Plan Your Digital Product: A Step-By-Step System | Kari Sayers | Skillshare

Plan Your Digital Product: A Step-By-Step System

Kari Sayers, Digital Products + Online Business

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13 Lessons (59m)
    • 1. Introduction

      1:06
    • 2. Overview of Digital Product Steps

      1:58
    • 3. Know Your Market - Step One

      6:01
    • 4. Identify One Problem - Step Two

      5:04
    • 5. Product Outline - Step Three

      6:59
    • 6. Draft a Sales Page - Step Four

      4:40
    • 7. Increase Perceived Value - Step Five

      3:45
    • 8. Repurposed Content - Step Six

      3:13
    • 9. 9 Digital Product Ideas

      9:59
    • 10. Payment and Delivery Platforms for Digital Products

      6:54
    • 11. Bonus! My Secret for Easily Creating Digital Products

      4:40
    • 12. Digital Product Example

      3:07
    • 13. Recap

      1:42

About This Class

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If you are a blogger, author, online coach, or any kind of online creator, learning how to create and sell digital products is a great way to add an additional income stream to your business.

Digital products such as online courses, e-books, digital planners, digital workbooks, etc. are much easier to create when you have a good strategy and an easy to follow plan.

In this class, you'll learn how to plan a successful digital product in 6 steps:

  • Step One: Know Your Market
  • Step Two: Identify One Problem to Solve
  • Step Three: Outline Your Product
  • Step Four: Draft a Sales Page
  • Step Five: Increase Perceived Value
  • Step Six: Repurposed Content

Additionally, I will walk you through 9 popular examples of digital products plus the tools and resources you can use to create them.

PLAN YOUR DIGITAL PRODUCT will help you to break down the product planning process into more manageable steps. By the end of the class, you will have a better idea on how to move forward with planning and creating a digital product that best serves your target audience.

Transcripts

1. Introduction: Hi, my name is Carrie sayers and welcome to plan your digital product. Now whether you're a blogger and author, a coach, or really any kind of online entrepreneur, if you're looking for a way to add a new income stream, digital products could be a really great idea for you. In this class, we're going to walk you through six major steps to help you actually clan your digital product. Now, the reason this class is so important is because most of us creators, we just wanna move full steam ahead into the creation process. But when we do that without actually having a plan or an outline ahead of time, it really makes our job a whole lot harder. So in this class, I'll walk you through six major steps. We'll start with talking about target audience and really understanding what their problems are. All the way through talking about how you could potentially repurpose content that you already have to make your job of creating a digital product a lot easier. So if it sounds like this class is for you, go ahead and move on to the next lesson. I look forward to seeing you there. 2. Overview of Digital Product Steps: Let's take a moment to do a quick overview of the six steps core topics that will be covering inside this class. First, we're gonna talk about knowing and understanding your target audience. You have to know who yours Harding with your digital product, because it's going to make it easier to lay everything out. Second, identify one problem. Now you'll hear me say we can't talk about a 1,000,000 things and try to solve a 1,000,000 problems. We're going to identify one problem. Third, outline your product. Now, I know that this step tends to be where a lot of us get caught up. If you're like me, you're like outlining. Oh my goodness, I hate that. But don't worry. We're gonna walk their way to make the outlining process. Ah, heck of a lot easier. Fourth, draft your sales page. Now, don't get all scared on me when I say sales page. I know sometimes you think of that and it could seem like it's going to be something tricky . We're gonna walk through and break it down into different components on how to actually build a sales page, and it's really gonna help toe layout your actual digital product. The whole lot better fifth add perceived value so we'll get into it. But in a nutshell, There are things that you can do and little things you can add to digital product to make that perceived value of it even higher. And that's important when it comes to selling your digital products and last but not least , re purpose content. Now, this step right here is gonna be absolutely fabulous. For those of you who are already saying to yourself, How am I gonna build something from scratch? Hama gonna create this digital product out of nothingness? The good news is you do not have to build it out of nothing. This I will show you how you can repurpose content that you've already had either from blawg post office motor sources will talk about and you can use that to actually create your digital product. 3. Know Your Market - Step One: step number one is Know your market now. This at times can be difficult. I know a lot of people like to try to go wide, and they'll say something to the effect of, Well, my product is for everyone. Sorry. And this is something a mantra or whatever you want to call it that I adopted a long time ago. If you think you're helping everyone, it's very likely you're helping no one. You have to know your market, the whoever it is that you're targeting with your potential digital product idea, like they have very specific likes and dislikes. They have a learning style that maybe they're more inclined to enjoy. And an example for this is I've recently pulled my audience because I tend to do a lot of, um, these video style courses that are like screen, where I'm showing my screen and recording my screen, and sometimes I show my face as well and just, you know, a normal video. But I asked them like What are you interested in? Do you like the video layout? Would you prefer if I did an audio course? And to my surprise, a lot of them did come back and answer that they would actually enjoy an audio lesson because they can multi task, right? They can listen to me while doing something else where I sometimes when you're watching a video like right now, if you think about it, technically, you don't need to be looking at the screen. You could just be listening to me if this was able to be, you know, Justin Audio course. But the point is, they have a learning style that they preferred, and I kind of move didn't really know that about my audience that they would enjoy that format until I asked them. Um, something else to think about is, you know, your audience. They have, you know, an ideal price point on that comes in for a lot of people were trying to figure out How do we even price a digital product like, How did they know? You know, their audience, this audience, that they're trying to pick out this market, How do you know they'll buy it? So I have a couple of questions that you can ask yourself and answer to help you really dig in with this step. So there's some questions to ask first is your ideal customer or client or market whatever you wanna call it. Are they a male or female? Because sometimes, like especially for me, the the website and the company that I run attended cater more towards females and females who are mothers. So that makes a difference sometimes in the type of product that I create. So ask yourself, Is your customer male or female? How old is your? I didn't ideal customer. What is your customer? Socio economic status. And that comes into play in a lot of different ways. And one of those ways could be price point. Right? Um, is your customer a beginning intermediate or advanced user? So for a lot of us, um, for me at least let me talk about myself. I tend to work with people who are kind of they're not really beginners, but they're a little bit something past beginner and something between that and intermediate. And that makes a difference because I have to know what point they're really starting from . I mean, you don't know everyone who comes to you and is interested in your product. You kind of got to know who you're attracting and what level they're at. So ask yourself that question and you know, guess to the best of your ability about it. Does your customer prefer to learn by reading, Watching, listening are doing so I just talked about that with my audience, How I had to really. You know, I was surprised to find that they would have been interested in the audio lesson. So think about that. Like, do they want you to create an e book like, Is that what's going to be, um, most successful for you? Because that's what your audience wants. So you need to take a moment to really think about that. Me scroll down a bit so we can see the other questions. Is your customer technically proficient are challenged, so I tend to work with people who are were non techies. I myself from a non a non techie. Everything I know I've kind of just taught myself over time. But I'd say that I am technology semi technology challenge half the time, and so are the people who identity work with with my business. What is important to know that so that you know what level again your digital product needs to be at two best help them, Um, and then the most my customer will pay for a digital product is so one thing again. You might need to dig in a little bit and that, you know, this is all about knowing who your market is, knowing who your audience is, and you can do this by may. Be looking at some of I hate to say competitors, because I really don't like looking at things from a competition standpoint. I'm all about collaboration. But for the sake of terminology, go and check out some of your competitors who have similar digital products is you. And you can just kind of use that as a gauge. You know, if they have a similar product, is you in a similar target market. It's just kind of a good way to look at it. But at the end of the day, I say two things. Number one like you have to be comfortable with whatever it is that you're going to charge Number two. I think the way to maybe do that is, think about, you know, think about yourself for a lot of us. Are ideal Target audience might be someone who's very similar to ourselves. So think about what you would be willing to pay for a particular digital product, so that's just a good starting point. But if you can answer these seven questions, it's really gonna help to give you a heads up on getting to know your market, and that's going to make this planning process go a little bit more smoothly for your digital product. 4. Identify One Problem - Step Two: next, let's talk about identifying one problem. Now again, if you're trying to solve a 1,000,000 problems for your audience, it's really just going to make things more complicated. People aren't gonna be sure what your digital product is all about, and if it can even help them because it will be all over the place. So that's why I put on here. Stop mistakenly thinking that that product has to solve every problem for every person on your mailing list or every person that's in your target market target audience. It does not have to. Okay, you want to clearly define your product in terms of the solution that is going to provide for your audience. So let me give you some ways that you can do that. You can go about identifying just one problem, because the way I look at it is that for every problem, every problem you can create a different digital product that solves every problem. So, for instance, I had a digital course at one time that solve the problem of helping people who didn't know how to start their own block. There's one problem. They didn't know how to get together. Technic components, and I created a solution, actually, two solutions. I have an e book solution, and I had a course solution for that. Now that's different from someone who was trying to learn how to build their email list. I didn't put all those things together. I made a separate product, separate IK or separate e book for each different problem. So the question becomes, Well, how do you even identify that problem? Okay, here's where to find ideas. Number one, look through emails. So if you've been blogging, are running a business, even for a little bit of time. You may have received some emails from some of your readers, and people usually tend to send you an email because they have a question. They don't understand something, or they're confused by something that is a great way to find a problem that you can build a digital product solution around. Number two. Look at your blawg comments. This I really, really like because guess what? Not only can you look at your own block comments to see what questions people are opposing for you, um, the things again that they don't understand, but you can also go to the blog's and the websites of your, you know, here we go again. With that were competitors you know, look at their block comments and see what questions people are asking. That's a fantastic way to brainstorm problems that you can build a digital product around. Then 1/3 way you can do this is to search inside Facebook groups that are related to your niche. I know for myself I use the Facebook groups that I'm a part of, and I'm constantly in the search feature looking for things, looking for answers to questions I just I don't understand. Then I scroll through, and a lot of times I don't tend to be the one who writes. Ah right, the question within the group toe of something I don't understand. But I go in and use a search feature, and I find where other people have asked those questions, and you just be surprised at what you can find in it. It's so helpful because a lot of times like I noticed like you, you'll or you'll notice is to you have answers to some of the questions that people are asking. That's a prime example of a problem that you can solve because you have the knowledge already for it and you can turn it into a digital product that provides a solution for those people who are experiencing that particular product. I mean, that particular problem, that product. So what I want you to do now is I actually want you to take a step back. Don't move forward just yet with the other lessons in this course. But I want you to either go look at your emails and see if anyone has sent you any emails with any questions recently on. If you don't get a lot of emails, that's fine. Don't be discouraged. You can do the second option here is going look at your block comments from the past and if you again, if you're just getting started, you don't have law comments. Go to the Blawg or the website of someone you admire who has the same target audience as you are has a similar product that you'd like to create and look through their block comments and see what people are saying. Okay or are you can do all three of these, but you know, if you want to just pick one. Go and find one of your favorite Facebook groups in your niche and just start looking through and seeing what kinds of questions people are asking about what kind of problems that they're having. But I want you to write down some of these problems, OK, and then choose one that is, you know, I guess, resonates with you the most. Okay, that's a great way to identify one problem and come up with a great idea. You can build your digital products solution around. 5. Product Outline - Step Three: Now it's time to talk about your product outline now, I said previously. This is a part where a lot of people tend to get. Either they get stuck are they? Try to just say, You know what? I'm not going to do an outline. I'm just going to move forward and kind of wing it personally. I think it's a mistake to just wing, you know, wing it when it comes to creating your digital product. I think having a plan clearly is always a better option because it allows you to be more prepared. And the thing is, this doesn't have to be extremely difficult. So let's walk through some of this. What one question is your product answering now? If you did, the previous exercises were asked you to identify one problem. Then this is going to make the product outline much easier, because when you have one problem, it's usually you usually have a question. Associate it with that problem. So, for instance, I gave the example of I created a digital product around helping someone learn the technical aspects of learning how to blawg. So the question that that product would have answered was how do I create a blawg from scratch if I'm not really tech savvy. Okay, that would have been the question being answered by that particular product. So again, you see, it doesn't have to be overly complicated. It's just a simple is that you also want to base your product outline on how your marker your audience prefers to learn. Okay, so we also talked about this. Is this gonna be in video format? Is it going to be an audio? Are you creating an e book? So that's something to keep in mind as well when you're putting together this product outline. So here's the way I've found to make the product outlining process as easy as possible. You're gonna break it into sections. So first you want to make sure you have a title section, and what that's going to include is the exact problem that you're solving and the benefit of your product for that person who needs that problem solved. Okay, so you kind of want to put that into your title. So for this course, right, this is a digital product. It's in the form of a short E course, and in my title, actually said, Plan your digital product. Okay, That's what I titled it playing your digital product. And I think that made it very easy, kind of to understand what this course is going to be about. Right? Um, so the next section that you want is to have an intro. Okay, You wanna haven't introduction? This part is important is because it helps people toe understand what your digital product is all about. It gives them a little bit of insight, um, into what they can expect to learn and who you are. Um, the next section that you might want to include, and I know that this will be easier for some people than others, but that's OK, But having proof of effectiveness such as, you know, case studies are personal stories, this really will help if you can pull together some of this within your product outline. And if you want a good example of kind of how that might look in terms of proof of effectiveness Ah, one of my digital products Epic Instructor, Lab. If you just go to epic instructor dot com, you'll be able to look kind of at my sales page there and honestly, the way my cells pages laid out. It was my outline. I kind of went through the same steps. And if you just take a look at, you know, epic instructor dot com And look at the way I have everything laid out on my sales page, which will also come in handy when we're talking about, um, one of the upcoming lessons here in this course. But if you look at that, I have proof of effectiveness. I have, ah, video to, ah, video testimonial from another course creator on You know what she thought about my class. And so it could be anything. It could be a video that someone made. It could be someone sent you an email and they said, How awesome they think your teaching style is are your you know, your such a great person and you're knowledgeable like you can't, especially if you're first getting started. You can use little tidbits like that, like little positive comments from social media to help build social proof are proof of effectiveness. Case studies are a big one. I mean, I myself love to re case study, so if you have a case study or a success story that you can share, Um, as you're kind of outlining your product. But that's just gonna help to strengthen, um, your digital product and help people, you know, hope encourage people to purchase it. You also want to include a section that has step by step instruction. Okay, so, of course, you can arrange this any way you want. You can add more detail later, but in terms of creating your outline, it's literally I'm asking you to write out the main steps, the main components involved in you creating that digital product. Okay, so maybe for me, let's use example of the blogging e book or the blogging course that I create it. Ah, once upon a time, but this steps I had the steps, you know, choose your choose your blood name, choose which hosting plan you want to go to. That was the second step. Then choose your theme. That was 1/3 step, you know, so like it can be in, and your product might be a simple list. Three steps, depending on what it is that you're showing and what problem you're solving. But if you write it out in terms of step by step instruction. That's going to be easiest. Let me scroll down a bit. Here for the last part, you're gonna have a conclusion, okay? And in your conclusion, it's just going to be wrapping up what you just talked about. Maybe including some additional steps or some additional resource is that people can use. Maybe you have. Ah, a little freebie that you're tying back to you. Something you know, a free offer that you're giving them. Um, what kind of? As a gift for buying your digital product. It could be anything like that. So title in true proof of effectiveness, step by step, instruction and conclusion. So I asked that you take a little bit of time. You know, maybe over your lunch break our at night before you go to bed. Or maybe first thing in the morning. Whatever timing works best for you and allow yourself to do a mini outline like this. Okay? Use thes five sections that I've laid out and create your own product outline. Based on what you know about your audience. What you know about the problem that you're solving and what you know about again the product, which, of course, is the solution to the product that you're solving 6. Draft a Sales Page - Step Four: Let's talk about creating a draft of your sales page. Now. The reason this is so important is because I've found from my experience the very act of literally writing out your sales page or, you know, at first draft of the sales page it could really help you to clarify your ideas and the solutions that you're offering two years Hargett audience. So let me explain any good sales page kind of follows a blueprint. Let me take that back, because this this doesn't apply Teoh Everyone in every cell stage all the time. But generally speaking, a good sales page is gonna follow this logical blueprint, which is why it's awesome. If you could do this, it's gonna help you in the planning of your digital product. So, first and foremost, you want to make sure that your sales page has a great headline. Think about any email that comes into your inbox and the subject lines of that email or any articles that you read. You're looking at those headlines nine times out of 10 and that's really what catches you. Teoh decides, you know, help you decide whether or not you're going to actually read that block poster That article . So the same goes for yourselves. Page. You want to make sure that your headline is catchy, that it crabs attention and that, um, you know, it helps people Teoh almost immediately understand what your digital product is going to be about. The next component of your cells page, is to finding your audience. Now again, you've already gone through this with this particular course. So you know who your audience is. You've decided on that already. So now what you're doing in your cells pages, you are letting the person who's reading your cells page you're letting them know whether or not what you're selling them if they're a good fit. So another way to do that as well is not on Lee, Will you tell? Tell them, Okay, who this product is good for. Maybe your product is perfect for bloggers looking to grow their audience. Or maybe your product is perfect for health. Coaches looking to, you know, get more engaged with their current, um, the current people that they serve. You can also go a sfar us to say who your product is not for. You can define the audience that way. So you can say this product is not for someone who is unwilling to put in the work and effort to build a business. You know, anything like that. But think about drafting yourselves. Point yourselves, page from that perspective. All right. The next step that you can include with your draft sales pages clear. Find the problem again. This is something that you've already done as a part of this course. You know what the problem is? Now you just need to write that and articulate that to your target reader Target audience the next up offer the solution. Okay, So once you will actually lay out that problem, you're gonna be telling them. OK, here is how you saw that problem. And this is ideally where you would write down the different kind of a different components of your digital product that are providing solutions to help that person overcome. You know, the product. I mean, the keep saying product, the problem. Um, the last part is answering the objections. Now we are human. This happens to me all the time, but you'll notice the best cells. Pages there already prepared. They're already thinking two steps of head about why someone would You know what reasons they're going to come up with for not buying a particular product. So, you know, some of those objections might have to do with money. So maybe you answer the objection by saying, you know, this is gonna cost you less than a dollar a day or less than 30 cents a day or whatever. You know, whatever it is, objects that could be about time people tend to think, Oh, if I buy this, what am I gonna find the time to utilize it? So you want to think about what those objections are for your particular digital product ahead of time and then write down answers that help to kind of squash that objection in the head off your target audience off your target market. If you can follow these steps and just kind of make a draft sales page and and don't take it, you don't have to take it too seriously, like take your time and, you know, right this out. Take a couple of minutes, maybe 20 minutes, 30 minutes and write out a draft sales page and see what you come up with. This is helping with your overall planning process, I guarantee you that you're going to get something out of it if you can go through this kind of logical blueprint and write this stuff out as it pertains to your digital product. 7. Increase Perceived Value - Step Five: now, when it comes to creating a digital product, there are ways that you can increase perceived value off that product. So, for instance, you may have decided that your digital product is going to be an e book, right? Or maybe it's just one video, you know, one video tutorial where you're showing someone how to, you know, do something you know, technology wise are you know, maybe how to write something outline something. It doesn't really matter. But there's some easy add ons that you can dio Teoh kind of create that sense of higher value for your offer. And here's just a couple of ideas that you can use for this. So you may have seen this already in some products that you've purchased for yourself. But you can add transcripts. So if your product is a video, are a video Siri's you can at the actual transcripts to what you're saying, and that could be a value add that increases kind of the proceed value, increases how people look at your product, and maybe it helps to justify the cost or whatever. But transcripts are good. One audio. So this is really cool. I've used this before with E books. So I'll have an e book. And then I created on an audio version of the E book. Okay, so that's something else that you can dio. You can create that yourself, or you can pay someone to create it for you worksheets. Oh, I love making worksheets. I use Can va to do most of my work sheets, but you can. Also, you can pay someone like a freelancer on freelancer dot com or up work just to create something that goes along with your digital product, something that's kind of my call interactive that makes people kind of, you know, get down, put pen to paper and write out notes based on what you've been explaining to them. Oh my goodness, there's checklists. Templates are always good. So depending on what your you know, if you're doing, let's say you were doing an E course about learning how to properly use power point. You know? I know, you know. I don't know who is still doing courses on that, but let's say that that's what was happening. You could actually give, um, a template, a PowerPoint template as an add on for increased perceived value. If you were showing someone how to use camera, you could create Camba templates for people to use. Or if you were showing them how to you know how to make Pinterest pens. You could create a couple of Pinterest templates that you could give to them as a bonus. I give that example because I love when people give like pinchers. Templates is bonuses and another one that kind of requires more work. But I think depending on what type of digital product you're offering, um, especially like, let's say you're offering ah course, you know, digital course, and you want to provide additional training for people. Creating a private Facebook group is a wonderful way to increase the perceived value of your product. Okay, it creates a sense of community again. It's more time consuming than all of the other. Easy add on options that we have listed here, but it's certainly well worth the effort if you have the time and it does increase the value of how people look at your product, all of this is going to help you in the end, with sales okay, it will help you to increase your sales and That's what you want, right? That's why you're creating this digital product to begin with. Okay, so think about thes brainstorm What kind of easy add ons you could add with your digital product to make it more successful? 8. Repurposed Content - Step Six: this step is my absolute favorite repurpose content. Why is this my favorite? Well, I don't know about the rest of you, but I you know, I'm busy running businesses. I'm busy raising Children. I'm a wife, and sometimes I just don't have it in me to create something from scratch. I think it's fantastic to know that you don't have to. So, you know, you might be saying, like, you know, is this whole product creation process like it's It seems like it's just gonna be too much work. Let me tell you, it doesn't have to be. Here's some ideas on how you can work with repurposed content. Some of those places you can start to look go through your old blawg post, go through old videos that you've created. Maybe you've done a webinar previously. I can't tell you how many times I've added old webinars to some of my digital products are I've turned old webinars into, you know, digital products in a different format. If you've been emailing Oh, this is a big one. I will one of things that I do actually turn my email sequences into blawg posts. But you could very easily turn some of your email sequences into an e book, or you can take those email sequences and you can use it as a video script. And you can make a video course based on that and then also looked through. Maybe you've created templates of your own. Maybe you've created checklists that help you to actually, you know, work through certain steps to deal with your life or with your business. Anything that you've previously done. It can be repurposed and turned into a digital product that you can actually sell. So listen, if you're not comfortable with starting from scratch, you do not have to my very first product, what digital product was. It was an e book about blogging. And guess what? That e book was created from Block posted. I'd repurposed. I usedto I used to write about creating blog's and things like that, and then I kind of moved on to talk about personal development and course development and things of that such And when I did, I left that component behind, and I went back months later. Maybe a year later, I gathered up all the block posts that, um, kind of were along the same lines in terms of starting a block from scratch, and I turned it into an e book. It's a book that still sells today. It still makes me money. I haven't listed on Amazon, and it was from repurposed content. So I'm not just, you know, talking out the side of my head here. I know that it works. I've done it for myself, so you can absolutely repurpose content to create your digital product. What I want you to dio is take the time whether it's 20 minutes or 30 minutes and start looking through some of your old files and figuring out what can you use. And even if you can't put an entire product together, maybe it. You know it's something that you can use to jump start the process for your digital product creation. 9. 9 Digital Product Ideas: In this lesson, I'd like to focus on actually giving you some ideas of different digital products that you can sell. So this information that I'm presenting is actually coming from a previous blog posts that I put together. So here's an example of me repurposing content that I've already created to create a lesson in this class. So let's go through, we're going to walk through nine, I believe it's nine different digital product ideas that you can think about and decide if it makes sense for your business, your business model, and your audience. You know if any of these digital product ideas make sense. So first and foremost, let's start with creating and selling e-books. So this is a very classic example of a digital product. I find this not very difficult to put these together. There are so many templates free and paid available out there to help you create an eBook. It really just comes down to you figuring out a way to either write some content from scratch, which is that's great. You know, some of us are writers and that's maybe not so typical for us. But here's where again, you can repurpose content that maybe you've already created. Maybe you have a blog post or you know, really extensive blog posts are a couple of blog posts and that you can put together to create this ebook and sell it as a means of creating another income stream in your business. But even if you don't, there's, I have a process where you can write a basically write non-fiction book within seven days and definitely within 30 days if you needed to spread it out over more time. But that e-book can be a very simple first digital product that you can put together. In the next lesson, I will discuss some of the delivery mechanisms you can use for delivering these digital products. Alright, next on the list, selling online courses. So clearly you're inside of an online class right now. So this is a digital product that you've purchased and you can create an online course, online class, whatever you call it, you can create one for yourself. So I've been creating online classes. So selling, you know, a digital product in the form of an online class since, I believe 2015. And I really enjoy the process of creating online courses. So most of my courses just end up being video courses. But I do have some audio courses. And then inside of my online courses, there's written content as well. So there's a lot of different ways you can deliver an online course and there are a ton of different platforms that you can use to deliver your chorus. But what I like about online courses is that for a lot of people, just reading something doesn't work for them. So in the online course world, you know, being able to deliver that information via video or audio. That has been a game changer for my own business. So it's something that you can look into and you don't have to create a really super long course. So that's what I teach. I teach people how to create short online courses because I think that, you know, me as a busy mom, busy business owner, when I sit down and learn something like, I really don't I mean, I don't always have the time to take a really long. Online course. You know, there's a couple that I've been in over the years, but for the most part I need information given to me like in short bite-size bits and pieces that I can listen to a little bit here, listen to a little bit there. So that's why I'm a big proponent of using short online courses as a digital product and your business. And then you have kinda under the same umbrella, you can sell an email course. So an email course is typically just text-based content. And you can use a platform, for instance, like convert kit to set up and sell and online email course so you can deliver content to your readers, to your clients strictly through email. And that is again, considered digital product and it can be a very lucrative product that you put together. Alright, next on the list, let's talk about selling photography. So personally, I'm not great at photography, but I do know people who are actually making passive income from selling, you know, just their digital photography. So we're, I'm not talking about actually printing anything out. I'm literally talking about someone who some of these people create iPhone photography. So you don't even need inexpensive cameras here. This you can use your, you know, your, your iPhone to create beautiful images and then you can sell it online and a variety of different places. There's a variety of different websites where you can do this are you can take your photography and you can sell it on sites like Etsy. Etsy is handmade or a site where people saw their handmade goods and you can sell your photography. There's so many different ways to turn photography into a lucrative income stream. Next, selling worksheets. Okay. So I think I take it back earlier. I said e-books were the easiest way of creating a digital product. Creating a worksheet, like even just a single worksheet is probably one of the easiest digital product ideas that you can get started with. And that's an any niche no matter what type of business you have. I think one that might pop out and make, and make the most sense to you as if you think about like people who have a business around budgeting. So people WHO budget that, people I know they tend to have worksheets that they use to keep track of their expenses and their income. And if you think that way, like there are people making a lot of money selling the same budgeting worksheet that they use for their own family and their own business. They just repurpose that information and they sell it to others to be able to use. So that's an idea that you can think through again for any business niche that you're in. Selling a worksheet of digital worksheet is a possibility. Next, selling video tutorials. So you might be asking, well, how is this different from creating an online course? Well, with an online course, it's usually multiple videos that you put together, but you can actually sell a video tutorial. So for instance, if you, let's say you're a graphic designer and you know how to use Photoshop like really well. So you can create a tutorial of using some portion of Photoshop and you can sell that tutorial to others who may not have as easy of a time using Photoshop. So when I think, you know, video tutorials, I just think of something that's visual. Rack and create a step-by-step guide, visual guide of showing someone how to do something. And again, that can work for a lot of different niches as well. Alright, last three on this list, selling principal planner. So this is probably number two on my list of digital products that I sell from my own business. Within my own business. I might be able to think, I'll give you an example in a subsequent lesson of AN affiliate marketing income planner that I put together and that I sell online. But basically, digital planner is kind of a series of just one single worksheet. You might have multiple worksheets bundled together. So some of my favorite planners are, you know, exercise planners. Self-care planners have appeared date night planners aren't really use that, but there's budgeting planners. So you can basically put together a bundle of information based on your own business and your target audience. And you can sell those bundles of worksheets as a planner, like a planner bundle that people, I mean people, it's a big thing now I don't know. Like it just seems like I came out of the blue with people bind means principal planners, but you might get an S on Etsy Shopify. There are all kinds of planners being sold. So keep that in mind. It could be a good fit for your business. Oh, virtual summit. Oh my goodness. So virtual summits, live workshops. So clearly, you know, going to in-person events isn't always a possibility, okay, for a variety of reasons. So you can put together a virtual summit are alive workshop and you can showcase other business owners in your knees. You can showcase clients that you work with. Like there's all different types of things that you can do with a virtual summit. And again, I will talk about some of those platforms that you can actually use to showcase and to deliver your virtual summit. And then last but not least, selling private coaching. So whether you're a business coach or a fitness coach, really whatever type of coaching you can potentially give like that's a type of digital products that could be lucrative. So it's basically a form of a service that you sell from within your business. One-on-one coaching, group coaching, that's a digital product, ok? And it might make sense for your business model to actually implement that type of digital product. So these are just nine ideas that I want you to be thinking about. And just think about, okay, which of these ideas would be a best fit for your audience and for their needs and how you can deliver the information that you know to them. 10. Payment and Delivery Platforms for Digital Products: In this lesson, let's talk about a couple of different payment and delivery platforms that you can potentially use for your digital products. There are so many options out there that you can use, but I just wanted to walk through a couple of the platforms that I personally trust and that I've had experience using. So first on the list is send out. Pricing is very inexpensive, it's very affordable. I think there might even be a free option. I'm not entirely sure, but if not like the lowest option starts at just $9 per month. So I find that it's very affordable and basically send out allows you to deliver your digital products. So if you decided OK, I'm going to sell digital worksheet for people who love self care. After you put that together, you'd upload the PDF to send out and you want. It walks you through the steps and it would deliver your digital product after someone's purchased it, it would deliver that digital product to the purchasers email address. Okay, it's very easy to use. Very affordable tool. Pewdiepie is another great platform for digital products. Now this one is price year, but I just feel like they're the way their system is set up. It's, it's very easy and you can deliver all types of different digital products from this platform. Again, it's pricier then send owl, but it is a trusted platform that has a lot of different options. I think at the end of the day, what it comes down to when you're choosing a platform is, what are the features that are available there? And what is your budget? How much are you willing to pay? And then also, what's the minimum amount of features that you need to be successful in what you're trying to accomplish with your business. Okay. So that's something to keep in mind as well. Gum Rhode Okay. Gum road. I feel like that's kind of a tried and true platform. It's been around for a while. The prices it starts at just $10 is pretty affordable. So same thing, similar to send out in my book. But it just makes delivering any type of your digital products very easy and it's very smooth from point of purchase to delivery. It's a very smooth process is what I found in my delivery. I mean, in my experience, a, right, let's talk about dp d, Again, this is just another example. It's very similar to gum road, just very trustworthy platform. So again, this is one of the more affordable ones that starts at just about $10 per month. You can check it out. So if your budget, you know, something less than 20 bucks per month that you have to spend on this, that's totally fine. Who just gave you three examples between sendall gum road and d pd. That's three examples of platforms that you can use to collect payments and deliver certain types of digital products. So your audience very inexpensively, Okay, so I'm all about keeping your overhead low. You know, it's a digital product for a reason you shouldn't have a super high overhead with this. So I try to recommend products that allow me to keep my overhead low as well. Last on this list is teachable. Now, there most people who know about teachable, they think online course platform and yes. That is what they are most known for, but you can sell all types of digital products from this platform. So Teachable is the main platform that I use to deliver my online courses. But I also use it to take payments and deliver my digital planners. You could host a private coaching, group coaching event from teachable, one-on-one coaching, you can set up a summit. You know, we talked about the idea of live summit are alive workshop as a digital product idea. You can do all of that through teachable. And even though you know, it's I believe their pricing starts at $39 per month for the, you know, the lowest premium plan. So much that you can do with this platform. So I've been using it for years. It's definitely one that I highly recommend and you can take a closer look at. Again, depending on what features you need in a platform and what your budget is. That's how I want you to think about this. And then just with any, any type of digital product platform that you are thinking about, just know that most of them allow you to embed a payment link on your website or from your blog. So that's good to know. Most of them will allow you to accept payments from PayPal stripe and then the major credit card platforms. And then sometimes even you can pay with Bitcoin. So I don't know if that's important to you, but if you are looking for a specific way to accept payments, you definitely want to pay attention to that as you are exploring the different platforms, then look at the payout process. So for instance, if you are selling on gum road, I believe gum road. So if you have ten people to purchase a digital product from you through your gun road account? I believe that they pay out on a weekly basis. Okay. As opposed to for some of the things that I sell on teachable, my payment is delayed by 30 days, so I get my payment in, like in a chunk paid out 30 days after the purchase date. So if it matters to you, like if you need to be receiving your money on a weekly basis, you need to make sure that you choose a platform that allows you to get paid on a weekly basis, okay? And if 30 days doesn't matter to you and that's fine. You can use one of the platforms that has that payout. And there might even be some platforms that pay have immediate payout. I've found with those platforms that give you what the immediate pay out there, what they charge like they're little interests fee or their transaction fee might be a little bit higher than if you decided to get a weekly pay out, our monthly pay out. But, you know, that's okay as long as you know that those fees exist and you're okay with it. I feel like it's fine. So at the end of the day, just make a decision on a platform to get started with and guess what if you don't like it, you can always switch later, but you know, take your time. Look into these platforms that I've mentioned here and see what might work best for you and go ahead and give it a try. A lot of them will even have a free trial. You can give it a try, play around with it and see if it will fit for your needs. 11. Bonus! My Secret for Easily Creating Digital Products: In this lesson, I'm sharing with you my secret to how I easily create really beautiful digital products. Alright, are you ready? It's a really, really simple secret. I use pre-designed canvas template to create Most of my digital products like e-books planners, worksheets. Okay. Yes. Pre designed templates. I know. I know. Now it's funny because I feel like a lot of people think, oh, that's some form of cheating, right? If you don't create it completely from scratch yourself, you're somehow cheating if you use a template that could not be further from the truth, okay, using a pre-designed template that someone else created, someone who is more well-versed egg graphic design than you. That's actually a really smart move. So what I want to show you is how to find pre-designed templates in two places. We'll start with Creative Market.com. So Creative Market has all kinds of graphics and templates and fonts that you can purchase to use within your business. But I'm going to show you how to find Canva pre-designed templates that you can use for your digital products. And in case you're not familiar with Canva, canva.com is simply a very easy to use graphic design tool that allows pretty much anyone to design graphics from scratch, okay? But you can use Canvas to upload templates and make your digital products. So that's not something we cover here in this class. But just to let you know, it's a very affordable tool that you can use. And I'm going to show you how to come into Creative Market.com. Find these pre-designed Canva templates so you simply need to type Canvas. So we'll give the example of Canva e-book template. Okay, clearly it's something that I've typed in here before. But Canva evil template. And let's just, I'm going to show you what pops up. There are so many awesome designs here that you can choose from. Okay, so there's designs for ebooks, there's designs for workbooks, there's worksheet designs. I mean, they're already set up and made for you. All you have to do is purchase the one or you know, or a couple that you like. And then you'd basically just be uploading that template to Canada. It's so easy to use. And the reason I like this, I feel like it's a smart way of designing your digital product because you already, you have to spend the time focused on coming up with your content. Whether that's content that you're creating from scratch or content that you're repurposing, like that's your job. Your job is to find out what your target audience wants and needs. Finding a problem that your digital product can solve for them, right? That is your job to focus on. If you are not already Graphic Design inclined, I don't feel like you should be spending all your time and energy trying to design some template when you can buy something that's already premade and looks beautiful. So I highly suggest that you go into Creative Market.com and just do a search, look for a different canvas template's based on, you know, whatever it is that you're thinking about. Whatever digital product idea you're thinking about bringing to life. We'll get these templates. They are so easy to use. Like it just makes sense to be smarter with this and use your time wisely, okay, invest in one of these pre-designed templates that is literally one of my, you know, the secret sauce to how I design beautiful digital products. One last place I'll tell you to look is blue Sheikh.com. So blue Sheikh is a website. They saw all types of WordPress templates and things like that. But they also have some really beautiful done for you, templates that you can use to create a digital product. Again, these can be uploaded to Canvas. There is a free version of Canvas, so it's not even like it's a design software that you have to pay for. You can use the free version or you can use the version that's less than 13 bucks a month, which is what I use. But you can use Canvas to design a really beautiful digital product using one of these pre-made templates. Okay, so Creative Market.com are blue, Sheikh.com. It's well, well worth the investment to spend on getting this design that's already created for you and then plugging in your content. 12. Digital Product Example: In this lesson, I'm going to walk you through one of my own digital products. So this particular product isn't affiliate marketing income planner. It's 29 pages that walks you through how to get started with affiliate marketing in nine steps. So for this particular digital product, I decided to deliver it via teachable. Okay, so Teachable is one of those platforms that we discussed in a previous lesson. So basically I put together a digital, digital planning sheets using Canvas, and I'll show you that. So I created the design within Canvas using a premade template, right? I purchased a premade template, uploaded that to Canva, then I created a PDF within Canvas and that is what I upload it to teachable. So once somebody comes to my sales page within my teachable account, they can purchase this digital download for $19 and then it will deliver a PDF version of this product to them. So this is just, again, this is an example of something I put together using a pre-designed template. I use teachable to create this sales page. Alright, so sales, drafting a sales pages, one of the lessons that we talked about in this class. And it made the payment and delivery process really, really easy for me. Okay? I am all about simplifying my personal and business life. So for me, Teachable is how I deliver a lot of my online courses. So I thought why not go ahead and just use my teachable account to deliver this principle planner as well. So let me switch over to Canvas really quickly just to show you that that's where I designed these 29 pages that come with this digital product. I designed everything within my Canvas account. So again, all it is is uploading a pre-designed template that you purchase on Creative Market or blue Chic or wherever else you might find templates that you like. You upload your pre-designed canvas template into Canva and then you'd get started plugging in your actual content. So all 29 of these pages is fat content. I use that six-step process that we talked about in this class. And I worked through it. I made sure I understand my target audience, what they need, what problems they're facing. And that's how I put together this particular digital product. Alright, again, using Canva will help you to spit out a PDF version of a digital product that you can upload to teachable, upload, to send out upload. So D Pd, any, whatever platform it is that you choose gum row papaya. You can design it inside a Canva and then choose your delivery mechanism. Alright, you don't have to overthink it. It doesn't have to be like something that's super difficult to put together these steps that we worked through in this class, you pull this all together and I'm telling you you can create valuable content that your audience will want to purchase from you. 13. Recap: Congratulations, you made it to the end of planned your digital product. Let's do a quick recap. First, we talked about knowing and understanding your target audience. Ok, you have to have a good handle on who your audience is so that you can be able to create valuable content and deliver it to them in the form of your digital product. We talked about identifying one, not 50 million, not one problem that you can use and your digital product is the solution to that one problem. Alright, we talked about outlining your product. Ok, so you wanna take the time to create an outline ahead of time for what your digital product will entail. We talked about drafting your sales page, okay, I even gave you an example of what one of my sales pages looks like. So pay attention to that. We talked about adding perceived value or that's adding something like as simple as a checklist, whatever it is, just adding something that basically it increases the value in the mind of your target audience. And then we also talked about repurposing content. Remember, you don't have to create your digital product from scratch, okay, you don't have to do that. Take a look and see what you already have and how you can repurpose it and make your life easier. So thank you so much for taking this class. I hope that you learned something positive from it and that you can apply it to your brand, to your business. And I look forward to seeing what kinds of digital products you create.