Powerful Social Media Marketing for Beginners | Maggie Stara | Skillshare

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Powerful Social Media Marketing for Beginners

teacher avatar Maggie Stara, Digital Marketer & Top Teacher

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

82 Lessons (9h 51m)
    • 1. Planning for Success

      3:02
    • 2. Introduction and Expectations for the Course

      3:10
    • 3. Course Workbook (Free Download)

      0:50
    • 4. Finding Your Purpose

      5:55
    • 5. Uncovering Your Why

      6:55
    • 6. Become a Productivity Master

      5:41
    • 7. Rewards and Taking Care of Yourself

      7:52
    • 8. Useful Tools

      11:11
    • 9. Guarantee Your Success

      7:04
    • 10. Social Media Back to Basics

      4:51
    • 11. Organic vs Paid Social Media

      3:54
    • 12. Twitter Overview

      2:27
    • 13. Twitter Walkthrough

      11:33
    • 14. LinkedIn Overview

      1:59
    • 15. LinkedIn Walkthrough

      9:51
    • 16. Facebook Overview

      3:27
    • 17. Facebook Walkthrough

      8:10
    • 18. Instagram Overview

      7:53
    • 19. Instagram Walkthrough

      7:01
    • 20. Pinterest Overview

      1:46
    • 21. Pinterest Walkthrough

      10:25
    • 22. YouTube Overview

      2:04
    • 23. YouTube Walkthrough

      9:54
    • 24. Snapchat and TikTok

      1:59
    • 25. Summary of Social Networks

      1:06
    • 26. Powerful Branding

      4:59
    • 27. The Psychology of Colours

      4:12
    • 28. Hex Codes and Colour Palettes

      4:30
    • 29. Content Creation Overview

      4:52
    • 30. Understanding Licenses

      4:17
    • 31. How to Find Free Images and Videos

      9:07
    • 32. Graphic Design for Social Media

      5:02
    • 33. Create an Instagram Story

      16:19
    • 34. Create a Multi Purpose Post

      2:42
    • 35. Create an Epic Facebook Page Cover

      13:18
    • 36. Kickass Copywriting Tips

      14:25
    • 37. How to Create Animated GIFs

      7:38
    • 38. Crafting Consistency

      3:59
    • 39. Using Hashtags for Growth

      7:55
    • 40. Scheduling for Instagram and Pinterest

      14:42
    • 41. Scheduling Posts for Facebook and Twitter

      10:15
    • 42. Project Management and Communication Tools

      9:15
    • 43. Facebook Ads intro

      1:52
    • 44. Boosting vs Facebook Ads Manager

      7:13
    • 45. Business Manager vs Ads Manager

      7:55
    • 46. Using the Facebook Pixel

      8:35
    • 47. Campaigns, Ad Sets and Ads

      6:13
    • 48. Creating a Facebook Ads Audience

      10:26
    • 49. Choosing Objectives

      5:42
    • 50. Audience, Placements and Budget

      14:41
    • 51. Placing Copy and Creative

      7:10
    • 52. Promoting an existing post

      6:40
    • 53. Creating a Strategy

      1:11
    • 54. Starting Your Strategy With an Audit

      6:56
    • 55. Who Are You Talking To?

      5:03
    • 56. How to Create a Content Calendar

      6:24
    • 57. Creating an Impact with Your Presentation

      2:01
    • 58. Measuring Success and Reporting

      5:58
    • 59. Analytics on Each Platform

      9:45
    • 60. Understanding Digital Marketing as a Whole

      11:02
    • 61. Building Your Online Business

      7:48
    • 62. Where to Begin?

      4:56
    • 63. Creating a Powerful Online Presence

      8:21
    • 64. Freelancing Platforms Overview

      13:06
    • 65. Facebook Client Outreach

      10:29
    • 66. Instagram Client Outreach

      6:42
    • 67. Twitter Client Outreach

      4:05
    • 68. LinkedIn Client Outreach

      8:20
    • 69. Make Your Dream List

      3:10
    • 70. Rates Introduction

      8:48
    • 71. How to Structure Your Rates

      11:28
    • 72. Build a One Page Portfolio Site

      17:35
    • 73. Maggie's Site Example

      6:29
    • 74. Pitching Your Services

      16:50
    • 75. Preparing for a Video Call

      11:57
    • 76. During Your Video Call

      10:11
    • 77. Proposals and Contracts Overview

      10:42
    • 78. Create Your Proposal and Contract

      10:46
    • 79. Invoicing

      5:16
    • 80. Prepare for The Future

      4:13
    • 81. Lifestyle Hacks

      2:39
    • 82. What's Next?

      5:04
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About This Class

Social Media Marketing is a key aspect of succeeding online for any business. Whether you're looking to learn social media as a skill for your own business or to become a social media manager and work remotely like I do - this course is for you!

“Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.” - Anne Sweeney 

With this quote in mind, I created this course to provide you with the tools and techniques you need to become an awesome social media manager, and help you design your own freedom lifestyle, whatever that may look like to you. 

 

What can you expect? 

Unlike a lot of other courses out there, I'm not promising you a multi-million dollar income with minimal effort. 

What I can promise you is that if you follow the steps I teach you and you keep a hard-working, positive attitude throughout the course - you will have the best chance at guaranteeing your own success. 

All of the content you will find here, is based on the exact tips and techniques I wish I knew about when I first began working online - combined with the latest knowledge of the rapid-moving social media world.

 

Why is this course special?

I know you probably already know how to post a status on Facebook, and how to like a comment on Instagram...so in the hopes of cutting all the fluff and filler out, I've only included the most in-depth tutorials, featuring skills that every business out there with an online presence desperately needs.

Most importantly, I've found that too many courses out there take the classic ‘textbook approach’. As in, they provide you with a whole lot of information and often leave you feeling completely directionless at the end. 

Instead, this course is designed in a way that provides you with an exact blueprint, or checklist, to follow when you finish. 

By the end of the course you'll have the skills you need to get started in your career as a social media manager or grow your business online if you're a business owner looking to learn social media to improve your own presence.

Remember - Choose a job you love, and you will never have to work a day in your life.

 

Some course highlights:

  • Finding your purpose -  Narrow down your purpose, discover your "why" and find the care factor which will make you an irreplaceable asset to any business

  • Guarantee your success -  Take charge of your own success and learn all the best tips on how to achieve it

  • Social media platforms - Get a behind-the-scenes look into Twitter, Facebook, Instagram, Pinterest, YouTube, and LinkedIn

  • Content creation -  Learn the techniques that have made me stand out from my competition by thinking outside of the box. Discover how to create graphics, gifs, and videos - all using free resources, no prior design skills necessary

  • Creating a social media strategy -  Learn the tricks I have used to land my dream clients from the very beginning. Tricks that you can copy and use in your own online work

I hope to see you in this class and once you're done also make sure to check out my other course below which is designed to perfectly complement what you learn here!

Meet Your Teacher

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Maggie Stara

Digital Marketer & Top Teacher

Top Teacher

Hey you, I’m Maggie. I'm a digital marketer and your creative instructor!

Back in 2016 I was first introduced to the world of social media marketing. I was SO excited about the possibility of working online and being my own boss but I was really struggling with the lack of honest, authentic, and high-quality information out there for beginners. So after learning the ropes the hard way and becoming a successful freelancer, I set out to help make things easier for creative overachievers like myself.

So, I went ahead and created everything with you in mind.

My classes are made by someone who knows exactly how intimidating it can be to be trying to master 20 tools at once and stay on top of constant updates with each of them. And my hope is to take away so... See full profile

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Transcripts

1. Planning for Success: Hey guys, I'm so excited that you're here checking out my course. And I'm really excited to be able to help you gain the skills within this exciting world of social media, and hopefully help change your life as well. My name is Maggie Stara, and when I first started working online, I actually started out as a social media manager. And I've also since learn some new skills to help me move more into di