Product Marketing: Creating Compelling Brand Imagery

Jeff Staple, Founder, Staple Design

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9 Videos (59m)
    • Introduction

    • Planning

    • Finding Locations

    • Selecting Models

    • Hair, Makeup and Styling

    • Making Your Call Sheet

    • Executing the Shoot

    • Making Selects

    • Conclusion


About This Class

Eager to get your products in front of customers in engaging, on-brand ways? Join jeffstaple as he reveals how to market your product through compelling brand imagery!

In this 50-minute class, you'll learn how to plan and execute a photo shoot that tells a story, gains you customers, and grows your brand — an essential skill for all growing companies. You'll join jeffstaple on a real photo shoot to learn:

  • Planning: Deciding location, photographers, models, styling, and more
  • Shooting: Creatively directing photographers, models, and process
  • Selecting: Choosing the right photos for the right channels

By the end, you'll have a beautiful photograph that captures both your product design and brand lifestyle — brought to life with the proper prep and execution that has brought jeff success.


Image courtesy jeffstaple

184 of 186 students recommendSee All

very informative gets into great detail and vision.
Excellent Class, all of the videos were great.
so much info! thanks





Jeff Staple

Founder, Staple Design


In 1997, jeffstaple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. What started as a small t-shirt line handmade by jeffstaple, who was then a student at Parsons School of Design, grew organically and began to gain visibility in the city. In the process of building this burgeoning brand, Nike hired jeffstaple in 2005 to create a special sneaker to represent New York. The Staple Pigeon icon was conceived and was branded on the heels of a limited (and now most coveted) 150 pairs of the popular Dunk Pro SB, leading to much fanfare upon its release and exposing sneaker culture, and Staple, to the masses. The Staple Pigeon is now a world renowned symbol which reflects the gritty and reckless energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York but is also the influence behind Staple’s extensive apparel range and collaborative products distributed in the top retailers across the globe. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as music, art, and fashion.

17+ years later, Staple continues to be a positive social contagion.