Product Analytics Essentials: 3 Reports to Drive Impact | Learn with Mixpanel

Veronica Pinchin, Product Manager at Mixpanel

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10 Videos (38m)
    • Introduction

    • What is Product Analytics?

    • Defining Your Goals

    • Creating an Implementation Spec

    • How to Approach Your Data

    • Report 1: Segmentation

    • Report 2: Retention

    • Report 3: Funnels

    • Conclusion

    • What's Next?

36 students are watching this class

About This Class

Learn how to create a smart, deliberate analytics strategy for your app or website with Mixpanel product manager Veronica Pinchin!

Product analytics helps you understand how users engage with products you build. When you understand the data behind your product, you can make informed hypotheses, better understand your users, and prioritize changes to better your business. 

In this introductory class, Veronica shares her step-by-step process for using product analytics to glean specific, actionable insights — and focuses on 3 reports that will unlock your strategic, analytical potential.

You'll learn how to:

  • Segment users into groups to understand behavioral trends
  • Analyze first-time and repeat users to improve overall retention
  • Identify user drop-off points to improve conversion rates

This class is designed for all skill levels. You may be a product manager aiming to hone your analytical skills, an entrepreneur looking to improve your app, or a marketing manager tasked with fine-tuning your website. If you're ready to dive into your product data, this class is for you.

It's time to unlock your ability to think strategically about your product, make informed decisions, and drive impact with tangible results!


Mixpanel provides product analytics for mobile, web, and beyond. Learn how to understand everyone's user journey, built faster with instant answers, and unlock insights for everyone.

100 of 103 students recommendSee All

Veronica and the team behind this class have done a wonderful job explaining Mixpanel to non-technical users like myself. The class helped me understand the features and benefits of the system more than their official website and help center combined.
Interesting class and a good approach to tracking behaviour to help identify weak spots.
Now I understand! As a developer this is a whole new world for me. This class is really helpful. Thanks!
Eduardo Irías

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Veronica Pinchin

Product Manager at Mixpanel

Hello, I'm Veronica! I'm passionate about big problems, big data, and people.

Currently, I'm a Product Manager at Mixpanel, working on building the world's most advanced mobile & web analytics. At Mixpanel, I run our Machine Learning team and our People Analytics platform. Prior to Mixpanel, I was a Product Manager at Google on the Health Search team, a consultant at McKinsey & Company, and worked at and National Instruments.

I hold an MBA from Harvard Business School...

See full profile