Project Management in Advertising
Kaye Smith, Program Manager
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Intro
0:17 -
What Is Project Management
1:43 -
Over Arching Goals
1:12 -
Challenges
2:35 -
Client Makes Request
2:46 -
Delivery Tools
8:58 -
Risk Management
4:37 -
Change and Financial Management
1:54 -
Top Takeaway
1:05
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About This Class
Learn about how project management works in advertising.
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Level
Community Generated
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I'm Kaye Smith (KayeISmith.com), a certified integrated project manager with experience implementing campaigns designed to maximize brand and product exposure on multiple platforms. I've helped agencies and organizations improve their project operation systems. My experience includes overall client operations, CRM, marketing and content development in offline, online and digital space including social media integration. I also have extensive industry experience in retail, television, publicat...
