Product Marketing: Creating Compelling Brand Imagery
Jeff Staple, Founder, Staple Design
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Introduction
4:08 -
Planning
6:27 -
Finding Locations
2:09 -
Selecting Models
2:49 -
Hair, Makeup and Styling
2:43 -
Making Your Call Sheet
6:43 -
Executing the Shoot
14:04 -
Making Selects
12:14 -
Conclusion
7:15
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About This Class
Eager to get your products in front of customers in engaging, on-brand ways? Join jeffstaple as he reveals how to market your product through compelling brand imagery!
In this 50-minute class, you'll learn how to plan and execute a photo shoot that tells a story, gains you customers, and grows your brand — an essential skill for all growing companies. You'll join jeffstaple on a real photo shoot to learn:
- Planning: Deciding location, photographers, models, styling, and more
- Shooting: Creatively directing photographers, models, and process
- Selecting: Choosing the right photos for the right channels
By the end, you'll have a beautiful photograph that captures both your product design and brand lifestyle — brought to life with the proper prep and execution that has brought jeff success.
Image courtesy jeffstaple
Class Projects 8 See All
240 of 243 students recommendSee All
Great walk-through of branding photo shoot process
Again as always, Jeff bringing the key points straight simply and clearly. Love the BTS photo shoot; & value the authenticity that goes into it, using what you have in every situation and making the best out of it (ie: utilising the space for the radiator and air conditioning as a scene for a look). Brilliant!
Very helpful, practical and timely. Gave me a concrete example for creating a substantial brand/product campaign.
