Price Point Hacking: Psychological Research-Based Pricing Hacks to Improve Conversions and SELL MORE | Rishabh Dev | Skillshare

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Price Point Hacking: Psychological Research-Based Pricing Hacks to Improve Conversions and SELL MORE

teacher avatar Rishabh Dev, Growth Marketing Consultant

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

11 Lessons (36m)
    • 1. Introduction to Price Point Hacking

      3:43
    • 2. Pricing Hack 1: Reduce the left-most digit using prices ending in 9

      4:26
    • 3. Pricing Hack 2: Sort products by their pricing in descending order

      3:20
    • 4. Pricing Hack 3: Show a comparison price to improve conversions

      4:14
    • 5. Pricing Hack 4: Show prices in a smaller font size on the website

      2:27
    • 6. Pricing Hack 5: Get rid of the comma in your prices

      2:15
    • 7. Pricing Hack 6: Add low-magnitude keywords in the pricing

      2:43
    • 8. Pricing Hack 7: Use a lower price point for product bundles

      3:12
    • 9. Pricing Hack 8: Add the word 'SALE' with the pricing on discounted products

      2:53
    • 10. Pricing Hack 9: Make your free shipping threshold price based on your target AOV

      4:03
    • 11. Pricing Hack 10: Offer payments in installments to affect price comparison

      2:44
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About This Class

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Here's what you'll LEARN:

  • Most Effective Psychological Research-Based Pricing Hacks
  • Improve Conversions and SELL MORE NOW
  • Simple and effective pricing hacks you can execute right away
  • Improve conversion rates, average order value, boost product subscribers
  • For eCommerce stores, digital products, SaaS businesses, and startups
  • BOOST your revenue by improving conversions through easy pricing hacks

The pricing hacks covered in the course are as follows:

  • Pricing Hack 1: Reduce the left-most digit using prices ending in 9
  • Pricing Hack 2: Sort products by their pricing in descending order
  • Pricing Hack 3: How to show a comparison price to improve conversions
  • Pricing Hack 4: Show prices in smaller font sizes on the website
  • Pricing Hack 5: Get rid of the comma in your prices
  • Pricing Hack 6: Add low-magnitude keywords in the pricing
  • Pricing Hack 7: Use a lower price point for product bundles
  • Pricing Hack 8: Add the word 'SALE' with the pricing on discounted products
  • Pricing Hack 9: Make your free shipping threshold price based on your target AOV
  • Pricing Hack 10: Offer payments in installments to affect the price comparison

Meet Your Teacher

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Rishabh Dev

Growth Marketing Consultant

Teacher

I consult business on digital growth marketing and online strategy. I love creating content from my experience on online marketing, growth strategy, and productivity.

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Transcripts

1. Introduction to Price Point Hacking: Hello everyone and welcome to the course on price point hacking. And in this course we're going to discuss psychological research-based hacks to improve your pricing in a way to improve conversion rates and sell more products online. So let me give you a brief introduction of what we're going to go in discourse. So the course is, as you can see, divided into ten rising hex, ten of the most effecting pricing hacks that you can use, just doom have small variations on your price point that can lead to huge changes in your conversion. Kind of businesses there's, these would apply most to would be eCommerce stores. So if you have an e-commerce store, if you're selling products online, any kind of online products like online courses or packages that you could be selling. And for product business product companies, if you're a SAS based start up, these are the businesses that would benefit the most. However, I do want to say that all the principles that I will discuss, all the research in this course, the psychological research applies to any business. So if you're a physical business online, offline, whatever you do, the principals are going to be the same, but the specific hacks that I'm gonna go to, I'm mostly going to be for online businesses, especially, especially the e-commerce stores, SAS businesses and online products. So let's get into a little bit in this video about what is a price point. And then from the next videos we're going to start talking about DIY hacks. So through the next Dan videos, you're gonna learn ten of the most effecting effective price point hex. So what is price point? So imagine a line, a scale of possible prices, right? So there's a slight different between a Brides of product and the DIA, scale of prices that you can have. So the price of product would be usually decided by your baseline profit margins. How much you want to spend on every $100, let's say on marketing, how much you have to spend on the product. And then you have your markup, which you would, which would then become your product price. However, price point is more of a marketing thing than a business thing. So it's not about economics, it's about the marketing. So you can choose any price where you don't have to set it at the price that is calculated by your business calculations. You would then choose a point on this line of possible prizes, which is basically an entire scale. And he would pick an test different price points and then see which one works the best from a marketing perspective, null to reduce all of that effort for you. Of course, these ten most effective baselined hex wouldn't ideal which and what kind of price points to pick and how to break your price point. Now the biggest mistake, of course, most businesses and startups make would be to just big the prize and use that product price that you have from your business Skype relations or your business margin calculations on the product on the website. So to make sure that you understand that there's a whole spectrum of prices that you can use. That's the first thing. The second thing that you need to learn is how to pick that rise, the right price point so that you have the best conversion rates and you can sell more online. So that's the whole idea of the course. So now that you understand what a price point is, we're going to get into how to pick a price point with these ten hacks. So see you in the first hack video, which is coming up next. 2. Pricing Hack 1: Reduce the left-most digit using prices ending in 9: So now that you have a good introduction about price points, let's get into the first tag, and this is probably the most well-known one, the one that you've seen and you have been a part of this hag, you've been on the receiving end and you probably have already tried this for your store. But you will often see this being used as a hack to put prices ending in nine. And the first thing that we're gonna discuss is to break the misconception about it's the, it's the number ending in nine that works the best, which is not really the reason why this hack works. The actual reason why this works is because the leftmost digit is less. The hack essentially is that if you have a price, a price point of $3 versus a price point of $2.992. $0.99 would work better. And you've seen this across pricing already. The reason why this works is however, not because of the Boyne 99 or the surprise ending in nine, because the perceived value of three becomes higher as people decide the magnitude of a number by the left most digit. So if you're reading the digit 3 first, you've already decided that the magnitude of this number is higher compared to if you're reading the digit 2 first, then you feel that the magnitude of the number is overall low. And that's the reason why this hack works. The reason for putting nine at the end is of course, just to make it look lesser than three. However, you could also replace it with something like 2.97 and have the same effect. So if you just Enterprise with nine, not paying attention to whether the leftmost digit has been reduced or not, it may not work as well as having a prize which is, which has a lower leftmost digit. So as another example, you'll see that a $50 price will be perceived higher than a $49 prize or even a $49.99 price of $49.98 price could equally be perceived lesser than $50, as in all these cases, you see that the $50 is the reference and the digit five decides the magnitude. So 50, the magnitude that you've already decided, the magnitude of the, of the price point versus let's say 49.98, where four is deciding the magnitude of the price. So it's not so much about the 0.99 as you would, as you might think, or you might be led to believe by all these ending in nine prices that you see. It's more about the left most digit. And that's the reason why this is also called the left digit effect in pricing psychology. So there has been a lot of data on this, this has been implemented. A lot of times it's, it's actually 80% of the prices that you will see online would have, I'm a nine ending prize or a five and enterprise or seven ending price for that matter. And you will hardly find prices now which end with 0. However, keep in mind that it's more about the left most digit being lesser, being this being the deciding factor for the magnitude of the entire price. So that's one hack that you can use. I would also suggest clubbing this with other hacks. For instance, if you can show a comparison pricing with a higher leftmost digit compared to a price with a lower starting digit. Even though the difference might not be huge, it might make a difference photo. But if you just have to put a single price point, of course, point 99, enterprise, which has a lower leftmost digit, would work better than something which has a higher leftmost digit. If you don't want to get into the 0.99 pricing, I would even suggest to go with a simple $49 price than a $50 price. If the $1 Different doesn't affect, difference, doesn't affect too much in terms of the profit margins. So that's the first tag, probably the most common one that you've seen around. And I'll see you in hack number two. 3. Pricing Hack 2: Sort products by their pricing in descending order: Hey guys, welcome to prize hack number two. And this hack is to sort products by their pricing in the descending order. And this is very interesting because if you have a page showing products, you would have an option to sort them in ascending order or descending order. You also have defaults of sorting products by bestsellers, for instance, always pick the option of sauteing products by their pricing in the descending order. Especially if you're a store that has a sort of a stable gv of sales in terms of the number of best-sellers that you have, are not dominating the entire sales of the product. Of course, you, the 80-20 principle will always apply. But if the, if you have a separate, let's say Collection on your website for just your best sellers, then you don't need to further sorted by bestsellers, right? So these already are bestsellers, for instance, in that case, I would suggest that you saw the products by their pricing in the descending order, which means that you are going to show the highest priced products first. And what this does is it sort of prepares the mind of the user and the first few products, let's say there are $500 products and then you have the $300 products followed by the $200 products, followed by the $100 products. You have a sort of a readiness to a 500-dollar product, which as the person browse through the, through the page becomes more favorable for the purchase as this see, the lower prices coming up. So even if you're scrolling on the phone as a user and you see all the IDs are the products of $500.4, $100.3, $100, and then you have a 100.99 product, right? So going with what we discussed in the first tag, and then you have 99 dollars, forty nine dollars, you have more likelihood of making the purchase. In fact, you will also find that users would even be happy to settle somewhere in between. So you might even want to add a few expensive products just to make sure you have something for people to look at. There's an interesting gourd which says, what do you do if you want to sell a $10 thousand watch? The answer is simple. You place it next to a $2 thousand watch, right? A $20 thousand watch, sorry. So a $10 thousand watch will sell if it's placed next to a $20 thousand watch much easily if it's placed on its own or placed, Let's say next to a $5 thousand watch, right? So if you wanted to sell something at a, at a medium price, at medium range, which is likely the target or the value that you're looking at. You also want to have a few products which are higher price and you want to be preferably show them before. So place and sort your products by their pricing in the descending order. So showing this high prices products first is the reference point for the user. And once they are ready in the mind as they browse through the page, there will be more likely to make a purchase. So simple sought on your website could change your conversion rates. So that's praising hack number do, and I'll see you in the next video. 4. Pricing Hack 3: Show a comparison price to improve conversions: Hey, welcome back to the course, and this is rising hack number three, how did show a comparison prize to improve conversion? So you've probably seen on websites before bribes or Award sprites. So we're gonna go deep dive into this concept and how you can use this to improve your conversion rates. So let's say you've chosen a price point and you have also chosen a before price point. And you probably wanted to strike through the before price point, which is the best factors in the UI. And then show this gut enterprise in order to give people one, a comparison between two prices and how they are getting a discount or a value deal. But the product with the new price, or maybe to showcase two products, one at an expensive price, 0.1 with the favorable budgets, which is what you really wanted to sell. This goes in line with the example of placing then $1000 watch next where $20 thousand watch if you're undersell the $10 thousand watch. So let's start here. Let's say that you are showing two different products and you want to sell at $2.99 product if you place it next to a $4 product or for Donna planets, if you're a SaaS company, then you need to understand first that users will actually perceive the difference between $4, $0.99 as somewhere around $2, right? Even though this is just a dollar, right? So $4 versus $2.99. Going back to pricing hack number one way we discussed that the magnitude is actually decided by the left most digit. So they've already decided the magnitude as starting with four was a stool and then the difference would be perceived approximately S2. So if you have imagined a pricing table with Donald for per month was his $1.2, 0.99 per month. It's not a huge difference. It's not a $2 difference for sure, but that's how it'll be perceived. So it'll be perceived as double the difference of what it actually is. So it's actually just a $1 difference. And that's something that you can incorporate in pricing tables when you put pricing plans next to each other, you will also notice that people would put these two plans and then have a word like popular or a low price deal, something like that written next to right next to the $2.99 pricing to further influence the decision of the user to go for the $2.99 plan. So, so let's say this is the favorable product which is priced at $2.99. You can also add a competitive price at $4. You can add a separate product for $4. You can have a separate braising table for $4 just to influence and improve conversion rates off the dual $0.99 product. And of course, if you get sales for the $4 product, it's still not a bad deal. Now, this is another way. So if you have a single product now, Let's say if you, if you don't have a SAS business, if you don't have Bland, let say if you haven't singled product, if you're an e-commerce store, for example, you want to show the wars prize as $4 versus, let's say 3.9. You don't want to come back 3.99 or 2.99, you'd rather one to compare four with 2.99. So that's how you would implement the wasp plays. In fact, you can even go really high on the wards price so that you can show an even bigger discount depending on how you want your brand to be perceived. So you don't want to give too aggressive on the wasp price because you don't want to act as, you know, you don't want to give the perception that there's something wrong with the product. You know, it's latched solo, unless of course your brand depends on heavy discounts. But otherwise you just wanted to have a whole round number which is greater, which appears greater at least than the current price for your wasp rise. So that's how you would have combatants and pricing and use comparisons to improve conversions. That's prizing hack number three for you guys, and I'll see you in the next hack. 5. Pricing Hack 4: Show prices in a smaller font size on the website: So I hope you're enjoying the course so far we are now on pricing hack number four, and believe it or not, it's time for a simple UI hack, a simple design change that increases conversion rates. And I've tested with my own clients and a few of my own businesses where what I would do is just pick the font size of the statement where I'm showing the price. So basically the line when I'm talking about the price on the website and reduce it by 20% compared to the rest of the font on the website. And that's all. It's really as simple as that. So if I have the font of the, if I have to find on the website at around 15 picks said I'm just gonna make it 12 pixel, let's say on the praising or 13 pixel on the pricing. Of course you want to reduce it based on a person dates so it's responsive. But the idea is that the product prizes are slightly lesser in the font size than all of the features of the product, then all the benefits that you're talking about of the product. And sometimes if you have a bed praise, you even wanted to have the actual price at slightly smaller font, then the sprites, so that people even fielded awards, prizes even bigger than the current price. So the first thing that you need to understand here is that users will perceive the prices displayed in smaller phones as being lesser than prices displayed in bigger fonts, even if it's the exact same price, right? So you just wanted to reduce the price font text by a small percentage compared to the rest of the website. You also want to keep it smaller than the font size that you use for the wasp price or the compare prize, which should be slightly higher. Taking this one step further, if you have pricing plans, if you're a product business with different subscription options. And let's say on monthly braces, you want to keep the size of the prize of the plan that you want to sell more of. Slightly smaller compared to the size, the font size of the price of the plans that you probably do not want. A lot of uses for audio you have just added for reference in order to sell this actual plan more. So that's how you can play with the UI as an e-commerce store or as an online product to improve your conversion rates further. So that's prizing hack number four. 6. Pricing Hack 5: Get rid of the comma in your prices: Alright guys, here we are with hack number five, which is again quite simple. It's a visual hack, it's a visual braising hangry. You just get rid of the coma in your price is now this is applied to slightly bigger ticket sizes. If you're setting, let's say $1000 product of $1500 product or $2 thousand product and so on. And you don't want to keep the comma in the prizes. So for higher price, let's say for example, 1200. If you want to show $1200, you just want to show $1200 without the comma between 12. So you don't want to show the comma there. And there are two reasons why this works better than, you know, showing the comma rarely in the prizes is, one is visually, if the users sees a longer prize, they consider it's a, it's a higher praise and in which case, it's clear that removing the comma will reduce the length of the bride's. Now this goes back again, related to hack number four, where a smaller font size would work better also because It's, it's shorter, especially when compared to a longer price. So you don't want to keep the column. Of course, you can extend this again to showcase the comma in the prize, that was the wasp prize, and then remove the comma in the prize which doesn't have divorced by is of course it would be considered inconsistent on in terms of a proper UI, but that's how hacking works. So you don't want to keep the comma in the high prices. The other reason why this works is because it even sounds longer but the comma. Now, this is interesting, even if people don't actually read your prices allowed or don't actually read the coma allowed. They allowed, they would still have the feeling of a longer or more, a higher price if you have the comma in place. So more syllables in the price also has been found to be a perception of higher prices. So people act, the brain actually processes numbers visually as well as phonetically. So that's why you want to get rid of the coal mine, your prices and that's hack number five. I'll see you in the next video. 7. Pricing Hack 6: Add low-magnitude keywords in the pricing: Alright guys, here we add with pricing hack number six, and this is a simple would play on your price point. So you've chosen your price point, all you wanna do is add low magnitude keywords to your price point. And what low magnitude keywords are. As, for example, a low price or a small feed. Those are the kinds of keywords that you wanted to showcase in your listing. So let's say you have a product listing and you are showcasing the benefits of features of the product. So while you're doing that, you also wanted to highlight, instead of just saying, let's say for example, of $4.99 fee, you might undershoot, uh, you might want to save a small $4.99 fee. So that's the, that's the key word here, which is basically your low magnitude keyword. Just by adding that keyword you have, the user is ready to consider the fee is smallest, so you show the word small first and then you actually talk about the amount. So you actually have a lot of hacks being in here. You have the small keyword hack, and then you have the hang of using a smaller leftmost digit because you're not saying $5, but using $4.99 and both of these together would amplify and your conversion rates. So essentially what it does is the low magnitude keyword affects the perception of whatever price unit is going to come after that. So it could be, you know, a small $49 fee would would even work if your product is actually something which is what, $49. Or rather, if you've found that that price point works with you. So obviously you have to find your price 0.1 for this hack. And then you just want to have the keyword right before your price point. So that being said a force, the keyword before your price point is going to work better than the keyword after your price point. So you're already preparing the user to perceive the upcoming price point as a low price point by adding the keyword before it. So that's a simple word play hack, but it works fairly well in improving your conversion rates, especially if you place this right with your benefits. So let's say you have the benefit lists of the products on your webpage. You have the list of the features that your product showcases. And at the end, you have had a small four-point ninety nine dollar fee that's going to convert really well. So that's prizing hack number six, and I'll see you in the next hack. 8. Pricing Hack 7: Use a lower price point for product bundles: Now in pricing hack number seven, we're going to talk about product bundles and this is essentially something I used for a lot of my e-commerce customers lines that I provide marketing services for. Variant. We have different products that can go well together. So you would have seen this usually on websites showcasing, complete the look if you're a lifestyle company or get the bundle if you're basically selling multiple products to improve your average order value. Now this is typically considered as an AOV hack, which is a hack to improve deobda value of the ticket sites that you have on your website. But it's also definitely a conversion rate optimisation hack. Because sometimes you would get a deal, you would get a purchase for the bundle in which, in case, in some cases where you wouldn't even have God at budgets for the main product just because your bundle has a much better offered on a much better deal than the main products. So how do you use price perception and have a price point for the bundles to make it a better deal, to make it at least look like a better deal. In this case, what do you wanna do is let's say you have a product which is priced at $50. You wanted to sell the same product at $45 if it's also bought with a 10-dollar product. And this increases your overall ticket size by $5. So you would have only got a sale for $50, but now you're getting a sale for $55 by adding a small 10-dollar product along with the original product and making it look as if it's a better deal. And it is a better deal, but it also improves the conversion date. And it is found that you might not have got the sale for just the individual product at $50. But he would now get the sale for these two products, which are of course perceived as high a value at $55. So you have both things playing here. You have a better conversion rate and you have a better average order value. So both the hacks, both the metrics are being improved just by a simple price point tax. So you want to keep the price point of the original product when it's sold in abundant. And this can be done with discounted bundles. So you essentially have a bundle of two products where both the products are at a lower price than if you would individually by those products. So a simple hack, always use product bundles. That's the first thing that you want to do in an e-commerce website where you have a decent catalog, you have a few products, always bundled products together and show gives them on the product pages. So if you have two different products in a bundle, shorter bundles showcase the bundle on board the product pages. And on a price point perspective makes sure that the placement of the bundle shows lower price points for both individual products and hence all would all better deal. Do influence the buying decision. You basically want to sell the bundle and not the individual product. Just keep that in mind and make your price point accordingly so that it's favorable to having abundant perches. So that's hack number seven, and I'd see you in the next video. 9. Pricing Hack 8: Add the word 'SALE' with the pricing on discounted products: So guess what guys? You've found your price point. You have fallen to your laws, surprise your fall and the golden ratio for you to be able to sell more. All you gotta do now is in prizing hack number eight is put the word sale next to the pricing on these products. So you might have actually discounted your products, or you might just have a voice prize, just do influence the buying decision. In both cases, it's a good idea to not just show the oil price and the new price, but also the new price widow would sail next to it. Now simply adding this work sale also from the case studies that I've read and also from the clients that I've worked with, simply adding this work would sit next to the original pricing, the new, the new pricing. Sorry, the new pricing will have higher conversion rates then just showcasing the lower price. So if you can show, let's say for example, this product was $150 and then you showed now it's $99. So you want to show it was $150 and now it's $99 on sale or $99 sale. Just write the word seeing next to it. That's odd. If you want to improve this further, just an extra tip for you, like a bonus broad dip. If you have a majority male target audience, you want to put the new price and the word sale in red. And this red hack works better with a male audience considering that the female audience has already paid attention to the discount, but the male audience will be attracted by the color red of this pricing. So for instance, if you're seeing the product was $150 and that's your, that's your compared at price. And then you basically straight through that and say Now at 99 dollars sale. So that's your new braise. This is essentially your new brain. You wanted to show this part of the font, slightly smaller text as we discussed in braising hack number four. And a bonus tip would be to show it in red if you have a mill target audience. So put the word sail, use user, compare brides that you had before. Put the new Prize and the word sailing or smaller font, then the wasp prize. And number four put the word sale and the brides in red, specially if you have a male target audience. So that's for pricing hacks into one. And now you see how this course comes together and how these hacks come together to actually make you price point Hacking ninja. Now you know exactly what all hacks you can use. Just to show a simple price point and be it more, make it more effective to improve your convergence and definitely to sell a lot more. So that's hack number eight. And I'll see you in hack number nine. 10. Pricing Hack 9: Make your free shipping threshold price based on your target AOV: Hey guys and welcome to hack number nine of the price point hacking course. And this, in this heck, I'm going to talk a little bit about free shipping. So usually you will find if you're, if you're an e-commerce business, you will have to offer free shipping. That's what customers are looking for. However, you may not be able to offer free shipping on a low value purchase depending on what your targets are, depending on what your business margins are and what your average catalog size prizing sizes are. So let's say you have to decide your free shipping thresholds. So should it be $50, should it be seventy-five dollars? Should it be a $100? Should you decide based on just your competitors or should you also consider and your shipping, the actual charges that you pay for shipping? Those are the usual things that people think about. What one important thing that people don't think about is it good average ticket size or the average order value or AOV? So what do you want to do is you want to find your target minimum ticket size first. Nadia target average ticket size. You want to find your minimum ticket sites first. So let's say you want be able to sell something less than $10. You wanted judge, free shipping there, right. So that's that's very clear. But let's say you want an average to get size of around $50. So then you want to make your free shipping threshold at $50 because you want to hit your average ticket size and nod your minimum ticket sites. So base your free shipping threshold based on your average. The value, if you're average order value that you want is a $100, then keep free shipping for products for autos, sorry, above a $100. So, so as close as you can keep it to your target AOV, the better your business margins. So it'll be overall the better your metrics we'll look at the end of each month. So showcase free shipping bundles. And now how this works is if you have a low cost product, let's say your average, your average ticket size is $50, but you have do have 10-dollar product, so you do have $19 products on your website. What do you want to do is you wanted then highlight the abundance. You wanted to have better discounts on the bundle so that the bundled prices above $50 and people can get it for free shipping. That's an additional benefit. People are highly likely to buy something that free shipping compared to something that they have to pay extra dollars in shipping. Now this is outside of bribes hacking, but it's also psychologically that no one really wants to pay shipping. So awful bundles that can improve your conversion rates if you still want to keep the option of sending a 10-dollar product, offer bundles so that people can get a better deal and push up there and they have got order size. You can also do this by having this status bar on the god, which is just a bonus pro tip. If you have a status bar on the God that you are 60% to your two free shipping or you will have 80 person to free shipping ad, put an add-on and make it free shipping. That's going to help even more. And the last thing that I wanted to say in pricing hack nine is you can even modify your price point. You can choose a price bind, always keeping your free shipping threshold and mine. So you know you're free shipping textural. And you can, in some cases, for instance, if you're free shipping threshold and 15 is $50, and you'd think people, again by a bigger bundle, cellular products at $49, so that they can have an add-on, which could be a $5 ad on, and that would push your average order value to $54 then just $50. So doors are different ways that you can modify your product prices based on the free shipping threshold. And your free shipping threshold will be based on your average order value that works the best for your business. So that's hack number nine. And in the next video we're going to discuss the last hack off the scores. See you there. 11. Pricing Hack 10: Offer payments in installments to affect price comparison: Hello and welcome to pricing hack number ten, which is the last type of discourse, which is to offer payments in installments to affect price comparison. So let me explain you how this works. Let's say you make an online course and you sell the online course. You want to sell the online quiz for $200 because that's what all your competitors are doing. So you have three or four competitors all selling the scores at around two hundred, two hundred fifty, one hundred fifty, like that sort of proprietary engineer decided, I wanted to sell my course somewhere around $200. So if you sell your course at $200, people are going have combated with the $200 or $250 or $150 or whatever your pump, but it does ascending it for the interesting hack that you can try out here is to have four installments of, let's say $49 or even $50 for that matter. But going with the Higgs that we've learned so far and incorporating braising hack number one here, let's offer four installments or $49 for your course, they're going to perform better than a single payment of $200. Now this is going to be for two different reasons. And the actual reason might not be so obvious, which is what people think. The first reason, which is the obvious reason is that you have four installments. However, the more interesting thing here is that users will tend to compare a single price, $0.49, really, with the total price point of $200 of your competence, not there, not so stupid to think that it's $49.4 installments of only $9 are going to be really cheap competitor $200. However, the brain would still compare the first installment prize on your page two, the total price, because that's the only price point they see on the competent or speech. So this works again in two ways. The installments will greatly value plus the comparison kicks in to even improve your conversion rate further and BTO competition. So those are the ten pricing hacks that are gonna help you sell more online. I hope you enjoyed this course. There's gonna be a summary of all the hacks. And go ahead, try these hacks. And like I explained you in a few examples, feel free to mix a few hex. Feel free to find your own hacks. And lastly and most importantly, experiment, experiment, experiment. Always try out hacks, experiment what works for one business may not work for every other business. But there will be something on these lines using the same principles that will definitely help you sell more. And that's the reason why I'm made discourse for you. Go ahead, try these out and enjoy.