Priming the Creative Pump - Generating Great Ideas for Greeting Cards

Adrienne Gusoff, One Woman Creative Cyclone

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10 Videos (45m)
    • Welcome to Priming the Creative Pump - Generating Ideas for Greeting Cards

    • Before We Begin....A Few Bits of Advice

    • Lesson 1 Priming the Creative Pump

    • Lesson 2 A Hunting We Will Go!

    • Card writing lesson 1 priming the creative pump

    • Lesson 3 A Trip Through The Rhyme Zone zone

    • Lesson 6 Back to Using Our Own Brain

    • Lesson 7 - Fleshing Out the Ideas

    • Lesson 4 More Gathering (Carols and Traditions)

    • Lesson 5 Beware the Vortex


About This Class

Thomas Edison famously said,  “Genius is 1% inspiration, 99% perspiration.”  

Once you have a great idea,  the execution is mostly skill,  talent, and perseverance.   It’s getting the great idea in the first place than can be a challenge…especially if you have to do it on demand and under pressure.

This is true whether you’re an artist, designer, writer, musician,  or even a business person.

In two decades of teaching Greeting Card Design and Marketing (at Parsons School of Design) I   discovered the greatest challenge for my students was conceptualizing cards to meet their homework assignments. They didn’t know where to begin.  It seems easy enough to come up with ideas…until you try to actually do it.

I realized what they needed was a step by step method for generating concepts.  

In this class, I share the method which I developed and refined for myself over decades, and which I finally put into a simple, easy-to-follow format.   Every creative person develops their own process over time.  This is my process.  I know my students found it extremely helpful.  I hope you will, too.


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Adrienne Gusoff

One Woman Creative Cyclone

Adrienne is a widely published freelance writer (books and articles), award-winning advertising and greeting card designer, product and game creator,  teacher/lecturer and business owner. She is the author of “Dirty Yiddish Slang” (Ulysses Press) and among the most quoted humorists on the Internet. Currently, she has active card lines with Recycled Paper Greetings, Papyrus and Smart Alex, and edits/writes for Avanti Press. For many years, she wrote and starred in a line of best-selling Bubby greeting cards for Recycled. Her work has also been published by American Postcard, Portal, Nobleworks, Kalan, Design Design and others. She collaborated with AOL to produce their line of animated “Instant Greetings.”  Back in the day, she was a regular winner of the New York Magazine Competition.  She has worked as an advice columnist, ad copy writer, PR specialist and lecturer. She is the owner and web mistress of, a full-service party entertainment company, which has been featured in the national and international press.