leg for added support, and there you are one homemade green screen. But wait a second. It's all wrinkly. Won't that mess up the effect it could? Having wrinkles in your screen can lead the shadows, which can cause slight differences in color that you're editing software may not recognize and therefore not key out as well. This will make more sense once we get into the editing section of the course, but we can address a majority of the problem now. Just pull the screen tight around the PDC frame and use one of your ate clams toe. Hold it down. He was two clamps on each side to stretch the fabric that will be in the shot. By the way, guys, you don't have to use these exact measurements. You may want a smaller screen, depending on the area you're working in. This is entirely up to you. Now that we have are green screen built, the next thing to talk about is lighting. And with that, we're just about done with the equipment section. But before we get to that, I just wanted toe take a minute and enjoy what we've just put together. You should too. I'll see you next. 13. Lighting: hi promo students. Rob here. As you can see, it's a little darker than normal, and in today's lesson, we're gonna talk about lighting three point lining to be specific, the types of bulbs to use and how to build your own light stand in less than five minutes. Lighting is one of the most important aspects of putting your video together. Without it, the speaker can look dark, and just using the onboard light from a camera looks pretty harsh. So we're going to solve that problem by putting a few lights together to give your promo video a more professional look. A three point lighting system is most common in video production and starts with what's called the key Life. This is the main point of light for your subject and should be placed in a 45 degree angle from your subject. But as you can see, the key light alone will leave our shadows across the subject's face that are anything but flattering. To correct this, we use a feel like this is also placed a 45 degree angle to your talent, but it shouldn't be quite as bright as the key light. So you can move it back just a little bit. Now your speakers face will be perfectly lit without any bad shadows. The third life is called the backlight, and this should be placed in a 45 degree angle behind your talent. Using a three point lighting system will add depth to your shot and prevent the scene from looking too flat. So now that we know how to position the lights, the next thing to go over is which bulbs to use. CFL bulbs are a good choice for video because they don't produces much heat as incandescent bulbs and heat in the room means sweat on your subject led bulbs or even better because they produce even less heat than CFL bulbs. But they're a little more expensive, whichever one you pick. Make sure you get daylight bulbs and not soft light daylight bulbs more closely resemble, well, daylight, and we'll mix better with the natural son than the yellowish glow of softly. Now that we have our bulbs picked out, we need a lamp to put him in a clamp. Light is a suitable option for what we're doing here. I wouldn't recommend using these for most video production, but they work fine for this application. Just clip a piece of wax paper over the life of softening up a bit, and you're good to go. Now. All that's left is something that plant the light to, and for that, we're going to build a light stand. I wish I could take credit for this build, but I learned this from a friend, and I think you'll like it. All you need for this one is a length of 3/4 inch by 10 foot PVC, 3 3/4 inch T joints for 3/4 inch and cabs and 4 3/4 inch couplings. You're also going to want to grab a one inch, eight clan for this one out of your 10 foot T V C. Cut 32 foot lengths and 66 inch lings. Take what's left over, which should be about a foot long and insert it into one of the T joints and cut it so about an inch sticks out of the joint. Take two of these six inch lengths and fit those into the joint as well. This will be the middle of the stand. Then take the other two t joints and put two of the six inch pieces into the end and place an end cap on each side. These will end up being the legs. Connect the middle of the stand to the legs and add the desired amount of pipe with couplings to reach the height you want. Finally, clamp your light onto the stand and hold it in place with one of those one inch clams. Repeat this for as many lights as you need. I recommend 53 for your subject and to for your background or green screen. And there you have your lighting. It's quick, it's easy. And best of all, it's cheap That just about does it for the equipment section. We'll have a short quiz. Just make sure you haven't missed anything, and then it's time to put this equipment toe work. I'll see you in the next section 14. Filming Your Video: Hi, everybody Rob here. I know you've been waiting a long time for this, and the day has finally come to start filming your promo video, so let's jump right into it first. If you're using a green screen, set that up in the background and place two of your lights at a 45 degree angle, facing the screen at either side. When you film, you want to stand about 3 to 5 feet from the screen to make sure you don't cast a big shadow. Mark a spot where you think you should stand and use that spot to set up your three point lighting. Once you turn the lights on, step back to the spot and take a look at your shadow. It should be barely visible, so you might need to make some adjustments as to where you stand or how the lights or position. This is important and will save you a lot of time and editing later. The next thing you want to set up is your camera, depending on the type of camera or lens you're using and how much of your body you want to show in the video. We'll decide on where you position your camera, but there should be a straight line from the camera, you to the screen. Take a couple of test shots and double check how you look on screen. Use this to make sure you were properly lit and the camera is capturing everything you wanted to make sure it's in focus and not cutting anything off like the top of your head. Once everything looks good, have your script handy and go ahead, mike yourself up. You're just about ready to shoot. You want to look directly at the camera when shooting. People listen more intently when you're making eye contact with them, so just pretend you're talking to a person and not a camera. This means you're going to have to memorize your script, de Even if you use a teleprompter app on a tablet or a smartphone and position it as close to the cameras possible, it will be obvious that you're not looking into the lens and that'll take away from your message. The good news is you don't have to memorize your entire script at once. Do you remember that eight second attention span? We're going to use that to our advantage and make multiple cuts during editing, so you only need to memorize a sentence or two at a time. If you mess up a line. If you mess up a line which you probably if you mess up a line, which you probably will, it's not a big deal. Just say it over. No one will see your mistakes unless you want them to. When you feel ready, go ahead and queue up here, Mike, and start recording on your camera. And here is the most important piece of advice for this sector. Don't stop recording until you're finished. I say this so that when you get into editing, you only have to sink your audio one time. This means you will only hit the record button once, so make sure your batteries were charged before you start. One exception to this is if you're using a DSLR camera that only takes 12 minutes of video at a time, you may exceed that cut off before you're done. Filming still on Lee Having to sink one or two times is much easier than having to sink a lot of clips together individually. When you read your lines, pause for a second after you read what you memorized before you reach for your script again . This will make it easier to chop up in editing. Read through one standing center screen, then again standing to the left and again standing to the right. Don't shut off the camera or microphone in between these just food over and keep filming. Once you have all three angles recorded and you feel good about him, you're done. Turn off your camera, Shut down your mic and take a break before you disassemble your studio. Be sure to review your video and see if you like the way it looks. If something is off, do it again until you like what you see. Speaking in front of a camera might take some getting used to. Unless you're accustomed to being under bright lights and talking to inanimate objects, this might feel a little uncomfortable. The answer. This is just practice, so don't expect it to be perfect the first time. The more you practice in front of the lens, the more comfortable you feel. Take your time when filming. You spent a lot of time coming up with a script that's going to encourage people to buy your product or service. So you want to get this right? Remember, you have complete control over what your audience will see. So don't rush in the next section. We're going to take your video when moving to the editing portion. This is where we'll start creating your final product. I'll see you. 15. Intro to Editing Software: Hey there, promo students. Rob here. Welcome to the editing portion of the course. We are done with filming. No more scripts, no more equipment. Now it's time to take your video and turn it into a masterpiece. So, um, going to try to make this as easy as possible? We're going to use a certain editing software that I'm very partial to. It's called Ah, Adobe Premiere CC. The reason I like this program is because it has everything that you need, plus some. And, um, if you were to buy this program stand alone, you would spend over $1500. I've actually seen a closer toe $2000. But with the creative cloud, uh, you get a free 30 day trial and let me show you where you go. Here adobe dot com products Premier free trial is right here. You get it free for 30 dates, and after that I think it's ah around $40 a month. But within this 30 days, you should be able to complete your video. So I highly recommend you use us when there are, of course, other editing Softwares. You can use Camp Tasia Final cut pro things like that. Um, just partial to adobe products. Um, let me show you why. So once you download it, you'll get this little icon here. They'll be Creative cloud. And when you open that up, it'll show you all these APS. So during your trial, you can download any of these you like. There's Photoshopped light room after effects is great. There's just a ton of different options for you two years. So let's go ahead and open up the program here. This is Premiere Pro. This is what we're looking at. By the way, guys, these programs do use up quite a bit of memory. So you want to make sure that you have a pretty stout hard drive for this, closed down any background programs you may have open. Obviously, I have the screen capture program running so I can record this Eso this is going to run a little slower than normal. But once you get it opened up, this screen will pop up here and you're going to want to start a new project. You won't have these recent projects, of course. So just go new project and you get to name it. So I'm going to name mine Promo video. Don't worry about this stuff down here. Guys again. I'm trying to make this as simple as possible. So uh oh, it looks like I've already started one named promo video. I'll go ahead and overwrite. You guys won't have that. So don't worry about it and give it a minute to open up here. Um, but yeah, once again, I am gonna try to make this super easy. So if I don't talk about something, don't worry about it. But once you open up the program, this is what it's gonna look like. I know there's a lot of pieces going on here, but let's go through them one by one. So this is the project window? Uh, this is where you'll import all of your media, All of your video clips, your audio clips, and it kind of pictures. You want to use any other type of videos you're going to throw in any type of musical scores or or soundtracks that you want to use. They all get imported. Here in this window also is the effects tab. It's easy to get lost in here. There's a lot of different things in each different category here. So I'm gonna make this super simple here. We'll just use the ones. Ah, a couple of specific ones for this big and the next window here. This is basically a preview window. Any type of media you import into this one, if you select it, it will show up here in this window. And this will make sense once we actually get into it. This window here is also a preview. This one is going to preview what happens down here in your timeline. So your timeline is where you'll actually create your video. This is where we put everything together where we chop things up, spice things together. Ah, and all of those soundtracks and, uh, and those things we were talking about here. So your finished product will actually be, ah, a product of what you put here in the time. And then this square over here don't really worry about that one right now. We're not going to use this very much at all. So this is just an overview of the windows here. Um, I want to stop the video at this point. Now, next we will get into importing a video and ah, and we'll go over some functions there, so stay tuned for the next one 16. Importing: Hey there, promo students Rob here. So in this section, we're going to get started. We're gonna go ahead and import some media and start putting things into the timeline. So again, here, this is your project window. This is where you will import your media a couple of different ways to do this up here at the very top, you can go to file and then down to import that will open up your search far and you can find what you're looking for. Um, another way to do this is just in the import field here. If you double left click, it'll pull up the same. And then if you right click on, go to import, it'll pull up the search box as well. Now, this is, of course, assuming that you have already downloaded or uploaded. Rather, your video, uh, from your camera that your audio from your recorder and you know where to find it. So let's go ahead and ah, get some things in here. Video projects filming, all right. And I want to grab these two clips right here, so a couple of different ways I can do this. I can highlight and grab what I need this way. Just by holding down the left button, I can do each one individually and hit open, uh, or Aiken do control and grant both clips and open them up that way. So there is our first little video clips here, so we have something to work with. Let me go ahead and pull in my audio, too, so come down to import the video projects here on and there we go. There's our audio. You can see it looks like a little way file here, so we have a couple of things to work with. Now, if I were to select one of these by double clicking, you'll see it'll pop up here in the preview window. Now, Um, once this is done, you can see a couple of different things here. So let's go over it down here at the bottom, it will show you the duration of the clip. Um, fit to screen. That's fine. Later, when we go to pull this into our timeline, we can choose just to grab the video clip or just to grab the audio alone. Um, this is the render size. So right now we're playback resolution you can set this to full half quarter. I like to keep it in half. If I put it on full, it tends to run really slow. So it just depends on your computer capability. And then down here we have our little slider bar, play head, and moving this back and forth will, of course, move through the video itself. So way put it at a But down here we have some play controls. If I could play paying attention to right now, it's the promotional video. It'll, of course, play the video. This little toolbar down here will pick where we want to grab. So if I said it right here, see how it highlights this portion of the timeline against little many timeline here. And then if I was going to here and put the end bracket or the mark out spot, it will only grab that portion of the video. So for our purposes, here, let me go ahead and grab the entire thing. I'll move it back. Do the intro here, Mark end and the mark out here. I I can just grab the video here by left clicking on the video itself and pull it down into the timeline boom. So we have something to work with. This is the beginning of our promo video. As you can see here, it opened up this preview window again. This is what happens down here on this timeline. Again, we have another play head or a slider bar down here. If we move this back and forth for smooth time Excuse me, it'll move through time of the video and let's see, what else do I want you to know about this one off to the left hand side. We have V one through B three, a one through a three. These are your video tracks and your audio tracks. So as you can see, when I pulled this video, it preloaded video one and audio one together. Now these things are linked. If I grab one and move it, it'll grab both of them and move it down. My timeline. So this is important, because when we go to import our audio, we're actually going to replace this audio track with our microphone. This audio right now is what it picked up from the camera, and it doesn't sound the world's best. Here, take a Listen whether you're selling a product service or even your own, you know me. Sounds a little echoey, right? So that's why we use the microphone. Um, by the way, I got that to play by pressing the space bar wherever this slider for is will tell it where to play. And then if I hit space bar, make someone buy something, it'll play the video. So that's how we import a video. And that's Ah, how we throw something into the timeline before we get too heavy into this. I think I want to cut the video here. We'll go over some more functions of the timeline and the next one. 17. Timeline Function: Okay. Welcome back, everybody. And this one, I want to go over some more functions of the timeline. Will probably do just some quick chops and ah, a little bit of editing and I'll show you what that looks like here. So let's come down to our timeline again. We have our little play hit here just for our video. I'm gonna go ahead and and mute this so I'm not competing with the background noise of the video itself. So, uh, brings me a good point here. If I goto audio one, there are a couple of options here m to mute track. And then, of course, this little eyeball here on video One. If I get that, it won't show the video, See how it disappears from the preview window. But now, if I turn that back on, I can hit space bar to play my video, and I won't hear anything, so that's a little refreshing. I just, uh I want to show you some functions of the timeline here. Kind of what you're working with. This is the basics. What we do here, uh, is really just what we'll be doing later. Just in greater detail. So, uh, like I showed you before. If I grab this clip here, I can move it up and down my timeline. So here it shows the duration of the timeline. Obviously, you wanted to start at zero. And if we did absolutely nothing to this clip, it looks like it runs a little longer than two minutes. Now, you'll notice that these are divided into second sections and you can't really see exactly how long. But you can zoom in on this clip here. If I hold down the altar key on my keyboard and use the scroll wheel on my mouse and I push it up, you can see these second durations increasing here or decreasing, I should say, And we can get it all the way down to just a second in between, even down further and it will show you the frames. So this is 43 seconds and 15 frames. 16 17 18 1920. And after that, if I just grabbed my little slider bar down here, I could move up and down the timeline this way. So if you're doing some fine works and fine detail pressing Ault and a scroll wheel will zoom it in, uh, scroll wheel up. We'll zoom in. If I pull it back. Scroll bail out will pull it back down to normal size and it can even shrink it. A slow is that shows up like this. So this is all the video we're working with again. I could move it back and forth. I can change its position on the which video. Track it. It's so right now it's a video one. I could move it up to video to. I could move into video three. I can create new video tracks by coming over here hitting right click add tracks. I can create one video track. I can create 10 video tracks. Uh, this is the order. It will put it in. I can add audio tracks here. If all I want to do is add video, Say, for instance, I'm throwing in a few pictures and these were going to take up more space than the three video tracks allow. Ah, then I can add just a a video track here and no audio because I don't need. And if I hit OK, see, it's created a video for and that gives me just an extra space to move my video up to. So if you treat these like layers, whatever is on top of, uh, the next layer will show up instead of this layer show up on top of of that layer. Let me show you what I'm talking about here. If I were to grab, say, this clip here and I'm just going to grab the video this time no audio, just the video. And if I were to put it right here, let me zoom in a little bit. And if we watch wait for the cut, you'll see a soon as it jumps to this track here, that track takes over, and that's what you're seeing. Instead, if I stopped this and make this track invisible for a moment, just, uh, make it unseen, you'll see the track below it so I can do that at any time just to see what's underneath. So there's a couple of options for you. Let's say that I add this track here and I don't want it yet. If I highlight it just by clicking on it and hit the delete button, it'll go away. Anything up here in my window in my import window. If I highlight and hit delete, it will also go away. Not a big deal. You just have to re import it. Uh, let's say that I made a mistake and I actually do want that video in there. I accidentally deleted it. If I hit Control Z letter Z like zebra, it'll bring the track back. It'll undo whatever I just did. So let's go ahead and delete this and then I will show you how to move around, Uh, on your timeline just a little bit. So let's say that I don't want to start the clip until right here. If I come to the front of the clip, you'll see this little red bracket pop up, and that's Ah asking me to grab it. If I hold down the left button and scooted in Aiken, slide where my clip will start. So if I move it to the timeline or the where the play head is kind of snaps in place to, which is really nice now, it won't pick up until here. So it's it's in effect, has deleted this part of the video. Now I can always bring it back. Same thing just grab that bracket and pull it back. I could pull it way down here. The video is not lost. It's Ah, it's just hidden. So to say, so we can do that again if I didn't like what I did. If I get control Z, it'll push that back in a place as well. So super simple. That's how you grab that. And I think I want to cut it here. Um, before we actually get into the spicing portion, let me just show you real quick. Let me zoom out here. I could do the same thing on the other end as well. Make the clip shorter or stretch it back out as long as I need. So let me cut it here, and we will pick up next time with, um probably importing our audience. 18. Syncing Audio: Hey, everybody, welcome back in this tutorial. I want to go over how to sink your audio to your video, so there's a couple of things I want to do here. First, let me get rid of this clip because that's not the one. I actually want to start with it by highlight hit delete on my keyboard and then I'll go and grab this one. This is the one I actually, um, recorded first. So this isn't what I want to start with. You can see the duration of these. This one's only two minutes. This one's a little over six. So this is the one I want to grab. I like my video. Put it down here. It takes up a lot more space on my timeline. And now let's get into the audio. So this is where I had my microphone hooked up here, a couple of things we want to do right up front. So if you notice when I click on the clip, it shows me the actual wave of the audio here and you'll see that there are two channels left channel and right channels. So if I were to play this right now, it would only come out on the Left Channel. So if I was wearing headphones or if I have speakers hooked up, they'll only play from the left side. So here, I'll let you take a listen. Conversion numbers. I'm Rob Molloy. In my course, you'll learn everything you need to create a quality promo video. So there you go. If you could tell there. And the reason is it's just because of my audio recorders. So what we have to do is adjust or modify this audio a little bit, and we do that by clicking right clicking. Excuse me on the clip up here in the project window if we right click modify audio channels and very simply, we're going to just change the clip channel format from stereo to mano it. Okay, And there we are one clip that will play out of both speakers. Now, take a listen just like this one, you'll learn the secrets to effective script writing. Much better Now. We're just going to grab our clip and I'm going to move it underneath, see if it'll let me do this here, grab my audio and move it underneath our video clip. We're gonna use this to sink. So first we need to zoom in on our audio clips where we can see the individual wave files. So if I put my cursor right between these two lines, you'll see these top heroin bottom era pop up that will allow me to open up the window a little bit and let me look at the wave files here. If I do the same thing for this lower one, there we go. Now I can see what I'm working with. It's a little bundled up right now. So again we're going to hit Ault Scroll wheel up and that'll zoom in on the clip here and then I want to move it back to the very front. See where we start recording So you can see here that there's a lot of dead space before the audio actually picks up and same thing on our top video. It looks like the audio picks up right about here. This is where I start talking. Let's let's see. Oh, I still have the track muted here. Hang on, Ryan, Listen, look around and you'll see the one thing that makes someone by something more than any other type of medium in the world. Okay, if I mute that one now, we will only be able to hear the second audio track. And if I start that here, it should be the same thing. Look around and you'll see the one thing that makes someone by something more than any other type of medium in the world. One thing I do notice is that this audio sounds a little bit quiet and we can adjust that too. So I'm going to right click on the clip down here that will highlight it. I'm going to go upto audio gain set gain, too. And then I could just slide this back and forth or if I, um, click in the field, I can just set it to 10 decibels. And there we go. See, that? Raised the waves a little bit, made it a little louder. So let's listen again. Look around and you'll see the one thing that makes someone by something more than any other type of medium in the world. So now it's just a matter of sinking this audio to the way my mouth is moving up here in the clip. So I'm gonna cut this clip down and give me some room to work with. I will scooted back over here towards the front. There we go. We're pretty close. So I'm gonna go ahead and zoom in a little further and bring it over. Oh, now went once you get zoomed in this far, it Ah, it tends to run on you. But we can see that I have one big mountain here. Another, uh, set of mountains here. And it looks like my one big mountain starts to there. So we will scoot it back. Now if I hold down my left mouse button, this little timer fear that pops up, see how clicks up? 1234 That's how many frames I'm moving the audio. So if I move it over to will slide back to move it over, another two slides back. Another two one Looks like we're pretty close. So what I want to do get a little closer to it. Zoom in on it a little more and sorry for losing. If your guns, that looks pretty close. So while I still have my audio one track muted, let's play the video. See if my mouth moves to what I'm saying. Look around and you'll see the one thing that makes someone by something more than any other type of medium in the world looks pretty good to me. So let me go ahead and back out, make this much smaller. And then what I want to dio is take this track and I'm actually going to replace Audio one with it, so we'll just highlight it. Move it straight up over Audio one. And now it's taken over that position so we won't hear what the camera captured anymore. It's just from the microphone. It'll sound a lot cleaner. Let's say here, look around and you'll see the one thing that makes someone by something more than any other type of medium in the world sounds good to me. One other thing I want to do. If I highlight both of these tracks and right quick, I just This is just a force of habit guys. What I will do is, unlike highlight him again, right click and go back to link. This way, if I make a cut, or if I just grab one video, it automatically grabs the video and the audio and I do this just to keep things in line. This way. I don't ever lose the sink. So they are one unit right now. One piece. So that's how you think the audio guys? Not too much to it. Um, I'm gonna stop it here, and we'll get into more stuff when we come back. 19. Creating Backgrounds: Okay. Welcome back, everybody. While you were gone, I went ahead and sink the audio for my second little video clip up here again. You'll have to do this. If you had multiple recordings. Try to get everything done in one run if you can. It's the easiest way to do it. But sometimes you have to sink a couple of them. Same process. One thing I do want to show you is your first little cut here. See how this audio runs a little longer than, um, my video. But now that I've linked them, if I try to shorten this, it'll shorten both of them. So I don't want to do that. I'm gonna come over here to my razor blade tool, and it turns the cursor into a little razor. If I put the, uh, line right here or the end of the track picks, it will make a cut in my audio. If I go back to my cursor, put it here and elite There we go. Now they're the same size. Then I could just grab it, snap it back into place easy enough. So let's get into King out. Ah, the green screen. Obviously We don't want to be standing in front of a green screen. We want to put ourselves somewhere attractive somewhere the viewer is going to enjoy. And what's pretty popular eyes Just a clean white background. So let's talk about how to do that first thing we need to import a clean white background. So let me find one. I happened to download one here. Ah, white background. Here we are. And it shows up here in our project window. So remember how I said these things work on top of one another? If ah, video one is I'm sorry. If we have a track and video to and we delete it or make it invisible video, one will show up. So let me go ahead and do that. Now we're gonna take our white background and I'm gonna put it down here. Doesn't take up very much time. So let me zoom in on my timeline. There it is. And if I move my play head back to here, you can't see it now If I make video to invisible there it is my clean white background. But it's a little small. You can see that it doesn't take up the entire composition here. So we're going to adjust the effects while the clip is highlighted. I'm going to come up here in my preview window under effect controls, and we have some options here. So under motion, if I drop this arrow down, I can raise the scale of the picture. So right now it's a 100%. If I just grab it and slide it around, I could make it bigger or smaller, and I want it to fill up the size of the screen. They're now. I will caution you when you do this, If you find a picture that starts out very small and you make it big, you will lose some of the definition of the picture. So make sure that you have, ah, good quality photo to work with. Then what I'm going to Dio is just stretch out the duration. Since it's a photo, I could make it as long as I want. And I wanted to run to the end of the timeline. There we go. So now, at any given moment, underneath video to is my white background Step one done. Step two, we are going to key out the green screen. In order to do this, we go to our project window this time Two effects and I want you to type in ultra as soon as you get there. Ah, the drop down will open up under King Ultra Key. Grab it. And you do this just by holding down the left mouse button. Grab it. See, it comes up with a little fist and we can place it right on top of our clips. You have a kind of highlights and gold. As we move down there, we can drop it right onto the clip. So now the effect is there, but it doesn't know what to key out. So you can see our preview panel here. Our effect control panel change if I am move clips. So right here, the white background. These are the options I have to work with for the video clip. Now I have this ultra key option to work with. So very simply, we're going to go over to this dropper and this dropper will let us pick a color on the screen to key out. I can do blue or my face course. We want a key out. The green screen. So just left click. Oh, and it's gone easy as that. Now I have to do this one more time because again, I have that cut Ultra key. Slide it over. Well, this is highlighted. Oh, how come I can't see the clip? I'm on again. We have to move our play head over to where we're at now I can see the clip key color, the green screen And there we are. Easy enough. Now I will be in front of this white screen for the duration of the clip. If I just slide my play head around a little bit. I am in that white screen now. One thing you want toe pay attention for are the shadows again. You should be standing for enough in front of the green screen. That's why we do all that prep work so that you don't have any shadows to contend with. Looks like I have a couple of wrinkles up here in the top. Ah, my green screen. Those show up a little bit, but I'm not going to worry about that right now. You could mess around with the mat generation. Uh, Matt, cleanup portion of this if you want to play around with these guys, see what they do. Um and if you like it, then by all means keep going. But this is just very simply had a key out the green screen and put yourself in front of a clean background, so I will see in the next one. 20. Making Cuts: Okay, so we have a baseline toe work with now our timeline is starting to fill up. Now it's time to go ahead and cut out the stuff we don't like and just keep together the stuff that we do. So, uh, in between here on my timeline, you'll notice that there are spaces where I'm looking down away from the camera. Obviously, I want to get rid of that stuff. So what I'm gonna do here is just zoom in on my timeline, go back a little bit. I'm gonna go ahead and mute the audio here, so I'm not competing with that. Let me back up a little bit here. I'm looking. And if I hit play, start to look down. So obviously, I don't want that to happen. So let me back up a little bit here. I'm looking at the screen, and instead of having to run over here and hit the razor, make a cut, come back, grab the cursor, make a cut on my keyboard. If I just hit the letter c like in Charlie, it'll bring up my razor blade. Makes it a little easier again if I make a cut on the audio here, it will automatically make a cut on my video because we've linked them together. Then if I move my plate head over to here No, it looks like I'm back up and I start talking there. So right before that part, I'll go ahead and make another cut here, Hit V on my keyboard. V as in Victor, that'll bring my cursor back up so I could swap back and forth C for the razor V for the cursor. Highlight the portion that I don't want and hit. Delete. Now let me back out a little bit right now to show you something you can avoid right now If I were to just take this and move it backwards, it'll create a gap down here in my timeline. So instead of having to do that, we'll switch it back. If I come in this gap here, right click on option comes up. That says rippled elites. So let me zoom out a little bit so you can see what happens down here. Right? Click rippled elite, and it brings the entire clip back without having to move each individual clip. This comes in real handy once you have multiple cuts. So there you go. Then you just come down the line again. Looks like I'm looking away there. Let me zoom in. Zoom in. Ah, right about there. I don't want that. See for cupped. Scroll it down. I start talking there, See for cut again, Vida. Highlight and delete and then rippled elite. Now, if I play the clip, it will just move right into the next spot. There we go. Now I'm not looking a way anymore. So go through your clip. Do this as often as it takes. Get rid of all the junk, Keep the stuff you like, and we'll get into moving the stuff around in the next one. 21. Piecing Together Scenes: Okay. Welcome back, everybody. Hopefully you have taken the time to go through and cut out all of the garbage in your video. And this way you're just left with a bunch of scenes of what you want to work with. Now, if you remember, we recorded our video in three different sections here. One standing to the right of the camera or the screen. I should say one center and then one standing to the left. And what we're going to do now is start piecing these together. So you're left with one video with a bunch of different scenes. So obviously your whole video isn't going to be almost five minutes or whatever yours wound up being. It'll be much shorter. So we're going to start replacing cliffs now. There's a lot of different ways to do this, but I'm gonna show you. Ah, pretty simple way that I like. And first we have to discover where we start switching scenes. So here I am, standing to the right, and it looks like right there is where I switched to the center. So at this point, I want to highlight the rest of my video and I'm going to slide that video up one track, and I'm going to slide my audio down one track. Then I'll find it again where it switches right here. Looks like I go from center toe left. So I will highlight the rest of my video, slide it up another track and slide my audio down another track. Now, I have three distinct phases. I know exactly where I switch positions. And now what we're going to do is just go through and replace some certain scenes. So I have these audio tracks muted right now. This is just so you can hear me. Um, but let's take a look here at our time line. Okay? So what I've done to is gone ahead and create cuts where my sentences uh, stop. So if we look at the duration right here, I'm right about seven seconds. Maybe a little less when it stops. And this is good. This is ah, perfect opportunity to switch scenes because we want to keep that eight second attention span in mind. Remember, the worst thing you can do is just have him watch a video where you're just standing in one position the entire time they will get board, they'll walk away. You want to keep them engaged. And the best way to do that is to cut scenes a lot. So, uh, let me zoom in a little bit here, and I like this first segment, but I want to go ahead and switch this one out. So what I'm going to Dio is highlight this one and delete it. I'll come over here and grab this because again it it's just the same thing over and over. And I'm going to grab that scene, move it over here, dropping into place, drop my audio into place. And then if I zoom in, there's a gap that's created again. I could just rippled elite and it will close that gap. And now I'm moving from this scene to the center. So let's see what that sounds like. Here, let me go ahead and a mute this real quick. Uh oh, by the way, guys, if you are on your timeline and let's say that your way way down here and you can't see the front Ah, an easy way to get back to the, uh to the front of your video or the beginning. I should say, is just to hit the home button on your keyboard and it'll stampede back to the very beginning. So let's take a listen. Look around and you'll see the one thing that makes someone by something more than any other type of medium in the world. It's the same thing you're paying attention to right now. So we have our first cut. So again go through your video, do this again and again, switch scenes. And then once you grab one from somewhere, you can put something else in in its place. So just for practice here, let me show you another demonstration. If I go to my third scene right here, I can delete this one and I come down here. I mean, you this again. I can grab my third scene here, slide it over, drop in the video, drop in the audio, zoom in to the gap, rippled elite and played again the medium in the world. It's the same thing you're paying attention to right now. It's the promotional video, and obviously there's a little bit of a gap there that will want to get rid of so I can just tighten these up a little bit if I want to. I can zoom way in, shorten the yeah, the space between talking just a little bit make it sound a little more fluid. So it's the same thing you're paying attention to right now. Medium in the world. It's the same thing you're paying attention to. Right now. It's the promotional video. So there you go. Obviously, you want to delete some of those gaps, but once you go through, you won't have anything left past the end of your video here. So go through their ah, switch up your scenes, work with what you like, put together your final sequence and, after this will start adding in some extra effects, will do some transitions and gives ourselves a ah, an audio track. 22. Adding Pictures to Fade In: Hey, everybody, welcome back. The good news is the hard part is over. Hopefully, you have one single sequence now and there are a lot of cuts in their Excuse me. Let me go ahead and mute this and your video bounces all over the place. You're keeping the attention of the viewer. And this is thesis Quince. We're going to end up using here. You can see mine is just about a minute in 30 seconds here, I've left a little bit off of the front or off of the back. I mean, and I'll use that to kind of fade out. But before we get into transitions, let's talk about adding pictures. So there are a couple of things I want to throw in my promo video. Just Teoh. Keep the viewer engaged. Kind of reinforce my message here. So we're going to import some pictures. But before I do that just to keep things clean here, I want to make a couple of bins that so first I will right click in my project window, create new been. I will name this one video, and I can take all of my movie clips and just move them into their now this is the actual movie we're working with so that one won't go in the bin. Uh, then I can take created another been We'll call this one pictures and then I'll create another been call this one audio, and I can move my audio into that one, and I can take my white background moved into the pictures that just keeps things nice and organized. So let me go ahead and import some photos here. I have my promo video pictures here again, I can grab all of these. Open those up. They'll move into my project window while I still have them highlighted. I could just grab them, move them into my picture, Ben, and open that up and there they all are. So let's see where I want to add a picture. First. It's the promotional video, whether you're selling a product service or even your own you timmy court. There we go. That looks like a good spot there. Let me go ahead and mute this down again. So whether I'm selling a product, a service or even my own, you Timmy course. Well, let me get some products in here and I actually downloaded a Ah, a couple of videos here. These air old vintage commercials that you can get for free on various websites. So let me go ahead and grab this one here. I can take that and put that on top of the clip I'm working with. Okay, Pictures will work the same way, but you'll just add it right on top. So now if I play the video, whether you're selling a product service or even your own you Timmy course, that little video will show on top of it again. Remember the layers. Whatever we put on top of the last layer will show up first. So I want to adjust this a little bit. Obviously, it's not going toe play for the duration of my entire promo video, so I want to shorten it down just to match that clip, and then I want to move it around a little bit. So while it's highlighted, I come up to effect controls motion position. So this is the X access, moves it left and right. This is the why access moves it up and down. And of course, you remember scale makes it bigger or smaller. So we'll go ahead and make this one a little bigger. I'll move it over here right about there. Bump it up a little bit. That looks good to me right there. And then what I want to do is I don't want it to show up right at the beginning of the club , right? As I start talking. So we're going to mess with the opacity here in a second. No, opacity is just, uh, whether it's transparent or not, whether you can see it or whether it's it's transparent. So here we go radio, whether you're selling a product right there, right at the work product. That's where I wanted to show up. So let me zoom in a little bit here and product. Okay, so that's where my work product is. I mean it down just for sanity sake. Right there. You'll notice, too, as I mess with the play hit here. Uh, it messes with the clay head up here, too. So I want to move this right before the work product, and we're going to have this fade in right at that time. So if I drop down the opacity here right now, it's a 100%. So in other words, you can see 100%. It's going to show up, and we're going to create a key frame now. A key frame is going to start at the beginning of the cliff. You'll notice that I can't move this past this point because that's where the clip picks up . So right here, I'm going to drop this all the way down to zero. You'll see if I had just this 100% down 20 it starts to fade away, and we want that to go ahead and fade. Our key frame shows up. It's this little diamond shape right here. You can't see the entire thing because it's right at the beginning of the clip. But then once we move that over to the word product right there on my timeline, remember that picks up and then I want the opacity to go ahead and fade in right there. I want people to be able to see the video in its entirety. Rytas. I'm saying the word product, So if we go back and play it now, let me on mute this. Whether you're selling a product service or there, we go picks up the word products. So let's do that again with a service. Here we go. We have a tire safety council service here checking people's tires. I'll go ahead and grab that one and let me just pull my clip because I don't want the audio . By the way, these come with audio. Remember? I could just grab the clip itself, put it right on top of that, like so back out. Shorten it just to the clip we're working with here. And we're going to have to mess with the motion on this. When you can see this clip is a bit bigger, then the last one. So let's go ahead and adjust that. Hear what I'll do is move the position over to this picture. I'll go ahead and move it straight on top of it. And this way, if I scale it down, I can get an idea of what I'm working with here. Yeah, we go. No, it looks just about the same, huh? Pretty close. And then we'll just go ahead and drop that down right underneath it right about there. Looks good and we'll do the same thing. So let me listen again. Whether you're selling a product service, the word Certs air we go. So if I open my timeline service, there's the word service. So right about there is where I want this one to pick up. Make sure my clip is highlighted. I will go back to the beginning. Just the opacity all the way down. We're creating a key frame again. Here, notice the little diamond pops up. There's the word service. We'll go ahead and raise that all the way up there so it fades in with the words service and let's see how that plays out. Now, whether you're selling a product service or even your own, you Timmy court e. I don't like them both fading in at the same time. So what I'm going to do is adjust this'll key frame here, see where this one picks up. This one fades in right there. And I don't want the other one to start until this one is picked up. So if I look at my timeline here, I'm writing about 13 seconds or 11 seconds. 13.11. Let me grab this one. And I could just move that to right there. Now it should fade in after my first picture. Whether you're selling a product service or even your own, you Timmy cores much better. And then, of course, I'll go ahead and add another clip. I'll shrink these down to make sure I can get in all three. But that's basically how you add, um, a picture and make it fade in so I'll stop here on this one. The next video, we'll talk about adding a picture and putting some motion to the pictures so it slides in and slides out. 23. Adding Pictures with Motion: Okay, Welcome back in this one. I want to go over how to add a picture that will move into view. So I have my clip picked out here, and what I want to do is at it, Um, based on a certain keyword again. Here, let me back up. You learn how to grab someone's attention and turn that attention into a desire to buy. Okay, So grab someone's attention. Let me go into my pictures Here. Here is my attention photo, and we're going to just grab this. There's no audio attached to a picture. Of course we'll put it in right there. And the nice thing about a picture versus a video is that I could extend it or shrink it to any size I want. So again, I want this one to go for the duration of the clip. But I wanted to kind of move in on the word attention. So let me zoom in here. Listen again. You learn how to grab someone's attention. There it is, the word attention. That's where I want this picture to pick up. And of course, we're going to mess with this little bit again. Scale it down Ah, right about their looks good. And I'm going to want this one to pop in right about here. Maybe I could make it a little bigger. Here we go. I wanted to end up right about there. Maybe a little higher. That looks good. So what I'm going to Dio is create some more key frames. So we're going to back this up to the beginning of the clip, mute this again, and I'm going to create another key frame, this time for position. So I'm going to move this out of my composition window right now. Create a key frame. Oh, let me un mutes working here a breast. There's word attention. I'll go ahead and move the position in right there. Perfect. And it creates the other key frames. And now when I play the clip, you learn how to grab someone's attention and turn that attack perfect. So we're grabbing attention, and then I want to create a desire to buy tension into a desire to buy. There we go. So let me grab my other photo. Here, put that one right on top. Move this over here and we're going to mess with this one bring the scale down again. I'll throw this one right on top of my other picture to tryto to make him is close to the same size as possible. Scale it down. That's pretty close. And I'm gonna want this one to come in on the other side, so we'll create another key frame here. So let me see where this one hits its final spot. Commute this. Now there's attention. It's good and how to turn that attention, we'll start it right here. Bank upto are buying clip. Move this off the screen key frame into a desire to buy right there and then we'll have it move back in. Like so. All right, let's have a look. You learn how to grab someone's attention and turn that attention into a desire to buy. Hey, that looks pretty good to me. Uh, that's how you add a picture with motion. Now, on top of this, I can create key frames for rapacity. If I wanted to kind of move in and fade in at the same time, I could do that. So those are, ah, how you use key frames if I want it to come in or out a little further, I can just adjust to these little key frames back and forth. If I want to do that, I could grab the whole set and move those back and forth as well. So play around with these guys, put your pictures in and in the, uh, next video will, um, we'll probably go over adding a soundtrack. 24. Adding Text and Titles: okay in this section, I was wrong. I don't wanna go over adding a soundtrack yet. I want to go over how to create a title or text in your video. So this is the video I have picked out right here. This is my introduction. Hi, I'm Rob Molloy, and I would like my title to pick up here. So in my project window, I will come over and create a new item title. It will come up with the, um, prompt box here. For what size you want this to be. You want it the same size as a composition. That's fine. You don't have to touch any of this stuff. You can name it. What? You'd like it. Okay. And it'll open up this title box here where you can start adding stuff. So what auto populates is this little text type tool? There's a selection tool up here, but what I want to do first is create ah rectangle or a little box to put my text in, and we'll make it about yea. Once it's created, I can move it around wherever I'd like. So put it about here. And this isn't going to be its final position, of course. But once I have my box, then I can go up to my text tool and create a text box inside of it. And I'll create my name here. Let's see. Oh, I can't see it because right now it's white. So in my text box, I can change. The color will make it red for now. Hey, there we are. Huh? Loi Course instructor. There we go. Now I can adjust anything in here. I can adjust this line to be a different color if I want to. That yellow and this red. There are a lot of presets to the type of font you want, but everything can be adjusted up here right here. Has a drop down whole bunch of font lists. Regular. If I want this bold or italicized If I want it centered, I can grab all this, make it centered, and I can raise the size as well. So, um, let's see here. Right, your font size below that, uh, shrink it down. Whatever I see fit. So that's how you add the text in there. Now, I'd like to go back to my box for a minute. Here let me show you these presets, so I'm not really in love with this. Ah, what? This font right here. So let me drop down, See if I can find one. That it looks a little nicer. Here we go. That doesn't look too bad, Has a nice glow to it and then will differentiate course instructor in a different fund. Let's go. That one. Oh, and it looks like it's cutting up, so it's too big. Let me shrink it down. There we go. That looks nice. Okay. And now it looks like my box is a little small. So let me go to my selection tool, grab my box and will make that a little bigger. Let me change colors for you here. Just toe. Um, just to show you a little better or now there we go so I can adjust my box size. Have a go right there. Right there. That looks good. Now, just for a little extra effect, I can show throw a ah shadow on this box. If I click this shadow button here, it'll create a shadow. The shadow is black, and it's at 50% capacity right now. Um, let's beef this up, though. So here we go. I could make a big fat shadow just to show you guys, um, we will increase the capacity to right there and this cool part here. I can change the distance to the box where I want this. We'll go ahead and move it there. Yeah, right about there. Looks good. And then I can change the angle of the shadow wherever I want that shattered to come in. So for my purposes, I want it right about there. I don't want it quite so big, though, right there looks pretty good. And we can lower that opacity back down to half. And I think that looks pretty sure. Let me go ahead and change the background color of the box again. We'll come up to this lighter color here. I don't know about pink. Ah, let's go. How about new? A nice blue hue. Yeah, I might mess around with that later, but this looks fine for now. So once it's created, go ahead and close this box and you can see you have a new title. All I do is grab it, throw it on top of my clip, and there it is. There's my new title. If we zoom in on it now again here. I don't want this to pop up immediately as soon as it changes the clips. So what I'll do is go into the title and play with the motion position. Opacity create key frames for that. So here's the position again. I can move this in and out. Um, scale. I could make this bigger or smaller and then opacity. I can make it fade in or fadeout as I choose. So that's how you add a title. And if I didn't have the box here, I could just as easily create text. So if I go here new item title, that's fine. Uh, it's showing this other one right now because we're on that cliff. If I move the play head over, that title disappears, and we'll just do this one from scratch, so I will create a type tool. Just fill in this area right here. Let me change my funt to this one, and let's go. Oh, I can't see it right now because it's white again. Let me come down to maybe a burgundy color here and okay, so I've changed my color here and now. I just want to go at bold text me. Spacey's out a little bit more. There we go. Grab them all. I can increase their signs to about yea. If I select it, I could move their position over. There we go and we're creating bold text right there. There's my title. If I throw this in on my clip there, it iss bold text into the type. So obviously I clean this up a little bit before the final product. But I just wanted to show you how to add text and titles to your video. Next time we will go ahead and finish up our project. We will add our soundtrack and create a couple of transitions, and then we'll probably have one more just to export, so see you soon. 25. Adding Soundtracks and Transitions: Welcome back, everybody. We are approaching the close of the editing portion. I know you guys are excited about that in this tutorial. I just want to go over real quick, how to add transitions and soundtracks. So let's go ahead and add a soundtrack. First, let me go ahead and import one over here in my project window, and I like to use this one here. We'll give this one a shot. Now remember, guys, when you add your music, it is one of the most important pieces of the entire video. Remember, what a person hears is 10 times as important as what they see. So your background music should set the mood. It helps induce that emotional response we're looking for. So for this particular one, I chose something a little confident, a little curious, and hopefully it induces people to buy. So if I click on this audio portion, you notice said it's in stereo. I happen to know that these play a little louder. Uh, then my audio or my microphone recording. So let's go ahead and take a listen here. Yeah, Wow, that is Ah, that is pretty loud. So we're gonna go ahead and drop this down underneath my video here. Now I'm lucky that this particular audio track is long enough to cover the entire duration of the video. But if it wasn't, it's no big deal. I can just keep adding it again over and over until I get enough of what I need. So let's go ahead. Let me drop this back down to half here. So take some of the lag away. What I'm going to do is adjust the audio on this one. Now I've downloaded from this place before, so I kind of know where I should put this. I'm going to set my gain to minus 25 decibels, and that should help me compete with the audio track. Let's take a listen. Look around and you'll see the one thing that makes someone by something more than any other type of medium in the world. It's the same thing you're paying attention to right now. Yeah, that sounds pretty good to me. So once that's added, we can go ahead and just shrink it down to end at the end of our clip. And then let's talk about transitions. That was easy enough. So you're transitions. This is how your clips will fade in between each other and from the beginning. So there's this really cool feature on Adobe Premiere that just has a default transition. So if I come here to my very first video once that red bracket starts to appear, if I right click, I can apply default transition and I'll do the same thing for my white background. So everything comes in at the same time, and I'll do this for my audio track or my background music as well. And what this does is basically lets it fade up into existence. So let's see what that did. Oh, I suppose it would help if you could hear it, but you kind of got the idea there. Look around and you'll see the one thing that makes someone buy something. It's a little choppy right now, because again, my computer is working pretty hard to put all this together. We've done a lot of work so far, but once he goes through final editing, that fade in is ah is pretty common, and that way it'll it'll give you a starting point so you can come to the back, do the same thing here. We'll just zoom in a little bit. Once the red bracket appears, apply default transition. Do that for music. You'll notice that it comes up with this little gold bar here. This is the fade. You can highlight that itself to and change the duration of that. If you wanted toe take longer or ah, or never take shorter period of time, You can do that as well. So go ahead and play with that. But let's say that you're just not a real big fan of this, huh? Deals today. There you go. So, uh, that one's being cut out with the white background. If I throw another one on there like this today, there you go. That doesn't look too bad. So let's just say you're not a big fan of these. If you come over here to video effects, actually, excuse me. Video transitions and dissolve is pretty common. A dip to black is a pretty common one here, so let's go ahead and replace this with a dip to black, and I'll show you what that looks like. So weaken. Just highlight that hit the delete button that'll get rid of those transitions And if we grab the dip to black just like our key effect here, we can grab this and move it in. It'll just highlight gold right there at the end. Boom. Go ahead and grab another one here will put this in between our white backgrounds and you'll notice that it picks up right in the middle. So if this is actually the transition, you can lengthen this part here, too. You'll notice the bracket come up, but we don't have to worry about that. So let's take a look at what it does now. Promo videos today. No, it's a little off, and that's because we have clips on top of each other. But if we were to just goto a portion where there's nothing in between, here's what, uh, dip the black looks like in between those. Let me show you more than any other type of medium in the world. It's the same thing you're There you go. There's your dipped in black. So go ahead and play around with these dipped in black tiptoe white. The default is honestly the cleanest When I think and put those in your video, once you're done with that, play through and ah and then we'll talk about exporting your file 26. Exporting: Okay. Welcome back, everybody. Welcome to the final tutorial in the editing portion. I know you guys were excited. I'm excited and let's get right down to it. So you've played through your video a couple of times. You like the way everything looks? You're satisfied with your transitions? Um, I actually went ahead and changed my soundtrack to something I'm sure you guys are familiar with. I used at the entire course. I just It's a little lighter. It goes with the video a little better. And so I went ahead and and change that up, But let's get into exporting. So first, make sure your timeline is highlighted. If it's not, if Europe in this box when you come over to file, uh, you won't. Our export you won't have the option you're looking for. So make sure your timeline is selected. Come up to file export media, okay? And then it's going to pull up your export box here. This will show you what you are exporting. Scaled, fit. Don't worry about any of that. It will automatically load up the entire duration of your video. So mine wound up being one minute and 32 seconds boy, that's a whole lot of work for a little bit of video. Hopefully, it'll be worth it over here in the export settings, it will pre load the best format right here. Ah, you're format H 0.264 This is good for anything high definition. So just leave that be. If it's not selected to go ahead and select that now. H 264 uh, presets. This is where you leave that alone. But right here, output name. This is where you get to name your movies. So go ahead and left Click that we will name this promo video name, years, whatever you'd like it saved. And that's what it's going to export as make sure both of these boxes air clicked, export video and export audio. We'll give you a nice little summary and technical jargon of what you're doing here. Leave this next box alone. Don't touch anything in there. And if this box is not clicked, go ahead and ah, and click. Use maximum render quality. We want the best quality video we can get. Once that's done, go ahead and click Export. It will render everything it needs to and then it'll start in coding your movie. It'll give you an estimated time remaining. Looks like I have a little over a minute 20 left for this one. And once you're done, you are done. Then it's up to you. So I hope you have enjoyed this editing portion of the video. I know it was a lot of work. Stick with it. Don't get frustrated. Remember that Control Z will undo anything you've accidentally done. If you do have a question, feel free to let me know again. Keep the questions to what? We have gone over in the editing portion, and I'm always happy to help. I would love to see your finished product before, um or even after you're done. And um, yeah, I'll have one more message for you before we go. But this is the end of the course, folks. Thank you so much for your time. And I wish you nothing but the best 27. Before I Go...: Hey, before I go, I just wanted to send you a quick message of encouragement. If you've made it this far, you know how challenging creating a promo video can be. There was a lot to learn, and you made it through. You put in a good amount of time and effort to create a quality product, and now the payoff is right around the corner. Whether you decide to upload your video to a Web site or YouTube or even go as far to have your video play on television, you are one step closer, drawing traffic you deserve and raising your conversion of. Of course, no one can guarantee the type of results you're going to get much like a weight loss program. Individual results may vary, but if you have gone through the steps in order, taking your time when writing your script and haven't taken any shortcuts when piecing your video together, you will see the benefits of Europe. I hope you've had as much fun putting together your video as I have had teaching the course . If you found it helpful Lever review and talk about your experience so others can follow in your footsteps. again. If you have any questions, please send me a message. I will answer them. And in the meantime, keep an eye out for regular updates to the courts. This is only the beginning. There's plenty more content to come. Take care and God bless.