Podcasting Basics- Record , Podcast and Boost Your Personal Brand Exposure | Brian Cliette | Skillshare

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Podcasting Basics- Record , Podcast and Boost Your Personal Brand Exposure

teacher avatar Brian Cliette, I help Businesses GROW and SCALE Quickly

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

2 Lessons (21m)
    • 1. Podcastingvid1

    • 2. Podcastingvid2

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About This Class

Take this Planning Your Podcast course now and learn how to create a podcast.

Covers everything from select your podcast style too.... Selecting the right microphone.

This podcasting tutorial is designed for anyone who wants to learn the essentials of how to make a podcast.

As with all my courses:

  • You have unlimited lifetime access at no extra costs ever !!!
  • All future additional lectures, bonuses, etc in this course are always free
  • There's an unconditional, never any questions asked full 30 day money back in full guarantee
  • My help is always available to you if you get stuck or have a question - my support is legendary in Skillshare

Making this investment now will compound your earnings and be worth hundreds of thousands of dollars to you over the course of your career. And, if you feel like you're not getting the value, we'll refund 100% of your purchase. No questions asked.

This will be a truly interactive course with additional bonus routines added over the course of the first year, inspired by the seasons and based on feedback from students.

Click the "Take This Course" button, on the top right because every hour you delay is costing you money...Scroll up and Enroll Now!

Meet Your Teacher

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Brian Cliette

I help Businesses GROW and SCALE Quickly


I help Businesses GROW and SCALE Quickly. Via High Velocity User Acquisition & Data Driven Growth Marketing!!

Meet the Mad Scientist of Digital Greatness.

What do you get when you combine a data geek, a social media master and a growth marketing connoisseur?

You get a mad scientist named Brian Cliette. Brian has been working his brand of magic for more than 10 years, serving the hospitality and digital media industries with a unique, holistic approach that allows him to see the entire picture, tear it down and rebuild it into something amazing.

Brian gets a lot of joy from helping people and companies to be better than they were. He's a people person, a problem solver, and holds an unusual balance between the analytical and creative sides. After trav... See full profile

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1. Podcastingvid1: Brian Client here and want to welcome you to this podcasting basics short course. Here I'll be covering some of the basic concepts and aspects off podcasting getting started . Podcasting also share a little bit about what, exactly podcasting is. I'll talk about some opportunities within his medium. Also share some interesting statistics regarding the popularity of podcast podcast of probably a lot more popular than most people think, especially if you're trying to reach the 28 to 35 year old demographic that is the largest demographic is currently listening to podcasts. If you have a product or service, we're trying to target pretty much, um, working young professionals, then this is the best medium online fee to reach that demographic. So let's get less began. So what exactly is podcasting? A podcast is episode IQ Siris of digital media fouls, which a user can set up so that new episodes automatically downloaded via the Web's indication to users. Local computer are portable media player, So if you have Mac book such as I do, you have iTunes, you can automatically download to your computer every time that a certain podcast is published. This saves you the whole houseful of going online to see if they have any episode updates to check the latest updates. Four particular podcast that you are a listener off. You can automatically do all of this. Also, there's a cool software called Stitcher, where if you don't have iTunes, does he have a PC to download something that solely on iTunes? Stitcher will help. You will do this whole syndication as well. Now the name in a funk podcast is really a mixture between the whole iPod and then broadcast. So brand of Media Player, which eyes the iPod on the revolutionary product from Apple. Oh, I think it was 100 songs in your pocket with Steve Jobs. Vision for the iPod and iPods were really popular when the sorry podcasting became very popular. Ah, and the advent of the iPod then kind of fell off. They we witnessed kind of revival of podcasting, honestly, really, over the probably past four years. But podcasting has been around for over a decade for over a decade, but it's really only in the past four years. It's really kind of hit critical mass. So what is podcasting and kind of layman's terms? I know that that definition before was a little historic. Maybe a little fuzzy for some of you. Podcasting is in a written it radio podcast in his audio block post. Um, so it just depends on your perspective, as's faras What podcasting is to you, Um, and kind of your experience. So if your podcast producer, I mean, you have things like Joe Rogan, you have entrepreneurs on fire have the tropical nb A These are all kind of podcasts, not necessarily Internet radio's What kind of really audio block posts Our Joe Rogan actually does a video kind of podcast. We like post his podcast on YouTube. It's a lot of different formats of delivery, but nonetheless some of the most common characteristics of podcast so that a highly index herbal on demand easily consumable podcasting. We consume actively so you can watch pot. You can listen to podcast not necessarily live. I guess you could, in Joe Rogan's case, where you're watching it on YouTube is they actually produce it. But it could be active, meaning that you are sitting down. And the only thing that you're doing is this Actively listen to this podcast are to be done passively and most people consume probably podcast, the more passive manner where they're doing some type of work. You know, for me, I'll be here doing some work on the computer, and I listen to a podcast. I'll be walking to the gym or driving home, and I'll put on my Bluetooth and list to my podcast in my car. So kind of more of a passive approach. And then also, it's passive content as kind of established the bullet long before, but is also active learning case. Those passive content active learning there a lot of podcasts we just learned. I mean, one reason why I love podcast is that it kind of really allows me to learn some really cool and new things that I may not necessarily have the time to research myself arm, that I may not necessarily have the time to read in a book. So I love podcasts for that particular reason. So I've talked a little bit out podcast talk about a little bit about the history of podcasts and talking about exactly what a podcast is. So why is podcasting such an effective marketing tool and the beginning of this many course I let you know that the highest demographic are followers of podcast is like, Ah, male female master degree, very well educated. Ages 28 to 35 give or take is about 40% of people that are consuming podcast. So if you have a product or service you trying to reach that professional demographic, then bam. Podcasting is a great marketing, a great marketing tool there. But aside from trying to reach that particular demographic on a general level, people like to be entertained. People like to learn your expertise becomes a listeners entertainment. So if you have expertise and urban gardening, if you have expertise in, um in travel, hacking okay, then their podcasts there people that want to learn that are gonna be entertained by learning. I almost like to call this entertainment case of, eh ju education tainment. Okay, with the education with entertainment twist also, we can never underestimate specialties, humans of storytelling. So before written history, all history is kind of aural. So we've always been a big fan of kind of storytelling. Still, storytelling is a powerful way to communicate your value proposition, Okay, is the best type of selling actually is a story tell if you didn't know that also, people like toe learn more than they like to be taught. Okay, so I know that may sound Ah, bit, um, a bit weird of a statement game, but maybe this an incongruent see, in the logic there. But people like to learn more than they like to be taught. So learning is kind of seeking the pleasure off knowledge was being talked is kind of I don't want to say being forced fit information, but it just doesn't have the same pleasure component. So learning is more of a pleasurable thing was being taught. It's something that you almost kind of have to do. And people like learning what people don't necessarily like to be taught. Okay, so hopefully that makes sense and resonates with some of you. One beautiful thing about podcasts. That podcast makes information intimate. So we're listening to a podcast. The messages directly addressed the listener, especially if they do some kind of like monitor monologue type delivery or what is not like a panel. They don't really have gifts. He just kind of really feel like you're listening to a friend Shannon with a good store with you. Um and you know, it can really just make the experience is if someone's in your living room. You guys having a very interesting intimate conversation. So that's one reason why a lot of people like podcast is because of this experience. Because of this feeling, this intimacy that comes along from the chance for all of knowledge and change stories and inspiration and motivation was just a beautiful experience. If you have not started of you never listened to a podcast. I suggest that you pause this short course right now you have a mat, go to iTunes, go to you can search for podcast There. You can also go to stitcher dot com. Go to soundcloud could search podcasts. And there are literally thousands of podcasts on thousands of different topics. So no matter how ah, you know it, theocratic your interest are are your hobbies, mate. You know how um uh, eccentric your your hobbies interests are there's a podcast to cater for you. There's a podcast for everyone. Podcasts are extremely convenient. So typically, most podcast that free. There are some people that charge you for premium podcast, never free version and a premium. Ah, kind of think at this point in the marketplace, there's not a huge margins to be half charging people for podcasts. But nonetheless, most podcasts are free, and podcast is becoming more and more popular. You can see this here from these very statistics here. So from about 2000 and 12 to 2016 Forced Magazine quoted that there was 100 and 63% increase in podcasts production. So that lets you know that people will start to move into this channel, really start to leverage his channel for what it is. And 49% of Americans know about podcasts in every month. About 39 million Americans listen to a podcast. 39 million Americans. So we have almost 400 million people here in the U. S. So that's almost 10% of the US population is actively listen to a podcast, and that's huge. And in 43% of the 2.6 billion downloads off this is of podcast of the past few years were for mobile devices. All were on mobile devices, so people are passively downloading the podcast to their cell phones, and they're listening to them as alternative radio, listening to him as alternate reading. Listening to them is alternative to even watching the news in some case. So as you see, the numbers support a huge amount of growth around podcasting. So if you're on the fence about producing the podcast is maybe something that you should really give a good look of a second look at causes a huge amount of opportunity there, especially if you're very passionate about a certain topic. So how one gets started with podcasting? So, um, the two basic tools for podcasting, our audacity for PC and GarageBand for the Mac, those kind like the basic tools they are some tools and software's. It costs the upwards of $2000 for most people, probably taking a short course. That's not a realistic investment normal. I suggest that for you just skinny started because audacity is a great piece of software. I've done some work with audacity. I was working with the podcast probably about a year and 1/2 ago, and recorded my portion of the podcasts in our dastardly so very simple program and then GarageBand pretty straightforward, very user friendly program for the mat that comes installed on the MAXIME to do any updates . Are buying or investing the additional software in pretty much the flow of setting up your podcast. You really to, you know, obviously pick a show topic. Pictures show topic. So those are things that you want to look at when considering doing your podcasts and in video to I'll go into greater detail on how to go about doing this. 2. Podcastingvid2: Welcome back for a second video in podcasting basics in video One we left off with getting started with podcasting, so we'll continue here. So one of the first steps on this faras organizing your podcast is actually to pick a show topic. So you should also pick a theme for your particular show. Okay, so there should be some of the most successful podcast, the ones that have kind of one topic, and then maybe have some sub topics that they kind of present on our talk about within kind of one vertical of one focus kind of talking about multiple topics can allow you to gain users, then lose users on other topics. So some of the most successful podcasters that said really take the approach of this really focusing on kind of one topic. It could be entrepreneurship ship, which, as you know, is a very broad topic, but still is. One brought one topic. They're not talking about ballet and one show and talking entrepreneurship. They may talk about the the context of entrepreneurship within ballet. That might be a show theme or topic that they may talk about, but they'll focus on the top level topic Do you want inside? You know, kind of old thought process behind. Developing a podcast is to be an expert. Um and no, no one really likes. They know it all. Okay, no one expects for knowing that for someone to know everything. So the new approach of really podcasting is to become an expert. So they even like the novice that's trying to figure out how to become entrepreneur. That has value to listeners. Because a lot of people that want to know how they transfer from a 9 to 5 lifestyle to actually working and being employees on their own outside of picking the show topic in picking angle for the topic. You want to look at your show Qformat. So you have kind of a monologue or is this kind of you talking in a rambling? We have an interview style. We actually bring in different guests. We have a panel. Where's maybe you and a co horse co host and you guys actually host the the podcast in that manner are a mix of all three. Some people do all three, but typically most people may select one or two, so they may be a monologue, then also have interviews are maybe a panel, maybe multiple hosts, and they also do. Interviews are rarely do you find panel and monologue together, But typically you can see either one or two of these together. You also want to look at kind of the scope, will consider the scope of this of the show. So, do you have a specific title? Are Do you have varying topics? Do you also includes social commentary? Are you talking about what's going on in the world as it relates to your topic? Are just kind of really focused on your topic. Getting very nude need a greedy. Also, you want to select Kanye Show style. So each podcast has this kind of own flavor sort of speak, so it could be very nicely produced, like almost radio quality are can be pretty raw and people gravitate towards both of those styles. It could be very scripted where you kind of have you do this? You do this. You have intro. You have word from your sponsor. You have the topic. You have be back on the top when you have a conclusion and work from the sponsor are could be pretty impart to where people just kind of they don't have a script that is kind of sharing their passion on a given topic, and it could be very formal. A like organized television show are organized radio show. Our could be pretty casual. You know. People use swear words in cars, words and other dirty words, so let's professional type again. Selecting your show style is something you should do on a consistent basis. You should have kind of the same flavor because people get accustomed to a certain flavor. So it's very hard to be raw and greedy and then to go super produced, overly produced. Because you want to get sponsorship, you probably lose a lot of listenership if you did that. So it's best to select one track, one lane and kind of stick with it might check one mic check. One might check one. You need a quality microphone. You need a quality microphone. You need a quality microphone. So I repeated at three times because I wanted to emphasize three times that the worst podcast, the ones that had just done on a haphazardly on a computer. Mike the built in mic on a on a laptop, and it shows in the sound quality. Remember, people aren't visually senior per se with your podcast. So the only really contact that you have with the listeners is your voice. So the quality of voice enunciation of your words, all of that matters to the listener. It really determines the level of quality or perceived quality of your podcast in the quality of the information is gonna be surrounded around the audio quality. No one likes a fuzzy microphone to popular microphones. A lot of podcasters air using our zoom H four in handy portable digital recorder again. Here's a link to Amazon, where you can look it, possibly purchasing that microphone and then also the focus, right. Fort Eso Forte Sorry, The focus. Right forte. You can also find this on Amazon. This is a little pricier of the two, but it actually kind of works pretty wirelessly so it can integrate with a mic that you have processing for higher quality and then stream that directly to your computer for recording. Also really cool technology to check out. So these two microphones that have some of the greatest largest ratings on Amazon. Furthermore, when you talk about kind of planning out your podcast from a day to day operational standpoint, You want to take a look at the podcasting triangle and pretty much therefore basic steps. There's the planning. We script out everything. There's the recording of the actual podcast is editing of the podcast. And then there's publishing. And then if it is another step that I'll add here, I'll probably put the fifth step, which would be promoting. So you want to make sure that you're promoting your podcast. And again, this is kind of the basic things that you're going to do from a day to day perspective from producing a podcast. Now here's kind of more of a granular level playing out your podcast. So here we're focusing on kind of the top five things you need to do here. We're focusing on the planning phase, integrated with other things that you need to do, so you need to determine the show topic. I need to determine the topic of the interview. Need to coordinate the interview. You know who what, where, when, how you need to plan the particular show that lay out. How are you gonna ask questions how much timing on the dedicate to it. You need to set a record. You know your microphone and take everything down. Need to edit the show. Right? Show notes. Ah, lot of people will transcribe this, show notes, and there's a website called speech pad dot com. People use speech bad dot com to transcribe show notes. Also, people use rev dot com, our tv dot com and you to send them over the raw audio in the election. Transcribe all of that for you as well. You upload your edited podcast to hosting. So you uploaded to iTunes or stitcher dot com are on your block via word plastic people downloaded. Then you promote it. So you take that block post, do some promotional social media. You let the world know that you have this awesome podcast on X topic. So this is kind of the steps at a higher level, more granular level than the original four or five that I gave you here. So as we finish up this short course on podcasting, I guess, to continue a podcasting journey. These are kind of going to be the next three Natural steps is how to record your first episode. So you need to go through the mechanics of really learning how the record, your first episode and I may actually create another short course dedicated to each of these topics in the near future. But the first step is to have a record of first episode the mechanics of that how to edit your podcast. Okay, that's crucial. Some people outsource this there. A lot of firms that will actually ended your podcast for you uploaded your podcast and promote your podcast so they'll take away some of the major steps and you have to do to get in your podcast up and running. And then, lastly, how to publish your podcast is going to be solely on iTunes is going to be a stitcher. You're gonna only make it available on WordPress on your block. Are you gonna upload it to YouTube? We're gonna blow to the soundcloud again. A lot of options there, a lot of places we can host your podcast, but these are going to be the next natural bodies of knowledge that you need to master in order to really get started and get some traction in podcasting. So hopefully this many course on podcasting has increased your understanding of the mechanics of the working the inner workings of a podcast of a successful podcast. And now you have a better understanding of how you too, can possible leverage. Podcasting for your personal brand for your service are for maybe products that you sell. You have any questions? As always, feel free to reach out to me. Our post Your questions on the discussion board are shoot me a tweet and now reply. Talk to you soon until next time have a blessed day.