Practitioner Guide for 60 Second Instagram Video | Philip Campbell | Skillshare

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Practitioner Guide for 60 Second Instagram Video

teacher avatar Philip Campbell, web3, OBS Open Broadcaster, Screenflow

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (13m)
    • 1. 1.0 - introduction

    • 2. 1.1 - what to record in sixty seconds

    • 3. 1.2 - apps to help in the process

    • 4. 1.3 - automation & management from desktop

    • 5. 1.4 - facebook ads on instagram content

    • 6. 1.5 - the roundup

    • 7. 1.6 - share and review (...)

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About This Class

I've been wanting to play with the new 60-second video time limit on Instagram for some time and I realised the only way for me to really do that is to actively play with it so what better way to combine the two things together which managing some standalone accounts.

I wanted to cover a few areas for practitioners who use Instagram not just for a place to share photos but also to market or promote projects, events or even new products.

with the tight integration now with facebook it makes sense to make video content for Instagram and use facebook to promote it across both networks at the same time and using the facebook ads system to manage your spend and call to actions.

in this course, we will be looking at. ..

  • concepts where we could use 60 second video on Instagram
  • mobile apps you can use to make content on the move
  • automation and scheduling from the desktop with
  • discussion about the integration using facebook ads for Instagram

the aim of my quick courses is to point you in the right direction, show you the tools briefly and get you started. i do have longer courses with walkthroughs coming on all the topics over on other platforms in the works.

hope you enjoy this course!

Meet Your Teacher

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Philip Campbell

web3, OBS Open Broadcaster, Screenflow


brand new for 2022 | let's decentralize our content into web 3

i'm an internet strategist teaching anyone that wants to efficiently learn digital skills and tools often with free software based in the cloud - twenty-five plus years of expertise with all things digital and covering the latest trends today (and weekly in our podcast!)

I make courses as often as i can (in between blogging daily that is) my courses are about things I've learned or already done online -- i never make a course about skills I don't have yet!



hitting the road, working mobile, exploring across the uk and america! remote working 

building out creative m... See full profile

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1. 1.0 - introduction: this course is around 20 minutes. All right, So this is a practitioners guide for Instagram video, mainly 62nd video on instagram. On also about promotion and advertising those clips. We're gonna be talking about aps to help you with the process of making instagram video when mobile. Also going to talk about automating and scheduling multiple accounts ahead of time with a website called Only Port from the desktop. And we're also going to be talking about briefly talking about Facebook ads to market seen as instagram is now owned by Facebook. So your videos on instagram become quite valuable for use on Facebook. 2. 1.1 - what to record in sixty seconds: so instagram there. Let's talk about it because it's been bought out with Facebook. 300 million daily active users. Instagram cannot really be ignored. We've got lots of different platforms that we use these days. Snapchat in Scrums just released these stories. It's one of those platforms that there is a lot of daily users on their show. Rials. Podcast promotion course highlights testimonials. Mini reviews. One minute is a perfect metric for getting these kind of videos out there, especially for show riel sellers and Kim for actors, for instance, or cast promotion off a show. Real. Get an editor from five or or somewhere like that to take your hour long video our long audio and condense it down to one minute. But of the highlights, Riel course highlights. I'm putting out introduction courses onto fine on Instagram to get attention from those networks to come and look at the skill share courses. Also, testimonials getting your clients or maybe people are events of used. Your services give you a 30 or 62nd testimonial really useful for dropping into your YouTube or maybe into your audio podcasts. And also for many reviews I've seen people do many reviews in 60 Seconds, and I think this approach is really good in terms of short form content. I think this is an ideal place for people to capture and watch and get an idea of how good a piece of hardware, software and or event is. So we now have tools to be able to all to make and schedule content inside of the APP. But also we've got on official software that you can use in the Web interface, which pretends to be like the mobile application. In terms of uploading the content. Some of it is scheduled and you get a push notification on your phone. One being buffer does it that way. But also another way is using only port, which we're going to get into, and you have to pay for an account for that. But you can upload your content, pictures and video and scheduled them to be pushed at a certain time. So I think this one minute, 60 seconds video on Instagram is perfect for storytelling on the road, especially for digital nomads, used an app to share the adventure every single day. One minute is super, super achievable and just keep people up today, no daily vloggers who try to make content on the road on YouTube. It is a very hard task to do. You have problems with your vices, power things go wrong. I just like the idea of having Instagrammers a backup channel. And I think the more we start using instagram stories bit like Snapchat tell our stories throughout the day. I think the one minute little catch up videos worked really well. Also. With this, we can use Facebook to do targeted video advertising. So obviously, as we put our videos onto Instagram, we also get those to show up into Facebook, and we use them to advertise as landing pages. Almost so you can imagine the possibilities here to dry a 62nd video to a landing page to capture people's attention to them movement to a different network altogether. 3. 1.2 - apps to help in the process: So let me talk a little bit about some APS that I've been using. I'm used over the years. One of those APS is one second every day on As the title suggests, it takes a one second capture off a video that you shot in that day. You just select the video that you shot in the day, and you just condense it down to one second blip and then it for each day of the calendar. It shows that you got a little bit of video for that, and then the end of three months or six months or a year. It's stitches all these together, and it gives you an overview video off your year on. I was thinking, from a perspective of a 62nd video, you can literally every two months, put one of these out. I think that'd be really, really cool to give a reflection or catch a bus to where you are, especially if you're building a business or your training for something, or maybe your you're on vacation for a long period of time. Maybe you're volunteering. I think this is an ideal way off not having to spend too much time on making the content. You could do it very quickly and use an app to stick it all together. Another app that I use. It's kind of a bit on the pricey side if you go with the cloud hosting package, but it's still very much worth it. If you're making content, every single day is cinema graft probe, and you can shoot up to four K with this as well if you got like an iPad pro or the ice latest iPhones that shoot four K and you can make cinema grass with this and cinema graphs work incredibly well on instagram, also on on Vine. But you get that extra time on instagram so you can get a really nice seen maybe do something for 60 seconds or 30 seconds and loop it to 60 have some nice music, have some ambient stuff, maybe even build a website around this so that people can download these video clips for free. I think it's ideal to advertise your skills and your talents by using kind of an indirect 60 seconds. Show real on Instagram. Maybe you've gotta go probe one of the latest Eppes I've just seen recently in the last month is the quick up. I think quick was a standalone app, but it looks like GoPro bought them out. If you've got one of the new hero force, even the hero three, I think, does this as well. If you're recording on one of these devices, you can take it straight into the APP. Use something like quick to make yourself a 62nd edited and cook together and really fun and kind of curated video without any editing. And then just send it straight into instagram. Depending on what kind of person you are in terms of. Are you able to even video at it? Do you have? Do you have the time or you on a boat or you're traveling well, Like I said earlier on your laptop might have broken enough to just connected to the camera via Bluetooth. Bring their videos over stitching together, save it as a video file, push it into instagram super easy way making content on the go. Another alternative and it's the one of the ways that I'm going next is grabbing an iPad pro money with the largest memory specifications. Galette, which is 256 gear. To be able to record four K videos on one of the great APS for doing that is an app called Shred. They're a really perfect combination to do that, and so I'll be moving down into this arena. I'm gonna be building a video website around the iPad Pro because it's got plenty of space . I won't need to carry a big laptop for a big machine. I could just set this upon a tripe. What, Every day, shoot maybe 10 or 24 K clips, stitching together and shred. Do some overlay this invoice overlay on over the top of it. I've got my video another way. You can do it if you want to be a bit more advanced than put a bit more into it. Want to do a bit more sort of transitions and editing entitling. You can take your intro and outro with you on the road and use something like my movie or Pinnacle Studio Eddie as you go, you can even do this on your iPad Pro. I won't suggest doing it on anything less than the iPod Pro because I think it would get really jittery and slow down the process. But if you're traveling in transition on a plane on buses during the commute every single day, this could be an ideal way to get those YouTube videos out on a daily basis without being stressed out that you have to edit them when you get home from work. 4. 1.3 - automation & management from desktop: So let's quickly talk about the management site off Instagram. You can now manage five instagram accounts on the go from inside the app, so you might have your main account where you take photos. You might have a client account when you might have an experimental count. I use this quite a lot for my cinema graphs, which I'm gonna get into it a bit, but you can see from this demonstration here the top you've got like an arrow. When you've got more than one account, you got little arrow. You hit that and you can add a five different accounts in there. So this is ideal for having a personal business experimental, even just having one purely fuel video account. I think this is a really easy way of managing stuff on the The only thing that you can't do on the app is you can't schedule when things go out. So I would really love to be able to have video assets that I've made that I could just select a certain day, select certain time and send them out. But you can't really do that with it's the ground. So one of the tools I have found on the web is only port only pulled dot com and they did do a seven day trial. But I'd really do recommend this. If you're doing instagram for a client, you doing this full time You want to set up your own channel? You wanna set up a new channel just for video dedicated video clips? The 60 seconds. Take a look at this. I'm not sure how it's gonna how long it's gonna last because it's no unauthorized out. And it uses the well known kind of work around of kind of pretending to be a mobile upload a pretending to be you as a mobile user and I'm not sure how they're gonna be able to close it down, but it works very well. It's got analytics in there, has got scheduling in there and and I use it all the time on the desktop bulk Short form called her actions on your longer form content elsewhere. What I'm trying to say here is that you may have a YouTube video, which is 5 to 10 minutes long. Using a one minute video to get the attention from one of your users on instagram across the YouTube. This is a really good way of giving them a highlight reel. I know this is additional work for you to do, but if you can find a really good decent editor that maybe based either on Philippines and is willing to log into your dropbox grow, get your latest video, edit it down into a show real Senate, you back or even schedule it for you by giving them access to this instagram scheduling manager. Then you've got another avenue. You've got another area that you're wrapping attention from because you got a completely different audience on Instagram that would maybe never watch your full versions of your YouTube, which might see the one minute version of Jump Across and watch it again, reiterating this. Perfect for storytellers Perfect for speaker Show reels. If maybe you've got an event that you've got speakers on 10 speakers, maybe a Ted event even or Ted X, you could record the speakers show reels ahead of time. You could schedule these out on Instagram to go out certain hourly times when they actually go on and make sure that you've got all the tags in there and everything's all organized just takes away the stress of having to do on the day. I know some people are against automation, but I think these little bits that happen every so often throughout a day or a nice conversation, But somebody will see it. Somebody retweeted like, Who's done this? That you made this? This is great insight. I think it's great also for speakers that have been on stage for them toe Havel, their details and everything spread out on the on the Web after they finish. I think a good way of, like minimize people's frustration if they didn't get to interview them and things like this. Also great for updating people about events. If you're running an event, tell people what's happening behind the scenes. You save yourself having to write. Maybe a 350 would block post. You can just put out a 62nd video as a bit of ah, Live example. I use this on for its national man videos, so it's instagram dot com for slash Norman videos, and I may or had been making experimental kind of cinema graft, just testing you out with my very old 7 20 p camera. But I'm looking to improve that with a four K camera. So if you wanna have a rough idea of a concept or how you could use it for a separate channel, gonna look at that. 5. 1.4 - facebook ads on instagram content: so Facebook. Let's talk briefly about Facebook. Facebook Advertising, Marketing When it comes to Instagram, Facebook bought Instagram, and it's very, very easy. Used the content that you put on instagram three faced you can capture. You can have a look at the videos that you've posted. You can use them as adverts. You can even set a link to a page or a shop or the power have been after retarget. Almost. Your video from inside of Instagram onto Facebook is huge, and I think it was a really clever move off Facebook to buy Instagram. I find that super slick cut together. Videos of 60 seconds work incredibly well If you If you've been doing advertising on Facebook and you're not getting anywhere, maybe your images are not very good quality or, you know, getting in any engagement on the text. Maybe you've tried long form. Maybe try looking as a last resort. Maybe if you're running out of budget, have a look at making a very slickly cook together. 62nd video. It might take you a month to actually cut it together to to get the right image to get the right story, but I find that 62nd videos that are really well cooked really well shot drone shots, lots of information in there. Very good for directing that traffic. Then to a landing page set call to actions to a simple landing page for more easy email capture like it was just saying, This is I find that video now is a really great way to capture people's attention and say, Right, we've got a product coming out or we got a kickstart campaign coming out. Don't take a look at it. This is our product. People are very, very busy. They want stuff dense down. One minute, I think, is the perfect time for that content show reels of your latest content on YouTube work great and mentioned earlier on and try and build some of this ahead of time. So think about this scheduling contact or certain days of the year. So maybe you've got Halloween. You got Christmas, you got sir birthdays of your team members, you can literally build a media catalogue media schedule. Get those interns that are working at your company for summer of for three months, building out this video library for years that could be used throughout the whole of the year. 6. 1.5 - the roundup: so the round of then we spoke briefly of creating and putting together short one minute videos for distribution on Instagram. We took a look at some mobile versions of APS. If you're always on the go and you still need to put video together and you don't want to carry a laptop with you, give you some pointers of websites to use to upload and schedule that content out to instagram. And finally, I hope you'll investigate. Power of your video could be used as a call to action through your Facebook advertising. I'll see you again. Hope this was useful Cheers. 7. 1.6 - share and review (...): while I have you enjoyed the course, Please share and review the course. It really does. Help me out. Click on the triple dot button. Leave a review shared with Twitter and Facebook. I'll catch up with you.