Product Management for Maximum Impact | Vasily Starostenko | Skillshare

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Product Management for Maximum Impact

teacher avatar Vasily Starostenko, Product Manager

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

10 Lessons (44m)
    • 1. Introduction: Products, Success, Goals, Reading

      4:45
    • 2. Part 1 Core Concepts

      3:04
    • 3. Part 2 Definition of Success

      2:43
    • 4. Part 3 Product Strategy and Product Lifecycle Stage

      1:33
    • 5. Part 4-1 New Product Strategy

      13:52
    • 6. Part 4-2 Go To Market Strategy

      5:10
    • 7. Part 5 Growth Product Strategy

      5:40
    • 8. Part 6 Mature Product Strategy

      4:46
    • 9. Class Project: Go to Market Strategy

      0:48
    • 10. Conclusion and Reading Recommendations

      1:23
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About This Class

We will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.

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In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM. 

  • Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)

  • What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).

Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.

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For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are

  • New Product Success as a multiple of Market, Team, Product, and Luck,
  • Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,
  • Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost

Course Target Audience: Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.

Course Goals

  • Explain key concepts around Product Management and Strategy
  • Explain qualitative and quantitative aspects of Product Management and critical importance of both
  • Explain product lifecycle stages: New Product, Growth Product, Mature Product and define success for each

What class is NOT about

  • How to decide if Product Manager job is good for me
  • How to get a Product Manager job
  • How to acquire key skills to become a successful product manager

What are the requirements?

  • No prior knowledge required

What am I going to get from this course?

  • Understand product strategy

What is the target audience?

  • Product managers

Meet Your Teacher

Teacher Profile Image

Vasily Starostenko

Product Manager

Teacher

Head of Product at Revolut. Hiring strong Product Managers, Engineers, Data Scientists, Designers, Research, Operations - please reach out. 

• Product Manager https://lnkd.in/g2W3YUKD

• Backend Software Engineer https://lnkd.in/g8Vwtkuk

• Product Designer https://lnkd.in/gWPRbBEQ

• Data Scientist https://lnkd.in/gunWeuj2

• Operations Manager https://lnkd.in/gmjux3AY or contact me directly

• Customer Experience Researcher: Contact me directly

Think Deeper, Deliver WOW, Get Shit Done and Never Settle!

I help great products scale by orders of magnitude fast with awesome customer experience

Over last 20 years solved Growth, Turnaround, Profitability, Operational Excellence problems for ... See full profile

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