Poster Design in Procreate: Create Eye-Catching Wall Art to Sell Online | Gia Graham | Skillshare

Playback Speed


  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Poster Design in Procreate: Create Eye-Catching Wall Art to Sell Online

teacher avatar Gia Graham, Designer, Letterer, Illustrator

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

11 Lessons (45m)
    • 1. Introduction

      2:14
    • 2. Class Project

      2:12
    • 3. Poster Design Basics

      4:03
    • 4. Finding Images & Inspiration

      5:17
    • 5. Sketching Your Poster

      4:22
    • 6. Choosing Your Colors

      4:06
    • 7. Inking Your Sketch

      8:30
    • 8. Setting Up Your Shop

      4:50
    • 9. Uploading Your Art

      5:51
    • 10. Selling & Promotion

      2:36
    • 11. Final Thoughts

      0:35
  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

606

Students

6

Projects

About This Class

As an artist, you may have dreamt of seeing your work out in the world on cool products. Now it’s easier than ever to make that dream a reality!

b062b543.png

Gia Graham is a hand lettering artist and illustrator whose engaging, colorful artwork often appears on products sold in stores such as Target, TJ Maxx and Trader Joe’s. Fortunately, big retailers aren’t the only places to see your art on products. Print-on-demand sites like Society6 are a great way to sell your art online without the assistance of a big-box retailer or the hassles of running your own store. 

In this class, Gia will guide you through the simple steps you can take to turn your artistic pastime into profitable, passive income. You’ll learn:

  • The basics of poster design
  • How to hand letter and illustrate an eye-catching poster
  • How to set up your Society6 shop and upload your artwork
  • How to promote your online art store

By the end of this class, you’ll have your first piece of sellable art ready to be uploaded to your new Society6 shop!

If you have some basic knowledge of hand lettering and illustration, this class is ideal for you. If these skills are new to you, be sure to check out the Resources tab for class recommendations for beginners! Although Gia will be drawing digitally on an iPad Pro using the Procreate app, an iPad is not required for this class.  You’re welcome to use whatever drawing method you’re most comfortable with.

If you’ve ever dreamt of seeing your art on products and you’d like to dip your toes in the water in a risk-free way, this is the class for you. See you in class! 

___

Want to learn even more about selling your art online? Skillshare has teamed up with three talented artists and Society6 to create a collection of classes that can help you do just that. Now that you’ve watched one, check out the full collection and get creating and selling with Society6.

Meet Your Teacher

Teacher Profile Image

Gia Graham

Designer, Letterer, Illustrator

Top Teacher

 

Hello and welcome – I'm so glad you're here!

My name is Gia and I'm a designer, hand lettering artist and illustrator. I was born and raised in Barbados but I live and work out of my sunny home studio in the southern city of Atlanta, Georgia.

My creative experience ranges from corporate design and branding to art direction, photo styling and stationery design but my current focus is licensing my artwork to product based companies.

I've picked up several handy skills, tricks and techniques along my creative journey and I'm excited to share them with you!

. . .

I can't wait to see what you create so please be sure to post your class projects and if you share them on Instagram, be sure to tag me!

&... See full profile

Class Ratings

Expectations Met?
  • Exceeded!
    0%
  • Yes
    0%
  • Somewhat
    0%
  • Not really
    0%
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.

Transcripts

1. Introduction: It's a dream of many artists to see their work existing out in the world, whether hanging in an art gallery or in someone's living room. Fortunately, one of those options is already available to every single one of us. Print-on-demand sites are a great way to sell your art online without the hassle of owning your own store. Hi, my name is Gia Graham, and I'm an illustrator, hand lettering artist, and top teacher here on Skillshare. Several of my lettering and illustration pieces are available for sale as art prints through my Society6 shop. I used to own and operate my own online store for almost 10 years. Let me tell you, it was not easy keeping up with inventory, customer service, post office runs. It's a lot using a print-on-demand site like Society6 is by far the easiest way I've ever sold products online. If you've ever dropped about seeing your art on products, and you'd like to dip your toes in the water in a risk-free way, then this is the class for you. One of the easiest things to start with our posters and art prints. I will walk you through some of the fundamentals of poster design. We will sketch thumbnails and build the composition, then finalize the artwork and exported for printing. I will be working digitally in the Procreate app on the iPad Pro, but you do not need Procreate or an iPad to take this class. You're welcome to draw in whatever program you're most comfortable with. Creating your artwork in some digital format is ideal though because I will then show you how to set up your Society6 shop, upload your artwork and create products in your store. You'll need to know the basics of hand lettering and illustration to get the most out of this class. If you're new to lettering, I recommend that you first take my hand lettering in Procreate class. For a few tips on combining lettering with illustration, I recommend my simple words to stunning art class. Once you've got a little practice with those skills, this class will give you the tools you need to start selling your art online and officially become a paid artist. Are you ready? Let's get started. 2. Class Project: The project for this class is to design a travel poster inspired by your favorite country or city. Or you can create a poster for somewhere you wish you could visit. If you're not that interested in travel, you could have fun with it and create a poster for a place you wish were real, like a setting from your favorite fantasy novel or fairy tale. We will start by reviewing the basics of poster design and look at examples of travel posters in various styles. We will then choose a location for the poster, find reference photos, and sketch thumbnails. Once we settle on a design, we will tighten up the sketch and then inc the final piece. Once you've completed the project, you will have your first piece of sellable art ready to be uploaded to your new society six shop. Please keep in mind that you'll need to create a completely original piece of artwork if you're going to sell it online. Which means that you will not be able to copy my artwork for your project. To avoid copyright infringement issues, you will need to choose your own location and create your own layout for this project. Please be sure to upload your final artwork in the project gallery. You're welcome to share your sketches and thumbnails along with the final piece. To share your project, scroll down below the class video, then go to the projects and resources tab. Click on the "Class Project" button, name your project and upload as many images as you'd like by clicking the image icon where it says, add more content. You can also type notes or ask questions within the project area. Don't forget to upload a cover image because that's what will appear in the gallery view. In the resources section, you'll find a few helpful links, including where to find the procreate brushes I will be using throughout the class. If you have any questions for me, you can type them here in the discussion area. You can also support your fellow classmates by liking their project or leaving an encouraging comment. Before we start drawing, I want to first outline a few poster design basics. I'll see you in the next lesson. 3. Poster Design Basics: Let's talk briefly about the basics of poster design. The main function of a poster is to capture your attention to promote something. Typically mounted in a public space, it needs to quickly catch the eye of someone passing by. Therefore, the most effective designs would be simple, concise, and easy to read from a distance. Posters became popular in the late 19th century when printing technology became more commonplace. Although initially used only for advertising, they soon became a respected art form when prominent artists started accepting poster commissions. By the early 20th century, rail lines commissioned travel posters as a way to advertise their routes and encourage travel to fun destinations around the country. Eventually, when air travel became more accessible, airlines also began to commission these types of posters to promote even more exotic and enticing locations. These days, new versions of these vintage travel posters can be easily purchased online via sites like Society6, where each artist infuses their own unique style to the genre. What makes a travel poster so popular is the combination of beautiful enticing scenery and the allure of escaping to a far-flung destination. These are the charming elements we want to bring into our artwork for this class project. A good poster should include one dominant visual, compelling colors, one line of dominant easy to read text with less important text at a smaller size. When designing a travel poster, your dominant visual will be the destination; a scene from whatever country or city you've chosen. It could be a recognizable landmark or activity the country is known for, like the Sydney Opera House or the Mayan Ruins in Mexico, or the Eiffel Tower in Paris. The line of dominant text will be the name of the location. If it's a city or region, you can include a secondary line of texts to specify the country, like in these examples shown here. When choosing colors, think about the feel or the vibe of the location and choose colors to reflect that mood. For example, when you think of the Greek islands, the iconic blue and white palette immediately comes to mind. Here, the green and blues in this poster beautifully represent the lush serene landscapes in parts of Thailand. In this example, the terracotta and neutral tones are a beautiful representation of Florence, Italy. As far as layout goes, you can play around with several options. The lettering can create a headline running across the top of the poster. The layout for that headline could be straight like the Bangkok poster. It can be on an angle like the San Francisco example, or on a curve creating an arch above the illustration, like this Savannah poster or you can choose to have the lettering sit at the bottom of the design and make it more integrated into the illustration. In this Kyoto poster on the left, the painting fades to black allowing a perfect place to position the text. In the Vancouver poster, the border and lettering are integrated, creating a frame for the illustration. In this Brisbane poster, not only does this style of the text work beautifully with the image, the way the flowers weave in and around the letters also helps the layout feel cohesive. As far as the illustration style goes, you can make your image quite simplified using flat sheets of solid color. You can take a modern approach. You can make your illustration really minimal or your drawing be as detailed as you'd like. Now for the fun part, up next, we're going to choose a location, find reference photos, and then start sketching. I'll see you in the next lesson. 4. Finding Images & Inspiration: Now it's time to decide what location you want to feature for your poster. As I mentioned before, it can be someplace you've already visited and really loved or it can be a location on your travel wishlist. You can even choose a fictional location. Now personally, I like my vacations to be tropical. If I'm going to travel for relaxation, there needs to be a beach. Some of the locations on my wishlist include Bora Bora in French Polynesia, Cook Islands just off New Zealand, and Holbox, Mexico. Of course, one of my all-time favorite tropical locations is Barbados, because that's where I grew up and I'm a little biased. The first thing to do is to Google the locations on your list to find reference photos and inspiration. Remember, the goal of a travel poster is to make the location feel as appealing as possible, so seek out the most idyllic scenes. If there's a recognizable landmark in that location, that makes it even easier. I saved all the photos I found in a private Pinterest board to make it easier to scroll through and narrow down my options. In the end, I decided to go with Holbox. A tiny island located just North of Mexico, Holbox gives me chill, barefoot beach shack vibes. The island does a great job of branding itself. There are a few public photo friendly signs installed on the beach, which is something I could potentially pull into my poster design. I also found several photos of hammocks attached to driftwood posts at the water's edge, which looks really serene. For my dominant visual, I could draw the hammocks or maybe one of these cabanas, and as far as my dominant text goes, I really like the idea of incorporating this colorful sign somehow. As for the colors, I think these beautiful beachy blues with a few pops of vibrant color would be nice. Now that I have my sources of inspiration, I'm going to sketch a few quick thumbnails to get a feel for how the layout might work. Of course, thumbnail sketches are just really rough, you're just getting your ideas down on paper. The beach is going to be prominent in this poster. Let's try maybe one of the flamingos, I love that photo of the flamingos on the beach, so maybe I can do something like that. Here I can have the lettering along the bottom. Or I can try having the lettering curved along the top to create a little bit of a frame. These three ideas, I'm gravitating towards this one the most. It's simple, it immediately invokes that relaxed, carefree feeling, and this is also something that's frequently seen on the island. I'm going to go with this option. Before finalizing the sketch, I need to make sure that I create a canvas in the correct sides so that my artwork is high enough quality for on-demand printing. On the Society6's site, there's a guide which shows the required dimensions for all products. To find the guide, head to Society6.com, scroll down to the footer and you'll see a column of links for artists. Click on the Artist FAQs, then in the Getting Started section, click on How Do I Prepare My Files For Uploading? On that page, you'll find general information along with a link for the pixel dimensions guide. Click the link. By the way, I'll include a direct link in the resources section for you. The product types are listed alphabetically, so scroll all the way down to find posters, and here we are. The dimensions for a poster need to be 2718 by 3618 pixels. In Procreate, create a new canvas, and for the width, make it 2718 pixels wide, and for the height it needs to be 3628 pixels. Now for print or the quality, remember that the DPI needs to be 300 at least. Go ahead and click "Create." My canvas is ready, and I've taken a screenshot of my favorite thumbnail to use as a reference. In the next lesson, we're going to work on finalizing that sketch. 5. Sketching Your Poster: Now that I have my canvas setup at the correct size, I'm going to copy and paste my thumbnail, increase the size so it fits on the canvas, and then I'm going to reduce the opacity of that layer. I'll use this rough sketch as my drawing guide. Now for the lettering, I need to create my lettering guides so that I'm sure that my letters are uniform and at the right height. Now I want my baseline to be on a curve, but my cap height is going to be straight. I need to draw the guides for this secondary text as well. By the way, as I mentioned in the intro, a little knowledge of hand lettering and illustration, would be ideal since I won't be giving detailed instructions on drawing techniques in this class. It might be helpful to take or revisit my Hand Lettering in Procreate class, if you'd like a refresher on hand lettering terms and techniques. Now for this piece, I think the angles are really going to help make it feel inviting as if the image is drawing you in. I need to make sure that I'm creating a little bit of perspective. I'm going to draw an angle here as well so that when I'm drawing my posts, it looks like they're going further away from me. Now for the lettering, I'm thinking maybe I can replicate the feel of the oversized wooden beach sign I saw in several photos. I'm going to try a really boxy style for these letters. Since they're going to be pretty wide like planks of wood, the easiest thing to do is to use a wide brush. I'm going to be using the block pencil brush, and I'll leave a link for you in the resources section for where I got this brush. This is just going to give me a quick and easy way to get the width consistent and to just create a framework for these letter forms. Because I'm trying to replicate the look of a wood sign, I have to think of working in mostly straight lines. Now that this has given me the framework for the letters, I'm going to just reduce the opacity of that and switch back to my 6B pencil. I can clean up those shapes and give them the look and feel of wooden planks. Now that I've got the outline done, I can create a drop shadow and add a few more details like nail holes in the details like that to the lettering. I've got my drop shadow drawn, I've added a few little details to help give the feel of the wooden sign. Now I'm going to focus on making my illustration a little bit more defined. Now I think it's always nice to have some interaction between the lettering and the illustration. I've drawn this post here because I plan to have the X of the lettering hidden by that post, so it will fall behind it a little bit. Then I can also add a few clouds and have the lettering go in between the clouds behind the clouds a little bit. That will also add a little bit more interaction between the drawing and the lettering. There's my sketch. Next I need to decide on the color palette, and then I'll ink and finalize the drawing. I'll see you in the next lesson. 6. Choosing Your Colors: Let's get this poster finalized. I like to figure out my color palette before I start inking. I've pulled up a few reference photos which I can use to pull colors from. Since this scene that I've illustrated is primarily ocean and sky, there will, of course, be several blues so I'll start there. I'm just going to find various shades of blue and turquoise from the images so that I have lots of options to pull from. I think that's a good start. My illustration style for this poster will be fairly flat and simplified. I want to incorporate some vibrant color to help bring it to life, and this will also help to contrast against all these blues. Let me go through and find some fun, vibrant colors that I might be able to use. Here are my final color choices. I have a variety of blues for the ocean and the sky. I've got my colorful, vibrant colors, which I will probably use for the lettering, and I have a few neutrals as well. Now I'm just going to create a new palette window and save them all so they're within easy reach. Before I start inking, I'd like to do a quick color placement test so I have a plan for how I'll be using my palette. Now this can be very quick and very rough. The idea here is just to test out the colors on the layout to preview how everything will come together. I like to do this on a layer below my sketch. I'm just going to start out with the turquoise colors for the ocean towards the shore, it will get a little bit lighter and a little bit darker on the horizon. Of course, I'll blend these really well on my final inking but for now I'm just going to do a really quick blend and background color will be maybe a sky blue here. As I mentioned before, I want the lettering to be quite vibrant. That sign that I used as a reference for the lettering, each letter was a different color, so I'm going to do the same here as well. I pulled the sky blue from one of my reference photo, but it's definitely competing with the turquoise. I'm going to change that sky blue to a much paler. I'll go with this lightest blue from my palette. I think that works a little bit better. It's not competing as much, and the colorful letters really stand out a lot better on a really pale background. I like how this is working overall. I think it's a nice balance. All the blues feel calm, while the bright colors feel tropical and fun. Now that I have a plan, I can take a screenshot of this color test, which I will use as a reference, and then I can start my final inking. 7. Inking Your Sketch: You're welcome to use whatever inking technique you feel most comfortable with. I like to ink everything in black first because I find the contrast makes it easier to focus on getting nice clean shapes. I also like to ink everything in layers. For example, I will ink the lettering on one layer, the ocean will be on a separate layer, the posts and hammocks will be on their own layer, and so on. This will make it much easier for me to edit the image if I need to, which you'll see later in the class. Now that I've inked most of the main elements in black, I can pull up that color test that I did, and use that as a reference, so that I can add color to my piece. Because I've inked everything on separate layers, or at least all similar elements on separate layers, it's going to be really easy for me to change colors if I use Alpha lock. I can just go to each layer, turn on Alpha lock, select the color that I want, go back to that layer, and hit "Fill Layer". In one quick tap, I've changed all the posts on that layer. I'm just going to go through and do that for all of my remaining layers. My lettering is all on one layer and the drop shadow is all on one layer. But I've decided that I want each letter in the word in a different color. So rather than using Alpha lock, I'll just go fill in those colors individually. Now, I'll change the background color to the sky blue that I chose, and I can create a new layer for the ocean. As you can see, the ocean will have a gradient. Again, I'm going to start with the middle tone, then work my way to a lighter tone towards the shore, and a darker tone towards the horizon. Since I'm going to blend these colors, I'm going to put all three colors on one layer, and then I'll use the smudge tool to blend it out. I'm going to find a slightly textured but fairly smooth brush for my smudging. I'm going to use a gloss shader brush. Again, I'll put a link to this brush in the resources section, and I'll just take my time and make this a really nice, clean and smooth gradient. You can see that I've managed to hide my person's arm behind the hammock. I'm just going to fix that. I'll go through and I'll take my time and add more details to this and finalize this drawing. I've inked my piece. I made a few color changes and added lots of detail. Now I want to show you how to hide parts of the lettering in a non-destructive way. As I mentioned before, I want part of the O to be hidden by this cloud, and the X is going to be partially hidden by this post. But I don't want to erase those elements completely. So what I'm going to do is use a layer mask. The first thing I'm going to do is just hide my drop shadow layer. That'll make this easier to demonstrate. I'm going to go to the lettering layer, that's this layer that I want to hide parts of, tap on "Layer", and then tap on "Mask". As you can see, it will create a new layer above, and that's titled a layer mask. You need to have your color swatch set to full black. If you go to value, just go to the hex decimal or hex code and make sure that the hex code is all zeros. That way, you know, you're using full black. I'm also going to change my brush. What I like to do is reduce the opacity of the layer that I'm trying to hide, so that I can see clearly what it's going to be hidden behind. What I need to do, I'm going to go to that layer mask, and I'm going to basically trace the area that I want to reveal. It looks like erasing when I do this. But if I go to the layer, you can see here on the layer mask, that I'm actually drawing in black on the layer mask. Just keep coloring over that area that you want to hide. I'm going to just bring the opacity back to 100 here. Now you can see that it's hidden by the post. If I were to hide the layer mask, you can see that the X is still there, but the mask is just hiding it. I'm gonna do the same with the letter O. I turn my opacity back down again, so that I can see what I'm doing. I'm just going to reveal the parts of the illustration that I want to see in front. There you have it. Now, I'm going to turn on my drop shadow layer again, and I'm gonna do the same with the drop shadow layer. Now that I finalized this, I feel as though the lettering style is a little bit too heavy. So I decided to simplify the lettering. I'm going to use this really nice, clean sans-serif style instead, which I think is more in line with the overall style of the piece, which is pretty simple and modern-looking. I think this lettering doesn't compete as much with the illustration and overall works a whole lot better. Now that I'm happy with my piece as a whole, I need to export my file. So I'm going to go to the "Actions" menu, and here under "Share", select "JPEG". I have the option to share this to my dropbox folder. Or I can airdrop it to my Mac, which is what I'm going to do. 8. Setting Up Your Shop: Your beautiful artwork is ready to go. Now it's time to set up your shop so you can share that art with the world and earn a little income while you're at it. Setting up a shop with Society6 is pretty easy. You can have an entire online storefront ready in very little time. First, you'll need to create an account. When you click join, you'll see two options. Discover art is the option you choose if you want to create a customer account. Upload art is the option you choose if you want to upload and sell your art on Society6, go ahead and click here. Now you need to create a username for your shop. You'll want to think about this carefully because once you choose a name, it cannot be changed. Keep in mind that the username will be used in the URL for your shop, so there can be no spaces or special characters in the name. Some people choose to make this their own name, or you can give the shop it's own branded identity like this seller has done. For my shop, I use iamgiagraham, which is the handle I use for Instagram, Pinterest and every other social platform I'm on, that way, people always know how to find me. If the name you want to use is already taken, this message will appear. When you choose a name that's available, you'll see a green check mark. This is where you'll enter a display name. The display name is what shows up under your avatar and it's the artist's credit that will appear on all of your listings. Spaces are allowed for the display name. Enter your email address, create a password, then click the sign up button. Please note that when you create an account, you're confirming that you are 18 years or older and that you agree to the Society6 terms and conditions. You're in. This is what your empty storefront will look like. Before you can start selling products, you'll first need to get verified. Click the get verified button to connect your shop to a PayPal account. When you make sales, Society6 will send your earnings via PayPal every month, so they need to confirm that the account you're connecting to is valid. This process will incur a $1 transaction fee which will be deducted from your PayPal account. There are few things you can do to personalize your storefront. You can add a cover image, an avatar and a bio. Click edit shop. Go to the appearance section and you'll see those three options. The dimensions for the cover image need to be 1,000 pixels wide by 100 pixels tall. Be sure to choose an image that makes sense for those dimensions. Also note that the image you use for your avatar will need to be square. Click here to write a short bio. A new window will open where you can type the information. Now let's take a brief tour behind the scenes. I will share my shop's backend so you can see what it looks like when it's populated. Click on this icon, then click manage my posts. This takes you to the artist studio. This is where your art will live once it's uploaded. I'll show you how to upload art in the next lesson. When you click on my products, you'll see a listing of all the products you can potentially sell on Society6. Everything from various styles of wall art, to home decor, furniture and more. When you click on a product category, you'll see all the artwork you're currently selling on that particular product. For example, if I click here on mini art prints, I can see all the art I have available for that product type. Click on my earnings to see a report of which items you've sold and how much you've earned. You'll see a button here that says "Set store markups." I'll quickly explain how that works. The pricing structure for each product has three parts. There's the base price, the markup and the retail price. The retail price is, of course, what the customer pays. The base price is what it costs for Society6 to provide the product, which includes manufacturing, printing and so on. The markup is the amount that's added to the base price to create the retail price. The markup is essentially how much you'll earn on each sale. For the most part, Society6 sets the base price and the retail price. However, on some wall art products, you have the option to set the retail price by adjusting the markup. Just keep in mind that you don't want your retail price to be too far above or below the standard price range for comparable products. Those are the basics. As you can see, it's really straightforward so you don't need to feel intimidated. Up next, I will show you how to upload your artwork and create your first products. 9. Uploading Your Art : Now that your store is set up, it's time to add the travel poster artwork and get it ready for sale. Click on the account icon, then choose Manage My Posts. Then click on "Add New Artwork", and in the upload new artwork window, you'll see a bit of helpful information on the left, including a reminder about file sizes, with a link back to the pixel dimension guide. This section is where you will give your artwork a name. Keep in mind that this will also be the name of the product in your shop, and Society 6 will automatically add the product type to the name. For example, I'm going to title this Holbox Getaway. When I create the poster, it will be listed in the shop as Holbox Getaway poster. If I add a tote bag product, that would be listed as Holbox Getaway tote bag. This means that you do not need to add a product type to your artwork title because it will be added automatically. Now click "Select File" to upload your artwork, or you can drag and drop the file onto this area. You can upload the same artwork in up to eight different sizes, depending on what products you want it to appear on. Click "Continue". Now we're taken to the artists agreement page. This is where you need to agree to society6's success terms and conditions, and confirm that this is your original artwork, you have not copied or repurposed someone else's art, and you do indeed have the legal right to sell the art. Check the box to confirm that the art is not in violation. You will also need to confirm whether or not the artwork contains mature content. Click "Continue". This is where we get to preview the art on actual products. First step is the wall art category. You'll notice that the artwork shows up on some products but not on others. When an item is grayed out, it means that the file you uploaded is too small to be printed on that product. You'll also see a note with the size requirements for that particular product. Another thing you'll notice is that where the artwork does show up, some products are automatically turned on, while others are turned off. Products turned on will be visible in your store, and products turned off will not appear in your shop. Please keep in mind that wall art products will always be turned on as long as the file you uploaded meets the size requirements. If you don't want to sell any wall art products, you have the option to turn them off. The other thing you'll want to keep in mind is the aspect ratio. For now, I've only uploaded a vertical file, and that file is working well on art prints, framed art prints, and canvas prints. As you can see, those products are automatically turned on. One thing to note is that posters are not set to turn on automatically, so you'll need to click the switch so that it shows up in your shop. If you're willing to create different versions of your artwork to suit the various size requirements, you can upload additional file sizes so you can sell more products. For example, as you can see, the image gets significantly cropped when applied to the square product, which of course is not ideal. The best thing to do, would be to create a square version of the poster, then upload that new version specifically for square products. Remember earlier in the class I talked about inking various elements on different layers. This is where that comes in handy. Since I had the flexibility to edit the layers individually, I was able to duplicate my artwork, change the dimensions to square, then extend the scene to make it work within a square format. I will eventually upload that square version so that I can apply it to other products which require a square format. Now back to setting up the products. Here on the left is where you'll need to enter more details about the art. The title has already been created, and for the category, I'm going to choose drawing. I can select the suggested tags that are most applicable. You can also add up to 20 additional tags here. These tags should be descriptive words that relate to your artwork. Think of term someone might search for in order to find art like yours. I'm going to add travel poster, vacation, destination, island, and tropical. Below the tags is the description box where you can describe your artwork. Click "Save Details". Note that the art print products that are turned on have a little dollar symbol next to them. This indicates that you can adjust the markup on those items, as mentioned in the last lesson. Finally, check the box confirming that you're not in violation of the copyright and trademark policy. When all required information has been entered, the Publish Artwork button will turn green, giving you the go-ahead to make the products available for sale. I strongly recommend that you order at least one sample to preview the quality of the product so you'll know exactly what your customers will be getting. With Society 6, when you order samples, you receive an artist discount on items from your store, as long as you're logged into your account when you place the order. To order a sample, click View My Shop", Then select the product you want to add to your cart. Click "View Cart", and you'll see the price has changed and it says artist discount applied. Your store is set up, and you have products available for sale. What's next? I'll share a few basic tips on promoting your shop in the next lesson. 10. Selling & Promotion: As much as I'd love to tell you that you'll be overwhelmed with sales as soon as your store opens, unfortunately, it's not always that easy. One of the great things about print on demand sites like Society 6, is that they already have a robust customer base. There's the built-in potential for customers to see your work. But if you really want to generate interest in your products and build momentum for sales, it's super-important to promote your shop. I know the idea of self-promotion makes many of us shutter a little. I still struggle with it, even though I ran my own shop for almost a decade. I think the key is to re-frame how we think about self-promotion. Think of it more as sharing your work rather than promoting it. When posting on Instagram, share a few behind-the-scenes images or videos of you creating the art, or share a time-lapse of your process. You can also show how you use or display one of your Society 6 products in your own day-to-day life. If your audience gets a glimpse into your thoughts and process as a creator, they might feel more connection to the artwork and the sale feels less cold and transactional, and it becomes more of an exchange. You don't need a huge social media following to make sales, you just need to connect to the audience you already have. Another tip is that your shop will feel more established if you have more than one piece of artwork listed. One way to provide more options is to create a small series. For example, I made two additional designs to go along with my Holbnx travel poster. Now I can potentially promote it as a mini series. Another thing to note is that some of your shop promotion can also be passive. Doing simple things like adding a link to your shop in your e-mail signature or on your social media profiles is an easy way to let people know that you have art available for sale. Those links can even earn you a little extra income. If you sign up for the Society 6 affiliate program, which is free to join, you'll receive a custom code to add to the URL of any Society 6 links you share. When someone clicks on your link and ultimately buys something on Society 6, you'll earn 10 percent of the net sale even if that customer didn't buy one of your products. Remember, you don't need to be some expert to promote your shop. Just share those links, share your work, and most importantly be yourself. 11. Final Thoughts: [MUSIC] There you have it. You're now equipped to take your drawings from pass time, to passive income. Thank you so much for taking this class. I'm so excited to see all of your travel posters. Be sure to share your artwork in the project gallery, and if you decide to set up a shop on Society6, show your shop name as well so fellow classmates can check out your store. If you enjoy this class, I'd love it if you would leave a review. Be sure to follow me here on Skillshare so you'll be alerted whenever I post a new class. As always, it's a pleasure to share this creative space with you. I'll see you in the next class.