Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Predictive Analytics for Business - with Case Studies

John Phillips

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
19 Videos (54m)
    • Introduction

      1:56
    • Common Business Applications of Predictive Analytics

      3:03
    • The Process – CRISP-DM Model

      2:42
    • Data Types, Sources and Structure

      2:49
    • Modeling Methods - Prediction - Linear Regression

      2:01
    • Case Study - Excel - Linear Regression

      2:17
    • Modeling Methods - Classification - Logistic Regression

      2:57
    • B2B Churn Case Study - Background and Dataset

      1:31
    • Introduction to Rapidminer Software

      2:00
    • Case Study - Rapidminer - B2B Churn

      6:26
    • Modeling Methods - Classification - Decision Trees

      1:47
    • Direct Marketing Case Study - Background and Dataset

      1:14
    • Case Study - Rapidminer - Direct Marketing

      6:46
    • Modeling Methods – Unsupervised - Clustering

      1:41
    • Customer Segmentation Case Study - Background and Dataset

      0:49
    • Case Study - Rapidminer - Customer Segmentation

      4:09
    • Modeling Methods - Unsupervised - Association Rules

      2:53
    • Market Basket Case Study - Background and Dataset

      1:17
    • Case Study - Rapidminer - Market Basket Analysis

      5:12

About This Class

This is an introductory course designed to help business professionals and others learn predictive analytic skills that can be applied in a business setting. Since it is designed for business professionals it doesn't delve too deeply into the mathematics of the statistical models. We do the following case studies on Rapidminer software: B2B Churn of an office supply distributor, Market Basket Analysis of a retail computer store, Customer Segmentation of a customer database and Direct Marketing. Through these practical case studies we generate actionable business insights!

--

Students

--

Projects

0

Reviews (0)

John Phillips, CPA, CGMA is the President of CFO Analytics Training, LLC. He has over 35 years of public and managerial accounting experience with knowledge in a vast range of industries. He is a member of the American Institute of Certified Public Accountants, a Chartered Global Management Accountant, and an IBM Certified Associate in SPSS Modeler Data Mining. He holds the following IBM Badges: Watson Analytics - Level 1 and Blockchain Essentials.

See full profile

Business Business Analytics