Product Strategy: Simplified and Demystified
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Introduction: Products, Success, Goals, Reading4:45
Class Project: Go to Market Strategy0:48
Part 1 Core Concepts3:04
Part 2 Definition of Success2:43
Part 3 Product Strategy and Product Lifecycle Stage1:33
Part 4-1 New Product Strategy13:52
Part 4-2 Go To Market Strategy5:10
Part 5 Growth Product Strategy5:40
Part 6 Mature Product Strategy4:46
Conclusion and Reading Recommendations1:23
About This Class
In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.
Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.
Class Projects 2 See All
Product Manager at Uber. Lived in Russia, US, China, India, Cambodia. Love traveling and exploring the world and new things of any kind.
Focusing on growth and in particular on profitable growth. Love large numbers, big fan of operations and operational excellence.
Advising startups and happy to offer advice on tricky problems. Email email@example.com or text 650-523-4953