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Presentations: Craft the Best Content, Tell the Best Story

Scott Schwertly, CEO of Ethos3 | Presentation Design & Training

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13 Videos (60m)
    • Trailer

    • Introduction: Why Present?

    • Determine Your Objective

    • The Big Three

    • Theme Development

    • The Presentation Outline

    • The Slide Outline

    • Tension and Discovery

    • Visual Metaphor

    • User Experience Story

    • Heroic Journey

    • The Only

    • Next Steps


About This Class

Craft a great message. Your audience will remember.

The heart of a great presentation is what you say and how you say it. In this 1-hour class, presentation expert Scott Schwertly provides straightforward talk on how to organize and craft content that is memorable, persuasive, and perfect for any audience. From concepts like "the one-word theme" to the 5 classic story frameworks that work in every business presentation, the class has totally changed the way we prepare for a talk of any size. Don't start slides without it.

Learn by doing.

You can choose to revise the content from a previous presentation, start brand new, or speak to a subject that's important to your work, interests, or creative pursuits. After this class, you'll have a solid foundation for designing an actual slide deck.

Watch 12 video lessons.

  1. Introduction: Why Present? (7 minutes)
  2. Introduction: Objectives (4 minutes)
  3. Framework: The Big Three (5 minutes)
  4. Framework: Themes (6 minutes)
  5. Planning: The Presentation Outline (4 minutes)
  6. Planning: The Slide Outline (4 minutes)
  7. Story: Tension and Discovery (7 minutes)
  8. Story: Visual Metaphors (2 minutes)
  9. Story: User Experience (6 minutes)
  10. Story: Heroic Journey (2 minutes)
  11. Story: The Only (6 minutes)
  12. Conclusion: Next Steps (2 minutes)

Be sure to check out Scott's other 2 classes: Presentation Slide Design for Non-Designers and Nailing Presentation Delivery Every Time.


49 of 49 students recommendSee All

Really good content. Definitely a "must watch", not only regarding presentations, but regarding daily conversations we have and story telling skills. Thanks for sharing!
enjoyed it/was useful and informative
Excellent, I am a teacher and everyone should watch this if you give presentations!
Doug Reed

The set of the sail not the blowing of the wind





Scott Schwertly

CEO of Ethos3 | Presentation Design & Training

Scott Schwertly is the author of How to Be a Presentation God and CEO of Ethos3, a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 500 companies to branded individuals like Guy Kawasaki.

If Scott is not working with his team building presentations, you will find him in the pool, on the bike, or on a long run. Scott lives in Nashville, TN with his wife and three dogs. He has a B....

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