Practical Copywriting: 3 sure-fire headline formulas that suck in clicks

Dawid Tuminski,

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8 Lessons (16m)
    • 1. Copywriting - Welcome to the class

    • 2. Copywriter - Class project

    • 3. Copywriting -Why do these formulas work

    • 4. Copywriting -Formula no 1 - The Immortal How-to

    • 5. Copywriting - Formula no 2 - The Power of the List

    • 6. Copywriting - Formula no 3 - What is the Ultimate Headline Formula?

    • 7. Copywriting - How to test the power of your headlines

    • 8. Copywriting - Let's sum up what we've learnt


Project Description

Write your killer headline and master the basics of copywriting!

Learning by doing is the easiest way to master a skill, wouldn’t you agree?

That is why I would encourage you to test the headline formulas taught in the class and share them with the community.

Take a piece of information and create 3 different types of headlines using all 3 headline formulas taught in the class.

You can use any (or all) of the topics below or use your original one:

  • Making custom jewelry
  • Travelling around the world
  • Gardening for beginners

Analyze it using the tools shown in the class (EMV headline analyzer and Coschedule Blog Post Headline Analyzer), make a print screen of your result and share it with the community.

As usual I will submit a project as well.

I can’t wait to see the awesome headlines that you will come up with!


Student Projects

Laura Homet
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Deb Eastwood
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Cecilia Abate
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