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Powerful Storytelling Today: Strategies for Crafting Great Content

Soledad O'Brien, CEO Starfish Media Group

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8 Videos (36m)
    • Introduction

    • What Makes a Great Story?

    • Getting Started: The Idea & Support

    • Preparation: Casting & Research

    • How to Lead a Great Interview

    • Crafting Your Structure

    • Closing

    • What's Next?


About This Class

Tell your best story yet with award-winning journalist Soledad O’Brien.

From content marketers and social media managers to entrepreneurs and freelancers, almost everyone is in the business of storytelling. Join Soledad as she shares hard-won tips and techniques for crafting authentic, effective content that you can use to connect with your audience and get the results you’re looking for.

Key lessons include:

  • Concrete elements to include in every story you tell
  • How to gather information & assemble it into a compelling narrative
  • Why everyone should become an expert interviewer (and advice on how to do it)

Whether you’re writing tweets and Facebook posts or creating a video on your company’s origin story, you don’t need to be a writer to tell an authentic story. With these guided lessons, everyone can add it to their professional toolkit...and unlock the power of standing out, building community, and telling authentic stories in our digital age.

99 of 100 students recommendSee All

This class is very informative and educational. She offers a lot of very useful tips that are easy to apply. Most of all though, she is so engaging you really feel drawn into the story. It doesn't even feel like a class. Well worth watching!
Every video is a gold mine of insight, and not just for journalism or content marketing -- I found plenty of food for thought for design research and even for creative writing.
Very focused, concise and interesting. Very useful if you want to tell a relatable story or to start to brand a person. Thank you so much Soledad.





Soledad O'Brien

CEO Starfish Media Group

Soledad O'Brien is an award-winning journalist, documentarian, news anchor, and producer. At the forefront of the biggest breaking news stories of the past two decades, O'Brien is one of the most sought-after journalists and on-camera personalities today.

O'Brien was the originator of Black in America and Latino in America. In June 2013 she launched Starfish Media Group, a multiplatform media production and distribution company, dedicated to uncovering and producing empowering stories...

See full profile