Pitching for Writers: How to Know, Nail, and Sell Your Story

Morgan Lindsay Nelson, Graphic Novelist

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14 Lessons (1h 5m)
    • 1. Introduction

      2:02
    • 2. Class Project

      2:09
    • 3. Pitch Examples

      7:58
    • 4. Summarizing Your Story

      4:54
    • 5. Selling With Familiarity

      5:48
    • 6. The Formula of Pitching

      5:15
    • 7. Pitching Before You're Ready

      3:15
    • 8. The Road To Excited Readers

      5:54
    • 9. Get Techy: MailChimp

      10:05
    • 10. Get Techy: AWeber & Facebook

      3:57
    • 11. Get Techy: Canva

      3:08
    • 12. Keep The Pitch Going

      2:29
    • 13. Recap & Start Your Project

      4:51
    • 14. Bonus: Your Printable Pitch

      2:45

Project Description

Create an elevator pitch—using references that are familiar to your readers—to share your story

ASSIGNMENT

Condense your story or idea into an easy to communicate elevator pitch. Your pitch will be infused with familiarity & cover essential story points—making it powerful and effective so it woos eager readers. This assignment will teach you to be concise, relatable and how to “tease” your content. You’ll have an easy to implement workbook guide to help you translate your work into pitch form!

DELIVERABLE

1. NAME YOUR PROJECT

Click the 'Start Project' button and type in the title of your pitch into the project title section. This can be a work in progress title or the finalized title of your story. Either way, no need to add anything else for this step, just click 'Create Project'!


2. PICK AN IMAGE FOR YOUR PROJECT COVER PHOTO

This can be an image that inspires you -- think about the familiar element we discuss in the ‘Selling with Familiarity’ lesson and use that as a starting point. 


3. WRITE YOUR SUMMARY

Be free to write out your thoughts. Don't censor yourself. Know that this is a lengthier version that will be paired down in your final step. Use the attached workbook to help you through this.


4. CREATE YOUR PITCH

Use the formula in ‘The Formula of Pitching’ lesson to cut your summary down into a short, concise pitch, using those familiar elements to capture your reader’s interest.  Type or upload your pitch into your project.

Though it’s not mandatory, feel free to share an image of your printable pitch from the bonus lesson!

RESOURCES

Attached are the following resources for you to use:

  • Class Project Worksheet - a guided document to take you though creating your pitch + extra ideas of how to use your pitch.
  • Bonus Lesson Template - a ready-made background for you to use for your printable pitch (see the bonus lesson video for all the details on how to use it!)

Student Projects