Practical Copywriting: 3 sure-fire headline formulas that suck in clicks | Dawid Tuminski | Skillshare

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Practical Copywriting: 3 sure-fire headline formulas that suck in clicks

teacher avatar Dawid Tuminski

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (16m)
    • 1. Copywriting - Welcome to the class

    • 2. Copywriter - Class project

    • 3. Copywriting -Why do these formulas work

    • 4. Copywriting -Formula no 1 - The Immortal How-to

    • 5. Copywriting - Formula no 2 - The Power of the List

    • 6. Copywriting - Formula no 3 - What is the Ultimate Headline Formula?

    • 7. Copywriting - How to test the power of your headlines

    • 8. Copywriting - Let's sum up what we've learnt

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About This Class

"Brilliant! I had no idea headline analyzers existed. This class gave me enough info to feel inspired and confident to do better on my website and Facebook posts."

"This was very good. As promised, it was to the point and I learned a lot! Thanks."

"Super helpful tips, especially about number of items in lists."

If you want to be a successful content creator:

  • You want to write a blog that people can’t stop talking about
  • Make Youtube videos that finally generate income
  • Or create anything that has a description and has to get noticed

you need a good headline.

Even more, you need a great headline!

But coming up with one that is going to get your audience’s attention can be a real challenge. 

So how to get those clicks like a professional copywriter?

Here are 3, time-tested, ready to use copywriting headline formulas that will get your content the attention it deserves.

Inside you will find:

  • Proven, ready-to-go headline formulas: just add your words and watch those clicks coming!
  • You will understand why these formulas work, so if you are looking for some business psychology tips, you will find them here
  • Straight to the point, no beating around the bush knowledge: you will learn only what’s practical and applicable straight away.

Creating great content is important, but so what if you wrote a great blog post or made an awesome Youtube video, if you can’t grab people’s attention?

This class is an opportunity for you to finally learn how to write headlines that suck in clicks!

Here’s your chance to make your efforts to create awesome content finally pay off.

See you inside.


PS If you like the class, please submit your review and class project.  It will help other students, just like you interested in topic I teach, in finding my classes. Thanks!

Meet Your Teacher

Designer, coder and educational entrepreneur.
Adobe Certified Expert in Illustrator whose courses were listed in the Udemy's TOP 10 best reviewed courses.

Creating online courses on design tools like Adobe Illustrator and Adobe Photoshop, logo design, web design, graphic design freelancing, online teaching and digital marketing .

Teaching +30k students in 160 countries worldwide.

Loves the freedom of creating courses and prides in his teaching method, which is straight to the point and with a smile.

His motto: Boring instructors are worse than boring topics!

His students value his courses for their conciseness, professionalism and actionable tips and techniques they can apply in their day-to-day design tasks and online education businesses.

See full profile

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1. Copywriting - Welcome to the class: if you are any kind of content creator. If you're right, Block boasts. Make YouTube videos right Kindle e books. Or, if you are an online instructor, you need good headlines. Even more. You need great headlines, but coming up with one that is going to grab your audiences attention can be a real challenge. So here are three time tested headline formulas. They are going to get your content to the attention it deserves. Inside, you will find proven ready to go headline formulas. Just add your words and watch those clicks come. You'll understand why these formulas work. So if you're looking for some business psychology tips, you will find them here and you'll experience my teaching method, which is straight to the point. No beating around the bush kind of knowledge. You will learn Onley what's practical and applicable straight away. You know, creating great content is definitely important. But so what if you wrote an awesome block posts or made a fantastic YouTube video? If you can grab your audiences attention, so in this class you will finally learn how to write headlines that suck in clicks. So in rolling the class and make your efforts to create great content finally pay off. So see you inside 2. Copywriter - Class project: learning by doing is the easiest way to master a skill. Wouldn't you agree? That is why I would encourage you to test the headline formulas taught in the class and share them with the community. Take a piece of information and create three different types of headlines using all three headline formulas taught in the class. You can use any or all off the topics below or use your original one. So you're gonna go with making custom jewelry. You can choose traveling around the world or garden in for beginners. So, as I said, you can use all of these topics or you can use your original one, so analyze it using the tools shown in the class, which would be E M V headline analyzer and the Coast Casual block post headlined analyzer. Make a print screen off the result and share it with the community. As usual, I will submit the project as well. You know, I can't wait to see the awesome headlines that you will come up with 3. Copywriting -Why do these formulas work: before we move on to the headline formulas themselves. Let's understand why they actually work. First of all, they are based on deep understanding off how the human brain works. In the process of evolution, the human brain has become solution oriented. From the dawn of humanity, people had to solve problems. How to hunt, how to build a fire, how to move to a two bedroom cave with an ocean of you. It all made the human brain a solution seeking device, and this model hasn't changed until today. We've got different problems, but we are constantly trying to find solutions for them. This is the first factor that you should always keep in mind when right in your headlines. The second factor is the most commonly used word in a day to day conversation. It's not love is that money? It's the word I Most of the time when we are not preoccupied with some major problems, we think about ourselves. What will I eat? What should I wear? Where will I go for a vacation? The list goes on and on. Of course, this doesn't make people good or bad, but it definitely can help you write in great headlines. I mean, if you keep your readers needs in mind his problems, his desires, hey, will definitely want to hear you out because you are basically saying, Hey, I understand and I feel for you. Let's talk about your problems. I want to help but be very careful when using all those how to get rich doing nothing slogans. They can get you in trouble if you're promising something that is subjected to a lot of different factors, and it can sound really scam E. So to sum things up, if you keep these two factors in mind that the human brain is seeking solutions and that you should always think about the readers benefits you'll be on a fast track to riding mind blown headlines and making people desire want you are offering. 4. Copywriting -Formula no 1 - The Immortal How-to: one of the easiest ways to create a headline used to use that. The phrase how to it might be one of the most over used phrases in the history of headlines about it simply works, and it works because, as we already know, it sparks up the solution. Second functions off our brain. So let's take a look at some examples. Let's assume that we wrote a block post about traveling to China instead of writing a headline that would read Traveling to China using the how to formula we would write how to travel to China With this one, we are getting more specific. We are targeting people who want to travel to China, But we can do better than that. We actually have to get even more specific. Remember that we need to cater to our readers needs and problems. Our headline needs toe address those needs and problems and show how to fix them. So in our case, getting more specific and addressing problems could look like this. How to get to China on a bike were address in people who are world traveling bike riders, or we could use how to get to China without spending a dime. We are addressing people who have no money to get to China. And actually, this last example takes us to something that is called objection killing, which is a technique extremely useful when writing headlines that grab attention by killing people's objections. We are making them extremely interested in the solution we are offering. So, in our example, the objection killing for the bike riders could look like this. How to get to China on a bike without having a flat tire or how to get to China on a bike in less than a week. So we are addressing the most common objections bike riders can have if they want to travel to China. Of course, I assume that you know your target audience. You did your research and you know what to their most common objections are. So let's take a look at another example. Let's assume that we have come up with a way off encouraging kids to eat spinach. We are. It's passionate cooks who promote healthy eating. I think that a headline like How to Make Kids Eat spinach is the most obvious one, but if you want, if we add some objection killing to it and write something like how to make your kids. It's spinach with a smile, or how to make your kids ask you to cook spinach for them. We are addressing the parents objections who are most probably tired of trying to make their kids it spinach. So there you go. This is how to use the how to formula to write amazing headlines. Just remember to keep the readers benefits in mind. Make your headlines specific, and if you can kill some objections along the way, if you do all that, you'll have no problems in grabbing their attention. 5. Copywriting - Formula no 2 - The Power of the List: depending on the perspective, We are lucky or unlucky to live in times when sharing your content is a must for business to get noticed. So if you want your content to get the most shares on Facebook or Twitter, go for a list type of headline. I think it's obvious why lists are so popular today. After all, we have less and less time to do more and more things. And let's give out to the information in easy to digest bite sized chunks. Let's give the readers and exact idea on what to expect. For instance, 10 ways to travel to China without spending a dime or seven easy steps to lose weight Number six is particularly effective. I think you can see the power of the list right away. Just one glance allows you to understand what you can expect inside, and if you Sprinkle it with some objection killing, you get yourself a click and a Facebook share. But there's one more question that you might be asking yourself right now, and that needs to be answered. Does the size of the list matter? I mean, how many steps or ways or tricks does a list need. First of all, the list isn't about the list. So 57 ways of grooming the dog looks like it's all made up, but it can be a list off two things, either. Most common amount of things on the list you can see on your Facebook wall if you like. Profile. It's like psychology today. Success. That calm or business insider is seven many people considered to be the lucky number, but it's also not so long and not too short, so is comprehensive and easy to digest at the same time. Of course, it's not mandatory to make all your list sevens, but studies show that lists that are odd numbers not greater than nine are easier for readers to remember. And if your list exceeds nine steps of doing something, try to add it with a five or zero eso, for instance, 10 15 25 Instead, off 12 16 or 24. You could also use the top list, for instance, top five top three or top 10 Ways of Doing something. But remember that a list of top nine or top six won't look too plausible. It will actually look like you came up with all the ways of doing something and made it a top list. So the list is our second headline formula. It is particularly useful when you're after those Facebook likes and shares. So before we move on, let's take a look at some more examples of how the list type of headline can look. So referring to our previous examples, we could write a block post with the headline like This. Seven Ways of Making Your kids ask you to kick spinach for them, or five tricks to learn a new skill when you're stuck in a traffic jam or five ways to sleep healthy longer and wake up refreshed. And I got to tell you that I would love to learn those ways myself. So just remember to make it an old number. If it's not greater than nine and seven is the best rounder list zero or five if it has more than 10 items, and you can always use the top list if you need some variety 6. Copywriting - Formula no 3 - What is the Ultimate Headline Formula?: If you're looking for an answer to what is the ultimate headline formula? Well, that means the formula worked. The question headline is an answer to people's need to find a solution and promise to reveal it after they click. Put yourself in your customer's shoes. Picture yourself starting up Google and looking for an answer to a question your customer might have. What kind of information would they be looking for? How would they ask? What keywords with the use with a question headline. You can use one of these two tactics Oscar years or no question. But remember to give an answer straight away or phrase the question so the reader must click to get the answer. So, for instance, are you paying too much for tennis lessons? This free report will tell you, Or can you hit home runs like this seven year old? The reader, most probably a baseball enthusiast, would have to take a look inside to actually find out if there is a seven year old who can hit home runs better than he can ask a question that implies the answer or the benefits. And it's as easy as using the powerful words like this or these. Sometimes you can even get away with the which here are some examples for you. Are you making this mistakes? Renting a car? What makes a perfect gentleman? Which car breaks the most? No question. Headlines can be really powerful if you are asking the right questions. So just remember to get into your audiences mind and think what questions they might ask and also think what keywords they might use to find the answer. And don't forget to phrase the question in a way that would make a promise of solving some kind of a problem if the reader clicks on the headline. So there you go. This is the question headline formula, and it's actually the last one on our list. But if you're just starting out, most probably you're not sure whether your headline is good and your spouse or friends are tired of answering your questions. If this word is better or if that word is better, so how can we check the effectiveness, or at least the potential effectiveness off our headlines? Well, let's find that out in the next video 7. Copywriting - How to test the power of your headlines: There are basically two online sources that help me in evaluating my headlines. The 1st 1 has a lengthy name off emotional and marketing value had land analyzer. It's a free tool you can find on Advanced Marketing Institute website. The weight worse is it counts the total number off E M V words in your headline. In relation to the total number of words it contains. Just grab your headline and base it in the analyzer window. I am going to go with the one we came up for. The question headlines. Are you making these mistakes? Renting a car? Let's choose the category hit, submit and wait for the score. Of course, the higher the number, the better. But if you can score something around 30% well, that's good. The second headline analyzing tool is more of an in depth study of your headline, and it's called The Block Post Headline Analyzer that you're gonna find on the Coast casual dot com site. All you need to do is to paste in your headline and lead the analysis begin. It will give you a detailed evaluation off their headline in terms of word count and balance. It will show you how it will look as an email subject line. It will give you lots of useful, useful data that you can use to spruce up your headline. But I wouldn't demonize the score to get here. I mean, if you can see the green collar, you can use your headline so they have. These are the two easiest ways of evaluating your headlines. Remember to practice all the formulas will learn in this class and check which version gives you better results. In the next video, we'll sum up what we've learned so far. 8. Copywriting - Let's sum up what we've learnt: If you're any kind of content creator, you need great headlines. And in this class we learn to three formulas for headlines that will get you the most clicks. So first we talk about the how to headlines. We learned how to make them specific and how to have the objection killing to make this kind of headlines particularly powerful. Then we talked about the list will learn while lists are so powerful, especially if you're looking for Facebook or Twitter shares. We also talked about how many items we should include in our list and lastly would talk about the question kind of headlines. We learned how to construct them so the reader wants to know the answer. Of course, you can try mix in these formulas together to see if you can get even better results. It's the practice that will make you a real headline superstar, and I would love to see your headlines. Don't forget to submit your class projects along with the print screen off your headlines results. So thanks for watching this class. My name is David Tyminski