Positionnement Marketing : Faites Passer votre Business au Niveau Supérieur | Iris Siret | Skillshare

Positionnement Marketing : Faites Passer votre Business au Niveau Supérieur

Iris Siret, Marketing Expert

Positionnement Marketing : Faites Passer votre Business au Niveau Supérieur

Iris Siret, Marketing Expert

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7 Lessons (14m)
    • 1. Introduction Positionnement

    • 2. Partie 1

    • 3. Partie 2

    • 4. Partie 3

    • 5. Partie 4

    • 6. Partie 5

    • 7. Conclusion Positionnement

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About This Class

Si malgré vos efforts vous avez du mal à marquer les esprits des consommateurs avec votre produit, cette classe est faite pour vous !

Dans un environnement où la compétition entre les entreprises fait rage, et plus particulièrement encore depuis l’émergence du e-commerce, il est essentiel de marquer les esprits des consommateurs. Or, si le fait de se démarquer sur un marché passe par de nombreux aspects, la première étape cruciale vers une stratégie marketing efficace est un positionnement clair.

Après plusieurs années d’expérience en marketing digital et un doctorat en marketing, je vous livre des conseils simples et efficaces pour bâtir le positionnement de votre marque. Vous apprendrez quelles sont les questions clés à se poser pour écrire son positionnement. Chaque étape sera également illustrée par des exemples de marques connues.

Dans ce cours, vous apprendrez à définir :

  • La raison d’être de votre marque
  • La clientèle cible de votre marque
  • L’environnement concurrentiel de votre marque

Au moyen de ces trois piliers, vous écrirez une phrase synthèse de votre positionnement. Cette phrase constituera la fondation de votre stratégie marketing.

Même si vous n’avez jamais suivi de cours de marketing ou de commerce, vous découvrirez des astuces simples et directement applicables à votre projet.

Meet Your Teacher

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Iris Siret

Marketing Expert


Hello, I'm Iris.

I am a young marketing PhD and I look forward to sharing my advice and analysis with you.
I am as curious as I am passionate about passing on my knowledge so Skillshare is the ideal platform to learn and teach!


See full profile

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