Pitching for Writers: How to Know, Nail, and Sell Your Story | Morgan Lindsay Nelson | Skillshare

Pitching for Writers: How to Know, Nail, and Sell Your Story

Morgan Lindsay Nelson, Writer, Photographer, & Illustrator

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14 Lessons (1h 5m)
    • 1. Introduction

      2:02
    • 2. Class Project

      2:09
    • 3. Pitch Examples

      7:58
    • 4. Summarizing Your Story

      4:54
    • 5. Selling With Familiarity

      5:48
    • 6. The Formula of Pitching

      5:15
    • 7. Pitching Before You're Ready

      3:15
    • 8. The Road To Excited Readers

      5:54
    • 9. Get Techy: MailChimp

      10:05
    • 10. Get Techy: AWeber & Facebook

      3:57
    • 11. Get Techy: Canva

      3:08
    • 12. Keep The Pitch Going

      2:29
    • 13. Recap & Start Your Project

      4:51
    • 14. Bonus: Your Printable Pitch

      2:45

About This Class

Create an engaging pitch that will win over readers with writer Morgan Lindsay Nelson… In this 60-minute class, you’ll learn her practical, hands-on, and imaginative skills to craft a compelling pitch—plus discover easy-to-implement platforms to build a tribe of eager readers. This class is perfect for writers, both aspiring or professional, and everyone who wants to learn to summarize their work in a creative way. You’ll come away with a fresh way to communicate your stories straight to your audience, a simple marketing plan and an inspiring printable to hang in your writing space.

Transcripts

1. Introduction: Hi, I'm Morgan Lindsey Nelson and welcome to pitching for writers. Had a no nail and sell your story. I'm a writer and a visual artist, and actually, I consider myself a little bit more of a storyteller than a writer because I like to think that it's all about communicating my imagination more than active typing on a computer, writing on a piece of paper. I love the communication factor. That and communication is actually a really important part of this class because it's all about communicating your story, and it doesn't matter what stage it's in. It could be in the idea stage or in the final stages, where you're all done and you're looking to market your work. And most importantly, this class is not about your traditional kind of pitching. It's about pitching to your readers, instinctive what you might be more familiar with, like publisher hit Jane, studio executives, things that you do to get hired. This is all about pitching to your readers, people who you write for and the people who are going to buy your work and love it up like you can't believe. What this class will also give you is effective strategies to communicate your pitch to market it. Like I said, any stage that you're in, we're going to cover some really great platforms to use in digital and print media so that you can be creative and really stunned people with your pitch by utilizing it in unique ways. You'll gather your tribe of readers before you know, with these techniques, so it will really give you a full spectrum idea of how to create and how to execute your pitching. Your project is decree an elevator pitch, easing references that are familiar to your readers to communicate your story. And we're going to dive into a little bit more about what your class project and tells coming at cystic with me and I'll see you there. 2. Class Project: okay for your class project, you're going to create an elevator pitch using references that are familiar to your readers to communicate your story. Now it does like that before. It doesn't matter what stages in because part of pitching to your readers is getting them excited, whether it's excited for you to finish it and see what you've written or excited to buy your book and start reading right away. There are all kinds of stages of, you know, preparation that you can prepare your reader for through your pitch and also what you'll come away with in addition to the super effective really it way to condense down your story to communicate it to your readers. You also come away with something a little bit more tangible, which is more for you, and that is a print out of your pitch for you to hang in your workspace. And the brilliance of that is that it will give you inspiration to your why, By creating your pitch, you're going to tap into the excitement that you felt when you first thought of your story . That initial excitement that really connects you to Hawaii set out to sell the story and why it inspires you. And by having that, it'll connect you to that excitement throughout your journey throughout your writing process. If you're just starting out or throughout your marketing process, because we can so easily get bogged down in the weight of doing things, the kind of push and pull of the process of writing, struggling with writer's block or the process of marketing your book and putting out to people the stress and the anxiety that comes in that all of those things pulling them back and getting to the core of your story is really helpful. And this will be a beautiful thing to connect each back. So coming up, we're going to talk about the power of pitching and in the next lesson, I mean to give you example pitches. So you really get all kinds of ideas is to exactly how powerful that can be. I'll see you soon 3. Pitch Examples: Welcome back. We're going to dive into example pitches. But first, before I get into pulling up some examples on screen to show you, I want to talk a little bit more about exactly what an elevator pitches. So imagine yourself in an elevator. You know that kind of typical state of elevator nous when you're in there with another person and you're you're both kind of like looking around not exactly wanting to talk to one another. That is the longest elevator ride ever. Just imagine that. But when you want to communicate something with someone and you're in an elevator, it's always the shortest ride ever, because you never have enough time to convey exactly all that you want to say. And that's the beauty of elevator pitch because it makes you condense. It makes you get all the words that you want to say into one or two sentences. So basically, traditional elevator pitches cover the who what wear and wise, and they're typically used to share a person's job, position or goals and who they are, where they work, what they dio and why they're skilled at what they dio Now there is a twist that writing have on this, and it has to do with summarizing and nailing that down into your pitch. So this is fry talks Pyramid. This is the structure of a story. The exposition starts out with how the story is in everyday life. So what is the character like in the beginning of the story? And then the inciting incident happens? That is the big turning point. That is the change in the story, and that is one of the most important factors to highlight in your pitch. There's the rising action in the climax, which leads to the highest, most exciting point of the story, and then everything that follows that that kind of ties into the resolution and the Dana Moi, which is the fancy French word for a time up all the ends of the resolution and leaving it in the conclusion. This is an example of how pitching in a summary really highlighted. So in the beginning, you want Teoh explain in touch on everyday life the who and the where, and then highlight the change that occurs, which is the what an end with the conflict that stirs of the story and leaves the feeling of what's next. So knowing all these elements as they pertain to a larger summary will help you boil it down to get a very condensed elevator pitch. So here, what I'm gonna do is go over. Since summaries, summaries are the basic beginning of pitching for writers, this is not what we're gonna cover is a pitch in this class. We're going to break it down even more is that you won't have all these words to keep in your memory when you wanna catch people's attention on the fly. But this is how we will start condensing down your pitch for your book in your story. We're going to go through a couple examples here. This is for Twilight. Isabella Swan's moved to Forks, a small, perpetually rainy town in Washington, could have been the most boring move she ever made. But when she meets up with the mysterious and a lorry and Edward Cullen, Isabella's life takes a thrilling and terrifying turn. Up until now, Edward has managed to keep his vampire identity a secret in the small community he lives in . But now nobody is safe, especially Isabella, the person Edward holds most dear. The lovers find themselves balanced precariously on the point of a knife between desire and danger. Deeply romantic and extraordinarily suspenseful, Twilight captures a struggle between definer instinct and satisfying or desires. This is a love story with the bite that was great about this summary is it talks about the everyday life, the change that follows that and the rial pots during conflict, as I like to call it, when Isabel Aslahn moves to Forks, that's the everyday life. But then everything starts getting different when she meets Edward Cullen, and then the pots during conflict is the fact that his vampire identity is a secret. But then nobody is safe, especially not Isabella, and that creates that urge, that desire to find out exactly what happens and how it gets so romantic and so extraordinarily suspenseful. That is why this is a great summary, and it hits all those important points. Next, I'm going to go into Paolo Alto stories by James Franco. Now these have some good summaries for a bunch of different stories that are within the collection of this book, so I will go through and read them, and then I'll point out how they're able to be very succinct in very few few words. James Franco's story collection traces the lives of a group of teenagers as they experiment with devices of all kinds, struggle with their families and one another and succumb to self destructive, often heartless nihilism. In Locked Aide, a young woman's summer spent working a dull internship is suddenly upended by a spectacular incident of violence at a House party in American history, a high school freshman attempts to impress a girl with a realistic portrayal of a slave owner during a classroom skit. Only toe have his team bigotry avenged and I could kill someone. A lonely teenager buys a gun with the aim of killing his high school tormentor, but but begins to wonder about his bullies own in her life. So how these air so great is that in each sentence they tell you the existing state of the story and then the posturing conflict. So in Mok, he'd a young woman's summer spent working Adult internship is super everyday life. But then it suddenly upended by a spectacular incident of violence at a House party that tells us that there's this conflict, and so immediately it plants the idea in her head off all the possibilities. How that could come to play, how that actually happens. We have the question of what happens next. It could be more meditative. It doesn't have to be such an action of, for example, violence as we just covered. But in the story I could kill someone. A lonely teenager buys a gun with the aim of killing this high school tormentor that c inside an instant. The action that happens. But he begins to wonder about his bullies own inner life. That gives just the same effect as to how we start to wonder. What, like is he actually going to go through with it? Does this wondering really change? So all of these how these air set up is so condensed yet so effective, and we're going to be diving into more of this to give you the walk through in the examples of how to take the summaries to create your elevator pitch and add that familiar element to make it really strike your readers. Every elevator pitched should end an interest. That's whether it's for business or for writing like we're talking about today, and it really is your little secret weapon to kind of gather people to gather tribal readers to make people excited about you and your work. Most of this is in person pitching, but we also will be able to use your pitch in written form to share online and in digital platforms. Coming up in the next video, we're going to talk about why you should summarize your story. 4. Summarizing Your Story: in the last lesson. We went over example pitches, and in this lesson we're going to talk about summarizing your story. Now summarizing basically, is all about selling. It's all about making the key points of your story and known the ones that will give away anything. But we'll definitely cause a lot of interest and a lot of excitement to be gained. You might be more familiar with summaries from the back of book covers, for example, or things that you do in a book report. But first I want to get into really the core of why be summarized. And there are two reasons Ben and Jerry's and movie theaters Ben and Jerry's is all about sampling. When you go in there, you can be met with all these flavors, but you never know which one you're gonna want to eat until you sample it. Summarizing is like sampling. Your story begins readers. The chance to say, Is this for me? Is this going to be something I'm gonna like to read? It really gives that first step to the reader to see if they're interested, and it really pays off because by doing a really quality summary you are standing behind it , you are giving them the best of your book of your story, and they'll probably say yes if it's for them. And that is also the most important part. And why is they probably is because it's a really good what I call a qualifier summarizing . Make sure that you are talking to the right reader because if you make something and sound a little bit more like James Bond, but it's really ah Harlequin romance story, you may be appealing to some guy who likes breeding and Fleming instead of, ah, woman who likes reading Danielle Steele novels. If you see what I'm talking about, you, you prepare the reader for your story. That is the qualifying aspect of it. Next is movie theaters. Now they are all about the trailers, and there aren't just trailers anymore. Actually, there are teaser trailers. These air bite size amounts of the normal 2 to 3 minute trailer. They can run anywhere from 30 seconds to 45 to a minute long, but they highlight bursts of action that summarized the story. The peaks and valleys air so heightened. This shows how much anticipation for AH form of media can be created in such a small, concise amount. It is the stellar example summarizing, and people who create the trailers will also position them so that they have the best elements of the story that they know will appeal to their audience to their fans. Think of it the same way for your story. Try to find the best juiciest details that you can share to really drive up that anticipation for your story. And now how does this work with your summary? Because we've talked about sampling, and we've talked about teasing. But really, how do you give all of that? And especially, how do you give all of that if you haven't written your story yet? Now this is the most important part because the thing about the sampling and the teething with my examples of Ben and Jerry's and movie theaters, is there things that you can experience in a visual manner for the movies or a tasting manner for the sampling, those air very high touch things. So how can you create a high touch experience with your summarising of your story? And the secret to that is familiarity. You have to draw upon elements that people are already familiar with because you aren't trying to explain something new to them. You're explaining your unique angle in your unique take on it. But it essentially you're not reinventing the wheel by doing this with familiarity, you make it so that they understand they get it like, Oh, that sounds really amazing. Like they are. They are your ideal reader. If it can accept them and they get excited in the next lesson, we're going to dissect all about the power in secrets, to familiarity and using it for your pitch I have received there. 5. Selling With Familiarity: in the previous lesson. We talked about summarizing your story and how to think of it like Ben and Jerry Samples and Movie heater Teaser Trailer's and how to wrap it all up with the secret weapon of familiarity. Now, in this lesson, we're going to talk all about familiarity and really help you understand how it helps your readers and get your work. See. The thing is, is that with familiar aspects, people have already an emotional connection with it. They take one direction. Fans, for example. They love they heart. All of the guys. They love their songs, they know them by heart. So if you're writing a story about a boy band reference a familiar aspect, for example, using one direction in the pitch 100 to none is the band of the moment living the one direction lifestyle with their own Hannah Montana secret. Not only are they topping the charts, but they live a double life, one that's becoming more sinister and dangerous than their sugary world of pop songs and fandom ever prepared them for you. You plug in that familiar element within your unique set of storytelling. Now I know that some of you might be thinking, but then I'm not being original. How do I maintain my originality with that? Back to the matter is, this is the thing every story has been told before every story, but it has not been told your way. Everyone has their own unique take on the basic sets of stories. There are all kinds of different, unique angles and perspectives on Lee you can bring. So here are examples of stories that are based on other stories. This really drives home the idea that every story has been told before. So the story of Little Red Riding Hood is a heroin facing a battle with an evil creature while on route to an important destination. That is essentially the same story of Silence of the Lambs, with Clarisse being our heroine and Hannibal Lecter being the evil creature in Jane Austen's Emma. It is about a well to do romantic woman who plays matchmaker, and that same story can be found in Amy Heckerling's movie Clueless and I use movies as examples here also because they're just as much stories as novels and any other written form. It's storytelling all the way around Romeo and Juliet is the lovers trying to be together despite feuding forces. And when you look at it, that is twilight. The idea of a human in a vampire being such stark enemies is no different than Romeo and Juliet feuding families. And this is an example that I go into greater detail about in my other class, bright. A fantasy adventure. But this is the method fee. C'est and it's each year attribute of seven boys and seven girls are sent to the island of Crete to be devoured by a monster called the Miniter until one year when Prince DCs volunteers to go slay the monster himself. Now this is an ancient Greek myths, and it also is the story of the Hunger Games. Um, one of the secrets to this isn't mixing genres to mixing influences and inspirations to get your unique angle. And pitching is not that much different, because what you'll be doing is you'll be taken in your own influence and then selling it with familiarity by bringing in familiar elements so that your reader understands it best. So when I say every story's been told, it really is abstract, except for your version of those stories. Now the really fun part about selling the familiarity is that you also get to pull out elements that inspired you in the first place. Most writers start from something that excites them. Their idea is spawned from something that they know and are therefore familiar with. So I'm gonna walk you through a really cool exercise to identify that for your story, even if you might not think it's there, it normally is hiding under the surface, and you will find that familiarity will be easier to toe. Identify and bring in highlight for your story in your pitching than you think. So to really start pulling out elements that are familiar with your story, start by making a list in answering these questions. What inspires you in everyday life? What sparked the idea for your story? What is the one thing you just experience saw popped into your head that you can reference ? Just brainstorm and write down anything you can think of? And finally, what do you find yourself daydreaming about or referencing while you're creating? This also is a different way of looking at it that can help you pull out these references in these things that are inspiring your work. Currently, in the next lesson, we're going to start creating your pitch and getting all put together. All of these elements are just leading up. So that big grand event of creating your pitching, getting all Britain and ready to start using, so I will see their 6. The Formula of Pitching: This is the formula pitching your summary, which includes the everyday life of the character, the change in the conflict minus wordiness plus familiarity. Now I'm gonna break it down for you next. So here is a summary from the Gone Girl on a warm summer morning in North Carthage, Missouri. It is Nick and Amy Dunne's fifth wedding anniversary. Presents are being wrapped and reservations are being made when Nick's clever and beautiful wife disappears. Husband of the Year. Nick isn't doing himself any favors with cringeworthy daydreams about the slope and shape of his wife's head. But passages from Amy's diary revealed Alfa Girl perfectionist could have put anyone dangerously on edge. Under the mounting pressure from the police and media as well of Amy's fiercely doting parents, the town Golden Boy parades an endless series of lies, deceits, an inappropriate behavior. Nick is oddly evasive, and he's definitely bitter, But is he really a killer now? This is a great summary, and this is what we were talking about. How summaries cell. Now, if you pick this book up, you would want to dive in and read more. But if you're using this as a pitch, there's a little too much going on because it's made to be on the back of the book is not made to be pitched necessarily in a really short, condensed way. No, if you look at the summary of Gone Girl, the movie, you can see a little bit how it's getting better into pitch territory. On the occasion of his fifth wedding anniversary, Nick Dunne reports that his beautiful wife, Amy, has gone missing under pressure from the police and a growing media frenzy. Next portrait of a blissful union begins to crumble soon. His lies, two seats and strange behavior have everyone asking the same dark question. Did Nick Dunne kill his wife? As you can see, they cover the same points the rial. Why, as toe, Why you would want to read this? Is that the question is, did he kill his wife, the police and the media frenzy? All of those things are like the pot stirring conflict that you can really bring out and then extract that juicy goodness to make your pitch. I'm gonna show you an example of how the pitching that we're talking about in this class a really distilled down pitch that uses familiarity to drive home what the story's about and why it's an exciting read. So here it is gone Girl is like divorce court with an Agatha Christie twist as Nick Dunne's Innocents is tried by the media when his wife's disappearance becomes the latest true crime sensation, one of the really distinguishing features of Gone Girl. The story is how much the police and media frenzy puts Nick Dunne's role as as the husband under a spotlight. There's so much speculation that is what the story is really built upon. Is it? Is it justified as unjustified? Is he guilty? Is innocent? It's what happens when these events like this, such as we're familiar with in our own local and national news stories that people really are put under the microscope and referencing Divorce court. An Agatha Christie was my way of talking about their marriage. Was it really that happy? Was it on the brink of divorce? But obviously there is a mystery, but it's not necessarily a hardcore Knew our mystery. It has a little bit more. That small town cozy feeling the Agatha Christie mysteries have versus a big city cold, very violent kind of a mystery, So those were distinguishing factors that I have chosen the highlight. Knowing the story and building this from it. You can see how you can know your own story and build this similar kind of pitch. And staying true to the elevator pitch way is that it is so condensed, and people have such short attentions bands nowadays that it is even better to get condensed and bite size information and really tease them. Here's my pitch guideline. The first thing is to make it feel present and make it feel fresh and do that by really focusing on the change that happens. What is the inciting incident and include the pot stirring conflict that leaves you wanting more? What is the thing that makes it extraordinary? That makes it different than any other story? What is it that you can just sense the conflict in the turmoil in the peaks and valleys of the story, and lastly, add the element of miliary where it connects best. This could be at the end, or it could be at the beginning 7. Pitching Before You're Ready: in the previous less than we talked all about the formula pitching, how to use the guideline. And I gave a demonstration to make sure you know how it to hit all of your important story points. Now we're gonna talk about pitching before you're ready. There's a wonderful and totally delightful expert online named Murray for Leo. She is so heart centered and amazing, and she has a great YouTube channel that you should check out. She has a phrase of really great sane start before you're ready, and it helps in business as well as life because as humans, we always want to protect ourselves from failure and often times that can make us not begin something that we want to dio. So we plan, and we have the intention to do it but don't actually see it through. And how this relates to pitching is pitching before you're ready is a way to make things happen while you're in creation mode or when you just get your first idea. Because oftentimes we begin the writing private process and go at it each point, like sitting down to write editing, editing Round two, getting ready for final publication published in. And then once we get to the end point, we don't have any readers and we have to go out and find them. And that could be really almost a jarring thing because you in your head, you just think you're gonna hit, publish and then everybody's gonna swarm to it. But unfortunately, it's not the reality. So by pitching before you're ready, you get that reality. You make it happen, because when you start gathering an excited group of readers with your pitch, you will have people ready and raring to read your book and your work when you're all done with it. So another thing that I want to talk about that is also in the brown of the digital marketing business. World is from another expert. Gary Vaynerchuk is a really great perspective that I want to share, he says. He does not believe in making it like when somebody says, Oh, I finally made it like this is happening that's happening for me, etcetera, etcetera. He believes that making it is the day you start doing something that is so true and it's especially true for US writers because it is really hard to dedicate the time to sit down and write. Sometimes we have life going on. We have all these other things, and when we do that, we're are making it. And what further is that is gathering our readers and starting that because we're making it happen for ourselves. Now, you might be wondering, How do I gather readers like, Where do I find them? How do I stay in touch with them? How does that even work? Well, in the next lesson, I'm gonna dive into exactly the path to finding and keeping your readers excited. 8. The Road To Excited Readers: in the previous less than we talked all about pitching before you're ready. And in this lesson, we're talking about the road to getting excited. Readers. This is all about putting your pitch to use. We're gonna cover three aspects. One is face to face pit jean. The other is online pet chain, and the third is guerilla marketing pitching imprint pitching. So starting with the 1st 1 face to face, these are people who you see every day who you meet at parties. I always get asked, What do you do when I'm meeting a new person or What are you up to? What I'm running to do somebody that I know. When people ask you these questions, this is what you say. I'm working on a new book, and that is where you start your pitch. Now there's two ways to pitch. One is where they will ask you, Teoh, give them the follow up information like we discussed. But there also is the pitch with your intent. So if you don't have them asking, you don't let that be the end of the road. Say this. I can email you when it's available, if you'd like. So even though they might not think that it's a possibility to ask you to let them know you can take care of that by giving them that option. And from that you have two ways to capture their information. One is through an email marketing software app on your smartphone, and the other is good old fashioned pen and paper. No matter which one you choose, you will still put they will still go to the same place, will be put to the same use. But whatever you're comfortable with, have them write down their email or put it in the app and you will have captured a reader. And when I think capture, I mean, you've captured their interest in their intent, and those are powerful things for you to have on your side is readers who really want to be there, and this is what this whole pitching processes for Now, the second way, which is online pitching. From this, you can tell a visual story, or you can just put the words of your pitch out there. I think Twitter, Facebook update. Then you can do graphics combined with the with your written pitch for Pinterest or Instagram, but one of my favorite ways is toe constantly share your pitch, but in between, tell a story with your pitch easing visuals. So, for example, here is an example of some images I put together to tell a visual story of a novel that I've written called use and how you condemn disperse images that evoke your story. What you imagine in your mind as a writer amongst your pitches. So you're painting a picture of familiarity for your social media followers on platforms such as instagram or using like a mood board thing with Pinterest. And you're also throwing in your written pitch in between those those visuals and getting people really excited because they can see it and they can greet it. And they just feel like like, your words will be even greater, which they will be, And that is one of my favorite ways of going about it also. And so for the third method, which is guerilla marketing and this utilizes print ways of convene your pitch so what you'll do is you'll either print out flyers on your printer or go to a FedEx office. If you have one year you and have fires, made what these fliers will dio and what the online version of your pitch will dio of which will review in the upcoming video of all the technical actual applications of this is send interested people to a link that a Web address link that will go to, um, put their email address thin and that will be sent to a specific list that you have set just for interested readers of your book. So what you'll do with the guerrilla marketing aspect of it is with these flyers, you'll get inside your your perfect readers head the reader that you're writing for, say, where locally will they hang out? Think of places that have, like strong sense of community, like community boards or their small, small establishments. That would be the great your permission to put a fire on the in their window at their store , all kinds of things. Just where would your reader be? Just play detective and think outside the box and spread your word and put it where people can discover it. That's the fun thing of the second of the third ways of online and guerrilla marketing Is your allowing yourself to be discovered. You're not just waiting for chance friends. Like with how face to face works you're covering with all three the entire spectrum of getting your pitch out there and also being able to create and have the time to create so they aren't sucking up your time and energy. You can keep writing and keep working and creating more things in fabulous communications with your readers. And it's just it's a beautiful process of of sharing and putting yourself out there to be discovered to be visible, and it can be scary, but you have toe going back to pitch before you're ready, you have to do it and just say yes. 9. Get Techy: MailChimp: Welcome to your tech tutorial here. We're going to talk about email. Auto responders. Now, this is how you will gather the emails of your interested readers and communicate with your readers. So, basically what it is, it is a system that delivers emails to a bank of subscribers. Thes subscribers are considered. The slang is your list, your list of people of my favorite email, auto responders and marketing systems. One is free and the other one is paid. So I will just give you an overview of the free one primarily and just touch on a little bit on the other one as well. So the free option is male chimp, and this is what we have appear on the screen. They allow free use of their system for under 2000 subscribers, which is very generous. And then, if you want to have a paid plan, I believe they started about $10 a month. So what you'll do is click sign it for free. All that you need is an email address and a user name and password, and I will dive into my accounts. I can show you a little bit more behind the scenes here we are in my account, and this is just how yours will look and what will want to do to start out as navigate up here to list and you will create a list and you will put your list name. This is something that your subscribers will see as it says right here. So make it some of the super relevant, like notifications of my book. And where is this? My book of your book title? You'll have a default from email. If you didn't set it up in the settings previously, you will have the option to verify it in an upcoming step and type in your name here and is the short reminder of how they joined your list. You are giving thes e mails because banking type you express interest in my latest so pretty easy. Just share that. And they do have toe have contact information to be Spain, an anti spam law compliant and, uh, just click save. We will go to the list that we set up. So here's the list on. We just called it my book and to get everything all ready to go so you can start gathering subscribers and interested readers will just click sign up forms over here. If you didn't already verify your email by clicking this, it will ask you to verify it. So it's pretty foolproof. We'll click general forms. These are more for you have a website already, or a blawg, where you have, ah, widget that you can pace each team. Elk Oden. This is what you'll do to integrate with your own website. It was kind of the most like best of both worlds. Option is to go with general forms. So here we are in your sign up form and you can tell that this is selected here, which is going to show what people see when they first go to your URL. And this is your sign of form. You are l and I will be showing you a very easy way to make this a lot easier to remember and to type in because this is just a jumble of characters right here. But we'll be getting to that right now. This is just how you customize it. So you hover over this section and click at it. You can change the type. You can add an image if you have a logo that's made in that's a J peg or a PNG file, super customizable. And here, same thing. Click edit To change the text. You can just type in your pitch to remind people why they're here and why their interest is piqued so much to join and just say what they'll be getting. Sign it below and also what you want them to do. So you want them to sign. Ups is a sign it below to be notified when it is released. An actual extra little Pirkle get. Be the first to read it. You will find that when you first are here, there will be a form for email address, and there also will be a form for first name and last name. And to remove them, you congest. There will be a little plus and minus button. Here you just click that minus button. I'll ask you to type in delete, and that will go away. I always think that it's best to have just the email address because it gives less things for people to type in less reason for them to get distracted and have something else pulling away in the mill click Subscribe to list. Now you can further customize a thank you page or a final welcome email all kinds of things that these were pretty much default, although they'll run perfectly without you doing any more customization. But if you want to give people a little extra message about you, you can add it here in the thank you page. If you don't wanna have a thank you page, you can have them go straight to your fees. But page that you have another form of communication. I will show you how to make this. If we go back here to go to the 1st 1 sign up form is kind of your go home. So what I'm gonna show, you know, is a really clean and classy way to make this very customizable and easy to remember. This website is called Bentley, and it's B I t l y dot com, and all that you do is you click up here and you paste that funky you, Earl. It automatically will put it over here. And what I've done is just under customized. I've typed your book title, which is where you'll put your book title in. This is a super easy way toe. Have all of that weird, like numbers and letters go away and just have people type in bit dot L y slash Whatever you want at the end. We're back here under my book, your book list, and we will go to manage subscribers if you have any that are in there. And subscriber is really how you'll do it if you go the pen and pencil old fashioned route . If you talk to people and say, like we write down your email address that I can email you, you are getting their permission. I have to stress. You must have permission. Teoh email people you can't think Oh, this person will love to hear for me that is technically in violation of anti spam law. So make sure you get verbal permission and you just check this little box and you type in their email address. Okay, so to get people to sign up from a special app on your phone, this is the one that you will choose. It is male chimp, and it's by the Rocket Science Group. Well, see, it's in the iTunes store and in the app store on your phone. This is the you want to pay. The most attention to that I'm highlighting is the manager list sections. So as it says so true, subscribers don't always request to the anti realist when they're sitting from their computers. Sometimes they ask in real life, and from there you can add those emails addresses to a male chimp list directly from your phone. That is the beauty of this being mobile is it is. It integrates it into your everyday life. It is so easy to use and you can not have to remember to add it manually when you get back home like the paper and pen version that I talked about. So this will be in what you will get. It is a free app. So it also is not an extra cost to you. Now that we have gone over that I'm gonna give you a really quick overview of how to send your first email. So let people know about your book. You'll navigate over to campaigns right here and click create campaign. I recommend a regular campaign is the most elegant looking and slacked your list, which is your book. Send to entire list. A spine will go down here to the next button. So this is where you put in your campaign info. You'll name your campaign here, which is just for your own internal uses, it says. So you can. You don't have to be super creative here, but for your email subject, trying to make it concise and to the point. So people know exactly what they're going to be getting when they open your email and you can have your your name here so people know that it's from you and your email address. Now we'll go over to the next button again. Everything else is fine the way that it ISS, and we'll just go select one column, because that's probably the most like a regular email that you would just write yourself to a friend. And once it loads, you can add a remove an image here. If you don't want an image, you can click the trash can to make it go away. I just click delete and you can click the pencil to at it. This text here and you can type away just make it personal, make it you and have fun with that, you can also edit your social media links, which is great if you want to connect with people on other platforms. Once we're done with that, we'll click next. And this is where the sending page comes up. No, it's not giving me an option to send, because this is just a test list that we created, but you will have recipients, but this is where you click a son button down here. 10. Get Techy: AWeber & Facebook: So this is a Weber. It has a 30 day free trial, but other than that it is $19 a month. However, it is a really good program. It has a couple different features that mail chimp doesn't have. So if you want to play around with it, you can. But I just wanted to show it to you as an option. I also will go into how you can use it with Facebook and mail. Chimp also has this integration to, but I'll show you just for a Weber in case there any interested parties out there. So here we are, a Weber. What will begin with is when you create a list, you will create your sign up form, and this is where you can have a few people put in their first name or your email is kind of like what we went over a male chin. But you'll just create this. You have all these templates to choose from their popular ones, ones with different colors. I just choose this blank one and just customize the button with my own color, which is really easy to dio when you click on it. This color just pops up and you can choose it from this wheel here and click. OK, you can choose the font and the font size pretty easy. And just here you can customize the text so you'll just click. Save your form and you will go into sign It forms again and click integrate with Facebook. And what that looks like is just right here, integrated with Facebook, and you can click that and it will take you to your Facebook page. And it will add this tab right here. It might ask you to confirm and put in your user name and password again, but after that it will give you a list to choose from in your Web form, which is that sign up form that we just looked at earlier. And when you click, save changes that will bring you to this, and you can always reconfigure it if you need to. And this is a really great way to have people come to your Facebook page. If you don't have a website and also be able to connect with you on Facebook by liking your page and to give you one more tip about this, you can actually send people directly to this page by going up here in copy this URL and a copying and pasting it in bit we. So we'll show you that again. This is your facebook page up to here in this extra bit right here is really specific to the tab. So that's what directs people to the specific email sign up. So we'll copy this and go back in a bit, Lee and create a shortened Bentley link. And I'll show you what that looks like. Here we are in Bentley, once again. Civil Just paste that link that we got from Facebook, it pops up over here, and I just customized it in my book. Facebook. Sign up. And that is what you can direct people to, um, whatever you'd like and that will get people to that page. So I'll copy this and that takes you directly to the tab. Well, ah, then people can join your list as well as connect with you on Facebook. So those were the two options that I recommend for email, auto responders and email marketing platforms. You can integrate them if you have your own website just by using the HTML options for form integration. There are extensive tutorials. And how did you that for each Each platform with Malcolm and a Weber. And if you have any additional questions, please don't hesitate to reach out. I am going to be doing one last tutorial, which is little separate. It is all about creating your flyer in a free website called Canvas, so I will be doing that coming up. 11. Get Techy: Canva: Okay, here we are in Canada. Now you can sign up for Camba really easily. All that you do is go to camp a dot com and sign up for free count. You just need an email address and to create a password. And you just create a document, you can create your own custom sizes. I just chose 8.5 by 11. Pretty simple. And this is a sample of a flyer that you can put together. Now. Everything that I have here in little brackets are things that you would replace with your own information. So what your book title is could go here, and I'll show you how to add everything. There's the search here where you can search for specific shapes are illustrations. If you want to customize that, I just go to text and click. Add heading. This pops up when it's highlighted. You have all these different fonts that you can choose from, so this is kind of fun will try this and you can go my book. And this is the layout that I gave that looks a little more young adult just to show you all the range you can do. I just created this background with a stripey box that they had and has put in some hearts going over here to search and shapes. Really simple. They have endless possibilities, as you can see. And if you want to change the color, you have all of these different options and you can add some with a color wheel. You can go with this nice purple, which may be fun. And you can change the upper case, all kinds of things. Just with this little drop down here. And if you're is that something that you don't like, trash it and have a go away. This is where you would type in your Bentley link. So, for example, we have you don't need http. You can just start with Betley. So we have this bit lee slash my book Facebook Sign up. But that will take people directly to that. There are any funny jumbles of letters and numbers like we talked about, so it's nice and clean. Have a kind of a call to action. Get your copy here and have it catch people's eye pretty easily. And I was like, two canister it out with a question like one a new read. Add your bookshelf. Check out your book. It just gives people an idea of how it can benefit them. Trying to think of those terms while you're choosing your wording and just have fun, it can but is just a blast. Once you're done, you can click download. You can choose toe, save it for the Web or for print. You're gonna print it out. I definitely recommend going the Pdf option. If you have any questions again with this, let me know in the discussion section, and I will be more than happy to you walking through it even more and help you out the best I can. I hope that this has sparked a lot in your wonderful imagination of ways you can market and use your pitch out there and gather your readers. I'll see you in the next lesson where we talk about how to keep the conversation going 12. Keep The Pitch Going: in the previous lesson. We talked all about how to get techy with it and how to apply the technical aspects to gathering readers using your pitch. And now we're gonna talk about how to keep the momentum going. This is about how to keep the communication with your readers, open into the line of communication that you've established to keep them interested to keep them going while they're reading your work and beyond. So one of the first things is toe. Have consistent communication and give your communication is a conversation with a friend, because for readers to get really invested in what you do next, it's your opportunity to make them invest in you to get to know you as a person. You're fabulous personality. Bring it out, let it lose. Show them what excites you. And they, in turn, will get excited because sharing those bits of inspiration and having a conversation along the way is the way to get ready for your next pitch, basically, and also having just a meaningful relationship with your readers because they are there to support you in your work and just thanking them for that by being there and taking the time to communicate with them. It pays off so much, just person to person. So some of the ways, if you want to know effective ways to communicate and things to talk about. Story starters, etcetera, etcetera. Here are topics for emails in between pitching. Do a behind the scenes show the steps and process you go through to do X or Y in what you create. For another idea, show what's inspiring you. Give recommendations or curated content. Think like you're your own magazine and you are the editor in chief. You get to play Anna Wintour, and your emails are your Vogue magazine. And for the last but not least, personal updates share stories from your world what your everyday looks like, what is going on. That might be hard. That might make them relate to you, because sometimes the things that we feel are imperfecta about us are actually what make us the most relatable and even more beautiful people to relate to 13. Recap & Start Your Project: in the last lesson. We talked all about how to keep the pitch going and how to keep communication with your readers established. Now we're going to recap all the lessons we've done up to this point in less than one was all about pitch examples. We talked about what an elevator pitch is and how Fry talks pyramid story structure can translate to Patin. We also discussed how summaries are form of pitches in less than two was about summarizing your story. We talked about why you summarized and learned about samples and teasers, plus how to create the same high touch experiences, sampling and teasing by using familiarity. Unless, in three we talked about selling with familiarity and how using familiar elements makes readers get your work and how every story has been told, except for your own unique version. In less than four, we dove into the formula of pitching. I went over the formula that you can apply and the guidelines and broke it down into an example of how it works. Using the book and the movie Gone girl and the process basically involves taking your summary and condensing it down and then adding in this familiar elements in less than five . We talked about pitching before you're ready. We reviewed the marketing strategy from Marie for Leo of start before you're ready and how to think of the pitching process as pitching before you're ready. And the glorious result is to make what you want your book to be and to make it happen for yourself. In less than six, we talked about the road too. Excited readers. This was all about how to put your pitch to use and use it face to face online with links and social media presence and guerrilla marketing with printed materials. In less than seven through nine, we got techie with it and reviewed Melton that a Weber email marketing platforms talked about Facebook integration with a Weber and how to create a flyer in Canada. Lesson 10 was about how to keep the pitch coin and how to communicate with your readers while in between projects and all boil down to being friendly, consistent and wonderfully you. Now it is time to dive into your project. Your project is decree an elevator pitch, easing references that are familiar to your readers to communicate your story. Now What we're going to do is we're going to take this in a couple of steps just to make it really bite, size and actionable. The first step of your project is to you summarize your story the best that you can just from hitting all the peaks and valleys and what you know and what you can extract from your idea from your story. Then we're going to highlight the essential elements that we discussed the parts that really ramp up the emotion that hits all the essential story points and, well, then format that into the guideline of your pitch. And to do that, just make a list brainstorm, brain dunk, all of the things that inspired your process. And, um, the writing process, inspiration, process, all the things that got you excited about telling this story and what you think really ties in to being able to communicate it. Another person in a familiar way that they'll be like, Oh, that's like that story and fostered that connection. So there will be a whole list of all these steps in the project assignment, and you won't have to remember all of this server for back to this video unless you want to . But it will all be there for you toe walking through each stuff. You need to make it really, really easy to think out a plan. I cannot wait to see your projects and be sure to communicate with each other in this process. It's all about the wonderful community that we have here. Also, be sure toe like your fellow students, Prague Prague projects and share your progress as you go along. And I will be sure to let me know if you have any questions. Because I am here to help you and guide you through the process. So I will see you in the Project gallery. Thank you for being here and keep up the amazing work. 14. Bonus: Your Printable Pitch: in the previous video. We just covered your class project now and going dive into this bonus lesson I promised you all about creating your printable pitch. Now, this could be used to ways is primary purpose is to act as an inspiration for you to hang in your workspace. You can connect with your pitch and connect with your why, But also it will be that you can use it as a framework to add to it, to use it for the guerrilla marketing and printing your pitch to share on Bolton boards or community centers. Things like that, that will be really useful for you as well. So without further ado, let's dive in. Okay, I'm gonna walk you through. I know that we touched a little bit earlier on canvas of I'm gonna walk you through how to create your printable pitch so that you can hang us in your workspace for inspiration. Okay, so what you do for your step is you'll go into Canberra after you have an account where you can use any kind of image software that you may have. I'm going to give you the backgrounds that you can add to it or you're free to create your own background. Are you going to use custom dimensions and will select inches and tape in 11 by in 1/2? And this will bring up this new blank document. You'll go into uploads and click, upload your own images, and you will have already downloaded from the skill share site the the template background that I have made. And then we'll go on to the next step. So it'll show up here and you can leave a little border around it, or you can resize it so that goes off the page like so and you know that it's centered when those little lines cop in the middle and we can just start adding text. Just click here, and this is where you'll type your pitch, and then when you're done, you'll have it all laid out here. Just have fun and the new be able to print this out and hang it in your workspace to inspire you. I cannot wait to see how pitching goes for you. I am here if you have any questions and I wish you all the best in your writing endeavors, I'll chat with ease soon on the site