Product Marketing: Creating Compelling Brand Imagery

Jeff Staple, Founder, Staple Design

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9 Videos (59m)
    • Introduction

      4:08
    • Planning

      6:27
    • Finding Locations

      2:09
    • Selecting Models

      2:49
    • Hair, Makeup and Styling

      2:43
    • Making Your Call Sheet

      6:43
    • Executing the Shoot

      14:04
    • Making Selects

      12:14
    • Conclusion

      7:15
61 students are watching this class

About This Class

Eager to get your products in front of customers in engaging, on-brand ways? Join jeffstaple as he reveals how to market your product through compelling brand imagery!

In this 50-minute class, you'll learn how to plan and execute a photo shoot that tells a story, gains you customers, and grows your brand — an essential skill for all growing companies. You'll join jeffstaple on a real photo shoot to learn:

  • Planning: Deciding location, photographers, models, styling, and more
  • Shooting: Creatively directing photographers, models, and process
  • Selecting: Choosing the right photos for the right channels

By the end, you'll have a beautiful photograph that captures both your product design and brand lifestyle — brought to life with the proper prep and execution that has brought jeff success.

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Image courtesy jeffstaple

240 of 243 students recommendSee All

Great walk-through of branding photo shoot process
Again as always, Jeff bringing the key points straight simply and clearly. Love the BTS photo shoot; & value the authenticity that goes into it, using what you have in every situation and making the best out of it (ie: utilising the space for the radiator and air conditioning as a scene for a look). Brilliant!
Very helpful, practical and timely. Gave me a concrete example for creating a substantial brand/product campaign.

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Jeff Staple

Founder, Staple Design