Profitable Content Repurposing | Marc Guberti | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (1h 9m)
    • 1. Repurposing Course Intro

    • 2. Why It's Okay To Repurpose Your Content

    • 3. Start With Video For Repurposing Success

    • 4. Finding The Time To Repurpose

    • 5. Repurposing Pictures

    • 6. Making Money With Repurposed Content

    • 7. Expert Round Ups

    • 8. Marketing Calendar Repurpose

    • 9. Content Repurposing Conclusion

    • 10. Snippet4 Want A 100X Return Give Out More Gifts

    • 11. E282 Hustle Grind And Repeat With Matt LeBris

    • 12. Snippet2 How Small Steps Turn Into Big Steps

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About This Class

Are you tired of creating new content because you're told that creating more content is the answer to getting more traffic?

You can get the traffic, provide your audience with value, and make money. However, you can't do it with the model most people teach.

Content creation doesn't make the bucks. Rather, it's content marketing that gives you the ROI you truly deserve.

Creation is a part of the puzzle but not the biggest part. If creatives got paid to create content, many of them would be wealthy. But that's not the answer.

The answer is repurposing your content. You get more mileage out of each piece of content you produce. Instead of creating new content week after week, you spread your existing ideas out to cover more ground on various platforms. In this training course, you'll learn exactly how to leverage content repurposing and make money in the process.

Meet Your Teacher

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Marc Guberti

Entrepreneur, Digital Marketer, Author


I am a USA Today and WSJ bestselling author with over 100,000 students in over 180 countries enrolled in his online courses. I host the Breakthrough Success Podcast and Radio Show where listeners learn how to achieve their breakthroughs. I also coach content creators on how they can attract more traffic to their content and boost revenue.


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1. Repurposing Course Intro: one more converted here CEO and founder of content marketing plans and host of the breakthrough Success podcast here in this course to teach you how to repurpose your content . I'm really excited that you have joined the on this journey. I know you're going to get a lot from this course and we're basically going to cover How exactly do we repurpose all the different ways that we can do that? But also, how do we make money from this? Because that's the key to tracking and r A Y. If you do all this work to create the content and you have no money to show for it, that is just a hobby. So you really want to be able to put this content all these different places, be able to motive ties it. So you have this vibrant business that can take the place of your 9 to 5 or the word he don't enjoy. Or if this is your full time gig, really being able to expand your reach and impact more people. So I really hope you do enjoy this course. If you have any questions, feel free to reach out, let me know. Happy to answer them. But I look forward to share with you all the value that you can use to take your content repurpose ing and content marketing as a whole to the next level. 2. Why It's Okay To Repurpose Your Content: one of the initial question some hell may have is can I repurpose my content in the first place? Is this something that I shouldn't be doing because I've just taking my same ideas and republishing them? Some people, they really don't like the idea of taking this one block post sharing it multiple times turning a block goes into a video, things like that. But the reason it's okay to be repurpose ing is because not everyone sees the contact when it's released the first time. If you gotta do Twitter file word today, that person has not seen any of your content before. So anything you publish would be new to that person and even people who are really big fans of your work. They don't remember everything that you say. They remember the impact. They remember the change of the transformation. You provided them, but they don't remember everything. I was reading a book. What time and the thing I was reading was literally a block post straight from the web that this author had published. The only reason I knew that was because this was a black close that I literally read the day before. So If I had brought that block post a month ago, I doubt I would have remembered. And I feel like that is what a lot of people they could share. A similar, um, viewpoint from that. So, for instance, I don't know the episode. I published a day on breakthrough success. I just know that it's a valuable interview that is going to help listeners grow their businesses achieve at a personal development. But I don't know if you quizzed me the latest episode, the latest block post, the latest YouTube video. And if we were to do that for the person who you like the most in your niche, I'm sure that you don't know their latest piece of content unless you consumed it today or when it came out. So it's good to repurpose to bring back old ideas that people may not have come across when you share them the first time, or that people who are really engaged in your community just need to have that reinforcement for the ideas that ensure so repurposing. It definitely shaves off A lot of time, don't have to create new content week after week after week, but you have that ability now to spend less time on the content creation and more time in the marketing, which is how you end up reaching more people. 3. Start With Video For Repurposing Success: there are so many different ways to repurpose our content. But if you want to get the most out of any piece of content, you re purpose. It's best to think about which piece of content has the most potential when it comes to repurpose ing. And one of the best ways to get the most out of your repurposing efforts is to create videos because there's just so much more he could do with a video that with the block post with a podcast episode with a picture anything like that. So video is definitely the best content to use. If you really want to maximize the potential and also in video, you speak a lot faster. I mean, if you have to type every single word that I say right now, it's not going toe work. But if you are the one doing the speaking, it's going to save you a lot of time. Compared to writing the block post on the same exact topic, because we speak at around 150 words per minute, while the average person types at 40 words per minute. So there's certainly a big gap there, which makes video Maura peeling The other appealing part of video is that you also have your audio. So video like this convey very easily be turned into a podcast episode while a block post. You have to read it for it to be a podcast episode. Or I have one of those bots re, which you really don't want to do. People want to hear from you like that's what makes the audio experience were valuable. But if you have a video, you could easily turn into a podcast episode. Now you could do to save me with the podcast turned into a YouTube video. Just put like a picture in the background. Use a bunch of different pictures. The video format, though it's a little better because people get to see you. And that's certainly different from them. Just here and you. It allows that relationship to build a little more so. YouTube video, they're just video in general can very easily be a podcast episode. You could take the video embedded on your bog, right a little bit about it. That's your block posts. You take sort of quotes that you say in the video and turn it into pictures. So there's certainly a lot more than you could do with video. Then the other approaches. Now you can do a lot with a block post. Still, because I could turn into pictures. You can read it and make it a podcast episode. You can take the key insights and there and turn that into a video. But it is best to do the video and make that your way, because you just have so much for potential for High Henry purpose it now one of your camera shot. What if you just don't want to be on camera? Well, we could start with using something like Screen Floor Can't Asia to record the screen of you giving a PowerPoint or keynote presentation, depending on which computer you use, And then you get the video element there. You could turn that to your podcast episode. You could embed that. Make that your block post, and I would still want to get more confident on the camera, because what you get in the camera again, it's a game changer from a relationship building versus just like a slide like this is a very different kind of interaction. It now it's face to face instead of face toe next light. So I mean, you just want to get comfortable of doing more videos. And even if it's just videos you recorded yourself for, like fire 10 seconds that you don't publish, just feel more comfortable. Do it that way, because video is certainly the best kind of contact for engagement and also for that ability to repurpose your contact. 4. Finding The Time To Repurpose: repurpose ing sounds really incredible. In theory, you take one piece of content, you turn into a bunch of different other pieces of content. But there's one thing that we forget to mention in there, and that is time. We have such a limited time to just create content in general, then market the content and then everything else that we do. So how do we find time to re purpose? Well, one of the key things about repurposing is that instead of creating more content, use your existing content in different ways. So what are the ways you could find more time to repurpose is you create less content and you do worry purposes. So instead of spending an hour writing the new bod post, you just embed the video and 1 to 200 words, depending on how much you want ad. Maybe you had a little more if you want to work on the S e o side of things, but you had a few words, and then that's your block post. So instead of writing a new black clothes from scratch or take existing content and turn that into your block post, so by creating less new content and focusing on the content that works. You have the ability to do more repurposing. Now you may be wondering, when do I create the new content? You should still create some new content, some new ideas as they come up. Definitely. I'm not saying Don't do that, ever. But I am saying I feel like people do that way too much to the point where they're not able to fully utilize the content that they have. The ideas that they've already shared could be shared in different ways. So the person who only reads block posts, they have something also. And it's not just you providing videos to all the people who watch videos. So ah, that's one of the ways you could find more time. Another way is just delegate the work he could find assistants who help you with writing the block post out of the video, or someone who will turn your black post into a video. I take those of you the two main ways other than by just some productivity, like general kinds of tips. But if you follow those two pieces of advice, you will definitely have more time to repurpose or just delegated to other people. It's entirely up to you. But repurposing is so important that, um, you should definitely look to find more time in your day to make it happen. 5. Repurposing Pictures: One of the cool things about repurposing content is that it is not that hard, and I'm gonna show you a super simple way to repurpose that literally takes less than a minute to create a new piece of content. And the way you do that is through pictures. Now one of the things that I mentioned in pest videos is to incorporate quotes. So in the video, if you say something, that's like incredible quote that used that as a picture quote a guest on your show says something incredible. Use that as a quote. If it's in your block post, same thing. So you have, let's say one picture quote and you put it on Instagram. You put it on pinchers all these different places. Now, one cool day you can do, though. Let's take that same picture, change the color of the text and change the background, and all of a sudden you have a new picture that can be shared out a month or two later or even earlier, depending on which social numbers you're posting on, Like on Instagram. I separated by at least a month on Twitter. I mean, you could just do a few days on that to pay on how frequently you tweet. But the idea is you literally just change like the text color in the background color, and you have a completely different picture. So I feel like with repurposing, some people think it's really hard, like taking that YouTube video, watching it from start to finish, turning into a block post, which you don't even have to do that despite a few like one or 200 words if you really want to for something like that. But I think this is the easiest way to repurpose. Content and pictures are incredibly important in this day and age, like social networks like Instagram for pinchers are literally built on pictures and other ones like Twitter, Facebook say, Hey, if you post a picture, you're probably get twice as much engagement as if you do not go that route. So I mean, that's little easiest hack for repurpose in your content, and it could give you concept for quite a while to go. And if you're thinking about well, how do I schedule these so that you know, it's not like upstairs in the same picture all the time. You just space them out, as mentioned earlier, by maybe a month, maybe two, most depending on how frequently you post. But that is certainly 1/2 you can use to make your repurpose ing much easier. 6. Making Money With Repurposed Content: One of the things that I am big about when it comes to concentration is the r o I. Because if all this work doesn't convert into cold, hard cash, how are you going to support a lifestyle? How are you going to spend your message? Even mawr? How are you going to create the impact that you want? Money gives you choices. It gives you mawr that you can utilize it doesnt lead to happen is but it certainly gives you mawr choices. So one of the things we have to think about, what it comes to repurpose ing our content is how do we monetize? How do we make the money from this repurposed content? Well, one of the great things you can do is know what products you want to create. So let's say, for instance, you want to create a book on self publishing. You want toe, create a book on podcasting and you want to create a book about video marketing. Those three topics that worked for me, you could pick three topics for you, but the idea is you have three different topics that you can't you want to write a book on or created training course honor. Create some kind of prompt. So what you can do is create the content that lines up with those products. So shooting videos about self publishing, about podcasting, about video marketing and then you have a bunch of free content that you can use after training courses. Sometimes what I do is I go back to my YouTube videos and use them as my bonuses in my paid training courses to provide more value to the students. And a lot of people have not seen those YouTube videos, so this allows them to see new content that is also providing more value. When you write a block post, you can put that block host in your book. This is something that I've done for my book content marketing secrets. While a lot of that is new content, there are some parts and even chapters where its existing block posts that I've already published. They're valuable and useful sill. And even though some of that is available for free on my block, the issue is the organization part. So the book or the training course is a way for you to organize all of the content you provide, because if it's just a mess of content jumbled up together, it's just a YouTube channel. It's just a block, but the training course, the book, the product allows you to fully organize that and present it in a way that gets the student the results or puts them in a position where they can better achieve what they're going out there to achieve. So you could look through your existing content and structure it and turn that final structure into a book into a training course into a consulting or whatever it is that you want to sell. So that's how you make money with turning your content into a product you could repurpose that way. Also, it's not just a free video to a free black host. It could be a free video put into a training course as a bonus, or even is part of ah section within the training course. The other option you have is to incorporate affiliate links within your content so you could do a video overview of something like repurpose dot io, which I did before. There is an affiliate link for that video, and you can also do that for a bunch of different affiliate products, and then you re purpose that So you turn that into a podcast episode, where you have the link in play and you embed it into your block, and then you have that employing you embedded into medium. You embedded into a linked in post and you do the same thing so you can make money by using the repurpose content to promote an affiliate product, wrote your product or service, or even use that repurposed content as something that forms the final product or service when you offer. So there's plenty of different ways to make money with repurpose content. Those men was a shared. Those seem to be like the principles the core at create all those different ideas. But if you view your content creation as very intentional by saying OK, I'm creating this piece of content, how is this going to make me more money? How is this going to set me up for releasing my product sooner? And if you ask yourself those two questions, that's going to give you a lot more out of each piece of content that you produce 7. Expert Round Ups: one of the big reasons why people are not created enough content is because of the work associating with 30 minutes a day for creating a bunch of videos or an hour a day for writing the blood post. It's a lot of time, and when it comes to 30 to 60 minutes, it may not sound like a lot. But all the different things we have to do definitely can feel like a lot. So I mean, you do have to find time to create the content. Don't get me wrong. But if you just really want a different way where it doesn't take all this time to create content, your instead networking your building relationships and you get the content all at the same time. You should do round up content, so roundup content. What that means is you reach out to at least 20 people, the more the merrier. But you reach out to at least 20 people saying, Hey, I'm working on this block post of work on this video working on this podcast episode, and I'd love to have your opinion on this topic. So I reached out to a bunch of bloggers saying, Hey, What are three tools that you like the most? And 22 people responded. I have a black post on that topic. And I mean, I don't know if it was 34 or 5000 words are having on top of me right now, but the ideas I had that much content created for me without any time created the content on my end. All I did was connect with these people, which is a form of marketing its outreach and just polishing it up a little bit, telling everyone when the blood post went live. And then guess what? All 22 of those people shared the block post, and it got more visibility. And this is something that I do over and over death with my podcast. I mean, I just sit and listen as questions and engages ah, host for anywhere from 30 to 45 minutes for each episode. I get a lot of value from it, and I provide piece of content where my listeners get a lot of value from it as well. And if you were to ask me to create 30 hour training course, that would be scared like I could do it little by little, but I mean 30 hours, one training courses a lot. And yet, in the Content Marketing Success Summit, there is over 30 hours of content because I interviewed over 50 people for that, by the way, can get your ticket to that content marketing success summit dot com. But I bring all this up because I mean people like it's hard to do to solo stuff. It's hard to do what I'm doing right now where it's just you and the camera where you have to start. You have to keep yourself accountable. But if it's other people who are also keeping you accountable, if it's someone who you are interviewing later today, in the next two hours, you're more likely to do that because there's someone else who was expecting you. And that person's got be more accountable because they're expecting you. So there's a lot more accountability when it comes to interviews. And when it comes to round up content such as, you know, 22 bloggers share their favorite tools, the one that I did and you can get so many words out of that all those people right making recommendations a lot of things. We're gonna share it. Also off my virtual summit side. Generate revenue from those because a lot of people they share it with their affiliate links and that also last two usually get thousands of subscribers for each summit. So I mean, there's definitely think about doing the round up and that if you do expert round does you just have so much more content that you can repurpose into picture quotes into block posts into videos? Because if you have 45 minute interview, you could easily break that until, like, four different videos of, like, three minutes of really good stuff in the interview. So you have a lot more confident you can repurpose through expert roundups like this. So I mean, it's definitely a route you can take to have a bunch of people who will promote as soon as it comes out. Just tell them, and instead of you creating the content other people provided for you, so repurposing is definitely possible for anyone. It doesn't matter if you enjoy creating the content or if you feel like you don't have too much time available to write the content, because you could just do outreach instead, which gives you more content that you can publish under YouTube channel block, podcasts or elsewhere. 8. Marketing Calendar Repurpose: when you re purpose your content. It is important to choose the right ideas to repurpose because not every idea is created equal, and it's not necessarily which ideas better than the other. Which one do you believe is the best? There are a lot of elements that come to play one of them. If you're writing a book about podcasts and you want to focus on creating and repurposing more of your podcast related topics, because if you have a bunch of block posts about podcasting, copying and pasting them into your book makes it a lot easier for you to finish that book. And that is something that you'd be surprised. How many people actually do stuff like that or take a free video of they did and transcribe it slightly out of it and put it in the book so you could do something like that if you are really conscious of how you are repurpose in your content and creating. But there's also another way, and that is by looking at your marketing calendar. So you want to see what no launches that I'm going to participate in as an affiliate. What are the launches that I'm going to do on my own. So just to give you an example of us. In February 2019 I launched the profitable podcasting summit. We have over 20 speakers at this virtual summit, which is pretty much evergreen right now. Eso we had this event happened, and what most people do is OK. I have this event. Let me just continue to create content, continue to generate buzz. But the content is random. It's like about Facebook, about Twitter, about personal development, about different things, that they are an expert on that they write on but doesn't relate to the launch. So with the profitable podcasting summit, I was creating videos, writing block, post, doing podcast episodes with a stronger focus on podcasting. And that allowed me to warm up my audience and get MAWR conversions instead of just creating a summit and just creating a bunch of content that had nothing to do with the summit. So if you warm your audience up that way, create a bunch of content related to your launch a month before it hits like prelaunch content batter, everyone calls it, but you want to be doing that a month before so that people are really in on this idea. Hey, I need a podcast. Hey, I need to monetize my podcast. Say, ah, protest has so much potential. I'm not using my right. I need to learn how it all works. And then the solution profitable podcasting summit. And that's how I presented it in all the content that I created. So at the end of the block course at the end of the video, I said, Hey, if you want to learn how to launch, grow and monetize, go check out the profitable podcasting Summit. So you want to create launch counter? Just have an idea of what kinds of products and services that you are going to launch A that you're going to be a part of and then get started with planning out contact related to what the launch is all about. So you warm up the audience. If you have never created a product before, use affiliate products. If you are thinking of creating a product, put a timeline on it, give yourself like I mean, it's one thing to say. I'm gonna create this book someday, and it's another thing to say. I'm gonna write this book have it published on October 16 0 and by the way, I put the page upon Amazon for pre order. So for the people who bought the book, I have to give them their money back if I don't have the book done in time. So it's one thing to say, you know I want to do to someday a nothing to give yourself a hard deadline where it's definitely possible to make it happen. Bus definitely going to be challenged. So I mean, if you look at the launch calendar yet more strategic with, ah, what you're creating, what you're repurpose ing, what content you're putting in front of your audience that can better set you up for success is in your product launches that you do on your own or you support as an affiliate . 9. Content Repurposing Conclusion: Oh, I've run market birdie here. CEO and founder of Content Marketing Plaza. I want to thank you so much for joining me on this journey and going through the course. I really hope you got a lot out of those lessons so that you can take your content brand to the next level. And I know it's possible for anyone to repurpose their content. I mean, earlier, I mentioned about the pictures and how easy it is to do something like that. But what you get is dependent on what you put in. So the more time you put in towards repurpose ing, the more you're gonna get Now that also means you don't have to spend this much time creating new ideas, new content every single week. Just reuse your existing ones that perform the best. Then you get more engagement than you attract more people. And you focus on the marketing because if you create, create, create, but you don't market, you're not building an audience. You're not making the income that you need to make. So that's why repurpose ing is so important. And I'm just very appreciative that you took the time to go through this course of me so you can take your repurpose ing to the next level 10. Snippet4 Want A 100X Return Give Out More Gifts: Welcome to snippet Saturday, where we turn back the clock to share some insights from past episodes, and you enjoy this episode. Please subscribe to Breakthrough Success and Leave a review. All right, let's jump right into the episode. Today's guest Episode 261 of the breakthrough success podcast is none other than John Ruling John. It is such a pleasure to have you on the show, Mark. I love your energy, man. I'm honored Teoh to be in the two hundreds on what sounds like an amazing, amazing run that you've had. Man, thanks for having me. A lot of times, people don't realize that they haven't identified on care for your soul preneurs or or whether you're a $1,000,000,000 company who are the most important ICU to the top 10 or 20% of your relationships that are producing all of your deals, all of your referrals, that air all of your media opportunities, where the suppliers that you wouldn't have a business without people like why would you give a gift to your supplier? And I'm like because I don't have a business without my suppliers. I have a business without my products of choirs and my prints, suppliers and people like But you're Spain, millions of dollars with them. And I'm like, Yeah, but if they go away, I don't have a business like I'm not gonna go make those items. So the who is just a Zim? Porton is the what You have to identify who you're going to give the gifts to and write them down and have detailed information on them like one of our core principles is don't take care of the who you think is the decision maker, the director of marketing or the CEO. They take care of their inner circle. You like what you mean inner circle Mike. Reason the knives work so well when we still sell millions of dollars and knives is that if you take care of somebody spouse, you take care of somebody's assistant. You take care of somebody's kids or their pets and make them make the executive looks like the hero to them. You end up getting the executive in the process, and now you have an internal sales at because, like I've literally had clients are prospects that reached out to me and said, John, I thought like you're gifting idea was dumb. I wasn't do anything with it. Then he started sending me these gifts, and then he included my wife. Now my wife is asking before we go to bed. Have you done anything with John lately? Or you get a sit down with him for dinner. He's like, I feel like you're I'm sleeping with your sales rep And so so taking care of somebody's inner circle and honoring them in a way not not a manipulative way, but just honoring the fact that, like for me, I'm married. I have three kids. I'm not. I'm nothing without my wife. She's the rock of our family. I'm nothing without, like, free assistance. I'm nothing without them because they're the ones that do all the heavy lifting. In most of time, those people get treated like arm candy, or they get treated like ponds were like gatekeepers. They get treated like craft. And so I take way started out with $1000 a month budget 18 years ago, and now we're up. This year will send up $400,000 gifts to clients and prospects and suppliers and police. And so we built up to that over time. 3/4 of that budget, like literally $300,000 in that budget, is targeted not the executive, but at their inner circle, cause that's where I can spend a dollar and get $10 back in return. Just most of the time. Those people, it's like they get nothing or they get disrespected or they get treat like I've had women come up to me. They're like John have been married to so and so for 30 years, and they're all blinged out 1/2 $1,000,000 jewelry, and they're like they're in tears like John is the first time in 30 years anybody ever sent me a gift that had my name spelled right included me as a human being vs. And so what's interesting is like that who you're giving me the gift to is way more important. Yes, the knives or whatever you're gonna send needs to be a world class and youthful and and me like all of our criteria. But if you get the who, you're giving the gift to wrong or you don't include their inner circle or you don't include the hand written note to go along with it or you throw your logo on it. If you do any of those things, you could take the exact same gift and get 100 times worse response based upon not taking care of a detail. That to us is what we what determines whether or not something becomes an artifact, something that they're raving on social media about or whether they're re gifting it to goodwill like one detail wrong and game over You just wasted. I don't care if it's $5 or $5000 on the gift. It's the little things leading up to the gift or that important. And one of the things that I want to tackle is like, I understand you're making a very significant amount of red. Some people listening to the show right now may only be making are like maybe $1000 each month or $5000 so they may not have. They give a budget when you account for overhead and things like that. So who may feel a little, uh, on a shoestring? How can they get into get out? Yeah, well, I would say that everything I'm teaching, I didn't raise any outside capital or venture capital or private equity money or I don't have a ton of debt. I have one business partner were small team like I have 10 employees. I've outsourced a lot of my stuff. I've partnered with my suppliers to give me dedicated staff to be able to play it a fortune 500 level, but still be a small company. So I started, you know, selling knives to Mr Mrs Jones in Bootstrapped and supplied my own money along the way. So I would say that whatever you're doing, whether you're making 1000 that say, you're making $1000 a month profit, our rule of thumb is to reinvest 5 to 15% of net profit back into your relationship. So if you're making 1000 hours a month reinvesting 100 to $150 back into the one mentor who believed into or to the one client that you did, maybe don't even have that you can't even reinvest money right now, which I would I would I would challenge. Anybody at any size, say can reinvest the money, cause if you can buy, if you have beer, money and other money to do other things that aren't good for you. Then you know you can always script together money, but let's just say you don't Um yeah, you're taking care of your 37 cousins and sisters and whatever else that you gotta use don't have any money. The hand written note. Taking the time to write the most thoughtful, handwritten note. And taking that to that Mentor Advisor client and reading it to them in person. You both will likely cry, and you will deepen that relationship, and they will never throw that note away. I guarantee when they die, it will be in a closet drawer desk drawer somewhere. They will keep that note, and you'll have deep injured relationship with that person with gratitude in a tangible way in your happiness and that person's happiness will gone up significantly. It's that there's been research, the statistical data research that been done on that anybody, even if you want to spend $9 on your steel letterhead or anything, like I started out with $1 business cards early on and bought 100 of them for 100 bucks because I wanted every touch point that I had to try to be as different as possible to communicate that the details of gifting and gratitude matter. And so I love talking to people that are just getting started or that are bootstrapping, because guess what? Like I was the kid, the dorm room bootstrapping around my own. Like I grew up, one of six kids. My were poor, like I wasn't a kid wearing Air Jordans and British Nights back in the eighties. I was the kid wearing hand me downs from the garage sale. I didn't have any silver spoon, you know, trust fund to get this started. So it's not that I didn't have, you know, like we weren't poor, like we didn't have enough money to eat poor. So it's not like a rags to riches story, but we were like lower income. And so what I'd say is that anybody, if you want to commit to this, not don't do it once. Anybody that's gonna do it needs to commit to doing it for three years because a lot of the things that we've like we didn't land the cubs until after doing gift for seven years. To them, most people give up after seven minutes. So you have to be consistent with it and be willing to push through some of the values, some of the tough times to be able to get to the other side of things. And so what I'd say is that you'll never regret porn into your most valuable relationships . Whether it's making $1000 a month or whether you're making $100,000 a month it there's more zeros there. But the percentages of what we recommend from a core value perspective of reinvesting 5 to 15% in net profits back into people. That number doesn't change whether you have $100,000 business or $100 million business. The numbers stay the same. Want to connect with other listeners? Make sure you join us all in the official breakthrough success Facebook, which you could find over at mark hulbert dot com slash facebook, which will be in the show. Notes. There are weekly giveaways and support waiting for you in the group. We hope you enjoy today snippet, and we'll see you next time 11. E282 Hustle Grind And Repeat With Matt LeBris: welcome to breakthrough success. I'm your host More Liberty, founder of the Content Working Plaza, bringing you three new episodes each week, or I and top level gases teach you how to take your business to the next level and achieve your breakthrough. And before you jump into today's episode, let me ask you a quick How much would your life change? If you could make six figures from your content, imagine being able to quit your 9 to 5 job. Do it you love for living and spend more time with your family. That's what we help our students do at the Content Marketing Class, an eight week program that will help you build your way to six figures via your you can learn more about the plaza by heading over to Content Marketing plaza dot It's a little bit in the show notes. All right, let's jump right back into the episode. All of us. We do want to achieve our breakthrough, but we have to approach our work with the right mindset. You know what kind of effort goes into achieving our breakthrough achieving our big goal, building a successful business being the entrepreneur. So that's what we're going to focus on how do we develop this mindset, that how we hustle and grind our way towards the success that were envisioning for ourselves and today's guest is going to be talking with us about this topic. He is the content coordinator at the Shark Group and a hustler who is currently touring the nation to publicly speak at colleges and universities. He aligned himself with the right people and capitalize on the opportunities that were once dreams. While and while in the nightlife industry across the New York metro area, he and his team worked of multi award winning artists such as 50 Cent Federal Rap, Jadakiss, Lloyd Thanks, Fat Joe, Jah Rule and many more most of those who, honestly, I'm more of a pop guy. But those are really big artists. So today's guest for Episode 282 of the breakthrough success podcast is none other than Matt Liberace. Matt. It is such a pleasure to have you on the show. Thank you for having a brother. I'm excited, Matt, I'm really happy to have you on the show and for background Man and I actually met at one of Damon John's book signing. So it's great to be interviewing you again. Matt getting Teoh talk with you again. Eso I really look forward to diving into the minds at the hustle or everything that it takes to achieve success. But before we do that, I wonder if you could give us some background in what first attracted you to entrepreneurship in what that story looks like. So, I mean, I could tell you a story from way back. I didn't I never knew that I had this entrepreneurial gene inside of you, but I remember going back to maybe, I don't know, maybe I was 10 or 11 12 years old. I would hang out with a bunch of people that I lived on the same street with, and we wanted to start a restaurant. And this restaurant entailed us to essentially steal from our parents cabinets and fridges , and we would legit sell their rosaries. That is a very true story, but yeah, it goes that far back that we does. And that's really interesting. Like you. I mean, I feel like a lot of entrepreneurs you to hear that they wanted the cows they graduate. They weren't satisfied with their job. They quit. Or it's like Matt Story, where he was very young, trying to find whatever he could to sell parents groceries, for instance. I mean, it's really interesting about the mindset. I mean, you could develop a different times in your life. The mindset really remains the same that level off persistence. When you there are other people around you who have jobs, they feel like they're more safe. Eso I'm wondering Matthew to share with us what it's like to have that entrepreneurial mindset, because I know that you mentioned just now that you started very young. I also I mean, you're the contact coordination at the shark groups so can just share with those. Like, how exactly do we get to develop that mindset of being in Trump in or yeah, 100%? So the thing that I want to just point out is that it's a different breed, right? Like entrepreneurs are a different breed. Not everyone is an entrepreneur, and that's totally fine to each their own. Some people would prefer to be an entrepreneur with in the company s O. I don't necessarily think that you can create the mindset to become an entrepreneur. I think that you're born with it, right? Um uh, yeah. I mean, that's the best way to put it, Just like you can, you know, follow Gary V and follow Grand Cardone followed Daymond John and just consume content, Consume content. But at the end of the day, if you don't have that burning passion inside of you to pursue a dream or whatever the case is in terms of actually creating your own business like it's totally okay and you're managing that burning desire, obviously a key element for entrepreneurial mindset one of things I want to explore a little bit more of that burning desire. Some people, they feel like they have that burning desire, but money gets in the way. That's where you see people getting a job. And, um maybe some cases they give up on that desire. Other cases, they just find it really hard to balance that job and the burning desire. So I'm wondering if you could talk a little bit about maintaining that burning desire in when outside circumstances get tough or if you feel like, regardless of that kind of stuff, like, you should just have a burning desire no matter what, For it to be truly a burning desire. Yes. So, at the end of the day, we were in this thing called life, right? We're all in this thing called Life and Life has some things that you just have to do. Paying bills is one of them, right? And if you live in a place like New York or L. A or Miami or Chicago, actually anywhere you're gonna have these bills to pay some might be more expensive than others. So I totally understand the whole getting a job thing and having that secure income, I actually recommend that, right? I'm 25 years old and I was blessed with the opportunity to make money for a good portion of my adulthood. But at the end of the day, it's like, you know, and the whole point you're getting at is like, don't lose that passion. Don't lose that dream just because you have a job and it's hard ready. Like I can tell you, I work Monday through Saturday for Damon, But I can't lose track of my dream. And, you know, as humans, we're gonna go through our our ups and downs all. All we ever hear about right now is the riches, right? If you go on instagram, you're seeing everyone's highlight reel. But in the end of the date, there's also that rag story so that rags to riches does exist. I can't sit here and say that I don't go through my ups and downs. I was literally It's so funny. I was in Europe for 15 days this summer. I came back. I was on such a high for two straight months. And then when that third month, it I was like, Wait, where did my high go? You know, So like, I don't think there's this perfect formula for maintaining a high. But what I can recommend is like if you do want to keep mo mentum and this is something so simple that works for me is just continue to take action. And what I mean by continue to take action is make sure that you keep that big goal in mind . But don't let that big gold be your main focus, right? I'm super super big on focusing on the small winds because those small winds combined over time and create that big win that big goal. So that's the best way that I can describe maintaining that you know that mindset or that high or, you know, that driving passion. So if you are working a 9 to 5 or a 10 to 6, whatever the case is your working Monday through Friday. Make sure you have a couple small things you can do when you get home. And trust me, I know it's tough. You might have an hour commute into a city or, you know, whatever the case is, it's definitely tough, but just lining up a couple small, actionable things that you can actually get done after work or before work. It makes all the difference. And I mean a lot of really interesting insights in there, like maintaining the high. And I feel like taking a vacation can really make in impact. As Matt mentioned, he went to Europe for 15 days. It's interesting you brought up how you like the idea of having a job and also doing your entrepreneur stuff. I mean, I know you work for Damon and Damon like he worked at Red Lobster for a while before he made the full jump to being in a trump in your and I mean, you mentioned a lot of key points like you have commute. You have other things like that. How? I mean you mentioned small wins, which I really like. I feel like that's something that a lot of people should be thinking about. But how do you find the energy, Teoh? Continue on your true, I would say true passion because, like I mean, I you sense I think you have a lot of fun working with Damon, But how do you work on your business after your work? Like, how do you find the energy to make that happen after in some cases? Could be a long day. Yes, So it's tough. I cannot sit here today and say, Oh, you know, like it's all about just having the dream like trust me, I get home and it's eight o'clock. It's nine o'clock and I'm just like, you know what? I just want to eat and go to bed, right? I'm a human being like I to do get tired like that's just what it is. So what I started to do that really works for me is I started practicing the Miracle morning, I read a book by how well Rod and I first I'm like, you know what? I'm not necessarily a morning person, But, you know, as you said in the intro to this episode, it's like I was in nightlife for seven years of my life, which entailed me to be up until about 4 a.m. each night. So I was more of a night owl as opposed to a morning person. But I was like, You know what? Let me get this book to try it. Essentially what? How practices and teaches within this book is literally miraculous. So the name Miracle morning is perfect on and it works for anyone that has a job. So I'm so happy to be able to deliver this inside right now. Basically what you do is wake up. For instance, I wake up at five AM every morning. I do five things right off the bat to start my day. I exercise, I meditate. I pray I show gratitude. And I journal getting these five things off of my plate gives me that added time After the day ends or my workday ends, I should say so when I get home from work from a 9 to 5 or 10 to 6. My focus isn't on one of those five things which I have laid out its daily goals. And trust me like this changes for any for any and everyone. If someone's listening to this that has Children like or, you know, has the take care of themselves in terms of laundry. And you know, whatever else you can plug in, whatever goals you have to plug in and just plug him into that miracle morning formula. And I think that's the best way to go about being able to focus when you get home from work and you know, little practical things, like writing a to do list or you know, something of the sort but definitely does help. And I mean, there's some people that think like getting up like Super Earliest, a big commitment for them. And I'm wondering if you could talk about how you are able to do that, especially since you mentioned that you were the complete opposite of Big night owl eso morning. Talking about how you were able to make that shift without feeling groggy in the middle of the day, Yes. So let me just put it out there. I do not drink coffee. I do not drink coffee. I am not a caffeine person. So you know, waking up at five. It's just like shit, like I really don't want to. But what I did was I just went cold turkey, me, right. I usually would typically wake up anywhere from 7 30 to 8. But it's actually so crazy because I didn't set an alarm the first day that I wanted to wake up at five. And I just told myself for a full week while reading this book, Was that all right, Matt, you're going to wake up at five, starting whatever day it was. Let's just say no October 1st for the sake of it. And you know, it was the last day of September, and it was about to be October 1st and no alarm set. I woke up at five, so it was literally my subliminal mind that was programmed to tell me I need to start waking up at five. And for seven days I did it and I said, All right, for seven days, this was not as bad as it sounds. you know, it did not sound. It sounds rough, right? Five am Oh, my God. You get somewhere. I was three more. I was asleep, But it's like all right, it just wasn't bad. And after a while I just realized how much more energy I have after work. It didn't make sense because I was, unless sleep, you know, it turned out to be turned out to work. And, uh, do you compensate by getting to bed a little earlier, or do you just have won this hour? So that's a great point. That's something I actually didn't didn't bring up. So you have to set a bedtime, right? And I think everyone should have a bedtime. I am not going. Teoh told bad about people that grind until 4 a.m. Because I respect that so much. And I've been there. I've done that, but I think everyone should have a bedtime minds personally. 11 to 11. 30 You know, uh, at latest, it's midnight like if I really have something going on, it's just like I have to get it done. It's like, Alright, Midnight is the cut off. But with that said, I try and cut out any screen time. So, like cell phones, laptops, TVs like I try and put that out by 10 if I'm getting to bed by 11 and that drastically improved sleep. So I personally sleep terrible at night, or I have slope, you know, slept pretty terrible at night. But once I cut out that screen time, it drastically improved my sleep, which drastically improved how I felt throughout the day and essentially gave me more energy to get done. What I had to get done. That that is injured, Sami. I feel like we're so attached our screen, so we hear about how important it is, but don't get off them before that is just so hard to do. And, um I mean, you're getting up earlier. You able to do more work? You're really grinding. Staying up late. Um, like what Exactly like, how do we determine what our grind is? Because I feel like, um, we could get distracted very easily on and not really do what we're supposed to be doing. So how do we get more clear on what we're supposed to be? What our grind should look like? Yes. So this this question like it differs for everyone, but I can give such a clear response to anyone. And I like to work backwards in this sense, right? So what I do very simply is take out a piece of paper. I go super old school with it. I pull out a piece of paper and a pen, and I write down at the top of a piece of paper, my main goal. So I'll use the example that I want to speak in the theater at Madison Square Garden in front of 100,000 people. You know, that's a number I don't even know of. 100,000 fit in there. But you know, that's the goal, right? And what I do there is deconstruct that main goal. So it's like, All right, what do I have to do to get recognition? I need a brand myself. I need to speak, you know, at smaller conferences. First, all those things are it's the blueprint, right? It's literally the blueprint, and I think the best way is to work backwards and because everyone knows the main thing they want to accomplish. But your question is what what are essentially the steps to get there like, how do you know what to do? What? What's the grind? And the best way to do it is work backwards? Um, yeah, that's that's it. And I just want you Teoh note that Matt said a really big gold there. And you should definitely saying mawr big goals like that publicly. You should be thinking about them because you could set a goal toe, speak in front of 100 people. But, I mean, if you set a goal to speak in front of 100,000 people I mean, you hear about 10 Aktau. Know what x That is I'm not doing that of rum. I haven't like 1006 something like that. But like Matt is like, you just gave it a really big goal out there. And I really think a lot more people will accomplish a lot more things if they give themselves but goals like Madison Square Garden. Yeah, totally. I I left the thing like you can't shoot small because if you shoot small and you miss, you essentially land upon something even smaller, right? So it's like, just shoot for the stars, man. I agree. And I was at a protest movement in summer, and I got to speak with Victor. Monash was a guest on breakthrough success, and one of the things he said is if you, uh, think small like you tell, you tend to stay small, something like that. So it's good to really expand those goals and challenge yourself is what is possible. And I mean for you to say mad, a big gold like that. I mean, like, again, like kudos to you for having a big goal like that. But how did you get to the point where you're able to say these big goals? And obviously I created the blueprint putting in the work. But how do you say these big goals and set these big goals for yourself instead of settling for something smaller? What, uh, how does that triggered? So there's a couple things there. Um, the first I want to say it's because I know what I deserve, and that kind of sounds selfish, but I just know what I want out of life. And I think what essentially got me to the point of knowing what I want was failing and succeeding right, because I failed a whole bunch of times, and I've succeeded, you know, a good amount of times to on. It's still an ongoing process, you know, generally young. So I hope I fail in succeed a lot more. Um, but yeah, I knew what I wanted. I knew what you know what scale I wanted it on. And I knew what I was passionate about. And what I'm passionate about is impacting the lives of others in the form of death. Different forms of content such as public speaking, e books, general books, podcasts, social media content, like all of that stuff. Really. It just resonated with me and I, you know, I could go into a little story the first time I ever spoke publicly after I graduated college. What impacted me the most that day was the fact that not that I controlled the room or not that I was up in front of, You know, 75 people are, you know, whatever it waas it was the fact that each one of the people that was in the audience came up to me after That was the impact I had and yeah, that that feeling made me realize that I need to do this on a larger scale. So I guess a good answer to to this is just like you got. You got to test the waters. You know, if there's something you know that you want to do, like, go out and try it, I really like that advice. Because, I mean, if you have never spoken and you're thinking about getting in front of 100,000 people, I mean, it's good to have that goal, but what you get in front of as Matt mentioned that first audience where maybe 75 people were in there, you have an idea of what it's like. You have an idea of the impact you create and having that impact and actually seeing it in action. Onley fuel Should Teoh go after more and something important there that I also want to mention? If you ever get a public speaking gig, just is, Matt did continue to stick around after the event, continue to talk with attendees because that's when you really get to see the impact of your work. And there are certain opportunities I could come your way. So I just wanted to point that out, and I know that you listening to the show, you may have a gold that you feel like it's a big goal. You're wondering why you are not there yet. So, um, getting from where you are now to the school that you want to accomplish. So, madam one figure, sheriff us. What do you believe holds most people back from being able to accomplish their biggest goals themselves? That's the best way to put its themselves. And I'm very guilty of this. And that's exactly why I could say it without even having to think about it. I've helped. Yeah, I told myself back, countless amounts of times and people will be like, Oh, it's the money. It's this. It's No, it's not any of that. It's yourself. You have limiting beliefs, you know? And yeah, sure, it comes down to confidence and whatnot, but it's like you can't build confidence without trying. You know, I was literally out with a friend of mine and she was just like, I don't know how to put out an e book. It's like, but you haven't tried to put out an e book, you know, it's not, it's all it's crazy. There's just The best way to put it is that there is no more secret to success. There's no more secret toe. Anything like all of the answers are out there. It's whether or not you're gonna put in the time to find it. Ah, lot of interesting insights because I feel we have so much information where you can just look up. I mean, that's what I did for my Twitter Roy's. I did a lot of research. Of course. I invested in some tools, but they were very low price tools to get to where it is now. But even then, you could do that manually on Twitter, which is what I did for a while to grow my audience. But the reason I bring that up is because that's an example of something where, um, you know, some people say it's a really impossible goal because they don't know how to do it. But you can do that research to figure it out, and Mac could come up with, like, you know, um, answer like money or lack of time or something like that. But I think it really does boil down to ourselves, and it's important for us to not blame any outside factors. It could just mean if it's time you could just delegate things of its money, go out and make mawr. I feel like at the end, it really does boil down to ourselves. And it's no surprise that Matt him up with that answer so quickly. And I mean, um, I know that you mentioned yourself is like the big thing, and I feel like that's what true for a lot of us as well. But one of the things that's also true is that in our journeys we face several challenges through our time together. So with that in mind, Matt, I wonder if you share those one big challenge that you face in your journey and a powerful lesson you learned during that challenge. Ah, yeah, man, I I've faced a lot of challenges, and I think you know my most. My most recent Not maybe not my most recent, but ah, very notable one. Waas. I pretty much had the mindset, um, that money was going to define my success and it wasn't into ah, very notable name Gary Vaynerchuk. Gary B. However you want to call him, he had a Ted talk. And, you know, I was just on YouTube. I came across that. I think that it might have been like I was probably 23 years ago. Might have been 2015. And in that Ted talk, he mentioned the term legacy builder currency, right? And at that point in my life, I was just living in the complete opposite way. So it was very challenging for me to grasp that. And it's just so crazy that it's stuck around that, that one quote stuck around in my head for so long. And essentially, if I didn't hear that at that point, I wouldn't be working for Damon today. And the reason I say that is because I had to work for Damon for free for 10 months, and this was the absolute most challenging thing for me at that time because I was just all about making money. I I'm a natural born hustler. You could put me anywhere in the world, and I will find a way to make money. That's just the way I am. I don't know if it's because I'm from New York, or if it's cause I'm from Queens. That's the way I was raised, I really don't know. But to give my services away for free or to give, you know, just to put in work for free was the most challenging thing. But what I want to say is, when you are faced with those type of challenges, you come out with great reward, right? And now I'm here today working with Damon for 2.5 years. And, yeah, it was all because of that challenge. And I mean, it is interesting where I mean, money is definitely an important part of life, but it's not necessarily everything. So I mean, Matt, I mean, I could see, like, a lot of like having that job with Damon 1st 10 months, not receiving any money, but I'm sure told the experiences. And now you look at and you're very happy with the decision you made. But it has a very interesting point that you bring out thinking about life beyond money. Thinking about what? What kind of impact? I want to leave. What kind of work do I want to do? And another thing that I want to talk about. I mean, you mentioned earlier the miracle morning. We had a fun conversation about that because I feel like that is a very important book, and I feel like a lot of people have recommended in the past. I've listen to the audio book eso if books and minds. I'm wonder if you can share three books that you believe will have a positive impact on us . Yeah, for sure. So I mean, I love reading on, but I don't want to give the books that everyone's gonna you know, if you access question to 10 people, that will give you the same time. Same answers. Um, obviously there's the notable ones, which I'll just go through really quick thinking grow rich. How to win friends and influence people. Rich Dad, Poor Dad. I don't want to give you those answers. I want to give you the books that people might not have heard about. Um, one in particular is probably my favorite book I've ever read. It's called The Energy Bust by John Gordon. Absolutely phenomenal book. It's super quick and easy to read another one that super quick and easy to read, which kind of drastically changed my life as well. It's called Who moved My Cheese These are super short books that really get the point across the real quick with no fluff. And the third I'm gonna have to say is the magic of thinking big. Now please forgive me. I don't know the author's name off the top of my head, but this book is 300 pages is with jam packed information and insight that is applicable. Toe everyone, and yet those degree are very, very good books. Mad Thanks for sharing those great book recommendation field. Duras insurance market rate dot com slash c 200 a to I know a book you're talking about Magic of Biggie Biggie. I'm not sure if Swartz was the author like, I think I mean, that's a total guest. Just educated guess. But, um, either way, the author of that book and everything else you need will be in the show notes off this episode little store in content, marketing secrets in there because there's an audiobook off that book available for anyone who is interested. And before we wrap up this episode mad. I've asked you several questions. There are time together, but what do you believe is one question that we need to be asking ourselves more often. I think a great question that I always find helpful is how do you deal with failure? Um, and listen, there's people that will avoid failure in life. But it's those failures that essentially turned into successes because you learn right and everyone deals with it differently. So I think it's, Ah, it's It's really good to hear different people's opinions on that question. Mad Thanks for sharing with us. That great question and older, great insights. There are times got. If you guys want to learn more about Matt, you can check out his site that will be in the show notes. And he's also, as we mentioned, like very early in the show. He's touring colleges and universities. So if you know someone who I was looking for, a speaker for a college university or you're in that position where you can make that decision for who to bring in is your next speaker, I strongly recommend Matt has got a lot of great insights for you. Matt. Where else can we find you? For anyone who wants to learn even more and consider having you speak of their college university for sure, I'm very grateful you mention my sights of my sites, matt. Liberace dot com. You can find me on Instagram and Twitter at m A t t underscore l e B r I s. And I'm also on Facebook and linked in just matt libraries. Matt, thank you so much for sharing all of the great inside of us. Today was such a pleasure to have you don't breakthrough success, Mark. Thank you, brother. I appreciate you having me very grateful for the opportunity. Want to dominate the pop tastic industry? Now you can, with your free copy of my book podcast Domination Euler had launched Grow and monetize your very own show on whether you are dinner or an expert. This book has a lot of golden nuggets for you. Little cover the cost of producing this book. All we ask is that uncovered the shipping to get your copy head over to mark the birdie dot com slash 12. Snippet2 How Small Steps Turn Into Big Steps: Welcome to snippet Saturday, where we turn back the clock to share some insights from past episodes, and you enjoy this episode. Please subscribe to Breakthrough Success and leave a review. All right, let's jump right into the episode. Today's guest for Episode 260 of the breakthrough success Podcast is none other than Adam Markel, Adam. It is such a pleasure to have you on the show, Mark. It's a pleasure for me to be with you today. Glad, glad to be able to change our beliefs so that we're able to make big pivots within our lives. Yeah, well, Mark, I would say, just identifying the fact that we are very much from a product of our beliefs and our behaviors. So the book pivot, in fact, is divided up into two sections with a guide at the end with an action plan in the guide at the end of 21 day action plan. But the 1st 2 parts are all about what it takes to create clarity because we can't go any place in our lives. So, using the analogy of driving, we're driving on the road to any place and we can't see out of the windshield. We have to slow down or stop, and often people are in fact riding in their lives in the slow lane. They feel as though they're they're not living their full potential. They might even feel as though they're living a mediocre life because they're driving so slowly and other people are actually stopped on the side of the road because they're just lacking in any clarity and they don't know which way to turn or which way to go next. And I love that old. I think it's George Harrison that said that if you don't know where you're going, any road will take you there. So there's no question we've got clear the windshield, create enough clarity to see ahead, to be able to drive in the fast lane, or at least to be able to stay on the road toward what we want. That first part is those those beliefs. The second part is really about behaviors, and that, for me, is the analogy of momentum. And when I think about what it takes to be able to get to where you want in life, to be able to drive down that road, you've gotta have that clarity but have to be able to recognize there were certain beliefs that you have that are limited. And then you've got a no by by intuition or otherwise, that to change something in your life, you gotta do something different. And that means taking baby steps. That means being able to get into momento, create momentum and then stay in momentum. And I love the analogy of dominoes. You've ever seen dominoes that are set up. It's pretty cool to see them knock each other over one small tip. One dominant will knock over the next one in the next one and so on. And I think the world record is more than a 1,000,000 dominant. So it's a pretty amazing when you think about a 1,000,000 dominoes being knocked over by the Justin tipping of one. That's the beginning of the story, but it's not the whole story. It's news law moment. You Nobody in motion tends to stay in motion by restaurants to stay at rest. But what it doesn't say is that a domino that's only about half inch, maybe even 3/8 of an inch high not only will knock over another domino. That's equal size, but it has. The physical capacity can knock over another domino that's 1.5 times its size, which means that you could start out with a domino that's literally less than 1/2 an inch tall. And by the 28 domino, meaning that Domino knocked over another 1 1.5 times its size. And that'll knock over yet another 1 1.5 times its size. And by the time you get to the 20 a domino, that domino, that 28 domino is size of the Empire State Building. So what that tells you is that taking baby steps, being able to create clarity and then move in a direction one step at a time, even though those baby steps those baby steps lead to slightly larger baby steps and by the time here at the 20 step in that process, the steps that you are taking over the course of three months or six months for a year, or in my case, 2.5 years later, I guess I was a slow learner are massive steps. So I went from being a very unfulfilled and unhappy lawyer to 2.5 years later running a company. That was a sort of a dream job for me traveling around the world, speaking to thousands of people, getting pain very, very well to do it and, more importantly, doing something that made my heart sing something that I knew deep down inside was my calling. So, you know, in the end, when I look back on that, that's that period of my life. Instead of having a midlife crisis, I got live calling. And the way that that happened for me was starting with this awareness that it was not happy with where I waas and was looking at where it is that my own belief systems were limiting. I want to connect with other listeners. Make sure you join us all in the official breakthrough success Facebook, which you could find over at mark wahlberg dot com slash facebook, which will be in the show. Notes. There are weekly giveaways and a support community waiting for you and the group we hope you enjoy today. Sniff it and we'll see you next time