Product Marketing: Creating Compelling Brand Imagery | Jeff Staple | Skillshare

Product Marketing: Creating Compelling Brand Imagery

Jeff Staple, Founder, Staple Design

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9 Lessons (59m)
    • 1. Introduction

      4:08
    • 2. Planning

      6:27
    • 3. Finding Locations

      2:09
    • 4. Selecting Models

      2:49
    • 5. Hair, Makeup and Styling

      2:43
    • 6. Making Your Call Sheet

      6:43
    • 7. Executing the Shoot

      14:04
    • 8. Making Selects

      12:14
    • 9. Conclusion

      7:15
60 students are watching this class

Project Description

Share an image that would make someone want to buy your product.

ASSIGNMENT

Using either (a) a product you love or (b) a product of your own, create one photograph that successfully showcases the product in a way that attracts potential buyers. Just like in the class lessons, consider:

  • Platform/channels (social media? print? catalogs?)
  • Location
  • Photographer
  • Models
  • Styling

Be creative! Your goal is to balance the product with an on-brand, engaging final image.

  

DELIVERABLE

Use your project workspace as an ongoing place to show your progress and thinking!

  1. Introduce your product
  2. Share inspiration images for the look you want
  3. Share 1-3 final photos

  

RESOURCES

For more on branding and launching creative products, check out more classes by jeffstaple on Skillshare.

Feel free to check out Tasha Bleu's class on lookbook photographer here

  

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Images courtesy jeffstaple

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