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Power to the people: Building real engagement with Consumer Generated Content

Liana Furini, Digital Marketing

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7 Videos (31m)
    • Class introduction

      2:45
    • User empowerment

      4:36
    • Consumer-generated content

      9:16
    • Getting to know your audience

      5:02
    • Return on Investment

      4:39
    • How to create a persona

      3:17
    • Final thoughts

      1:04

About This Class

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On the internet, anyone can create and share their own content, something that was never possible before. This is irreversible and is actually pretty great! This course is about how a brand can take advantage of the power that the internet users have in a smart, cheap and - most important - real way.

In this class, the students will learn:

  • What is user empowerment and why it is important for the brands to be aware of;
  • What is Consumer Generated Content and how to approach the audiences to get them to get involved with the company/brand/product;
  • Why CGC is important for the company;
  • How to measure the Return on Investment of these marketing efforts;
  • What is a persona and why it is important for the brands;
  • How to create a persona related to the company/brand/product and how to leverage it.

For this class, the student need a little knowledge of marketing, but mainly the student needs to be curious, open-minded and eager to learn.