Practice Creativity in Business: Invent the Next Great Food

Susie Wyshak, Good Food Business Strategist, Author & Coach

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9 Lessons (22m)
    • 1. Introduction

      1:16
    • 2. Prep: Rules, Tools & Team

      2:18
    • 3. Specialty Food Trends 101

      4:22
    • 4. WHO: Know Your Customer

      3:37
    • 5. WHY: What Problems Will You Solve?

      2:48
    • 6. WHERE: Take a Research Adventure

      2:25
    • 7. WHAT: Post Your Project

      2:19
    • 8. Gettin' Weird to Get Ideas

      0:35
    • 9. Idea Sketching Tips (By Hand & iPad App)

      1:53

Project Description

Invent the Next Great Food Product!

ASSIGNMENT

What food is just waiting to be invented?!

In this fun challenge, you’ll research consumer or business needs and sketch your brilliant new food or beverage product idea or describe it with words. No knowledge of business or the food industry  needed!

This assignment will teach you the different ways to think about “new,” whether ingredients, packaging and / or  branding.

WHAT YOU'LL DO

You’ll figure out what kind of customer(s) you want to serve (consumers...who? businesses...what type?) and use customer-centered design thinking to find their unsolved wants and needs needs.

You'll tap into your creativity to propose a food or beverage product that could become real, whether today or maybe in the 22nd Century.

The class lessons will show you how to do all of this.

DELIVERABLE

Upload your illustrated and / or descriptive food / beverage product pitch. Or for major "extra credit" make a prototype of your idea and post a pic!

Your completed challenge, in one simple statement and / or image includes:

  • WHO your product is serving
  • WHY you’re serving that customer
  • WHAT they want and need, and what makes it different from what’s out there

Optionally include WHERE / HOW customers would buy it, especially if that ties into your invention idea. 

Format: Your deliverable should be a .jpg, .jpeg, .png, .gif, Max image size: 2MB. Typing / drawing in an app will make it easiest to save as an image file. Or, do a screen capture if you used a text program.

TEMPLATES

The videos have lots of examples. Check out the project downloads for research and pitching templates.

DRAWING RESOURCES

FOOD BUSINESS INFO

MUSIC CREDIT: Thanks to BoxCat Games for the groovy tunes. License: CC BY 3.0

Student Projects

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