Powerful Speaking – Get From Good to Great | Salvatore Princi | Skillshare

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Powerful Speaking – Get From Good to Great

teacher avatar Salvatore Princi

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

27 Lessons (2h 2m)
    • 1. 00 Promo

      2:50
    • 2. What you will get with this course

      2:31
    • 3. Why is this course so important

      3:33
    • 4. Who is your trainer?

      3:05
    • 5. What make a great speaker

      2:00
    • 6. How to select your topic

      7:37
    • 7. How to craft a catchphrase

      4:25
    • 8. The challenge Why should I care

      3:38
    • 9. Write it out

      4:20
    • 10. The 5 Star Method

      4:10
    • 11. The Opening – Turn them on without pissing them off

      8:15
    • 12. The Opening – The Supreme Way

      3:28
    • 13. Opening – The most consistently successful way

      3:18
    • 14. Opening – The Avoidance List mov

      6:15
    • 15. The Speech Body – How to build your transition

      4:17
    • 16. The Speech Body – Three is the magic number

      6:56
    • 17. The Closing – How to conclude your talk

      6:04
    • 18. Storytelling – The key to our Hearts

      3:26
    • 19. How to master your verbal delivery

      3:10
    • 20. How to use simple language

      4:05
    • 21. How to use analogy and metaphors

      4:32
    • 22. How to add humour to your talk

      5:45
    • 23. How to add visuals

      6:31
    • 24. How to manage your physical delivery

      7:12
    • 25. How to overcome your fears

      4:20
    • 26. Summary or the brutal shortcut to your killer presentation

      3:34
    • 27. Final words

      2:29
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About This Class

Master your public speaking and persuasion skills with the 5-Star-Method. Advance your career to the next level.

Public speaking is one of the fastest and most efficient ways to become successful in life.

Whether your opportunity to convey your passion comes through work or other activities, there will be a moment in your life when making an idea clear will play a significant role in shaping who you become.

This course can help anyone prepare and deliver a presentation. It will help you to get clarity in your communication, so that your ideas will earn praise and respect. You will learn a precise, adaptable, audience-focused preparation process. In these lessons your will learn:

  • How to use the 5-Star-Method to take your presentation to the next level
  • How to open your presentation, so that you get immediate attention from your audience
  • How to build a speech body and how to build transitions, so that you keep your audience at awe
  • How to master verbal delivery, in order to achieve a persuasive language
  • How to manage your physical delivery, so that you radiate more presence and confidence on stage
  • How to overcome your fears, so that you don’t get distracted by your anxiety to speak

This step-by-step method is tried-and-tested and will allow you to get results you will be proud of every time you present

Meet Your Teacher

Hello, I'm Salvatore Princi. I am a business owner and entrepreneur. I help my clients to have a bigger impact with their personality, so that they can grow their social influence and can get what they want.

With my company "Personality Reading" I work as a trainer, teacher and coach. In my live seminars, workshops and online courses I teach my students the mechanics of impactful personalities and how they can become the best version of themselves.

 

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Transcripts

1. 00 Promo: Public speaking is one of the fastest and most efficient ways to become successful in life. Communicators who can deliver a compelling narrative have several advantages. For sure. They're going to get the better jobs, they recruit better, they earn higher salaries. That can be darlings in the press. They raise more money easily to close amazing business deals. And they are for sure going to have a strong and cohesive corporate culture. Now, whether your opportunity to convey your passion comes through work or other activities, there will be a moment in your life when making an idea clear will play a significant role in shaping who you become until legacy you live behind. At no time in our Earth history has the power of one bin. So amplified by the possibilities of communication. One person can now help so many more people. One person can educate millions with an Internet learning platform. You have indeed, the opportunity to shape the future through your imagination and your ideas. And hey, let's face it, the amount of value you place on your ideas should be reflected in the amount of care you take in communicating these ideas. Because if you don't communicate your ideas well, they will lose their value and add nothing, absolutely nothing to humanity. It is such an important activity that it should not be left to chance. This course can help anyone prepare and deliver a presentation. It will help you get clarity in your communication so that you will earn praise and respect. You will learn a precise, adaptable, audience focused preparation process, as well as how to deliver the material created by the process. It is a process that can be used even when the time available is extremely limited. And after all, presenting is an everyday activity for everyone. And those doing well are likely to go to the top of their chosen profession. And this step-by-step method you are going to learn is tried and tested and will allow you to get results. You will be proud of every time you present. My name is solitary print_i, and I'm looking forward to meet you in the next lesson. 2. What you will get with this course: Great speeches are never the result of pure chance. Great speeches are meticulously calculated, highly crafted, and rehearsed. Again and again. This accounts for any kind of well-delivered speech. And in this online course, you will learn the tools of the masters. You will learn easy to follow steps, techniques, methods, and tips that will empower you to craft a presentation and to deliver your message in a highly professional way for any format at any given time. After you have finished this course, you will know how to structure your presentation. You will understand how to craft a speech from start to end. And you will know how to deliver a speech like a pro. The insides of this course will boost your self-confidence when it comes to public speaking. Simply because whenever you are asked to present, you are going to know exactly what you have to do. You will learn the five-star method that will take your presentation to the next level. You will learn how to open your presentation so that you can get immediate attention from your audience. You will learn how to build a speech body and how to build transitions so that you keep your audience at R. You will learn how to master verbal delivery in order to achieve a persuasive language, you will learn how to manage your physical delivery so that you radiate more presence and confidence. You will learn how to overcome your fears so you don't get distracted by your anxiety to speak. And if this is something that resonates with you and you want to learn a step-by-step method that will allow you to get results you will be proud of. Then I am looking forward to meet you in this course. I am so thrilled to share these insights with you that have already empowered so many of my clients to get better jobs, advancing their careers and become highly demanded speakers on stages. Again, the techniques and methods I am going to share with you are easy to follow and easy to understand. And in the next lesson, I want to share with you why I believe this course is so important. 3. Why is this course so important: Average is over. Trust me, this is not the catchphrase. The very nature of work is changing and so are the skills required to stand out together hat, and to achieve greatness in one of the most transformative time in technology in human history. In the past, workers with average skills doing an average job could earn an average lifestyle. But today, average is officially over. Everyone needs to find that extra. The unique value contribution that makes them stand out in whatever is their field of employment. And so you get to ask yourself following question. Are your skills complementing intelligent machines like computers, artificial intelligence or not? If your skills do not complement the computer, you may want to address this mismatch. Because if machines can do better than your what's left for you. And people around the world are understandably anxious about the pace of change and what it could mean for the future of work. But here's the thing. Yes, machines can learn to read human emotions, but they don't have human emotions. And this is a very important distinction. Emotional connection is therefore the winning ticket. In a world where technologies such as automation, big data, artificial intelligence, and machine learning are eliminating millions of jobs and disrupting entire industries, businesses, and careers. So if you can persuade, inspire, ignites the imagination of others, you will be unstoppable, irresistible, and irreplaceable. Clear and precise communication, inspiring, and engaging persuasion are the traits that can make the difference between a stand out employee and one who just gets by and survey after survey, study, after study, arrive at the same conclusion. Poor communication skills hindered people in the workplace. Communication skills is the number one, most desirable quality for employers, even those looking for IT professionals. So in case you might be a coder, someone who indeed speaks the language of computers. And on top of that, you even own the skill of persuasion. Then you'll be in the position to ask for a much higher salary than your fellow competitors in the job market. Mastering the art of persuasion requires you to develop empathy with your listener. And this is a skill that artificial intelligence can not replace. Machines. Don't have a heart storytellers tool. But if you cannot persuade people to buy into your vision, it will have damaging consequences for your career, your company, your industry, or maybe even the world which may never stand to benefit from your idea. So developing original ideas and communicating those ideas effectively is the single greatest skill you can build today to own your future. 4. Who is your trainer?: My name is Salvatore printing. I help my clients to have a bigger impact with their personality so that they can grow their social influence and get what they want. I am a business owner and entrepreneur with my company personality reading. I work as a trainer, teacher and coach and in my life seminars, workshops and online courses. I teach my students the mechanics of impactful personalities and how they can become the best version of themselves. Now, everything in your life that is of value to you is the result of a common effort. Everything of value in your life has been established by the support of other people around you. Your life as it is now, is the result of countless efforts to influence people and to win them over for your cause, whatever that cause might be. And in fact, you present more often than you think. And my professional corporate career, I have experienced again and again, that many well-trained professionals didn't get the job, didn't get the funding, didn't get the support they so desperately needed. And they didn't get what they wanted simply because they were not able to connect with other people. And so today, I'm very driven to teach persuasion and public speaking skills. Because I have observed far too many people, unfortunately, in spite of their knowledge and expertise, that they remained unheard and were not able to enjoy the success that they actually would have deserved. And reality is simply this. When two people compete with each other and their professional skill set is at equal balance. Guess who is going to be chosen? Guess who is going to win that competition? It's always going to be that person with a batter persuasion and public speaking skills. Always. And keep in mind, people who meet you for the very first time can never judge your real competency in an appropriate and objective manner. However, people will always judge your personality by the value that they can perceive through your ability to communicate. And to this day, my personal choice to get trained in public speaking and to be educated and persuasive communication has been the best decision I've ever made in my entire life for as public speaking has helped me to transform my own life and teach me how to connect with others. I am really thrilled and excited to share with you this content. And if you want to become an impactful communicator and stand out, I am waiting for you on the other side to get started with the class. 5. What make a great speaker: Csr, or one of the greatest orators of our ancient history, one set. Poets are born. Speakers are made. Yes, indeed. But what's the difference between a good speaker and a great speaker? I would say about 300 grand a year. If you really want to master the ancient art of persuasion to thrive in a modern world as a great speaker, you must know and understand what you are talking about. You must know how to speak rightly, and you must know how to connect with the audience you are speak into aristotle is kind 2 thousand years ago, the three famous terms which to this day are still highly relevant. Logos, ethos and pathos. Logos stands for the leverage of your arguments. What logical evidence are you advancing your cause with, and what are your qualifications? Ethos stands for the credibility and linguistic eloquence of your personality. How do you build trust with your audience? Which stylistic devices are you going to use? And third, pathless stands for your ability to ignite emotions. Are you able to connect with your audience? Can you have an impact that creates a resonance? The need to move, the need to do something, the need to change. Logos, ethos, pathos. If you master these three, you are most certainly a great speaker in this modern world. You will be able to emotionally move and engage with your audience. And this ultimately is the very bench mark of a great speaker. A great speaker ignites action when she has finished to speak. Let's have a look how we can achieve that. 6. How to select your topic: Selecting a topic requires an act of deep introspection. And while searching for the right topic, people often make the mistake asking such questions like, what is the most amazing story I can tell? Questions like these are not really going to work. So before you do anything else, I invite you to ask yourself a much better, a much simpler question. Why am I making this a presentation in the first place? And the answer should be something like, because I need to create a result that is best achieved by communicating face-to-face. Otherwise, there would be no need at all to deliver a presentation. I hope this makes sense to you. Subsequently then you should ask the following new question, which is, What am I trying to achieve? Every presentation must be created to achieve something specific, you must define precisely what this is very early on in the preparation process. If you don't know where you are going at the start, then your audience won't know where they should be at the end. Hence, if you want to create a compelling presentation, you need to begin with the end in mind. And after each audience member leaves the place, the auditorium, you must have planted at least one seat that either awakens their consciousness to a new way of thinking or persuades them to take action. And please don't put yourself under unnecessary stress at this stage. Don't pressure yourself to find a novel, unique, great story to tell, because there is nothing new under the sun. In fact, the odds are quite high that someone has already given a speech about the topic, you are going to choose. What makes a presentation you need though, is the personality and the way the message is being delivered. Great speakers don't touch us because of novelties. They touches by giving their perspective on why these ideas matter and how you can make a difference. The success of your presentation depends on how much what you want to say coincides with what your audience wants and needs two here. So once you have your central idea, work backwards to build an audience focus narrative with layers of stories and facts. And as you think about your topic, it helps to keep one thing in mind that people generally have for routed needs that emerge after we have met our primal needs, our physiological health and physical security. And the first one of these needs is love and belonging. So if you are looking for ideas that covered that specific needs of love and belonging, you would have plenty of options to cover. So for instance, think about social interactions with family, friends, and yes, maybe with pets. What about an experiencing nature? What about charity? It could be a topic about self-expression. It could be a topic about financial well-being and so on. The second need is desire and self-interest. Yes. Frankly speaking, this one is not without risk simply because when it comes to desire and self-interest, there are many topics that are considered to be taboos. But for this very reason, it offers at the same time a great opportunity to ignite real inspiration and to connect with real desires people have. If you are familiar, for example, with TED Talks, you may have come across the name, bring a brown. She delivered a talk about vulnerability and became famous for that. A talk that went viral. Before that, no one dared to talk in public about vulnerability. It was simply taboo. And yet it was exactly that. What we all needed to hear. That was many years ago. And now, look what's happening. It seems everybody wants to share his or her own vulnerability to such an extent that it has become boring, at least to me personally. Because now people have switched to the other extreme. Now they confuse vulnerability with oversharing. The third need is accelerating personal development. This is a great area to connect with your audience because we all want to learn in Chrome, we are curious about ourselves and we are eager to overcome our own limitations. So if you have a recipe, for example, on how to achieve goals faster and more effective, people want to know about that. Or when you have overcome obstacles in your life. People also want to know about that. And yes, you may think topics like these have been often use and our overdone. Yes, I agree. But you should never forget the novelty and the uniqueness of this kind of topic lies in the story of how you failed, how you learned, and how you did overcome adversity. The fourth need is hope and change. And just look at presidential campaigns. They all try to evoke the need for hope and change. Disaster when working for thousands of years to this day. Now, you don't have to run for presidency in order for you to make use of this need in order to connect with your audience, with your presentations. The need for hope and change accompanies our daily life. So to captivate your audience had to make an enemy of the status quo and helped him see the positive promise of tomorrow that is just out of reach and worth the effort. People wanted to make a difference, give them the means and they will do make their dent in the universe. So if you are experiencing difficulties in finding the right topic for your presentation, stick to these four needs and I guarantee you, you will find a topic that you can combine with personal stories and connect with your audience in a very authentic way. Let me quickly summarize here. Once you have found your topic, work backwards to build your narrative, ask yourself, what exactly is it I want my audience to do? Do they have to buy something? Do they have to vote for or against something? We want them to do more to protect the environment. What exactly is it? You want them to do? Write it down. One sentence, please. Just one sentence. The shorter, the better. And trust me, it's going to be very helpful if this sentence contains at least one verb. 7. How to craft a catchphrase: The catchphrase is essential to the success of the whole presentation. It is the catalyst in the carefully orchestrated process of moving the audience from their starting position to your desired finishing position. Your catch phrase is the distilled essence, the hardcore diamond If you want. So the heart of the presentation, it is what you would say if you only had ten seconds in which to say it. It is what you want the audience to remember, above all else. In fact, if the audience remembers nothing else, apart from your catchphrase, you will have achieved far more than the vast majority of presenters. So what makes a great catchphrase? First? Keep it short. Three words our best, but you can get away with up to 12 words. Here are some sample ideas that you might have come across. Yes, you can pass this bill. Make America Great Again. The second defining characteristic of catchphrases is that they issue a clear call to action. Here are some more great examples. And the third characteristic is catchphrases are soundbites. They have a music often rhyming quality that makes them catchy. However, sound bites don't necessarily have to rhyme. But if they do, it is helpful to remember the message. Very powerful soundbites use so-called and a 4R and episteme off. This is when you repeat a phrase or a single word at the beginning or the end of the successive clauses. Let me give you an example. Ask not what your country can do for you. Ask what you can do for your country. Catchphrases are no excuse for avoiding logic and reason. In fact, if someone employs only sound bites, as we often see in the political class, they sound more cartoonish then statesman. Like. The purpose of soundbites is simple. Help people remember what you said and why you said it. When concise and colourful, they reflect your personality and amplify your message. There is another characteristic I'd like to point out here. When you construct a two-part catchphrase such as Kennedy's, ask not what your country can do for you. Ask, you can do for your country. Make sure that the second part of the phrase is positive and sharply contrasting with the first part. In other words, the emphasis should be on the second part of the phrase. To show what I mean, here is another great example from Simon Sinek. People don't buy what you do. They buy why you do it? The way you order these contrasting pairs matters. Like a well-designed joke. You need to put the punch word or the punch phrase at the end. And everything in your presentation must relate back to that catchphrase. If a piece of content does not support your catchphrase, then that material must be summarily taken out. Just because you have said a particular thing, it does not mean that the audience will remember it. In fact, if they remember three key points that support the message, Let's say from a 20-minute presentation, then you have done very well indeed. So pick a single unifying catchphrase that you will want to deliver. This catchphrase is going to be your north star. It is the transport and the guidance mechanism that will take the audience to where you need them to go. And it is also the highly valuable gift that you want your audience to take away with them. 8. The challenge Why should I care: You may well dreads giving presentations, but always bear in mind that audiences threat listening to you even more. They feel that their time is going to be wasted. They worry that they're going to hear material that they have heard many times before. More than anything else, they worry that stay or going to be bought. So why bother with the presentation? Why not just send the information by email? The difference must come from you, the presenter. You must provide the reason why. In other words, you are the presentation. This is crucial to understand because the word presentation does have a particular implication for many listeners. For them, the word implies that the speaker is going to provide something for the audience to look at. But whatever you give your audience to look at, it is just a tool that shall support your message. If a slight becomes your presentation than the very thing about presentation has been misunderstood here. If slides or indeed the presentation itself, then it quick memo or an email should suffice to do the job. There is no need for you, the presenter to show up. So let me remind you the very first question I invited you to ask, why am I making this a presentation? If your answer is indeed, because I need to create a result that is best achieved by communicating face to face than Hell. Yes, you have to show up and do your job properly. For as a presentation is real communication with life and breath and flesh and blood. It is the human factor, the human element that makes the difference. But having said that, you also need to fight constantly for the privilege of your audience's attention. You're not fighting against the people in front of you. But if you are fighting against all the other facts, figures, and the opinions in their mind, at any given moment. The opportunity to present is an enormous privilege. The audience has invested their most irreplaceable asset, their time. And they have also consented to you being the only person in the room who is talking there will quickly withdraw that constant if they feel that the time is being wasted. So whether it be in a face-to-face conversation with a client or in front of a larger audience. People always have the same three questions in their mind. Who are you? What do you have for me, and why should I care? Your presentation must be audience focused and successful. Presenting is a constant process of answering exactly these three questions. And to do this, you have to map out the journey you want to take the audience on with a clear beginning and then even clear. And, and even though many experts will tell you that there are many different types of presentations, there is, nonetheless, in fact, only one type. Every presentation must be a persuasive presentation. The delivery and the content of the presentation must be equally persuasive because well-delivered crap is still crap. 9. Write it out: Some people do really believe that just a few rough notes is all they need to prepare for their presentation. They truly believe that they don't actually need to write out their presentation because they're so confident that they will find the right words when they are in front of the audience. And although I'll accept the fact that maybe there is a handful gifted people out there who really don't need to write outer speech. I'll invite you to keep following thought in mind. If it is not worth writing it out, probably it is not worth listening to it either. So don't be lazy. Don't chess referred out, ride it out. And I know what I have just proposed. It will meet a lot of resistance. The idea of writing out the words of the presentation is an unpopular one. However, let me give you a few reasons why you should write out your presentation. First, you are more likely to be able to think effectively in front of a screen, your laptop, or a piece of paper than in front of an audience. The life energy of the occasion itself should stimulate your performance, but it will not stimulate your creativity. Trust me on that. Most normal people come up with the best stuff in an atmosphere of calm reflection well, in advance of the event itself. Secondly, faulty ideas are best exposed on paper or on screen. You may well think that the concepts in your head are totally clear and credible, but this could be an illusion. It is difficult to think about them. Objectivity unless you can see them put into words. And thirdly, complexity kills communication. It can confuse your audience and thus, they are less likely to absorb and agree with your content. To be effective, the presentation structure must essentially be simple and linear. You can only test your script for effective simplicity if you can see it written down. And I know what you're thinking now does is tedious and I just don't have enough time to do so. But again, I strongly invite you to do it anyway, because only when you have written out your presentation, you'll be able to see for yourself how much crap goes through your mind. Only then you will realize how many cliches in appropriate jargon, filler words and long sentences that continue for paragraphs and paragraphs. And let me get this also clear. When I say writing, I don't mean writing a novel. Many words and phrases that read well, they don't speak well, meaning your language sounds different when you speak versus when you read something. So always read your script out loud. Only then you'll be able to hear that certain paragraphs or questions suddenly sound absurd when spoken out loud. Editing your presentation is the most challenging thing to do. Because a presentation that it includes everything, well, usually achieves nothing. So you should resist the desire to tell it all. An audience is only interested in the part of your presentation that makes their life easier. Therefore, brutal editing is a fundamental courtesy. Your audience would always be grateful for the time you have spent cutting out the stuff that they don't need to hear. And to get the best results, you must be very selfish about the results that you want to achieve. And the most effective selfishness is that which is combined with sensitivity, sensitivity to the needs of the audience, you must use your Control to become audience focused and to maintain such a strong focus, you require a crystal-clear structure. So let me introduce to you the five-star method, a simple and clear way to build such a structure. 10. The 5 Star Method: When you are reading a document, you have always the option of going back and re-reading a specific section in order to make sure that you have understood. Your audience, however, does not have this kind of luxury when listening to your presentation. If an audience has to work hard to follow your presentation, it saps a lot of their energy and work in the mind of a listener has always the same effect. That mind will work against you, the presenter, and also against your message. Audiences are simply turned off by heart work. So it is your job and your responsibility to make it easy for them. By using a straight forward structure, you will be able to solve that challenge. And here is what your presentation must achieve. First and foremost, it must grab the immediate attention of your audience. It has to tell the audience what you're going to tell. It has to deliver a clear arguments and clear examples. It has to draw a reliable conclusion and it has to have an impact strong enough so that your audience is willing to take action. This chain of events requires logic and the structure you are going to use for that has to be easy to follow, easy to remember, and easy to communicate to someone else. So here is where the five-star method comes into place. This method is going to help you to create clarity and logic in your presentation. And keep in mind every story, every presentation, every speech, every conversation has a beginning, a middle, and an end. And on top of these three parts, we're now going to overlay 5-stars of action. Each of these stars represent a clear step. Help you to advance your message and deliver a killer speech. And we will dive into all of these in the next lessons. For now, I just want you to quickly familiarize yourself with this easy and straightforward structure. Let's have a look. In the beginning part. We have on the top, the opening here is where the level of attention of your audience is at its peak. We are going to talk about how we grab that immediate attention. We discussed techniques we can use and what you should avoid at any costs. In the middle part, we are going to build the body of your speech by using these three sections. We will also discuss later in death. And in the end part, we have the conclusion. When you are moving to the end of your speech, the audience will increase their level of attention. Again, thus, the language you use is critical here. And then in between, we do have the transitions. This is one of the elements that distinguishes prose from amateurs. Professional speakers invest a lot of time in crafting well-made transitions in order to go from one argument to the other. Whereas amateurs do not give much attention to such details. An audience likes to feel that the presenter has appropriate authority about the subject and about the way he communicates it. An effective presenter therefore, is an effective leader. But there is a fine line between leading and patronizing. Remember, the audience needs to make the journey with you. And in my own experience, a bad presentation with a clear structure still conveys authority in the perception of your audience. Whereas a bad presentation with no structure is simply a disaster. 11. The Opening – Turn them on without pissing them off: The two most important sentences in any presentation are the first and the last. The beginning of your speech. Your presentation is your probation time. Your audience makes a decision about whether your presentation is worth listening tool within the first few seconds, this is why you have to get to the point immediately. Your audience will always be at their most receptive right at the start. So take ruthless advantage of this fact. Grab their attention immediately by telling them something that snaps them away from their comfort zone. And here you have to achieve your first spike. And this spike must be striking enough to make them decide to take the action of listening. They should be propelled into thinking, hey, this presenter isn't wasting any of my time. I must listen, otherwise, I might miss something important. However, the challenge for you is to maintain a balance between giving your audience a clear picture, what you are going to talk about, and at the same time, not revealing too much, too soon. There are several reasons why your opening is so decisive. The one with your first words coming out of your mouth, you are building your first impression for which she won't get a second chance. Second, your first impression at the same time is subconsciously priming your listeners how they perceive the rest of your talk. And third, getting your first words right, where buildup you're speaking confidence and will make you feel more comfortable much faster with your presentation along the way. So in other words, the very first sentence you say, must be bold and strong enough to give the audience a jolt that interrupts the cosy patterns of thinking. And you have to do it in a way that it turns your audience on without pissing them off. Of the countless ways to begin as speech, I am going to detail three types of openings that most compelling speakers use to engage their audiences. And let me remind you again, the first ten or 20 seconds of your speech, of your presentation is the peak of your audience's engagement level. Hooked and fast with benefits by giving them an implicit or explicit reason to pay close attention to First one type of the three powerful opening techniques that provide a strong punch right from the beginning are shocking statements. Though shocking statements most frequently rely on statistics. They can also express strong opinions that challenge conventional wisdom. The important thing is that your point must trigger a range of audiences emulsion. If your share a watt, then people will have a burning need to fill in the gaps on why, how, when, and where. So let me give you an example how this exactly works. You may have seen Jamie Oliver's TED talk from 2010, a fantastic talk that went viral. Jamie Oliver, celebrity chef and child nutrition advocate, used exactly this recipe. In his opening. He started out with the following shocking statement. Sadly, in the next 18 minutes when I do our chat for Americans that are alive will be debt from the food that they eat. Wow, what a punch. I am hooked. I'm all yours. You've got all my attention. Please tell me more about it. And by the way, I will be putting the link of the talk somewhere in the description. And I urge you to watch Jamie Oliver's talk in case you haven't already done so. Now, he captured his audience by letting them know people are dropping like flies from the food they eat. Chances are you might not survive your lunchtime. Such is the power of a shocking statistical statement that is deeply and personally relevant to the audience. Now, let me point out here something we discussed in a previous lesson. Do you remember the four magic needs? We talked about? Physical health and safety, love and belonging, desire and self-interest, hope in a brighter future. Jamie, when primal here, life and death, he had his audience waiting with bated breath to find out why this is happening and also to learn how to stay alive. Just this one single statement alone shows how masterfully crafted this opening is. And let me emphasize tool more little details that indicate how consciously the words were chosen. Jamie just could've said in the next 18 minutes, when I do our chat for Americans would be dead from the food that they eat. Sounds similar, doesn't it? But actually it's different. I skipped two words that he did use the word alive and the word, sadly, instead of just saying four Americans will be dead, he chose to say, for Americans that are alive will be dead. By adding this single word alive, he builds contrast, emotional contrast between life and death. Contrasts always amplifies your message by implementing the word alive, the rhetorical punch of the subsequent word that now becomes much punchier. And furthermore, he chose to use the word, sadly, as the very first word of tests talk. And by doing so, he primes the audience with a specific emotion he wants them to feel. He wants the audience to feel sad about what he is going to share. And by doing so, he then can build up hope with the message he is about to share. Such small details can have a huge impact on how people perceive and react on what you are going to see. Now, with a little bit of creativity, you can use this very example for all different kinds of presentations. For instance, let's say a police officer is giving a presentation about security, home security. He might just start the same way as Jamie Oliver did by saying something like this. Sadly, in the next 18 minutes when I do our chat, 83 house break-ins will occur and your home might just be one of them. Boom. Please tell me more about that. Are you are not curious to find out what's coming next. Don't you want to know what you can do to avoid being a victim of one of these 83 home break-ins. This technique must not necessarily consists of a shocking statement, but it can also be used for surprising statements, which after all, can obviously involve as well a little bit of a shocking feeling. Here's an example. Just imagine a CEO of a telecommunication company talking about future market opportunities. She could just start off with a surprising statement, like half of the population of the world has never made or received a phone call. So you see, once you understand what to look for, it becomes much easier to craft a well-made opening sentence with a shocking statement. So let's have a look at this second type of opening. A second type with an even much stronger punch. 12. The Opening – The Supreme Way: Although there are countless ways and how to open a presentation successfully, there is one method that puts them all at our if done correctly. It is the most supreme way to get immediate attention from your audience. Consider the following scenario. A man in a suit is standing on the stage. He reaches in his pocket and grab say, $100 bill. He holds Sybil in the air so that everyone in the audience can see it. The bill glides through his fingers. He takes his time with his other hands. He then reaches again into his pocket and grabs a firefighter. How a sudden tension in the audience arises. And yes, indeed, without any hesitation, he sets there $100 bill on fire, a murmur and shock and whispering goals through the audience. What a sacrilege You might think, Bernie moaning a no-go. But whatever you think, whatever your position is, one thing is for sure the presenter has now your full attention. Mission Completed. Deforming a demonstration without the use of any words is the most effective way to build up tension. And of course, this technique can be used in any parts of your presentation. But right at the beginning, right at the start, is it has its greatest effect, provided it is related to the topic of your presentation. Speaking of fire lighter, There is another example I would like to share with you. Muhammad's Catani performed a speech at Toastmasters International with the topic, the power of words. He used to same technique. Before saying any word, he puts a cigarette in his mouth, then reaches for his fire lighter. And again, a murmur goes through the audience. He only needs seven seconds to get all the attention a speaker needs to have. Watch the talk. Delink isn't a description. Whatever your field of expertise is, think of possible ways, how you can create your own demonstrations that sparks maximum attention. Any kind of object in your hands can do the job. You just have to make sure that the object you're using is big enough. So the last row in your audience can see what you are performing. Further prominent examples using this technique are again, Jamie Oliver in the very same talk I referred to earlier. In that talk, he uses a wheelbarrow full of sugar cubes to demonstrate his point. And of course, we will never forget Steve Jobs how he introduced the first MacBook Air by using an envelope to demonstrate the thinness of the new MacBook Air. These are the pictures that we're stick with us long time after the speaker has left the stage. Yes, we, of course, might forget most of the things the presenter has said. But we will never forget the wheel barrel. We will never forget the envelope. And thus, we will always remember why we need to change our diet. And we will always remember Apple's innovations. 13. Opening – The most consistently successful way: Stories are the single best linguistic tool we have to persuade because it triggers emotion like nothing else. Emulsion is the brains ancient mechanism to help us remember key events and forget some of the rest. Because after all, not everything is equally important. The most consistently successful opening is the personal story. Though, we will go into much greater depth on storytelling in an upcoming lesson. Here is what you need to remember. First, your personal story should really be personal. Tell your own story and share your own observations. If you decide to start with a personal story, it is always a good idea to make others, the heroes in your stories. Second, make sure your story is directly relevant to your core message. And third, make your story highly emotional, highly sensory, and rich in dialogue. The story should be so specific that your audience is able to relive it with you. If you decide to start off the bat without any announcement with your personal story, I'd recommend to begin with a sentence that sparks in mediates imagination. Maybe you have heard about that phrase, show, don't tell, in case you have no idea how to start your story. Use a simple trick. Do you remember the words once upon a time? I hope So. We all remember these words. These four simple words are so deeply rooted in our consciousness that if we hear them, our physical biochemistry and literally starts to change as a giant, we have heard this phrase over and over again, and our brain has linked the meaning of these words with mystery, magic and adventure. So if we hear these words or similar words as adults, something in our brains get still triggered. Our inner child gets awakened, we get hook right away and we gather all the energy we have to attentively listen to what is about to happen next. Yes, sure. Once upon a time, sounds cheesy, but with a little verbal twist, you still can tap the subconscious power of this magic phrase into something that pulls the listener straight into your story. Let me give you an example how to twist this into a great story opener. It all started one day in a plane on the way to my brother. And there you go. We are already hooked. Just by this one sentence. You are sitting in a plane and you're waiting to hear more. This phrase is so powerful, but unfortunately sober nail at the same time that manual fast simply do not dare to use it because they are afraid. That makes them look boring. My take, find out for yourself by testing it, you might be surprised how fast you will hook your audience without drama and without special effects. This is the modest way of a killer opener. 14. Opening – The Avoidance List mov: A relaxed audience is not necessarily an attentive audience. So don't greet them with fluffy pleasantries. D will expect that anyway, you can make a positive impact simply by leaving them out. In this lesson, I want to share with you things you should avoid at any cost. Phrases and statements that spark rather embarrassment than curiosity. Here's a list of things you should avoid saying or doing. Hello. How are you doing? There is no need to say good morning or hello. If it is a small audience, you will probably have said that to most of them individually as they enter the room. If it is a large audience, the person introducing you would have said that anyway. Indeed, every presenter at the large event will probably see it. Just remember that everyone in the audience will hear the word hello or how you're doing. In some variations at least 100 times in a normal day. These phrases really just background noise that does not take your communication and if further IT professional presenter does not allow their impact to be diminished by background noise. In fact, these sorts of phrases are only words of comfort for the presenter rather than words of value for the audience. Avoid agenda set. You will not grab your audience's attention by setting out an agenda. Agendas are boring. If they don't know why you are there to speak, then there is something fundamentally wrong. The organizer or whoever wants you to speak has not done his job. Taking time to tell them how long you will be speaking for is a waste of their time. The reference to time will always cause the audience to concentrate on their watches rather than your new content. If you make also a prediction at the start about exactly how long you will be speaking. There will always be a contingent rule, will feel betrayed if you just go 1 second over. So it is how long your presentation feels to the audience that really counts, not how long it actually is. Do not start by asking the audience a question. Questions are dangerous for two reasons. One, somebody may answer to, nobody may answer. So let's say you ask a question that you hope we'll get some vocal response from somebody. If an audience member gifts the obvious answer that everyone expects, that will be a very boring and predictable beginning. On the other hand, if someone gives an answer you don't expect, then you have immediately lost control of your own presentation. You should not want them to expand mental energy on thinking of the answer to a banal question. All that energy should be focused on listening to you, providing answers. The presentation itself should not be asking questions. It should be providing solutions. So a question is a very cheap and overused form of opening. Before I begin. This is a very damp and confusing opening line. Why? Because as soon as you started speaking, you had already begun to say before I begin is an obvious ly. Furthermore, it shows that you are not a person with a clarity in mind. Otherwise, you wouldn't say something like this. The implied statement is I am speaking, but I really haven't begun yet or committed to what I say unaccustomed as I am to public speaking. Well, it feels pathetic if someone starts with words like unaccustomed as I am, this line has often been sad with sarcasm. If the speaker is an experienced speaker and it's trying to be humble and funny with such an opener. This makes him look very dull. And on authentic, sarcasm is a low level of humor. Even if you get the laugh, it is a negative way to start your speech. And if you want to make an excuse for your inadequacy, the audience has an excuse for the intention. The presenter who starts with such phrases, encourages nothing but contempt. So any form of an excuse is an absolute no-go for a speaker. I haven't really prepared anything. Trust me, if i here this line from speaker, I will get off my seat right away and leave the room. This line is either a sarcastic joke or an admission of truth. If you're unprepared, you're telling your audience that you value their time and attention. Very little, which is an insult. The audience had better prepare themselves for a self-indulgent, boring presentation. Today, I am going to talk about boring. Start with that line and you'll have bought the audience with your first seven words. It's an old, overused, unimaginative and cliche line. Thank you for that kind introduction. This can come across as insincere. It also diminishes the credibility of the introduction. The introduction was either true or false. If it was true, it was factual, if it was kind does that mean that it was false? So keep in mind, your opening line to your presentation could either seduce your audience or repel them. You have the choice. 15. The Speech Body – How to build your transition: The journey of the speaker is much like the journey of a modern architect. One of the first things that beginning speakers learn about structure is using following framework. Tell the audience what you are going to tell them. Tell them, and then tell them what you've told them. This is certainly a great piece of advice that make speeches stand on their own without collapsing. However, if you take this advice to literally, things can go wrong. Here is an example. What I mean by that. Why is it that some herbs heal your body and others make you sick? Ten minutes from now, you will walk out of this room with a list of super hubs that are proven to add extra healthy years to your life. The three hubs are basal, cardamom, and garlic. Let's explore the health benefits of the first superhero basal. Now, the speaker in this example is telling the audience what he is going to tell them. The audience knows exactly where the speaker is going and they are primed to be convinced why these three hubs can really deliver a better life. The problem, however, is that the structure of key elements of the speech are too exposed. Remember what I said earlier. After your killer opener, your challenge is to maintain an attention of your audience without revealing too much, too soon. If you take the advice, tell them what you're going to tell them too literally. You may sound like an out-of-state speaker. So let's discuss how you can avoid that. The body of the speech is your opportunity to deliver that. Tell them part of the framework. In most cases, your opening will share the what. The body of your speech must then deliver the why and the how. And for this part, I strongly recommend that you built the body of your speech with three sections regardless of the length of your speech. The Rule of Three is a classic public speaking tool with roots dating back to the ancient Greeks. Some of the most iconic speeches in today's modern world have been using this method. And neuroscience has proven what the ancient masters, such as Aristotle and Cicero already knew instinctively that the average person can carry three or four ideas only in short-term memory. The Rule of Three, or otherwise known as the triad, forms the foundation of persuasive speaking. And the three sections should follow a logical narrative which we will cover in the next lesson. So consider the example with the Arabs. The key to advancing to the next level of speaking is to add the transition teaser into your repertoire. A better approach is to make, as statement, why is it that some herbs heal your body and others make you sick? Ten minutes from now, you will walk out of this room at no three hubs that are easy to find, easy to add to your lunch and are proven to give you ten years more of healthy life. Let's find out together what the three hubs are. In this example, the speaker still tells the audience what they are going to hear. But this time, without revealing too much, too soon, you have to find the right to sweet spot here. After all, nobody really enjoys being kept in suspense for too long because it quickly becomes tedious. But let's have a look now how to build your narrative for these three sections. 16. The Speech Body – Three is the magic number: As mentioned in the last lesson, the body of the speech is your opportunity to deliver that. Tell them part of the framework. It delivers the why and the how. The rule of three in the five-star methods can be used for any kind of presentation you will ever do. Having no more than three pieces will make things easier for you and also for your audience. The framework is simple, adaptable, and transparent. It is easy to follow and easy to tell someone else. Sometimes it will be obvious that you should order these elements in a chronological sequence that follows the narrative story you need to tell. So for example, past, present, and future events. Though it does not really matter what narrative structure you choose for your talk. It is incredibly important that you choose one. Let me share with you the three most effective ways to build your narrative. The first one is the one I just mentioned, the chronological narrative. Whatever your topic is, by simply following the narrative of the past, the present, and the future. You could describe your journey like DES, for example, where your journey began, where you stand now, and where are you going to. You may also use this method to describe changes of circumstances. For example, this is the story about a general who became a slave. As slave, who became a gladiator. And a gladiator who defines an empire. With a little bit of imagination. You have unlimited options with this kind of narrative. As long as you respect the logic of chronology. A classical way to build your narrative is the situation. Complication, resolution structure. For many people, this structures offers the most efficient way to lead people through a three-part journey that changes their perspective or cause them to action. In the first part, you described the situation at hand in a fairly neutral way. A good way to do this is to imagine that you're providing background context. In the second part, the complication section, you hook the audience by revealing why the current state of the world is flat and flaws, not only maybe problems, but also maybe hidden opportunities. And in their final part, you offer a solution that neatly and completely resolves the problems or harnesses the opportunities you cited earlier. And a third way to build your narrative with the rule of three is the so-called idea concepts format. This structure offers a very efficient way to enumerate best-practices, facts, or arguments when there is not enough time to tell a complete story. Often the sequence of the concepts is interchangeable. You may use this framework in so many different varieties. For instance, for something as simple as this first, second, third. Or you are going to tell them about the why, the what, and the how. Or. You could speak about the three magic herpes. As mentioned earlier, about three crucial steps that changed the course of an event. There are no limits to this approach. And in case you may now ask, what if I want to share something more than just three items, maybe my seven secrets to success. Do I still have to stick with the rule of three? You may well have as many as 14 secrets you may want to include maybe even 20 laws of success. They may all be important and highly relevant, but the chances of 714 or even more points being absorbed and acted on are very slim indeed. I mean, just as an experiment, try starting off a presentation with the words, I have 14 points I would like to cover today. Chances are that people in your audience will have that weird look in their face. I mean, the look of anger and despair. So the answer to me is obvious here. 14 points are much better than 20 points. And three, How Much better than seven points? Because three is indeed the magic number. For some reason, the human mind feels very comfortable with a group of three. It seems as though lists of three items are memorable even when the words in the list are not very striking in themselves. Like for instance, Friends, Romans, Countrymen, or I came, I saw, I conquered. And even it works in Latin, Veni vidi VG, or churches famous blood, sweat and tears. And by the way, Churchill actually said blood, sweat and tears. But most people seem to have forgotten the toil because the list of three is easier to remember. I accept that May 3 seem like a very small number of headings for an important presentation. But think back to the last big speech or presentation that you heard. Can you remember more headings? Then three? Can you even remember two, or even one? Or anything remotely approaching something like a catchphrase. So if you really do have to cover something like 14 points, then the best thing you can do is to group them, right all your points down and try to chunk them together into three main categories, three groups, and give them a little title. Because again, audiences do not like to work hard. Working hard ultimately means resistance. Resistance against you as the speaker. Resistance against your cause, your message. Grouping and chunking makes the life of your audience a little bit easier, at least for the duration of your presentation. And because it helps you to clarify and remember the course content of your presentation, it will make also your life much easier. 17. The Closing – How to conclude your talk: When you provide a clear signal that you are moving to the end of your speech, people will increase their level of attention. Thus, the language you use here is critical. Ideally, the end of your presentation should be as sharp and compelling as the opening part, however, and effective and will probably have much less of a shocking statement and all character, then you're opening part. For us. You should not want your audience to make new questions arise in their mind that you now have no opportunity to answer. It would be a tragedy if all the focused work that you have put into preparing your presentation were to be ruined by a week ending. In the minds of the audience, a limp ending greatly distracts from what has gone before. Like in the opening part of your presentation, there are many things you should avoid saying or doing when concluding your talk. Don't just stop at the end of a sentence that is clearly not designed to be the last sentence. It will leave the audience feeling that stay or hanging over the edge of a cliff. Also, do not apologize for something that you just have realized that you have left mist out of your main speech body, you will probably be the only one anyway who has noticed that. And closing with an apology is perhaps the weakest of all finishes, also ending phrases like these. Well, I think that I have covered most of the important points. Any questions or I have run out of my time. So I hope I have included everything you wanted. Thanks for listening. These are not words of someone who is inspiring an audience. And although you can certainly get away with a phrase like and in conclusion, there is still better ways to do so. For example, you could use a phrase like and so we come to the end of our journey today and to the beginning of your future. Or now, it is time for you to make a decision. This is how you transition from your main body speech to your conclusion. This is how you amplified level of attention at the very ending of your presentation. Keep in mind your conclusion is the Tell them what you have told them part. Some of the most effective finishes consists of a summary and a call to action. And by Summary, I don't mean a bland book reports diode summary. It should come just before your very last words and should consist of a punch list of the key elements you have covered in the main body. Any kind of further unnecessary descriptions will make the audience feel that you are seeing the presentation. Hofer again, also resist all temptation to introduce new material at the end. The summary is not the end, but it is the beginning of the end. With your final words, you have to satisfy both sides of your audience's brain, the logic and the emotion. And never forget, the last two sentences you say, are the two most likely to be remembered. So make sure they are worthy of being remembered. One way to create a sense of urgency is by shortening your sentences and adding passion to your voice. In addition, every aspect of your speech conclusion must tie to your central unifying theme and must deliver on your catchphrase. Your goal should be to reinforce the benefits to your audience. In other words, delivering a Gan on the y. And since Change is hard, give your audience and easy next step that they can take today to get moving into the right direction. And if needed, make use of the so-called loss aversion. Meaning you might want to pull out the fear cart by including what the consequences of failure might be. Because people's tendency is to prefer avoiding losses rather than acquiring gains. After all, if there is nothing to lose, why act at all? And here's a simple example, what that might look like. You should consider buying this system because of the savings it will bring, because it will make the lives of your manager's easier. But most of all, because of the positive effect it will have on your customer relationships. If you don't make the purchase now, you stay stuck into medieval of your industry when all of your competitors have already moved well into the future. The most memorable speeches explicitly use or issue and immediate call to action at the very end of their presentation to appeal to the audience. Emulsion For as any desire to change is emotional, not logical. And that the end of the day, no matter how brilliant your idea, how beneficial your product might be. People forget what you say. People even forget what you did, but people will never forget how you made them feel while talking to them. 18. Storytelling – The key to our Hearts: A great story hooks your audience the same way, a great pop song hooks It's listeners. Every part of your speech, the opening, the body, and to conclusion, offers an opportunity to tell a story. You may choose to tell a single drawn out story, or you may wish to tell a sequence of stories. Now, since every story has a beginning, a middle, and an end, you may as well just start right off the bat with your storytelling without necessarily using the five-star method. Furthermore, the backbone of every story follows the rule of three. Your beginning is act one to setup. Your middle part is act to the confrontation. And the end part is act three, the resolution of your story. This not only works for a screenplays, but most definitely for business presentations. Let's have a look how this applies to film versus business context. Act One. The setup. The characters are introduced and we learn about the hero's world before the adventure starts. In business terms, the status quo is described. The current state of the company or the industry act to the confrontation. The hero's world is turned upside down and we learn about obstacles the hero must overcome. In business terms, problems are outlined and solutions to overcome them are discussed. Act three, the resolution. The problem is solved. The hero's world is transformed and everyone lives happily ever after. And business terms, the company's product, service, or strategy solves the problem and the company or industry thrives. If you decide to go for the five-star methods, you may do that as well. You simply apply the same three acts on your middle part. In other words, you start with a compelling opening. Then you do the transition to your main body, where you tell your story in three acts, the very same way we just discussed. And then finally, you move over to the conclusion, addressing and emotional call to action. Choose the strategy that works best for your topic. And of course, there are many, many other elements that need to be taken care in order to tell a compelling, great story. And an off make mistake is that speakers put themselves on a pedestal, meaning they make themselves the hero of the story. Don't do that. Position yourself as an equal, more like Guide, but never superior to your listeners. People don't like to be lectured or in any way patronized by making someone else, the hero in your personal story or the story of others you choose to tell is a great way to do that. And that allows you to become human by sharing your failures, your flaws, and your frustrations. 19. How to master your verbal delivery: The imperfections that existing your regular speech will be magnified during presentations. However, where there is small amount of practice, you can transform your verbal delivery both on and off stage. If you're like most people, then your speech has become infected with filler words. People use filler words because they are uncomfortable with silence. The most common are. But the more evolved ones have mask does with soul or actually, and even the occasional lip smack. More insidious though in the same category. All the words and phrases like, you know, sort of kind of express uncertainty. Not to mention immaturity in what you are seeing. The most potent cure for the filler words plague is to burst and pause. Speak in bursts punctuated by pauses. Deposits not only replaces filler words, but also gives you an aura of self-control. Brief silence provides time to collect and structure your next best thoughts. Beyond the personal benefits, the path gives your audience the time that they need to process what you are saying. Longer pauses at dramatic emphasis, like a subtle yet powerful exclamation point. Once you have eliminated most filler words by mastering the art of pause, you must add vocal variety to make your speech interesting. Start by modulating your volume. If you speak softer, you will actually cause people to lean forward in their seats and take notice. If louder than you command attention. Your verbal delivery extends beyond speech mechanics into the words that you use to enhance your audience's interest, you should make liberal use of vivid, descriptive, sensory detail. Sights, sounds, and smells are the easiest to incorporate. And in some situation, you may even be able to weave in taste and touch. In this way, you are allowing your audience to form a mental picture and to further enhance connection with your audience. You can get consistently use the word you in the singular. However, I wouldn't go so far to use the forms of view in the plural, such as phrases, you all, everyone, all of you, or some of you. One of the secrets in public speaking is this. You are always speaking to just one single person in front of many. If you keep this in mind, you will use more the tone of a passionate one on one conversationalists. 20. How to use simple language: William Faulkner, nobel prize winning author, said about Ernest Hemingway. He has never been known to use a word that might send the reader to the dictionary. If you want your ideas to catch people's attention, you have to be able to explain your ideas. In grade school language. Indeed, simple words and phrases are the most potent weapon in any speech, in any talk, in any presentation. And with that, in any kind of business or social environment. And yet rapidly, it is as simple as it looks. Leonardo da Vinci said, It is the mark of a genius to make complex things look simple and easy to truth is simplicity takes a whole lot of work. The simpler you want to make things, the harder the work becomes. But in the end, it is definitely worth it. Your audience will be grateful for that. And Gerta once wrote a very long letter to one of his friends. In the end, E added a postscript explaining, I am very sorry for sending US such a long letter, but I did not find enough time to write a shorter one. This anecdote shows wonderfully how painful and time-consuming it can be shortened things in a simple and concise away. Plenty of studies have shown the importance of simple language, whether it be in written or verbal form. If you speak long, convoluted sentences and pack, each paragraph was scientific jargon. It might make you feel smarter, but it wouldn't help in, anyway, your average listeners to follow your message. So always keep in mind as a speaker, as a presenter, it is your responsibility to craft your message in such a way that it satisfies two crucial criterias. One, your message has to be memorable and tool. Your message has to be understandable. If you want to reach the greatest number of people, you have to use simple short words. The greatest number of people will understand. You. Replace long words with short words, replace long sentences with shorter sentences, and choose always the simpler word instead of the complex word. And furthermore, please kill all unnecessary jargon. Here We can learn a lot from effective leaders for as they speak in simple language. John F. Kennedy himself, for instance, said to his speechwriter, Ted Sorenson, I don't want people to think I am a went back. This is great advice for all of us. Therefore, did your work edit again and then added some more. John F. Kennedy had one of the world's greatest speech writers by his side. And yet he's still improved his work by editing and then reediting. Great communicators makes your work look effortless because they put a lot of effort into making it work. After all, the greatest speeches of all time didn't become great because they sounded smart. They did become grade because they were simple to understand and thus memorable. So be selective about the words you use. If they don't advance the story, removed them, condense, simplify, and speak as briefly as possible, and have the courage to speak in a great school language far from weakening your argument, these tips will elevate your ideas, making it more likely to be heard. 21. How to use analogy and metaphors: Mastering the ancient art of persuasion requires an understanding of the art and science of analogy. Persuasion cannot exist in the absence of analogy and analogies of forced people out of conventional thinking. Analogies work because they make the unfamiliar familiar. They helped the mind navigate new terrain by making it resemble to rain. We already know. Analogy is the key mechanism for all our thinking. As a matter of fact, in many arguments, whoever has the best analogy wins. And evidence suggests that people who tend to overlook or underestimates analogist influence often find themselves struggling to make their arguments or achieve their goals. The opposite is also true. Those who construct the clearest, most resident and apt analogies are usually the most successful in reaching the outcomes they seek. Analogy is also often confused with metaphor. Many people do not distinguish between the two terms, but there is a difference. Indeed, analogy is the broad umbrella term for a comparison of two different things to show how they are similar. It forces the listener to think differently about an idea. And in everyday language, there are several forms of analogies. Metaphors is just one of them. A metaphor as a literary device through which we describe one thing in terms of another, replacing the meaning of one with the other. Let me give you an example of what a metaphor is. All the world is a stage And all the men and women natalie players. In this metaphor, Shakespeare is comparing the world to a stage by saying one is the other. However, he does not mean does literally the comparison is rhetorical by comparing the world to a stage and the people in the world as players on it. He is inviting us to think about similarities between the tool and by extension, the meaning of human nature and our place in this world. And analogy, on the other hand, serves a similar purpose to a metaphor, but with the ultimate goal of making a point about this comparison. The point of an analogy is not mentally to show, but also to explain. Here is an example of an analogy to express the futility of something. What you are doing is as useful as rearranging the deck chairs on the Titanic. Like in the metaphor, there is a comparison as well here. But the ultimate goal is not to compare one task to another. The ultimate goal is to communicate that the first task is useless by comparing it to a similarly useless task, such as rearranging deck chairs on the Titanic. If you want to improve your skills in building analogies, just study stand-up comedians for as they are masters of analogies and metaphors. However, there is another very simple way how you can improve your skills to create your own analogies, grab as many objects as you can find in your surroundings and put them on a table. It can be simple things. Stuff you're carrying your pockets, things from your desk, objects you may have in a bag, tools from the kitchen. Whatever you can find is good enough. Spread them all across your table. Take your time and observe each one of them. Hold them in your hands. And ask yourself again and again, what do these objects have to do with my topic of my presentation? And you will see with a little bit of practice, your brain will find a lot of great ideas how to connect these objects with your topic and craft creative analogies that will advance your presentation. 22. How to add humour to your talk: I have a funny mind, but I wouldn't consider myself being a funny guy, at least I think so. Humor can charm, entertain, and persuade your audience. It can stimulate laughter, admiration and standing ovations, but it can also upset of fans and anger. At its worst, humor can make people hate your company, your products, and of course, you. And we all love stand-up comedians for what they are. They are masters in delivering deep insights in a humorous but yet wise way. And this requires a tremendous set of skills and personality. And yet you definitely do not want to come across as a comedian will just happens to be doing is serious presentation. Your overall attitude should always be that you are a serious presenter who happens to have a good sense of humor. You have to really make sure that being funny is not their main characteristic you are being remembered for. As you leave the room, the audience's memory's capacity should ideally be filled with font thoughts of your catch rays, and supporting key elements. Here are three keys to use humans successfully. The first key, of course, is finding funny material. That's a real issue, at least to me. Yes, surely you can grab a sheet of paper and a pen and craft your own stuff. But honestly, you don't have the time for that. Buying joke books is also not really a good solution. And if you can afforded, then yes, you may get a writer who does the job for you. But even in this case, to find a good writer that understands your personality at knows about your expertise is not an easy task either. So what about internet search? The worldwide web is surely loaded with jokes, isn't it? Yes, shore, that might work for you. However, it never worked for me. So then what's really left? My take on this is simply this. Keep your ears open at all times. If you hear or read something funny, write it down immediately and absolutely verbatim. Do not leave anything out. Build up your own human file of favorites, gags that's become your best friends and fit to your personality. Remember this, if you steal from one person, it's theft. If you steal from 100 people, it's considered to be researched. The second key to successful humor is clever blending. Blending involves looking carefully through your text and seeing whether there is a genuine opportunity for injecting a laugh by January when I may not forced. If you force humor into a place where it doesn't belong, you can sound like a clone of a cracked Bell. And the third key to successful humor is assertive delivery. Assertive delivery consists of four elements. One, precision. The fundamental principle to remember as this humor is rooted in surprise. As human beings, we delight in a twist that challenges our expectations and our sensibilities. That is why you find the punchline or the punch word at the end. So calculate the precise wording, learn it and stick to it. Humor is a delicate creator. If you get one word wrong, it will probably die. Does this because jogs must be constructed with almost mathematical precision, like a house of cards using the wrong words in the build-up is like suddenly pulling a cart away, the whole thing collapses before the punchline is even delivered. The second thing is confidence. You can't have doubts. You can only use a gag that you know as funny. And audience can sniff lack of confidence from a 100 miles away. If there is even a hint that you are not sure about the joke, you will achieve a crush in silence or patronizingly polite smiles. You will be able to hear a mosquito clearing its own throat. Total conviction is essential. If you decide to go for that particular joke goal in 100%, no guts, no glory. Another thing is speed. I don't necessarily mean high-speed. Not all the time at least. But there can be no stumbles or hesitation as you drive towards the pay offline. And the last one is practice. More than any other type of presentational performance. Human delivery is a sport and one that should be played at the great deal in private before you unleash your skills to the unsuspecting public, practice, your precise, confident and Pasi delivery into your iPhone or any other device. Eventually, you will get to the stage where you have practiced a joke, a given GAG so much that it doesn't seem funny anymore. And that is when you and your material are ready for combat. 23. How to add visuals: Here is what bothers me. The existence of an overly complex slide deck is still considered by many companies as a proof of preparation. These corporate people really do believe, as long as the presenter has enough slides to show, him must have done his homework. This is that wrong to believe that the slides are the presentation and spoken words are merrily there to back up the slides is in fact the greatest corporate presentational myth. Indeed, especially in the corporate arena. It seems that far more energy is directed towards producing slides than creating persuasive words. Most effort is made to get into the memory of the laptop, then into the mind of the audience. And that's not really accurate. Powerpoint was designed as a tool to enhance the delivery of a presentation. But it has actually become the most commonly used tool for content development. And come on, let's face it, an overload of complex slides is a clear statement of the presenters seeing I haven't bothered to create a script or nodes. And I desperately need the slides to give me a vague idea of what to say next. So let me say it crystal-clear. Powerpoint is not the presentation. Powerpoint should only be there as your support. What you actually see is the presentation. The words you say are more important than the ones they audience can read behind you. So you are the presentation. And furthermore, as a presenter, you are also a leader. Therefore, when you are preparing slides for your presentation, ask not what your slides can do for you. Ask what your slides can do for your audience. It is your job to keep their focus on you and what you are seeing. That should always be the primary focus. And visuals that you may use should only be their secondary focus. If the visuals claim the majority of their attention, you have effectively given up your position of leadership. You will also have given up your chance to really connect to your audience because you are now subordinate to your slides. Ideas do not sell themselves. Selling an idea is a valuable Canada skill and presenting is all about the transfer of ideas and information between individuals and this human to human transfer can only occur if you, the presenter, really are the center of attention. But let me get this straight. Even if I preached the use of no slides at all. I still believe though that PowerPoint is a fantastic tool, but it is a tool at the end, no more, no less, and it should be treated as such. If you decide to use this tool, you must use the smallest number of slides that is compatible with getting the audience to your end goal, to the final position of your presentation. That means for maximum impact, have minimal slides. And when I say, ask not what your slides can do for you. Ask what your slides can do for your audience. The question really is not, do you need the slides? The question is, does your audience need to slides? If you understand this about slides, then you have the right mindset to work with this tool. Having said that, keep following rules in mind. Only use slides when they emphatically at impact to the spoken word. Only use slides which can be instantly absorbed. For this, I personally use the traffic sign rule. What I mean by that is this, ask yourself how long does it take for you to read a traffic sign while driving? In fact, it shouldn't take longer than about three seconds for you to realize what the traffic signs says. In the very same way, your slide should be designed so that they can be instantly absorbed. And the best way to achieve that is of course, to use pictures and graphics instead of text. When it comes to slight illustration, a minimalistic approach is certainly a great help. It is much better to fill an entire slide with a fully licensed photograph of a sufficiently high resolution. And please just use one single photo for each slide. If you have a slide with two pie charts, then split it into two slides. Therefore, it really makes sense to avoid any bullet points and any narratives. If you really have to have narratives, then prepare a handout for your audience. And also in case you may want to add key headlines or titles of any kind. Just go for one font type. Every font carries emotional context and you should strive to match the typeface to your message and of course, your personality. And the very same minimalistic less is more approach is also to be applied to the use of color. Choose a limited palette of most three colors. Why three colors? Again? Because three is the magic number. There are so many things that go into creating and designing a perfect slide deck that this subject was deserve an online course of its own. However, for this lesson, just, let me leave you with this. Depending on topic, event, audience, and your personality, it makes more or less sense to use lights, whatever the circumstances, just keep this in mind. A bad presenter uses many slides. A good presenter uses just a handful of slides, and a great presenter uses no slides at all. 24. How to manage your physical delivery: When it comes to physical delivery of a presentation, than we all struggle with the same question. What shall we do with our hands? If you consult reference materials, you will often hear useless generalization or you read lists of what not to do with your hands. I don't claim to know any better, but here is my take on this. In an earlier lesson, I mentioned that one of the secrets of public speaking is to realize that you are speaking just to one single person in front of many. Having said that, to be comfortable with what to do with your arms, were not gesturing. Just do what you do when you are having a conversation with somebody you trust. And what you will find is that when people speak to one another, the rest position is to have their hands comfortably down at their sites. This is the most effective based position in public speaking. However, many people believe that the correct based position is to keep their hands above the waist at all times. And that looks sometimes weird if it does not occur naturally. Some people put your hands together. Some people keep them apart. You can most certainly be a good speaker if you do all of this. But it is just a bit unnatural. And when something does not feel natural to us, it is neither comfortable nor confident. When I am asked what gestures I recommend, I always response the following. Tension releases your body always through your hands first, which means movement with your hands will occur automatically. Focus on what you want to say and don't get yourself distracted too much by what you do with your hands. Your gestures will align automatic, as I said. And naturally, if you are in sync with what you're saying, our hand gestures are a natural part of the way we converse. So just keep doing what you're doing. However, what I've just said is not accurate because the difference between what you do with your arms in a normal conversation versus what you're do in public speaking, is that you should scale your hand gestures up to suit the size of the room. The bigger your audience, the more dramatic, the more open your gestures needs to be for people to see them. Studies have shown that speakers with vivid gestures seem to resonate much more with the audience than speaker who have less ability to body language. And by vivid, I don't mean and exaggerated body language, but clearly active body language. Occasionally you will see speaker's repeat the same gestures over and over again to the point where it becomes distracting. And sometimes you even hear a device such as holding a pen or a marker in your hand is a good idea. So your hands don't do anything weird. Well, let me say to this, if a speaker actually has a marker in his hand. I expect him to use that tool. I expect him to write something down for the audience. There is no reason at all to keep an object in your hands that is not used for a purpose. Otherwise, the object looks out of place and to speaker loses authority and presence. It is a clear sign that the speaker is overwhelmed with the situation and does indeed need a market to keep his hands come. So grab the marker when you need to write something on the flip chart and put it down when you're done with it. Showering your audience with a positive smiled helps to project a positive body language. It does not only communicate count confidence, but also built trust between you and your audience. Of course, you cannot smile all the time, but make sure that your facial expressions are synchronized with your message. And though there are many aspects to positive body language, the most important factor beyond your smile is your ability to keep your bodies square and balanced. Beyond anything else, you must develop your eye contact skills. The key to being expert at eye contact is to imagine that you are having a series of conversations with individual audience members lasting for the duration time of one sentence or one thought. This means locking eye contact for three to five seconds with individuals in a random pattern around the room, makes sure that your body is completely facing the individual you are speaking to and look them in the eyes. A true professional speaker uses effective movements. He moves with purpose, not simply for variety. Userspace you have consciously consider the space you have as a theatrical stage with defined, consistent locations for the different parts of your speech. If you're explaining a timeline, for instance, then starts at your audience's left and work your way to the right. And moving towards your audience is a powerful technique for emphasizing key points and for establishing a deeper personal connection. But keep in mind, do not talk while moving more of your position first, then speak. This is much more powerful. Moving your body consciously on stage is a very, very powerful tool to amplify things. You say. On the other hand, if you just walk around with restless movements, you appear to be nervous, not confident, and your body language distracts from what you are actually saying. And never forget. Your stage performance starts from the very moment on. People can see you. That accounts, even if you're sitting in the first row waiting for you to go on stage. But also consider this. If body language is not your greatest strength, don't worry too much. As long as you really have done your work in preparing your presentation. The words that you say and how they come out of your mouth, are far, far more important than anything the rest of your body is doing. After all, history does not remember the body language of Lincoln, Churchill, or Kennedy, but we can remember their spoken language. 25. How to overcome your fears: Fear of public speaking is real and universal. Knowing that many other people do public speaking as a fate worse than death is no consolation. If you suffer from nerves, you will present badly, you will shake, you will blush, and he will sweat. You will feel dizzy and forget your lines. You audience. When static, you're with a mixture of petty and contempt. They will hate you because you have made them feel even sicker than you do. Fear usually arises from situations where you are concerned that you might suffer some sort of harm because of lack of the necessary control. There are good reasons to fear speaking. Audiences spot very quickly if you are ill-prepared, boring, patronizing, slight reading, and wasting their time. Controlling public speaking anxiety actually begins with what you do long before the day of your presentation. From this perspective, fear is a good thing. It makes you alert. So never tried to conquer this fear. Instead, you must use and control it. Use it to force yourself to prepare properly. The single biggest cause of bad presenting is failure to prepare. And it is obvious to an audience that if a speaker has prepared well, they feel flattered not just by the presentation itself, but also by the effort made to prepare. You have paid them a complement. You have made stem clear that they are worth the effort. There is this saying that goes something like this. Many people have the will to win. Few people have the will to prepare to, when. Being well-prepared is the most single significant thing that counts down your nerves when the day of your presentation is, do. More than anything else. This is what should give you the foundation of a nervous performance. And yes, the audience may well disagree with significant parts of what You have prepared. But even the most hostile group is likely to respect the effort you have clearly out into preparation. When you prepare, every one of you rehearsal must start from the moment before you get up to speak. And there must be no ascites or any deviations from the presentation. If you make a major mistake in rehearsal, press on without sorry, or any other flag, unless you absolutely must stop. At which point you must go back to the beginning. And every time you rehearse properly, dose nerves will be reduced. Also considered this standing alone on a stage cut apart from the group is just for evolutionary reasons, a highly stressful moment when hundreds of thousands of eyes are gazing at you. Your evolutionary reptilian brain interprets this signal, is a potential physical danger. A threat that someone might attack you. Even though there is actually no such danger at all. And this is so important to understand because it is for this very reason why we can change anxiety to anticipation. We need to frame the energy of anxiety in a different new way. We need to give our brain new contexts. So whenever you aren't aware of anxiety or whenever you feel nervous before a presentation, CDs to yourself. This is exciting. This is going to be great. I am thrilled to give this presentation. You must label the energy of fear with a new different meaning. The more often you do that, the faster and battery your brain can adapt in future to stressful situations like a presentation. And so calming down your nerves. 26. Summary or the brutal shortcut to your killer presentation: If you have worked through all lessons, then you should know by now everything that goes into the preparation of a great presentation. You know how to structure a speech, how to build an opener, a speech body, and a closing. Moreover, you also know the most important key aspects on how to deliver your speech. Now, I want to take the challenge myself and prove to you that I can summarize the entire course and just a few minutes, I will break down for you in this lesson. Five core questions you should reflect when preparing a killer presentation, you will automatically do the right thing if you are going to apply these five questions I am about to share with you. Take this as a brutal shortcuts for preparing any sort of speech. And he sort of presentation. And trust me, you will cover everything needed as long as you stick with these five questions. And here they are. Question number one, what do they need to know? Write down just one single statement. Focus on your catchphrase. You want your audience to remember. Question number two. Why do they need to know right down the most important aspects on why you believe your audience has to know that. Explained, why should they care? What would be different one Steno that question number three, what exactly is it that they have to do? This is your call to action. Explain your audience how they can take an easy next step in order to achieve what you are talking about. Provide practical tips, tools, methods, or any suggestions that might help them. Question number four, why should they do it? This question is still part of the call to action. It is again, an opportunity to explain what is at stake if there is nothing to lose from the status quo, why should they even listened to you? Question number five, What can I do? So they will remember, this question will help yourself to keep focus on the final outcome of your presentation. Keep in mind, you are responsible for two things. Your presentation has to be understandable and has to be memorable. Hands ask yourself, what can I do? So day will remember. This is a constant reminder to maintain is simple language throughout your entire presentation. And also keep in mind, the opportunity to give a presentation is always a great privilege. Speaking in front of an audience is an opportunity to make the world just a little bit better through your ideas. Preparing a presentation is time-consuming, but great speakers and leaders need to be able to deliver on a short notice as well. Especially in our modern world, speed is essential. And sometimes she'll do simply not have the luxury to choose. Sometimes you're just requested to deliver, period. And when this is the case, I commend to you to apply these five questions. They will help you to maintain focus there will help you to clarify your thought process and to make sure that you will deliver. 27. Final words: If you have made it this far to this last section, then congratulation. I hope the insights of this course have been of value to you. Yes, I could have covered a lot of more details, a lot of more material, but honestly, I do not believe that more details, more insights make you a better speaker. From experience. I do know that the insights presented in this course are sufficient to deliver a killer presentation. But studying and reading a library of books and public speaking and persuasion alone will not make you a great speaker. It's like swimming. If you want to learn to swim, there is no other way around then to jump into the water. In the same way, if you want to become a truly great speaker, you need to practice in a feedback rich and environment again and again and again. Because indeed, inspiring speakers are not born, they are made. And we definitely need more inspiring speakers for as the center of almost every movement and high-stakes decisions relies on the spoken word to get traction. And presentations are indeed a powerful platform to persuade. This very power springs from the presenter's ability to make a deep human connection with others. Your presentation has the power to change the world and an audience connected to your idea will change. Persuasion is therefore a nod that everyone should try and master. It'll be worth it. It'll be worth it when you lift the life you imagined. And it'll be worth it when you make a mark in your career and leave a mark on this world. I personally cannot imagine any greater gift and to be able to inspire other people to dream bigger and seek out their own marvelous adventures. And when you speak and you reach the final words of your presentation, remember this. People, forget what you see. People sometimes even forget what you did. But people will never, ever forget and always remember how you made them feel.