Pricing for Creatives: Talking real numbers for Illustrators & Surface Pattern Designers | Kristina Hultkrantz | Skillshare

Pricing for Creatives: Talking real numbers for Illustrators & Surface Pattern Designers

Kristina Hultkrantz, Illustrator & Surface Pattern Designer

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13 Lessons (1h 8m)
    • 1. Welcome to Pricing for Creatives

    • 2. A set price list?

    • 3. A Word on Price Dumping

    • 4. Section 1: Freelancing Projects

    • 5. Your Big Picture Finances

    • 6. Industry Standard Hourly & Project Based Rates

    • 7. Pricing Recap

    • 8. How to Write a Quote

    • 9. How to Write an invoice

    • 10. Section 2: Commissioned Projects for Private Persons

    • 11. Section 3: Art Licensing & Total Buyouts

    • 12. Keep Track of Your Finances

    • 13. Other Resources for Pricing

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About This Class



If you are just starting out as an illustrator or surface pattern designer you might feel completely overwhelmed about pricing your work. How do you know what the right price is? Am I pricing to high or too low? What are other people charging? How do I give value to my work? These might be a few of your questions. In this course I go into depth (with real numbers) about pricing situations and how to think about your own personal view of money to make pricing quotes that suit you and your business. I really do hope this class will give you the confidence to create professional quotes for all sorts of projects and help your business to be more successful.

In this class I will be focusing on the illustration and surface pattern design industry but this information can of course be adapted to many other creative careers such as graphic design, fine art or hand lettering etc. Just do your own research into industry standard pricing and go from there.


Supplies you will need to take this class:

  • Essentially you will need a business that is up and running. You have opened a Sole Proprietorship etc and have started booking clients or are ready to do so.
  • Some sort of word processing program to create quotes and invoices. For example Microsoft Word.


In this class I will be going through the different ways that I consider pricing in my freelance business. I will be covering in depth (with real numbers) what I personally think about when pricing for freelance jobs for large and small companies, as well as for custom projects for private persons as well as art licensing and outright sale of artworks. I will teach you how to write a proper pdf quote document to send to potential clients as well as how to write an invoice. We will not only talk about industry standard pricing but also look at the bigger picture around your own personal goal income.

We will cover the following:

  • A quick overview of the different instances I have to think about pricing in my creative business.
  • A set price list?
  • Price Dumping and why this is a problem.
  • Pricing for freelance jobs, & commissioned jobs for private persons.
  • Your own personal minimum and goal income.
  • Art licensing and total outright sale of artwork.
  • How to write a quote.
  • How to write an invoice.
  • How to keep track of your finances so you can then analyse them.

I am so excited to share my tips with you!

xoxo Kristina

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