Powerful Social Media Marketing for Beginners | Maggie Stara | Skillshare

Powerful Social Media Marketing for Beginners

Maggie Stara, Digital Marketing Strategist

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82 Lessons (9h 45m)
    • 1. Planning for Success

    • 2. Introduction and Expectations for the Course

    • 3. Course Workbook (Free Download)

    • 4. Finding Your Purpose

    • 5. Uncovering Your Why

    • 6. Become a Productivity Master

    • 7. Rewards and Taking Care of Yourself

    • 8. Useful Tools

    • 9. Guarantee Your Success

    • 10. Social Media Back to Basics

    • 11. Organic vs Paid Social Media

    • 12. Twitter Overview

    • 13. Twitter Walkthrough

    • 14. LinkedIn Overview

    • 15. LinkedIn Walkthrough

    • 16. Facebook Overview

    • 17. Facebook Walkthrough

    • 18. Instagram Overview

    • 19. Instagram Walkthrough

    • 20. Pinterest Overview

    • 21. Pinterest Walkthrough

    • 22. YouTube Overview

    • 23. YouTube Walkthrough

    • 24. Snapchat and TikTok

    • 25. Summary of Social Networks

    • 26. Powerful Branding

    • 27. The Psychology of Colours

    • 28. Hex Codes and Colour Palettes

    • 29. Content Creation Overview

    • 30. Understanding Licenses

    • 31. How to Find Free Images and Videos

    • 32. Graphic Design for Social Media

    • 33. Create an Instagram Story

    • 34. Create a Multi Purpose Post

    • 35. Create a Facebook Cover Video

    • 36. Kickass Copywriting Tips

    • 37. How to Create Animated GIFs

    • 38. Crafting Consistency

    • 39. Using Hashtags for Growth

    • 40. Scheduling for Instagram and Pinterest

    • 41. Scheduling Posts for Facebook and Twitter

    • 42. Project Management and Communication Tools

    • 43. Facebook Ads intro

    • 44. Boosting vs Facebook Ads Manager

    • 45. Business Manager vs Ads Manager

    • 46. Using the Facebook Pixel

    • 47. Campaigns, Ad Sets and Ads

    • 48. Creating a Facebook Ads Audience

    • 49. Choosing Objectives

    • 50. Audience, Placements and Budget

    • 51. Placing Copy and Creative

    • 52. Promoting an existing post

    • 53. Creating a Strategy

    • 54. Starting Your Strategy With an Audit

    • 55. Who Are You Talking To?

    • 56. How to Create a Content Calendar

    • 57. Creating an Impact with Your Presentation

    • 58. Measuring Success and Reporting

    • 59. Analytics on Each Platform

    • 60. Understanding Digital Marketing as a Whole

    • 61. Building Your Online Business

    • 62. Where to Begin?

    • 63. Creating a Powerful Online Presence

    • 64. Freelancing Platforms Overview

    • 65. Facebook Client Outreach

    • 66. Instagram Client Outreach

    • 67. Twitter Client Outreach

    • 68. LinkedIn Client Outreach

    • 69. Make Your Dream List

    • 70. Rates Introduction

    • 71. How to Structure Your Rates

    • 72. Build a One Page Portfolio Site

    • 73. Maggie's Site Example

    • 74. Pitching Your Services

    • 75. Preparing for a Video Call

    • 76. During Your Video Call

    • 77. Proposals and Contracts Overview

    • 78. Create Your Proposal and Contract

    • 79. Invoicing

    • 80. Prepare for The Future

    • 81. Lifestyle Hacks

    • 82. What's Next?

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About This Class

Social Media Marketing is a key aspect of succeeding online for any business. Whether you're looking to learn this skill for your own business or to become a social media manager and work remotely like I do - this course is for you!

“Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.” - Anne Sweeney 

With this quote in mind, I created this course to provide you with the tools and techniques you need to become an awesome social media manager, and help you design your own freedom lifestyle, whatever that may look like to you. 

Whether you want to travel the world while working from your laptop as a digital nomad like myself, or just want to work from home so you can spend more time with your loved ones - either way, you're in the right place. 


What can you expect? 

Unlike a lot of other courses out there, I'm not promising you a multi-million dollar income with minimal effort. 

What I can promise you is that if you follow the steps I teach you and you keep a hard-working, positive attitude throughout the course - you will have the best chance at guaranteeing your own success. 

All of the content you will find here, is based on the exact tips and techniques I wish I knew about when I first began working online - combined with the latest knowledge of the rapid-moving social media world.


Why is this course special?

I know you probably already know how to post a status on Facebook, and how to like a comment on Instagram...so in the hopes of cutting all the fluff and filler out, I've only included the most in-depth tutorials, featuring skills that every business out there with an online presence desperately needs.

Most importantly, I've found that too many courses out there take the classic ‘textbook approach’. As in, they provide you with a whole lot of information and often leave you feeling completely directionless at the end. 

Instead, this course is designed in a way that provides you with an exact blueprint, or checklist, to follow when you finish. 

By the end of the course you'll have the skills you need to get started in your career as a social media manager or grow your business online if you're a business owner looking to learn social media to improve your own presence.

Remember - Choose a job you love, and you will never have to work a day in your life.


Some course highlights:

  • Finding your purpose -  Narrow down your purpose, discover your "why" and find the care factor which will make you an irreplaceable asset to any business

  • Guarantee your success -  Take charge of your own success and learn all the best tips on how to achieve it

  • Social media platforms - Get a behind-the-scenes look into Twitter, Facebook, Instagram, Pinterest, YouTube, and LinkedIn

  • Content creation -  Learn the techniques that have made me stand out from my competition by thinking outside of the box. Discover how to create graphics, gifs, and videos - all using free resources, no prior design skills necessary

  • Creating a social media strategy -  Learn the tricks I have used to land my dream clients from the very beginning. Tricks that you can copy and use in your own online work

I hope to see you in this class and once you're done also make sure to check out my Social Media Graphic Design for Beginners course which is designed to perfectly complement what you learn here!


1. Planning for Success: Hey guys, I'm so excited that you're here checking out my course. And I'm really excited to be able to help you gain the skills within this exciting world of social media, and hopefully help change your life as well. My name is Maggie Stara, and when I first started working online, I actually started out as a social media manager. And I've also since learn some new skills to help me move more into digital marketing strategy roles. I've had my content published on amazing online publications such as Leadpages, Lonely Planet, Go Daddy, and Upwork among others. And as a digital marketing strategist, I have worked with small to medium-sized businesses and entrepreneurs from all over the world. And I've also co-created Living To Roam, my one stop shop for tips for business owners, freelancers and anyone in between who wants to create a big impact online, even on a small marketing budget. Because of my ability to work online, I've been able to travel the world while working from my laptop and it has absolutely changed my life. So, now I'm on a mission to bring more freedom to the lives of others. Thousands of students from over 140 countries around the world have now been through my online courses of ages anywhere from 16 to 60. And much like this course specifically, are designed for complete beginners while still offering advanced strategies. Within this course, I will begin by helping you to get into forming productive habits, get into a success driven mindset, and get really aligned with your overall purpose and passion, because that is what's going to take you from being good, to being freaking fantastic because you'll be over the top passionate about the work that you're doing. You will then also learn the basics of all the social media platforms and how to create beautiful graphic, video, and written content for social media. You will also get my best tips on how to create an impactful social media strategy for any business. And we will also dive into the world of Facebook advertising to help you really stand out from the competition with this amazing skill. And I've also dedicated a portion of the course to helping you build your freelance business, where you will learn how to pitch your services, how to find clients, how to set up your contracts, proposals, and invoices, and even how to build a free and easy one-page website for your social media portfolio. This section is great for both aspiring freelancers and business owners who want more advice on how to work with their outsourcing freelance teams remotely. So, whether you're looking to learn social media to grow your own business, or you would like to move into working online as a social media manager, this course will teach you all of the necessary skills and tools you need to get started. And as I'm always working on new projects, make sure to follow me so you get updates when I create new content, and feel free to reach out if you'll ever have any questions that I can help you with. The skills I've learned within the world of social media and online marketing have presented me with opportunities that really exceeded my expectations. And now I want to do the same for you as well. I am going to be available to answer questions throughout the course and provide you with some additional resources as well. For now, I'm just really excited for you to get started, so I'll see you on the inside. 2. Introduction and Expectations for the Course: Hey guys. Before we get into the next lesson, I just wanted to really briefly go over some expectations for how the course is going to be structured and run. As you know, it is a course for complete beginners, so please do keep that in mind that I have structured the lessons in a way that is suited to this learning level. But if you're going through the course and some things are a little bit too advanced or you have some questions or maybe they are actually a little bit too simple for you if you are an advanced learner, then do not hesitate to let me know because I would be happy to provide some additional resources or maybe even create new content for the course to help to aid with your learning experience, but also really contribute to the learning experience of future students. I have honestly gotten so much value out of all the incredible students who have taken this course throughout the years, who have taken the time to leave amazing reviews and ask really valuable questions and even provide a really great suggestions for how to improve the course content that has helped them and also helped other students as well. Please, it is so important to me that at the end of the course, you are so happy with the time that you have invested into learning new skills. Don't hesitate to reach out and let me know if there is something that I can help you with. As you will learn throughout the next few lessons, the reason I actually got into teaching online courses was to help improve the lives of others, so I am hoping that I can do that for you in some small way throughout this course. At the end, if you did enjoy the course and you would be so kind as to leave me a review so that I can hopefully help more people out there in the world, then that would be amazing and I will be eternally grateful. Now, let us talk about how the course is actually structured. It is primarily aimed at people who want to learn social media marketing because they want to become a social media manager and work in this area as a freelancer or for freelancers who are already working online in other areas and they just want to improve their social media marketing knowledge so they can add this to their existing skill set. That is also why you will find a lot of lessons on passion and purpose and productivity because these are really key areas for a lot of freelancers to master. But if you are a business owner looking to learn social media marketing to improve your own present, then there is still so much value in this course for you, including the parts of the course that are focused on building a freelance business. Because as a business owner, eventually you are probably going to get a little bit too busy to manage your own social media accounts and you are going to need to learn how to actually work with other freelancers online, how to kind of structure your remote working relationships, what kind of questions to ask during a video interview? All of that good stuff that is in that part of the course that is really going to help you out. I'm really confident that there is something in this course for absolutely everyone. As I have said, I'm always happy to add more value to the course and help improve the learning for future students and for you. If you think that there is something that other people could benefit from, please do not hesitate to let me know. Thank you guys so much for being here. I literally could not do this without you. I am really grateful that you're here. Now let us get going into the next lesson. 3. Course Workbook (Free Download): Before jumping into the rest of the course, please start by downloading the workbook for the course. It's going to have all of the handy tools that we talked about throughout and some additional race verses in there for you as well. So do I encourage you to take notes throughout, but this workbook is just going to help to take a little bit of effort out of it by giving you a one-stop shop for all of the links and resources as well. To download your workbook for this course, make sure you're on the desktop version and you head over to the Projects & Resources tab, you'll be able to access your workbook right here, you'll be able to access on any of the clickable resources within it here, and you will also have the social media resources for the templates I've created for you. You can just follow the instructions here by clicking to the Google Drive folder and select download all to download it straight onto your computer or upload to your own Google Drive. 4. Finding Your Purpose: I'm going to take you through an exercise that I do every couple of years to make sure that I'm still living a life that's aligned with my purpose, because to me, living a purpose free life is incredibly dangerous because really being driven by passion and purpose is kind of what makes us human and without it, we're not really living, we're just existing, and that's really no fun. The things that drive you specifically may not actually be tied to work, they might be tied to your love or passion for healthy living or maybe your mission to be a kick-ass parent or live freely and travel the world, but for this exercise, we're going to try and find the spot where all of your passions and drivers overlap. We're going to be taking you through the Japanese concept of Ikigai, which roughly translates to your reason for being and if you can align yourself with your Ikigai, you are set to be able to live a happy and fulfilled life. That's what we're going to try and uncover with this exercise. Now I want you to go ahead and grab sticky notes in four different colors or you can also just rip up a piece of paper and put the names of the colors on it so don't stress too much if you don't have sticky notes, but for me, I'll be using yellow, green, blue, and pink here. On the yellow sticky notes or on your piece of the paper, I want you to write down as many things that you can, that you love. Everything from ice cream and dogs to watching Netflix is acceptable here and I want you to aim for about ten things here, then grab your green sticky notes and I want you to write down all the things that you really good at and just for this exercise, I want you to be really, really honest with yourself here about your amazing talents because I know a lot of us do downplay our certain skills in order to not be perceived as cocky or arrogant but here's your time to really pick up your way to success, because that incredible Etch-A-Sketch drawing that you might have done ten years ago, yeah, that counts or maybe you made an inappropriate but anatomically correct snow woman that you might have created for your front yard in the wintertime, yeah, that's a skill. Anything you can think of, there's no wrong answer here. Just write down anything that you think or that you know that you're good at. Then grab the blues and I want you to focus on the things that you can earn money from with these stickies. There are specific areas that will be specific to your own skills here, for example, for me, I'm a really, really terrible dancer and singer so there's absolutely no way I could ever make money from these skills unless maybe there's a market for people who are truly terrible at singing and dancing but I know that for me, I know I can design websites and I'm really good at dealing with people so, maybe customer service would also be on my list. Think about again of about ten things and write them down on the blue pieces of paper or on your sticky notes and if you can think of more than ten, then please add them, ten is just kind of the rough minimum that I want you to aim for. Now finally, for the pink sticky notes, these should have on them the things that the world needs. Again, the should be related to your own passions so if you are passionate about teaching others how to make their own organic cleaning products to reduce the amount of toxic chemicals that people have in their homes, then this is where you would write that down or maybe you're not passionate about that at all but instead your focus is on something totally different that can help the world in a small or large way. Here's your chance to really think about what makes you, you. There will be some overlap naturally in these four areas and I'm actually counting on that because it's likely that some of the things that you're good at you probably love and can also be paid for, and maybe the world needs them as well. This is your chance to add any of your notes to any of the other four colors as well. Here's my own example of what my different categories might look like, of course, doing this in real life, I'd like they have more sticky notes than this in each category but just for demonstration purposes, here is how I want you to arrange your notes. I want you to put all of the yellow notes at the top of the wall if you're sticking them to a wall or just at the top of a table, if you're just arranging these on the table, and then your blue sticky notes will go at the bottom of that, the greens will go on the left and the pinks will go on the right, then you can go ahead and add in any of your overlapping categories together so that you can really clearly see where your passions fit into more than just one section like this here. Now, here's the actual Venn diagram of what finding your Ikigai would look like. You're essentially aiming to find the one or multiple things that you can pursue in life that will fit into the middle of all this. What you're looking for here is to find a career and a path in life that caters to all four areas, in order to truly feel like you're living a life that's purpose-driven. Now this sort of overlap may not be super clear straight away, and it might change over time as well but hopefully, the skills that you learn in this course will help to give you some clarity around it. So the four questions that I want you to sort of be asking yourself when you're thinking about what your career and your life path should look like are, are you passionate about it? Are you good at it? Will it make you money? And is it something that the world needs? They estimate that each of us spends about 80,000 hours in our lives on our careers, and that's a freaking large amount of time to spend in the wrong career, so make sure that you're doing something you really love in an industry that aligns with your passions. 5. Uncovering Your Why: As the business world becomes more and more purpose-driven, you might hear the concept of the 'why' get thrown around quite a lot in conversation. If you're not familiar with it already, the man behind the concept, his name is Simon Sinek. He's a professional motivational speaker, optimist and author of some incredible books. His TED talk on how great leaders inspire action has hundreds of millions of views across various platforms at this point and he has inspired a movement of people connecting with their 'why' behind what it is that they do. His concept of the golden circle, represents the way that most people and most companies operate, which is from the outside in. Simon Sinek, basically says that all people within an organization will know what it is that they do. Less will know how they do it, and even fewer will not know why it is that they actually do it. Now his premise is the most effective companies and the most effective people, will work from the inside out. What they do and how they do, is basically entirely driven by why they do it. Because the 'what' and the 'how' might actually change, but the 'why' will always remain the same. His example is of Apple. The 'why' is that they believe in challenging the status quo and doing things differently. Their 'how' is that their products are beautifully designed and really easy to use. The 'what' is the fact that they just happen to sell computers and iPads and iPhones. Now it's fair to note that Simon Sinek talk was over 10 years ago now, and Apple has slipped a little bit from this mission and a lot of their advertising now revolves around features and benefits, and it doesn't always follow this exact formula, but there are a lot of other companies that have adopted this approach to the way that they operate and certainly that the way that they advertise. Let me show you really quick and powerful example of one of my favorite commercials from Google, essentially advertising their Google Maps and Google My Business functions but through tapping into the 'why' and the 'how' of their clever design. Now, strong connection with purpose like this video show, is essentially what makes companies and people successful at what they do. Google's mission, for example here, is to organize the world's information and make it universally accessible and useful. This is the 'why' behind everything that they do. Another example here, is the brand Patagonia's mission statement, which is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. While its mission might not start off directly referencing the products that they make, it quickly becomes really aspirational. The company is linking the fact that they make a parallel with its under-fundamental values, which is saving the planet. I want you to really think about your own mission statement because having this in place, will actually affect how you do things and ultimately what you end up doing as well. Your statement should be aligned with your own purpose and it should be specific, it should be inspirational, and that should be succinct, meaning no big words or really long paragraphs are necessary here. Just to give you a bit more inspiration here, there are two more powerful examples I want to share with you. One is from Tesla, which is to accelerate the world's transition to sustainable energy. The other one, is from JetBlue, which is to inspire humanity both in the air and on the ground. Notice that all of the ones that I have shared with you, are really short and to the point. Now, I want to lead by example here, by showing you my own mission statement which is, ''To be better and make the world around me better every single day.'' Now this might seem like a really big daunting task. But this one statement and having this implies and having this in my mind, has really helped me determine what clients I take on, what businesses I start, and how I conduct myself. For example, just by eating a plant-based diet and minimizing my use of plastic whenever I can, I do actually believe that I make the world a slightly better place every day, even if it is in a really small way. Having this in mind, has really helped me every time I've made a decision to either take on a new client, create a new business, accept a new role, or even just when creating new personal or professional relationships. On the other end of that spectrum, when I've had to make a decision to leave or end a working or professional relationship because it no longer align with my mission, this is where this statement really came into play. I know that having this in place, can really help you too. I want you to think about what matters to you, what motivates you and what could also resonate with others if they read your mission statement. I want you to write it down and you can always return to it later and keep perfecting it as you go along. 6. Become a Productivity Master: I am the master of procrastination than distraction, which I think makes me somewhat uniquely qualified to tell you my tips for staying on track, and how to turn yourself into a master of productivity instead. You know it's a bit of a crazy thing for an instructor to admit, but I know we're going for honesty here. So, you know that these tips have helped me and that must mean that they're legit and they might work for you as well. So I'm also incredibly aware of the fact that some of you out there taking this course might be parents of little ones and therefore de-cluttering and avoiding these distractions might seem they're near impossible with your little ones running around. So make sure to just do your best to cater these tips and this advice to your own situation. So the first tip for you is to declutter. There's a really big reason why minimalism is taking over the world as a trend. It's because we have way too much stuff and it's all unnecessary distraction. If your eyes have nothing to look at except your computer screen than maybe a notepad and a pen, then your brain is much less likely to get distracted and veer off task. The second thing is to set up your home office space. Now currently, I do most of my work out of a beanbag chair in our living room or from a little Florida desk that allows me to sit cross-legged, and that works really well for me, but it can be a total nightmare for some people out there. So make sure to just figure out whatever works for you and your own setup. Do you need to maybe invest in a comfortable office chair or an adjustable laptop stands so you're not looking down at your screen and hurting your neck all day. Just thinking about whatever you need in order to be productive and set that up for yourself. Now if you're not able to set anything like that up from home because you don't have the space for a home office or working from home just really doesn't work for you, is it possible for you to maybe invest into a casual membership at a co-working space? Joining co-working spaces is honestly been one of the best things I've ever done for my mental health, for my productivity, and for networking opportunities. Some of my favorite people I've ever met, where one's fellow freelancers or business owners that I met at co-working spaces when I lived in Berlin and even here in Melbourne. So granted, yes, memberships are often not cheap, so it does have to be right for you, but definitely consider looking at co-working places near you and seeing if they might even have free days for people to come and check out the space or maybe they even hold events open to the public. You can then use these to go and meet and get inspired by people who are few steps ahead of you and for you to also inspire others who are a few steps behind where you are right now. Then I want you to also figure out how it is that you actually learn. Some people like myself are incredibly visual. So you might want to maybe get out of white boards so you can draw or write things up on a big white space, whereas others are completely auditory or at least partially auditory. So maybe podcasts will be your best friends in learning new information. For the kinesthetic learners out there, you need to actively be engaged in your learning. So maybe you need to physically practice along with the lessons as you're going through the course, rather than just watching and listening and taking notes. Now, most people are a mix of visual, auditory, and kinesthetic learners, but it's a good idea to figure out your own learning style and what work for you, especially if it's been a while since you've been in school or taking an online course. There are lots of good tools out there that can help you determine what kind of learner you are if you don't already know. Now, routine is also really key. I was terrible at this when I first began freelancing, because naturally, you get so excited that you don't have to go to a regular 9:00 to 5:00 office job. So you're your own boss and in control of your own time. Now, after a couple of months, I realized that you actually have to be so much more structured when you're working for yourself than you ever had to be in irregular job because there's no one there to tell you what to do. So creating a routine that works for you and trying to stick to it as much as possible is going to be really key. You've likely already heard speech out there about how making your bed every single morning, will set you up for success, which is why they do it so meticulously in the military. Now, I'm not saying your bed has to be made with military level precision every single day, but find out what works for you. Maybe it's just eating breakfast at the same time every single day, or exercising at the same time or even just something little like engaging your senses. So for example, myself, I have a diffuser that I turn on every time I sit down to do work at my little home office and that smell tells my brain that it's time to hustle. You can do the same with sound or taste, or maybe you might be able to just pick a particular playlist to start your day or just have a coffee to start your day. So your brain knows that this is the start of your workday and it triggers you into being more productive. Finally, I want you to get into the habit of making when to-do lists. Because to-do lists on their own or crap, and if you're anything like me, your sticky notes all over the place and things that you were at one point planning to do, but one stage and just never get done. So make sure that when you're setting tasks for yourself, they have a date and a time attached to them. 7. Rewards and Taking Care of Yourself: There are so many things that you already do that are second nature to you, but will seem incredible to someone else who has no idea how you do it. It's kind of like when little kids will ask you how you tie your shoes with such ease. And you probably have no idea or don't remember learning how to do it. You definitely don't remember the first time you nailed doing it on your own, but you've just done it a million times so second nature to you. But to a kid who has no idea how to tie their shoelaces, you're a freaking shoelace tying superhero. And to me it's kind of like saying my mom iron and fold a fitted sheet, for example. It's pure magic to me because I could never do it, but you can just tell that she's such a pro, she doesn't even have to think about how she's doing it. She just does it. And honestly, doing all this digital stuff will one day, probably, have the same effect on you. I've now created and scheduled so many posts and ran so many paid campaigns for clients. Sometimes I feel like I could sleep-walk my way through certain parts of the process. Definitely not all the parts. It's still a challenge every day, but there are some parts that I just feel like I've got down pat. But at one point you will all new and exciting. And I made sure to celebrate every single win no matter how small it might have seemed. The reason I did this is because if all you see ahead of you is this ginormous, seemingly unattainable task of making a full-time income while traveling the world and working from your laptop, or whatever your own goal might be, it can weigh so heavily on you until it paralyzes you from moving into the actual direction of your goal. But, the thing is, you're doing something life-changing here by just learning a new skill and you should definitely celebrate that. So I want you to go ahead and write down a minimum of five mini goals and rewards you will give yourself when you achieve your goals. So provided you with some examples of how something like this might look. So let's say your goal is completing this course and you will reward yourself by giving yourself a dinner for two at a fancy restaurant, or your goal might be to get your first online client. And you'll treat yourself to an all day adventure by going to an amusement park. Or maybe you just want to aim for giving yourself your first raise. And your reward is going to be to upgrade your home office by getting that fancy office chair with the really good butt cushion that you've had your eye on for a while. Now, I want you to write down five goals, five rewards, and as a bonus tip, share these with someone who can actually hold you accountable and make sure you follow through with your rewards. Because I can honestly say from personal experience, I tend to undersell myself a lot, so when I achieve a goal, I'll often think to myself, great. Well, plenty of people in the world have done this. Is me doing it really that big a deal? Well, yeah it is because past-you couldn't do it. So the fact that present-you can do it is definitely an accomplishment worth celebrating. Now, let's also just quickly talk about taking care of yourself. I want you to get this into your head because it's so, so, so important and a lot of people forget this. Your mental and physical health are your two biggest assets in life and in business. And not prioritizing them would be huge mistake. Because, honestly, unless your mind and body are able and willing to do the work, there's really not much more that you can do towards achieving your goals. I don't want to make assumptions here, some of you might be looking to learn social media for business or just for a bit of side income or just for fun. But for those of you who are looking to get into this full-time, remotely, either as a freelancer or maybe you're a business owner working online, your mental health game has to be stronger than ever. You actually don't realize how much you'll miss porcelain cat collector Karen from HR, or loud tour Brad from development until they're gone. Working by yourself instead of in an office with all these kooky characters can actually make you a little bit nuts if you're not careful. The way that this gets to people vary based on where you fit on the extrovert versus introvert scale. But if you're a little bit like me and you love being around people and working by yourself is likely to get to you a little bit, then here are some tips to help you out. Meditate. Now, I have the attention span of a small child in a room full of candy and crowns. So meditating for me seemed like an absolutely impossible task. But I quickly realized it was necessary. So I now pay yearly membership to the calm app, and commit to doing just ten minutes a day of the daily calm meditation, which is pretty much entirely guided. So it's designed for people like me who get easily distracted. You won't exactly achieve nirvana doing ten minutes a day, but I find that starting my day off by just slowing down my busy mind, and sometimes just doing a quick meditation, or listening to sleep stories before bed as well, has been an absolute lifesaver for me. Now exercise. You don't exactly have to become a bodybuilder here but, just doing ten or 15 minutes a day can make a huge difference to your overall health and well-being. I do a quick ten minute workout, following a yoga or Pilates flow from the YouTube channel called Boho Beautiful. Because not only is it kind of keeping me fit somewhat, but it's also really inspiring for me to watch this amazing yoga couple travel to all these incredible destinations, where they go to do these yoga and Pilates demos on this YouTube channel. And eating right. This seems like a no-brainer, but it can be so, so, so easy to get into bad eating habits when you're working from home. I believe at one stage I actually tried making a pancake ice cream sandwich for lunch just because I could, and it was ridiculous. And, honestly, sometimes you just shouldn't do certain things. And the best thing to do is really be just treat your home as you would going to your actual office. So that is to prep all of your meals as often as possible so you don't really have to spend your day or any time during your day thinking about what to eat and when to eat. Now, all of this might seem like really basic stuff, but it's so, so important. I'll give you a personal example. About a year ago now, I went into a state of complete paralysis for about 30 hours. I was laying in bed and I couldn't lift my head to drink or eat or even go to the bathroom. I couldn't call out to my housemates for help or even get to my phone to call someone. I was awake but I couldn't move or speak, and it was honestly the scariest thing that's ever happened to me. The next couple of days after I woke up, felt like I was recovering from an extreme hangover where I couldn't put together any intelligent or coherent sentences because my brain was fried. It was essentially just extreme burnout from overworking myself and not taking care of myself enough. So please, please, please learn from my mistakes and always remember that you only have one you. So celebrate yourself and stay healthy because there's no amount of money or opportunity out there that can ever replace the value of a healthy mind and body. 8. Useful Tools: We will be going over a lot of different useful tools throughout this course, but here are a few to get you started and help you out while you're actually going through the course and then, of course, afterwards as well. Google Chrome, definitely no matter what your preferred browser is at the moment, I really want you to install Google Chrome, because a lot of the tools you'll need as a social media manager are specifically designed to work with Chrome, and we'll be covering a lot of these throughout as well. Now with Gmail, if you don't already have one, then I want you to create a professional email for yourself right now. Ideally, it would just be your first name.last name at gmail.com or something similar, something really simple. Avoid using numbers, especially the numbers that represent your date of birth. You'll see this a lot so mine would be, [email protected] because I was born in 1990. I'm really sorry to say this but having worked in recruitment, people can make assumptions and let their age biases get in the way because of this. So make sure if you are creating a professional Gmail account that you leave any numbers out of it as much as possible. Now with Google Drive, once you have your professional Gmail account setup, you will automatically have access to a Google Drive. This is where you should be creating client folders and keeping any and all content that you create so that it doesn't get lost when your computer gets lost or stolen or your hard drive gets damaged. Look, it happens and it's happened to me a lot while traveling. Things happen, things go wrong, so just get used to storing stuff in the cloud so that you can access it from any device. Also it makes it really easy for you to collaborate with other team members and with your clients as well. My next tip is a tool called Momentum, and this is what it looks like when you open a new tab on your browser. I absolutely love Momentum and having this installed on my Google Chrome. When you install it, it'll have a little M here in your bar at the top. I absolutely love it because it honestly just makes every new tab that I open so beautiful. It'll always give me a different background image every single day, and it'll tell me where the background image was taken so I can see, and who it was taken by. It will also give me a different inspirational quote. It'll tell me the time, it'll tell me the weather. It will always ask me for my goal for the day which I can fill out and just say, I'm going to kick butt today. Then press enter and then I can check it off once I have kicked butt and it'll tell me that I'm great. I absolutely love it and the beauty of it is that these awesome motivational quotes at the bottom, it'll actually store all of my past ones. So if I'm ever looking for a motivational quote to post for a client's account, for example, this is my go-to resource. I can just go into his cog here, go into quotes, and I can find all of the old ones that it's already cycled through. I can even like them and store them for later so I can see my favorites. Again, it's just a really quick little Google Chrome extension. Then every time you open a new tab on your Google Chrome browser, it'll give you this beautiful view instead of just a blank white page or a Google browser. The other thing is that if you do find any awesome useful websites out there, I want you to really utilize Chrome's bookmark function to save these. I have so many incredible resources saved from years and years ago that I still use quite frequently thanks to bookmarks. All you really do is you just click this little star and you're able to bookmark this for yourself, and then you can even have your bookmark tab showing. I don't have mine showing at the moment just because I'm recording my screen, but normally I would have this up so that I can have really quick shortcuts to the websites that I use frequently, and then any other bookmarks that I use are all here. So you can see there's a lot and lot and lot of them. You can even organize these by folders if you have different bookmarks for different clients. My next tool recommendation is the Pomodoro Tracker. This is the desktop online version, there is also an app that you can use. It is just one of the many tools out there that can help you to stay on track. Essentially, it just allows you to plan your day into smaller chunks of time and give you scheduled breaks as well. So if you feel that you need a little bit of help with staying on track and staying productive, just give it a try. At the moment, it's set up to be a 55 minute period of working and then a five minute break. I could say the category for this is work because I'm going to be working and just say rest for the time being. Add this in and it'll say I have 55 minutes to do work now and then a five minute break. But let's say it's quite a large task that I'm working on, I want two hours, I can set myself two hours. So it'll say, I've got an hour and fifty minutes. You can change these numbers around if a five-minute break is really not enough for you. You can change this to be a ten-minute break and a fifty-minute duration, or you might have longer breaks and then you can schedule personal time as well. You might want to have lunch, then you can schedule that as well. All you need to do is hit start and then the browser itself will actually be counting here for you. Even if you're in other tabs, it will still have the timer there for you so you can have a bit of an overview of how you're tracking with the task currently focusing on. Now, Last Pass is another handy tool. It's this second Chrome extension over here. If you're someone who has all of your passwords and maybe credit card details in some sort of spreadsheet or maybe you're saving them directly to your browser, I really want you to know that there's a much better and more secure way of doing this. Last Pass is free and super easy to use and it'll make it really easy for you to work with your clients because you'll be able to share login details between each other without ever really granting full access to password information if you don't want to. Once you're finished working with a client and you've both got Last Pass and you might have shared passwords back and forth, all they really have to do is remove your access and you can remove their access from any passwords you shared with them, and they'll never be able to log into these accounts again. The way that you are able to do this is, I'm just going to demonstrate by jumping into Mailchimp here. You can see the Last Pass browser extension is activated because anywhere where you can fill in any password details, any addresses or any credit card details, or anything like that, you'll be able to see the little Last Pass icon and how many passwords and usernames you have stored. At one point I had seven or eight Mailchimp logins. It's an e-mail marketing platform if you're not familiar with it. A lot of my clients we're using it at one time, so it would be a lot for me to remember all the different usernames and passwords. With Last Pass activated, all I really have to do is just click on this icon and it'll ask me which username and password I want to login with. I could just go ahead and click that and it would fill in my username and the password. Now, when you are doing this with clients, you can actually share these detail with them, but they'll never be able to see what the password is. It will just automatically pre-fill it for them, but they won't know what those dots actually stand for. Which makes it really easy when you're finished working with a client because then you can literally just remove their access and all they ever really knew was the username, which is really not good for much. It's really, really handy, super secure, and you can have several Last Pass accounts. If you want to have a personal Last Pass account, and then your clients might want you to have one really quite separate for their particular business, then you can easily do that. You can see at the bottom, I could just log out of my Last Pass account and log into a client's account if I wanted to. But you can certainly store everything in one place. Really, really easy to use and, again, free, and there's so many resources out there, how to use it. If your clients are thinking about how to share passwords with you, definitely recommend Last Pass to them and they won't be sorry that they tried it. My next tool recommendation is called OneTab. It's this fourth icon over here. It's basically because I'm really guilty of having 700 tabs open at any one time because I have a tendency to click on a link and then say, I'll read that later. Then a week later or a month later, that tab is still unopened and still hanging on there waiting for me to one day read it. So OneTab has been perfect for me as a free Chrome extension because it allows me to condense all of my tabs into a really easy to access list so tabs can stop taking up mental energy and also computer space. If I was going to click this, it would essentially condense all of my tabs into one list or I can right-click on it and go into here and it'll say, send all the tabs to one tab or send only this one, send all tabs except this one, everything on the left, everything on the right, etc. When you click on any of those options, I'm just going to show you what happens here, it'll essentially just condense everything I had open here into four tabs. Then in the future, if you're ever looking for just a few things that you might have had open, maybe even a couple months ago, you can go and scroll through anytime that you used OneTab in the past. They're all there in one really handy little library, which is awesome. Now the other tool that I am actually using at the moment is called Screencastify. Now, I use it to create screen flow videos like this one for my students and for clients as well. It's really, really easy to use and it'll record either your entire screen like we're doing here, or it'll record just one browser tab, meaning it wouldn't show this bar here, it'll just show anything from bottom down. That can be really great. It can allow you to really quickly and easily take your client through work you've done for them or any tutorials you might want to do for them on how to do something. It can be really easy because it saves all the videos directly to your Google Drive, and you can then trim and crop or videos directly in their editor so they're never having to really take up any room on your computer. It is a small annual subscription, but I don't really recommend for you to pay it and use the tool unless you absolutely have to and unless you have a use for it with your client. But I just wanted you to be aware that this tool is out there in case you ever have a need for in the future. Again, I will be taking you through more tools throughout this course. All the links to the resources we're mentioning here are going be in your workbook, so if you ever can't remember something we talked about, you'll always be able to find it in there. 9. Guarantee Your Success: The first step to being successful is actually just to decide that you're going to succeed at this. Negative self talk is something that we all do and it's one of the worst things you could ever do for yourself. Instead, get into the habit of talking to yourself and talking about yourself as if you're already a successful bad-ass, even when it doesn't feel quite possible yet. Your words and your thoughts create your experiences. I want you to be really intentional about what you say and what you think as much as possible. Here are a few other actionable things that you can do to guarantee your success. Stalking successful people online. Yes, I'm serious about this one because knowing what your end goal looks like is really important. I want you to go find one or two or just several people out there who represent what it is that you aspire to become and then go and learn about their journey. What is their process? What does their successes and failures look like? What's their daily routine? Find out anything and everything in between. This will also help you humanize your heroes because luckily, we're now living in an era where sharing your mistakes and your failures with your audience is actually considered honest and real and it helps people connect. It also helps the mere mortals among us realize that even the big shots out there had a lot of hurdles to overcome on their way to success. I also want you to connect and ask questions. Truth is you're not alone and when I first started out, oh, my digital nomad journey, people kept telling me to go to co-working spaces and networking events and I was really freaking out because I really didn't feel confident yet in what I was doing. Now it's a few years down the line and I totally understand what they're talking about but I had to get the confidence to put myself out there. The good news is that there are so many other ways that you can connect with like-minded people that don't involve in standing in a room full of strangers and telling them about your greatest hopes and dreams. So you can join Facebook groups or you can connect with strangers online, ask questions on live video calls with entrepreneurs. You can even subscribe to email newsletters and then hit reply to ask your questions. Just don't try to do everything on your own. Your support is definitely out there. You just have to be willing to put yourself out there little bit. I also want you to be as responsive, engaged, proactive, confident, and reliable as humanly possible. One of those comes down to your relationships with clients or with your support network. It's really important to be dependable because you really do get what you give. In a physical office when someone doesn't really reply to your email, you can just go over to their desk and give them shit for ignoring you but when you're online, it can be so much trickier to track people down. But if you set the standard for the relationship by being really quick to respond, by actively engaging with people, by proactively solving people's problems, by being really confident with your skills, and being someone that people can rely on, you'll be sure to guarantee your success. You might not see the value in taking time out of your day to help a fellow freelancer or business owner out for free and talking them through how to create a Facebook post over Skype but trust me, I still have people from 3-4 years ago messaging me about doing work for their clients, which they're not really experienced with because they know that I'm helpful and reliable and can do the work. Essentially putting the work in at the beginning and then throughout can really make a big difference on your success or big impact on your success. Communication, again, very, very key. I will say this again and again and again throughout the course. It's the key to everything online. If you're going to be late on delivering something and it definitely happens, just warn your clients ahead of time instead of sending them an email once your work is already late. If you're not entirely sure what it is that they meant when they said that one confusing thing in your call, just tell them before you carry out hours of work in something totally different from what they actually asked you for. I also want you to train yourself to go outside of your comfort zone. What I mean by this is something a little bit wacky and something that I got from my years of studying psychology in university. It's a brain hack that's going to help you to adapt to this change in your lifestyle and your new method of organizing yourself. So basically, our brains are wired to always be looking out for things that could potentially cause us pain or discomfort and then actively move us to avoid those things. So each of our brains as this totally differently based on what we've encountered in our past and this was great when we were cavemen and women. This mechanism kept us from wandering into the jungle alone and getting eaten by a saber tooth tiger but now in present day, it means that our brains are still blocking us from seeing opportunities that could change our lives for the better just because they might seem scary or uncomfortable. Something really also might actually be staring you right in the face and your brain will try to get in the way if it looks too hard or painful or uncomfortable. By breaking out of your comfort zone, it's definitely a challenge but you will be helping yourself in the long run. You just have to trick your brain into letting you see and seize these new opportunities as they're coming along. I want you to get into the habit of making little shifts in your existing habits. For example, if you shop at the same grocery store every single week, every single day of the week or let's say Wednesdays every single week, you get the same food in the same order every single time, go a different day, and then when you get there, go backwards or go to a different store in a completely different route to the store. It seems really simple but I promise you it will feel a little bit uncomfortable because it's not what you're used to. Maybe if you take your dog down the same route every single day when you walk your dog, then try doing that in reverse or just take a completely different route altogether. You could try and shock your system by taking an ice cold shower. Or if you normally watch comedies in the evenings then watch a scary movie. Look, these little tiny differences will essentially train your brain to adapt to change and it will make the transition toward a totally new career online a little bit easier. If you're not looking to change careers, then do it just for fun because your brain will feel energized by all these new experiences that you're giving it, and naturally it'll become more and more open to other changes that you're trying to make in your life. 10. Social Media Back to Basics: It might seem silly to be going over what the different social platforms are all about. For those of you out there who are already quite socially savvy, but there are two reasons why this is quite important. Number one, I am catering this content to all different learning levels here, so I do want to start with the basics because not everyone is familiar with every single social network out there. Number two, even if you personally might be a social ninja, it really is a massive difference between using social media for personal use and using it for business. Over the following few lessons, we'll be covering the different networks and how they apply to growing a business online. Let's start off with some really powerful statistics here. 50 percent of the global population is using social media, 84 percent of people worldwide with access to the Internet use social media. In just 2019, people spent an average of two hours and 24 minutes on social media every single day, which is insane, but not actually all that surprising. The average social media user has 8.3 different social accounts. Now, 43 percent of Internet users use social media when researching things to buy. 27 percent of Internet users say that they find new products through paid social ads. 13 percent of social media users said that a buy button would increase their likelihood of purchasing on socials. The average Facebook user has clicked on 12 ads in the last month. These steps tells us two things, one, we spend way too much time on social media, and two, it's a freaking beautiful time to be working in social media. When thinking about social media for business, here are the things that I want you to consider with all social media accounts. One is followers versus engagement, so yes, it's nice to have a lot of followers, but followers don't necessarily equal fans, and they certainly don't equal profit. When it comes to running social accounts for business, engagement is definitely key. You're actually better off having 100 fans than 100,000 fake followers, because you can definitely buy followers, but a relationship with your fans is built through consistent and high-quality content. Then we get into the whole personal versus business account situation. It is important to note that while some networks like Facebook and LinkedIn have a completely different look and feel for a business page than they do for a personal profile. On Instagram and Twitter for example, the difference may not be quite as obvious, but it's important that you approach a brand account very differently than you would your own. Every piece of content is crafted, planned, and executed according to brand guidelines and strategy. Quality over quantity. On Twitter, you won't be able to get away with just pure volume of content, but a general rule for social media is that quality will always win over quantity. You're better off posting three incredibly well thought out posts per week rather than seven ad-hoc, somewhat irrelevant posts instead. When it comes to staying current, I don't just mean watch the news every night, so you know what's going on in the world in case you need to respond to it on your client socials. You also have to really retrain your brain to think from your client's perspective. For example, is there a major holiday coming up on their side of the world that you could cater to with socials? This is something people get caught up with a lot when working for international clients. For example, Father's Day in Australia is in September, in Canada, it's in June. If I had a Canadian client, I'd make extra sure to do research on what's happening on their side of the world. Now the term evergreen comes from evergreen trees that stay green all year round, and in the same way that evergreen content will stay relevant all year round. while it can be nice to have trendy content out there that might be really topical to what's happening in the world right this second or what holiday might be coming out, you also want to be sharing content that's timeless and will be relevant even if someone comes across it a year from now or two years from now. Now, W-I-I-F-M stands for what's in it for me? I want you to have this in your mind because your social followers will always be thinking, what's in it for me? Why should I follow your account? What can I expect to see coming across my feed if I do follow you? Making an impression on them by making it really clear what your brand is all about and why they should follow you through your bio or your about me section can be really key on all the different social media accounts out there. 11. Organic vs Paid Social Media: I wanted to briefly cover the two overarching areas of social media marketing before we go into how these relate specifically to each platform.So you'll hear the term organic, meaning unpaid, and paid marketing thrown around quite a lot in this space. How each brand chooses to implement these two strategies is largely dependent upon the size of the business. So in my experience, the bigger the business, the more specialized they're split in responsibilities becomes. Meaning that, a large company like Google, for example, wouldn't have one all-rounder digital marketing specialist who would do their post creation, copywriting, scheduling, and engagement on socials and at the same time also run their paid campaigns.They would have several specialized specific copywriters, designers, organic social media managers, and Facebook ads specialists, LinkedIn ad Specialists, Google ad specialists, et cetera. But at the small to medium business level, these roles and tasks often do overlap, because the infrastructure isn't really in place yet, and there's also not really a need for all of these different specialists.So although just understanding social media is already a huge skill to have up your sleeve, and there's definitely a lot of businesses out there looking for justice, if you can also have some knowledge and understanding of paid socials, you sudden