Product Design: Introduction to UX Research

Carlye Cunniff, Experience Designer

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10 Videos (47m)
    • Intro to UX Research

    • Experience Design

    • Design Research

    • Types of Experience Design Research

    • Conducting Generative Research

    • Class Project Break: Customer Interview Practice

    • Conducting Evaluative Research

    • Class Project Break: Heuristic Evaluation Practice

    • Research Design

    • Class Project: Conduct and Compile Research


About This Class


The most efficient way to create a high-quality customer experience is to start research early in the design process and to keep testing every step of the way. As customer experience decision-makers, we can make better product choices if we know the basics of conducting user research. In fact, according to Nielsen Norman Group, spending about 10% of a project budget on research will more than double a websites desired quality metrics. 

This class covers fundamental terminology and theory that sets you up to think like a UX designer or researcher. Research is a technical subject - there is a lot to understand in order to do high quality research that impacts products. Be prepared to learn lots of new terms and think critically about how to best learn what you need to learn from your customers. Even though we cover the fundamentals,  I can't promise the class is easy! I'm always here for help a clarification on the way.

In this class, we’ll explore what user research is, how it fits into the experience design job family, why it’s essential, and, most importantly, how you can start doing it effectively - right away. This is a great class for UX or UI designers, graphic designers, web designers, product managers, developers, entrepreneurs or freelancers - anyone who makes decisions that impact customers can make better decisions if they learn about those customers. We’ll look at strategies for analyzing the data you collect from your research, creating effective research deliverables, and making a case for research with your clients or at your company.

I hope you leave this class inspired to get out of the building and talk with the people affected (or who could be affected by) your products. 

5 of 7 students recommendSee All

This class gave a good breakdown of different research methods. The sections are broken down and organized in a sensible way, and it's nice to be able to jump to the type of research I'm looking for more information on.





Carlye Cunniff

Experience Designer

Hi There! I'm a Senior Experience Designer, currently working with Amazon, in Edinburgh. 

I love creative problem solving - the messier the problem, the better. Helping my team get closer to their customer is (one of) my favorite things. I specialize in education and facilitation, user research, and design strategy.

A few years ago, I made a signifiant career switch - from professional dance performance and education into UX design. The switch has given me...

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