Product Marketing: Creating Compelling Brand Imagery
Jeff Staple, Founder, Staple Design
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Introduction
4:08 -
Planning
6:27 -
Finding Locations
2:09 -
Selecting Models
2:49 -
Hair, Makeup and Styling
2:43 -
Making Your Call Sheet
6:43 -
Executing the Shoot
14:04 -
Making Selects
12:14 -
Conclusion
7:15
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About This Class
Eager to get your products in front of customers in engaging, on-brand ways? Join jeffstaple as he reveals how to market your product through compelling brand imagery!
In this 50-minute class, you'll learn how to plan and execute a photo shoot that tells a story, gains you customers, and grows your brand — an essential skill for all growing companies. You'll join jeffstaple on a real photo shoot to learn:
- Planning: Deciding location, photographers, models, styling, and more
- Shooting: Creatively directing photographers, models, and process
- Selecting: Choosing the right photos for the right channels
By the end, you'll have a beautiful photograph that captures both your product design and brand lifestyle — brought to life with the proper prep and execution that has brought jeff success.
Image courtesy jeffstaple
Class Projects 8 See All
214 of 217 students recommendSee All
This is extremely well done. Easy to follow and the actual behind the scenes and walk through is very clear and helpful. Beautiful photography and great tips!
I am a photographer, so this lesson has taught me a lot about seeing shoots in a big-picture way, especially from a client's point of view
Lots of good info here!
