Pinterest Marketing For Beginners: 2021 Basics | Taylor Bonham | Skillshare

Playback Speed

  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Pinterest Marketing For Beginners: 2021 Basics

teacher avatar Taylor Bonham, Pinterest + Virtual Assistant Mentor

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (1h 15m)
    • 1. Introduction

    • 2. Pinterest Basics

    • 3. Setting Up Your Pinterest Account

    • 4. Boards Basics

    • 5. Creating A Board

    • 6. How To Do Keyword Research

    • 7. Claiming Your Website & Rich Pins

    • 8. Pinning Strategy (UPDATED)

    • 9. How To Create Story Pin

    • 10. Uploading A Story Pin

    • 11. How To Publish A Video Pin

    • 12. Pinterest Analytics

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.





About This Class

Created for those who want to start and marketing their own online business. Learn the basics of Pinterest Marketing, whether you want to market your business or learn it to manage on businesses Pinterest accounts. In this class, you will learn the basics of Pinterest marketing and how you can navigate the Pinterest Platform for you and your clients.

As a stay at home mom, starting my own Pinterest Manager business was so eye-opening and an incredible opportunity for me to make full-time income from home! That's why I love helping others learn Pinterest Marketing for their own businesses.

In this class, you will learn:

  • How to set up a Pinterest Business account
  • Methods you can use¬†to perform keyword research
  • How to post the 3 types of Pinterest pins
  • The best ways to get around the Pinterest platform

(12/09/20, I will have another course who those who want to set up their own Pinterest Manager and Virtual Assistant business.)

Meet Your Teacher

Teacher Profile Image

Taylor Bonham

Pinterest + Virtual Assistant Mentor


Hey there, I'm Taylor! I'm a Pinterest Manager and Work From Home Mentor.

I am a Pinterest Manager for small businesses, and also mentor others (especially moms) on how to start working from home and transition to making a full-time income virtually. I am excited to teach on SkillShare and help others do exactly what I have been able to do.


Stick around and check out my courses on Pinterest Marketing and How To Start A Pinterest Manager Business.


Check Out:

Check out my FREE Pinterest Manager Checklist on my website Join the Pinterest VA Society on Facebook


See full profile

Class Ratings

Expectations Met?
  • Exceeded!
  • Yes
  • Somewhat
  • Not really
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.


1. Introduction: Hi, welcome to How To Start a Pinterest manager business apart one, this part is all about Pinterest marketing basics. How to dive into the Pinterest platform and set up business accounts. And just all that Pinterest skill, skill sets that you need to have your own Pinterest manager business. So this course is divided into several different courses, which is why this is part one. And this part is specifically about pitchers marketing. So I'm so excited you're here. My name is Taylor bottom. I am a Ventures Manager. I am a Pinterest manager, mentor in a work from home and tour. I help other people transition from a nine to five office job into finally, the perfect fit for them making a full time income or whatever type of income their lifestyle needs, and taking it virtual. So trying to figure out the best virtual job for you, whether that is a Pinterest manager or something else. So again, I'm so excited you're here, I'm excited to see you guys as projects and follow you through the different classes that I have under this topic. So I am so excited for you and this really is a great opportunity. I loved me in a Pinterest manager and being able to work from home, especially now. 2. Pinterest Basics: Hi everyone, welcome back. And this short video is all about Pinterest B6 in just getting you to know the platform. So Pinterest is a visual search engine. It is meant for researching content, finding inspirations, discovering new interests, and more. So you don't. Google is, Google is a search engine. So Pinterest is similar to that, except it is based off of images in graphics, and a lot of your content is going to do well or not dwell based off the graphics that you put. Someone's going to click on a graphic that looks more visually appealing than another. So visuals are super, super important on the platform. It is a huge platform for products, fashion, home decor, cookie. I'm helpful. Business resources, beauty. Most things that you can think of, it is on Pinterest. There's so much that can do well on Pinterest. So it's definitely an amazing platform for businesses in blogs, in selling products. It's amazing. So from a business standpoint, you can use Pinterest to sell. So cellular products sell your courses, digital templates, stuff like that. You can use it for lead generation. So bringing cold leads into your business sales funnel, which would be more promoting your landing pages on Pinterest and leaving them into your email lists. Pinterest is really great for that cold the generation. And then also to educate and inform, which would be stuff like blog post, podcast episodes, recipes, stuff like that. These are all really good ways that a business can use Pinterest in probably ways that you're looking to use it as well. So why is this important? There are four pillars on the importance of Pinterest. So we have brand awareness. This is why branding inconsistency is so important. So when you're creating your content, your pin graphics, you want to base it off in your colors, in your themes, because when people see your pins, they will start to recognize your branding and your colors. And they'll be like, Oh, I've seen their branding their colors before and they might not click on your pin The first time, second, the fifth, tenth time, but they'll keep seeing your content and you want them to know it's you. So Brain Awareness is amazing because even if they don't go to your content from Pinterest, they're seeing you on all these other platforms. Maybe they see you on Facebook and a Facebook group on Instagram. So many good ways for brand awareness, which is why it's so good for Pinterest as well. We have organic reach. So individuals will come across your content without you having to find them. By putting your content on Pinterest, people are just finding it. And this leads into the next one on new leads, new cold leads. You're having leads come right to you. Without that, those hours of engagement, without that, you know, hiring out a social media manager to engage with your audience on Facebook or Instagram, you have these cold leads coming to you, dripping into your sales funnel, dripping into your emails, email list, and then possibly finding you in Instagram or Facebook or in your Facebook group or wherever else you are focusing on. Pinterest is so great for that. And then lastly, it is a search engine. So like I said, pinterest is similar to what Google does, but it focuses on a visual approach. So images and visually appealing images are super, super important for Pinterest. So lastly, what can I pin? So you can pan pretty much anything you want. On this list. I have the things that I have seen work the best. Just because an honest list doesn't mean you can't pin it pretty much you can pend any type of content. So podcast episodes really well. Blogposts, your lead magnets, freebies, opticians that lead to your email list. Those do really well. Products of any kind. You're digital courses, your digital services, digital templates. You can promote those on Pinterest as well as your Instagram and YouTube content. Because you can also claim your Instagram account and claim your YouTube account within the Pinterest platform. So you can track that content a lot better as well. And this is just a quick introduction to the platform and I can't wait for you to see the rest. 3. Setting Up Your Pinterest Account: So we're going to talk about your account set up, setting up your profile. This is the first thing you need to do before you do anything else on the Pinterest platform. So you need to do these things before you start penning, before you start creating boards, before anything, do the hese things. So your profile photo, you want to make sure you have a clear and visible photo of yourself. Or if you specifically use a logo for your business instead of bringing it as yourself, that make sure you have that logo. I just want to make sure you're using a photo or logo, what you're using on every other platform. So Y1, make sure your photo is the same on all your different platforms. So people can recognize you more. And they know a G U. After that, you want to have your name in your bio. These are gonna be keyword optimize in. We're going to talk about this in a little bit. And then you want to clean your website when you claim your website, this is going to allow you to enable rich pins enrich pins is pretty much Pinterest, taking data from your website in bringing onto Pinterest so it can enhance your pin descriptions. When people find your content. Along with that, you claiming your website will give you access to analytics vendors analytics, so you can track your content a lot better on the Pinterest platform. So moving on. So I have my own example here. So as you can see, I have this photo. This is a photo I use on my Instagram account. I use it on my Facebook business page. This is the photo that people see on all my different platforms running business. And they know it's me. Secondly, I have my name, so I use my name Taylor, bottom end, then this is what I want you to do. Use your name, obviously use my name. Or if you don't go by your name, maybe you go buy your business, put your business name. And then secondly, you're gonna want to put some type of keywords after your name in, fill that out. So for me specifically, I don't have the word Pinterest on my name because Pinterest doesn't allow you to use the term Pinterest in your name. They used to, but then they got rid of it so you can no longer put the term Pinterest, which is a little frustrating because people used to search Pinterest Manager and it was able it, you were able to find people lot easier that way. So for you, I have a couple of different ideas. I, mine is pin manager, mentor. There are a lot of different ways you can do this. You can do maybe social media manager, virtual assistant, pin manager, penny manager, play around with it. But you definitely wanna put those keywords in there because it's going to help. Your search results for your profile and all your keywords within your profile play a part in your content as well. So that is why you want those keywords in your name. So make sure you optimize that puts your name or your business and then some type of keyword that is searchable that people can find you through. So moving on to your bio. So the bio is meant to tell your audience about you, your business, and your content. So this, again also plays a huge role with keywords. So you wanna make sure you use those popular keywords for your bio as well. So for mine, I just have, I helped Pinterest VAs and managers start and scale a Pinterest management business. So this is good because you can't use Pinterest in Your Name field, but you came use Pinterest in your bio field. So you wanna make sure you use the term Pinterest in your bio. Because it's still going to play a part in search results. So you want to somehow put the term Pinterest VA, or Pinterest manager or virtual assistant in your bio, because you want to stop those keywords obviously to where they flow well, it makes sense that you wanna make sure those highly search keywords are in your profile. So again, the Europeans bio is going to be similar to what like an I help statement would be on Instagram or any other platform. So definitely make sure. And then down here, I put a couple of different keywords that you could possibly put at the end. One that it didn't bring up is Pinterest marketing. That's another good keyword as well. So you have your name, you have your profile, or you have your name done, gave your photo, you have your bio. That's all good. We then need to claim our website. When we have a Pinterest account, we want to have a website. Sometime if you don't have a website and obviously if you have website right now, that's okay. Just skip this part. You don't need to clean your website and there's a website. But when you have a website, you wanna make sure you put in the URL. So you'll go to settings and we're going to claim. And I'll bring you here. Obviously, it already shows that my website is claimed. There'll be a blank box here and you'll type in your URL, and then this will say claim. So then you'll click it and click Claim. And then it will bring you up to another box. It'll give you a code. This is an HTML and HTML code that you're going to put into your website. And I will have instructions in a different video on how to specifically do that. Depending if you have Wordpress or maybe a Shopify shop or Squarespace or show it depending on your website platform, putting the code in a little different and a trap forms. So we will talk about that in a bit. But once you do claim it, Pinterest accepts it, says Your claimed. When you go to your main profile right next to a URL, you will see this little, little globe with a check mark and that means your website is claimed. So there you though. I hope this helped get your account set up and I'm so excited for you. And your Pinterest account. 4. Boards Basics: Okay, welcome back. We're talking about Pinterest boards. This is another really important thing for your Pinterest account. Help Pinterest boards. You can't pin any content to it so you need the board. So there are two types of boards. You have your personal boards and you have your group boards. Personal boards are what you're gonna mainly be working with. And those are the boards that only you can save pins two. And then we also have our group boards in. These are boards that there are different collaborators. So any collaborator that is a part of a board, they can pin to that group board in say, pins to it. So they're obviously very different. And I'll talk more about group boards. But pretty much when Pinterest created the group board, they intended it to be this really great resources for collaborators. But then as businesses, more inborn, businesses started getting on Pinterest and posting their content. Group boards solely turned into a chaotic mess. So group wars are still relevant by they are prior to, prioritize as heavily as what would be pin to your personal word. So, but we will talk about that in a little bit. Though. Moving Han. So boars in general should be focused on what your idol audiences looking for and your business, so your niche. So a couple of good examples for your own would be Pinterest marketing born social media tips, maybe business coaching tips, because maybe you're targeting business coaches. So that would be good because obviously that's something that business coaches and looking for. Maybe you're working for product-based businesses. So you have an ETS marketing or Shopify marketing board. Maybe you're targeting bloggers. So you want to have a blogging tips or creative entrepreneur tips is a good one for most anyone to use. And then also entrepreneur quotes these artists really some good basic bore titles that are really good to use. Because it's important to note when we're creating our board titles. They need to be simple and they need to be something that people are searching for. Like you don't want a four tiled. The best social media tips ever. Like. That's not something people are going to search for. Social media tips. That's a lot better. That's, you know, just a better search term. Then something really alone or something irrelevant. So make sure when you do title your boards at their very simple and pretty much our title based off of exactly what they're about. But as you can see in this example, this is a screenshot of my own account. Here is, these are just a few boards that I have. Up here. You can also see where it says how many boards you have. So it says I have 30 boards. So that's just something to know. If you're knowing how important you have, you can just kinda look up there and see how many half. So how many personal boards should I have? So there really is no magic number. I have seen people with ten boards. I have seen people with a 100 boards. They different amounts of boards work for different types of people, different types a content. I usually suggest to start out with ten to 15 boards relating to your ideal client in your niche. This is just really good standard number to start out with. I mean, again, I've seen people with five. So this is just kind of a good rule of thumb. As you grow your account, you can kind of see what boards are working with. Bohr's aren't working. And if you find out that their boards that are no longer relevant to your business, you can always hide them. So that is one other note is that you want to hide any unrelated boards by making them secret. Don't go and delete them. Just go ahead and hide them. There is thought that deleting content filename boards, it's actually really bad for your account. So I normally we'll just put them on secret instead of completely deleting them, putting them in secret just means you can see them, but no one ought to be able to see those ports. Because also you never know if you'll later on need that board. So you will also want to keep that as well. But that's just a little tip to be able to hide the ones that aren't relevant for your business or your account anymore. Anymore. 5. Creating A Board: So again, these are boards. So as far as creating a board, you'll want to go right here where it says cape or click here. And you'll be able to name it. And then there's a newer option where you can put dates. So this would be great for planning some type-in event. Maybe you're planning a wedding as a personal user or as a business. Maybe you're planning a huge conference in so you can always put the dates there. And that's just a fun way to kinda play in and keep track of things. And then also you can instantly make something secret. Making a board secret just means that you can see the board, but no one else can see the board. So I'll actually do a demonstration. So let's just say I want to make a home decor board, which doesn't make sense because this is my Pinterest management board or pingers management account, but luscious uses example. I don't have a date obviously because it's just a generic home decor board. And you know what, I'm an make it secret because this is just for me and I don't want to know what else to see it. I'm going to say real quick about the naming thing. You don't want them. You don't want to name your boards like really crazy, weird names, stuff that people aren't search. Because the name of your board is also considered when people are searching for content and resources in the Pinterest platform. So like I said, if you're thinking more about home decor, you may name it home decor or home decor tips. Or maybe it's something more specific like farm house lifestyle, farmhouse kitchen decor, you know, whatever. Something a little bit more related you wanna do. You wanna have a Pinterest marketing board, Pinterest management board, something like that. So definitely make the name very basic and searchable. That is super, super important. So you just create when you want to create a board. And when you create the board, Pinterest, once you to already pin things, because that's the whole point of their platform. They want you to pin content. So it will come up with a bunch of suggestions for you to pin. This is great inspiration and just, they just pull related content that they think you would like. For now, I'm not gonna append anything because this is just an example. But going further, if video content pin, it'll link Curie in even better list content that it thinks you're interested in so that you can get a more ideas in it has more ideas of content for you depend. So that's something to really look at. Whether you're doing something for your own personal board or even, you know, Client content too, if you're looking for some content to pin for them. So just go over here to the pencil and you'll, that's the edit. So this will pop up and this is really important. So obviously I already have the name. You can go ahead and write you description. I'm going to talk about the description in the keyword video just because there's a lot to researching for keywords and then implementing it into your different boards and pin descriptions and stuff. So we're going to skip that for now, but make sure you do have your description. For now. I'm just going to say, oh, just so I have a description for later. This board is your perfect resource for and all your, for all here. Decor inspirations. So we're just going to do that real quick. And then so you've got the next thing is category. Obviously because I named it home decor. It knew to put it in the home decor categories. So that's really cool. And there's a huge list of different categories that you can pick from. And I do want to know for those who are working with businesses like marketing type of content, there is no marketing category. So for, for quick reference, I always use education category for that type of content. Just so you know, that's really honestly the best category to use for that type of thing. But for our example, we're doing home to core days. I'm leaving blank. And then collaborators. This is if you create any type of board, you can add people to this specific board and they can also pin to it as well. So that's cool. If you're doing like a project, I've seen graphic designers do this with their clients and maybe have like a mood board or something with brand inspiration and they'll add their client to it so both people can pin two It. Definitely a really good resource for free and types of things. And then keep this board secret. And then this is just whether you want pins from this 4D inspiration from this board to be pinned to your home feed. Which I don't because this is the secret board and I don't want home to core content flooding my home feed because that's not what my account is about. But yeah, I'm gonna keep this word secret. There we go. We're all done. 6. How To Do Keyword Research: Okay, so this is my favorite section because if you take anything out of this hinges module, pay attention to this. So pinterest keywords are so, so important. They are what help get your content, your clients content up in search results. With keywords. They aren't just in your pin descriptions, but your keywords in your pin descriptions, your board descriptions, your titles may all matter. So lets get started because this so important. So I have developed this workflow, this keyword workflow that I use for researching on my topics. So pretty much how it goes is you bring up your topics. So what are you searching for in what are your main topics that you're looking at? And then once you Brenda buyer topics, write them all down. That is where you then take those words and start doing your keyword research. So you type in those main topics in the pinterest search bar. Start researching to then find the most popular keywords that are used with those main topics. And then the third stage is implementation. So once you bring it up, once you do keyword research, you will then have a list of the best keywords, long-tail keywords to use to start creating your pin descriptions to add into your board descriptions, you pin titles, long-tail keywords that you can add into what we had talked about earlier with your bio and your, your name descriptions as well. So here are some important with Pinterest because they all play a role in your content. I'm gonna say it a million times, but the keywords are so important. Okay? So how do I research? So when you type in a key phrase in the search bar, just like this, Pinterests will then show you the most popular keywords to pair with your topic. I just call them secondary keywords because this is the main keyword and then we have our secondary keywords. So I typed in work from home and these are what popped up jobs, office outfit tips. So I will then take those for example. I put them down here. So I did work from home jobs, work from home office, and then kind of switching hard around a little bit working from home tips. So these are all obviously really good long-tail keywords to use in your descriptions. So we bring dumped, we did our keyword research on this topic. And so we are then going to bring these over and try to start writing our pin description for this event, for this imaginary blog post. So I start writing, Are you having trouble? And then I put finding a job working from home. So this is a good long tail phrase to use. Because it has the word working from palm in job. Check out this blog post is cover five tips to work from home today. So again, I use the word tips from home. Really good. So then the other thing that I do, so further pin description. I do two to three sentences with the keywords. And then after those two to three sentences, I then pick three broad keywords. So again, for this example, I did work from home tips, work from home jobs, and work from home office, and they normally use one hashtag. So thing with hashtags and Pinterest is it's not like Instagram. You use like 30 hashtags. They suggest one or two hashtags. They are still in Pinterest best practices for 2020. So I still use one or two. It doesn't hurt, it doesn't take long to do it. But for the hashtag, I will just use one or two just like broad keywords because again, I did hashtag work at home. So for instance, say you're doing something for your own Pinterest marketing. Business II, you could do keywords such as like small business tips, Pinterest, marketing, social media tip, something like that. Just very bread k-mers that explain your content. So this is how I write pin descriptions. It has worked very well for me that way. You have your keywords in your sentences, and then you're also adding more keywords at the bottom that help move it up in search results as well. So moving on, let's talk about writing the board description for their keywords. So writing board description and is very similar to where you're creating with what you're creating a pen description with. So you'll want to right between like two to four sentences that actually flow nicely. You don't want to just keyword stuff to where there's no sense is, and if someone reads it, it looks very cluttered in spammy. So you want to at least have some sentences in there. You want to include the research keywords to increase search results for Board and the pins inside that board. And also Hashtags do not work on board descriptions. You can only use hashtags on the pin descriptions. So for, for our imaginary example, for our work from home board, example, Are you having trouble finding a job working from home? Check out these resources to help you with working from home, tips for working from home, and how to find jobs working from home. Notice I used the term working from home a lot because that is the main, that's the main keyword. But then I also used the other secondary keywords like tips and how to find jobs. So that's a really good way you can do it. Or here's another example that I personally have. I set it up similar to how you pin descriptions where I put a variety of ideas that would be transition into working from home or creating a side hustle job at home. So those again are hot keywords as well. And then I do like the broad keyword thing at the end. So I didn't unit working from home mom, working from home remote jobs, jobs, or stay at home mom. These are all very popular long-tail phrases to use, so I put those in the description as well. So you can do it this way or you can even do it that way where they're all sentences. So that's a really good way to do the Board descriptions and it's worked really well. You just want to make sure that you have those keywords in there. Because about the keywords, there's less impressions in reach to the pins inside the board. 7. Claiming Your Website & Rich Pins: Hi everyone, welcome back. In this video we'll be talking all about rich skin and how to validate our count to enable, enable rich bins. So what are rich bins? So rich pins on Pinterest are preimage Ed type of pin that sings information automatically from your website to your pins on Pinterest, There are three main types of rich pins. There are product, recipe and article Richmond. So product which pins include updated pricing, information about availability of the product. In just other product information. Or recipe pins, display the full recipes, the ingredients, and it includes Serbian XYZ, cooking times, different type of resi, information on the pin that is coming directly from that website. So it's really cool for bulletin, for recipes for the user. They can click on a pin and instantly get that recipe without having to fully go to the website. And that's super convenient for the Pinterest user. And then we have our article rich pins, which includes the title description and the author or creator. It takes that data from the website and displays it on the pain. Sometimes it's the same, and other times it's different. So that is also useful as well. So we want to claim her website first. We need to claim her website before we are going to validate for rich pins. So we're gonna go to our settings and to go to claim. And we want to claim this. Obviously you can see mine is claimed already, but this would say claim. We click it. And then this would come up. And so what you wanna do is add HTML tag and you will copy this. So once you copy this, for this example, we're going over to WordPress. So if you have a WordPress website, you want to download the WordPress plug-in called Yost SCO. And so once you download that, go to the Yost SEO settings within your WordPress and you want to click on Pinterest. This is where you're going to paste this code that you got from Pinterest and paste it into the Pinterest confirmation box. You paste it there and you click Save Changes. And that's going to be the process that you use on WordPress. And then you'll go back to Pinterest. Once that's all saved, you'll click Next and then a little notification box will pop up and say. That your Pinterest will be fully claimed within 24 hours. And so super simple, super easy. And that is how you'll be able to claim it on WordPress. If you need to claim your website, but you have a square space, it's a little bit different. He's still do this whole process. You copy the code, the HTML tag, and then you'll go to squarespace. You'll go to settings, advanced encode injections. And then in the header section you'll paste this code right here and you'll save. And then obviously you go back to Pinterest and click Next. And then pinterest, we'll keep checking. When it's ready, it will fully claim your Pinterest account. And so once are what are yet, once our website is claimed on Pinterest, we can validate our account for rich bins. So again, if you have WordPress, you'll want to go back to your Yost SEO plugin and click on Facebook. And this is where, yes, I said Facebook. This is where you will enable your ad Open Graph metadata, meta data, however you want to say it, make sure it's enabled and save it. And so what you will do, if you have squarespace, You don't need to do anything because it's all connected. So you will have to go into Squarespace and do anything extra. But for both websites, you will then go to the Pinterest rich pins validator to validate for rich fins. So how you do this? Once you have claimed your website, once you have either Squarespace, don't do anything extra here on Wordpress makes sure you enable the Open Graph metadata. Save it. You will find a URL directing to any of her blog posts on your website and you'll paste it. It can't just be your, your direct website link. It has to be a blog post link. So pays the Blab postLink and this rich pins validator and you'll click Validate. And then it should give you this notification right away where it says, congratulations, you're rich, bins are approved and on Pinterest and your pins, you new pen should automatically update to be rich pins and have all that extra data on it. Yeah, so that is how you validate for rich pins. I have the link to the Richmond validator in this module. So you'll be able to find that if you don't know where it is otherwise. 8. Pinning Strategy (UPDATED): Let's talk about Pinterest using and creating our own personalized pitting strategy. So first and foremost, when someone says strategy, I have realized, especially in like my Facebook group, a lot of people get confused by the phrase a Pinterest strategy. When people use that term, especially if someone's newer to that field, to industry, they think it means more than what it is. So at the most basic level, strategy is just really another word used for everything combined in your own efforts to get to work with a social media platform and to get traffic and reach in all of that. So a strategy isn't one specific thing, it's a combination of things all mixed together. So when we're talking about your strategy, this may include the type of pin design in pin formats that you use that makes pin formats in design and layout and colors branding. That is part of your strategy. Repeating verse, not repeating content. Part of your strategy. Using the Pinterest scheduler versus tailwind scheduler using integral pennies versus just pinning a fresh pin once and not repeating it again to any boards even within an interval setting, you know, joining group wars versus not joining group boards, that is a strategy. So when you hear people ask about what your Pinterest strategy, what, what strategy are you using? It's not necessarily just how you're pitting or how often you're pinning. But it's just a lot more than that. So literally, no one strategy is 100% of the same because that combination of things can put out different results. So keep that in mind when talking about strategy though, people and really coming up with your own for each client as well. So here's a quick example of an outline of different things that you want to consider when you're working with a client. For instance, you know the number of pins per day, per week, per month are using brand colors and bring in funds? Or are you doing a mix of fonts, different colors, different aesthetics in their pin templates. That way they're reaching different types of people, different types of audiences. That's something to consider. Again, types of pin format that you're using, keywords. Like I said, tail end, Pinterest, scheduler, interval penning. You know, adding new group boards. Everyone's focusing on optimizing and perfecting the same boards or adding new ones over and over again. And then just the way you change and tweak your pin descriptions for description for titles. This is a good thing to kinda go through and figure out, okay, how am I going to tackle this? What will I be doing initially? And after? I feel like the count has been optimized and established for a little bit. How I'm going to tweak things to make sure the content continues to grow. And so I just wanted to say when you hear that word strategy, don't get scared. Because a lot of people have that same fear. And your strategy is going to be different from other people. But everything works differently. So not just one strategy is going to work. There's a million different strategies that will work with every account, different accounts, all that. So keep that in mind when you, again, when you are customizing strategy because a big part with Pinterest is just tweaking things and seeing what works with what types of content. So bear with me here. Okay? So the different types of pens you can work with our static pins, which are like these regular pins. If carousel pins, which is just static pins but with multiple images kinda where you can swipe over. You have video pins which are just short video clips, news, story pins. And these are newer. They're still on beta and they're only on certain accounts in, in certain regions. So if you don't have those yet, just check out and wait out for those. But essentially it's just a new way of showing your content through storytelling. So it's really big with like food bloggers. They can kind of tell a story through the recipe, show different videos, a clip, show a different video clips of the recipes. Show different video clips of the recipes and help inspire users to either, you know, cook that same recipe and encourage them to go over to their website to find that recipe or just to inspire and create new ideas for people. So story pins are definitely circulating and getting more and more traction. So definitely if you have those, do you want to use story pins and video pins? Because they are definitely being prioritize a lot more, especially because they're newer types of pin formats. So definitely use those if you can. And when you hear that term fresh pins, it's a freshmen is just any new pit image and URL combination. But as long as the pen image is different, the URL is allowed to be the same. So for instance, these two go to the same exact blog post, but they're different pin images. So they both are their own fresh pins. So keep that in mind. You can definitely pin to the same URL. As long as the pit image is different. Then as for Penn dimensions, the regular, the normal standard dimensions are 100 by 1500. So definitely keep that in mind. And then another dimension for longer pins is a 1000 by 2100. So I don't use this that often, but occasionally when I'm making maybe like a list pin, which is just a pin that has more information about a certain topic. And there's a list of maybe like top five, top five, top five Pinterest tips to increase traffic to your website. And then you can write five basic bullet points on that pin. And those actually do really well uncertain Nietzsche's because people like to visually see that information. So those get saved a lot and even people are clicking through them as well. But sometimes there's really do get more traction and engagement because there's actual information on the pin versus them having to click through to the website to actually find out that information. So that's something else to play along with as well and see how those do. Okay, so how often should I pin? Should you pin? So the recommended amount to pin is very different and just various completely Pinterest did come out and they release not too long ago that you shouldn't spend more than 30 times per day. But all in all, consistency is the main factor in it's very important that platform, so you wanna make sure you're at least pinning daily, whether that's like once per day or two times per day, you don't actually have to pin 30 times per day. So when they came out with that 30 times per day, There's also included getting your content and others related content. So again, you want to, when you're first creating an account, you might creep in more content when you're building your boards. But at some point, you want to eventually get a higher percentage of your own content because that is the main focus of building Pinterest account is to get traffic to your account, to your client's account, to their website, to their content. So you definitely want to keep pinning more content of theirs as well. So in general, for new accounts, when I create new boards, I pin around five to 10 related pins. I read pin 5 to 10 related pins from other people. So this is not five to ten pins from their own content. This is just me repenting content. So Pinterest knows these boards are about the topic that I tell them it's about. So that helps Pinterest also kinda categorize your boards and actually find related content and figure out what you really are trying to put on these boards, which is why it's super important to repent and that similar content when you're creating the new boards. But pretty much once I have the bars together, once they're optimized and establish, I really don't pin, pin that much related curated content. Obviously, if you're using tail one's a little different because if you're using Tailwind communities and you have to really pin content to stay active in the communities. That's totally fine. That's okay. You want to follow those rules. You don't follow those guidelines. But if I'm only using the Pinterest scheduler and do manual pinning strategies like that. I really don't read pin that much. After a couple months in. It's mostly all just fresh content. And that has worked really well for me. So moving on to seasonal content. So seasonal content is just, you know, you would say content pertaining to like us, obviously a certain season or a holiday. So like Christmas, Valentine's Day, the summer contents, spring, Winter content, stuff like that. So when you're deciding on the tiny for Penny, this seasonal content, the rule of thumb is 30 to 65 days before that content spikes. So you might ask, okay, what, what do you mean by when it spikes whereas it's spiking at? So I mentioned this in a previous lesson, but you can do one of two things. You can research this data through Pinterest trends and you can see the actual data over that past year. This will visually show you when those spikes happen. It will show you that on certain key terms. So you'll see when it spikes over that past 12 months. And then you will start pinning content 365 days prior to that spike. Or if you don't have Pinterest trends or you don't use it. A good rule of thumb is just to figure out when that specific event holiday season starts and start painting that content around 45 to 90 days before that event happens. So for this strategy, the sooner the better, but a really good guideline for publishing is a really good guideline for publishing that seasonal content. There's really nothing that says you're putting something too early. But again, this is a really good guideline, 45 to 90 days before. So like for instance, if you are pinning Christmas content, you know, Christmas is December 25th every year. So figure out the 45 to 90 days before December 25th and that's when you would start pinning that. But even so you can start before that, because that's going to give that algorithm in the Pinterest platform even more time to get your content into search results for when people do start searching for that type of stuff. So definitely keep that in mind. Okay, moving on. So how many pin should you create? Overall, there's really no magic number for creating pins, but you will. Okay, so how many pin should you create? In general, there's really no magic number for creating pins or how many you should create by this number really is just kinda up to you and you need to create this number on your own. I personally suggest at least 30 to 40 pins per month minimum. But in reality, this could be anywhere up to like 200 plus pins per month, especially for accounts that their main goal is to get traffic to their website because they're monetized by an ad network. And the more traffic to their website from interests, the more money they're making. So these types of accounts definitely would need more than those 30, 40 pence per month. So just really depends on the overall goal of that account and what you're trying to do. So I personally pin around two to five pressure fresh pins per day for most of my accounts. This is really what i'm, I'm aiming for for these established accounts. Again, that's up to you. But at a minimum, it should be one fresh pin per day. To keep that consistency going, to keep traffic flowing, get content, keep pushing out. But again, that's just so up to you, your tau your client, and what your goals are for that account as well, and what type of account it is. So moving forward, what time is the best time? So this is a great question. So first of all, if you use tail one, tail one's going to give you the best suggested times for the account you're working on, based off of their platform and their algorithm and their data. So if you have till it a kinda helps you a little bit. But obviously if you find that there's better times, you can go in and manually change the times on it. But when you're just using Pinterest, it's a big trial and error. So for instance, for my own account, I have posted a aye. Opposed to pins at all different types of times. I notice I get a lot of live traffic around seven PM to ten PM Central Standard Time because I live in the Midwest, that's the time zone I'm in. But I realized it's so different forever in for everyone. But that's just when my audience is actively on Pinterest is in the evenings. So again, that's different for everyone. But what's cool is not only is the purpose of Pinterest, two is for people to search for a certain content in it, pop up in their search feeds and stuff like that. But I've noticed that when I pin at these times, the 7 to 10 PM during the week, especially if I go over to Google Analytics, when my pins are being published, I can go to real time on my Google Analytics and see that people are actively go into my website, right when they're being pinned within a good five minutes. That first five minutes of a pin being pinned, I have a decent amount of live traffic and that's really cool. And that's something that you can kind of play around with it and check with. When you're using Google Analytics with yourself and your clients. You can kind of see like, oh, when I live Pitt or when I pin this and I go to Google Analytics, I'm actually getting a decent amount of live traffic from my engaged audience because my pins are instantly showing up on their feet and they just happened to be on Pinterest as well. So again, as far as best time to play around with it in general, Pinterest goal is, is to place your content into search in cell. That time doesn't matter. But if you notice you aren't getting, you know, live traffic from your content, you do want to mess around and see if you can increase that number depending on when you host it. So moving on to monthly viewers hot topic here. So I want to get my $0.02 in. So monthly viewers really is a huge vanity metric. Vanity metric essentially just means it's a metric that gives you a number, but it doesn't mean anything. So, for instance, a Pinterest account with 21 thousand monthly viewers. Let me making a ton of sales from Pinterest. They might be getting traffic and actually selling products and have a good funnels that up and then making money from their Pinterest account. While you can look at account that has like 1 million monthly viewers, they may not even have direct, they might not even have any direct traffic going to the website or even the type of Pinterest funnel they have set up through the website, through the products, they might be making $0. So when people see monthly viewers, they think that's like a good thing and that kind of counts doing really well. But that's not necessarily true. It really means nothing. It's nice to see the numbers go up because you know, you're at least getting some type of engagement on content that you are, penny. But again, you don't need to worry about it. It's not important. There I said it. 9. How To Create Story Pin: Hi everyone. So we're going to be talking about story pins and how to create them within Canada. So as a Pinterest manager, most of you are probably using Canva. A good majority of you are. So let's get started. So story pins are actually a little bit different. Size and dimensions versus a regular static Pinterest graphic. So when you're in Canva, instead of just going in here and typing in Pinterest when normally would tell you how to do a Pinterest pin. You will instead go to custom dimensions and then type in the 900 by 1600 size and then just create new design. From there. You can just retitle this story. You can template, and you can just save this Azure template in and copy it whenever you need to go and create a storage bin for yourself or any real clients. And also, if you already have some Pinterest graphics created in you, once you recreate it into a story pin, you'll just go to that file. And then if you have Canva pro, you can just go ahead and click resize. And then you'll click on custom size and enter the 900 by 1600, do the copy and resize, and it will create a new file for you. Carry over those, those designs. But instead, it will be in the correct dimensions of the story pin. If you do it that way, you're going to have to resize some things since obviously it's different dimensions, that, that's another way you can carry over those previous designs into your story pit. 10. Uploading A Story Pin: Okay, so let's start uploading a story pen to our Pinterest account. So again, story pins are still a newer feature, so you may not have them or your client may not happen. If you are in the US or the UK, you should. If you don't have them, you should still be able to request access to them. So and the description of this video, there is a link to the story pin invite that you can click through when you're on a specific account. If you're in one of those two areas, you should still be able to request access to the story pins. And then I I actually did that with my clients. And within 24 hours we had access to story pins. So but I could still take up to a couple of days as well. So if you don't have access, definitely check out that link for the story pin invite. So if you have the feature, go to Create and then go to Create story pin. And so we're going to upload the pin example that I had created in the previous video. So you'll just click Create Now, click to upload, and there you go. No, that's the wrong one. We will click right here. Upload them all. Look, they upload an order. You'll be able to see them to tip three and then my call to action ending. And then you can also, if you decided to maybe have more blink space, you actually can edit your story pins. You can either replace the image, you can actually add text as well. Like here. If you really want to see if I can add text in here, if I really decided I needed to add more, which is kind of a cool feature. I actually have never used x. I normally create everything within Canada, so I wouldn't need it. Delete. So that's pretty cool. So when you have it all set, you can click next and then this is something that's really cool. So depending on what type of content you have, you can add extra. So there's an option for recipe and you can actually click on email. The amount of time it takes a click, how many servings eyes and then what's really cool? You can create ingredients. I spelled it wrong, but that's okay. This is just an example and then it'll, it will bullet point for you. So food, one food too. So that's kinda cool. So then you can add ingredients in there as well. Because it's a story, pin it so people can't click to the actual recipe from the story pin. So that's just a really cool kind of detail they put in there and then there's a crafts and DIY. One same thing. How the difficulty radian and then again supplies or there's also a blank list. So for this, I still write in a caption for like my marketing or business clients. So for this, I will just put something like learn how to start a Pinterest manager business. And then I could add more if I wanted to. But just for the example, let's just write that. Learn how to start it mentors management business. And then we'll click Next. And then here is the story pin title. So again, we'll click or type in how to start a Pinterest manager business. And then you can click on the board that I want to post it to. I think I have I have a Pinterest marketing board. I'm going to pend it to my virtual assistant business board. And then you want to make sure you utilize these tags as long as they're relevant, you wanna make sure try your hardest to use all ten tag topics. So for me, business. Okay, so I found ten tags and it'll tell you once you click on the tenth one, you've hit the tag limit. Small business business ideas. That was marketing, business management, Small Business Marketing, starting business marketing, marketing tools, content marketing career. So these all are somewhat related to this. Obviously, if there weren't enough marketing or business tags, I wouldn't reach all ten. And so obviously, there's only specific tags that they have pre, curated for you. So there's that and then that's it. And then we go click and we publish. And I'll go through this, warming up the pin machine and it will load. There we go. 11. How To Publish A Video Pin: So creating video pins is definitely a good strategy when you are using pinterest for yourself or for your clients. So video pins, lately, they get a lot more reach and impressions. Then static guns do. So video hands are definitely at this time that this video is being created is definitely something that you want to be creating. You don't want to just be creating stack pins because there are different formats of pins for a reason, Pinterest, once you to spread it out a variety and use all the different formats. So to create a video Pin, you create, just create a pan like you're going to create what you would a static pin. And then you just upload as you. And I downloaded this example from the previous video. Obviously I'm not gonna post it because this has nothing to do with me. But just like a static panda, you'll enter the URL, you'll add your title and your description. And if you need help with the description, definitely go back to the keyword section where I go over how I do keyword research and create keyword properly key worded descriptions. And then the only thing different wanted video pins verses static pins are that video pins have tax. So for that reason, I, even though you can upload video pins through tailwind, nothing has been proven. But I personally upload all video pins through Pinterest because it allows you to add tags. Now whether that is going to be enough difference for you or not. I still do it. So that strategy is up to you. But I personally upload all my video pins through Pinterest and add the tags. So obviously for something like this, you would look in the food and drinks category, stuff like that. So this looks comforting. And so I would do comfort food and maybe into the cookie and so cooking tips. Depending on if that is right or not for your actual log pose. And then with video pins in there tags, you can actually add more than ten. I specifically, we'll only tag up to ten topics. But again, that is a strategy that is up to you that you can play around with, with yourself and your clients. And then after you have the appropriate tags, you'll, you can either just publish or like I said, since I only pin video pins through Pinterest, again, that's up to me. You can duplicate them and that way you can publish one now and then you can publish one to a different board. However many days apart you normally do for other pins. So. 12. Pinterest Analytics: Okay, so let's talk all things. Pinterest analytics. So when you're on your account, you can go to the top and click on analytics and you'll see a couple different options. You'll see overview, Audience Insights, video in trends if you have trends. So you're going to use overview. This is going to be the main place you go to, to analyze your own stats in any client stats that you may use. So here I go. And E will come across. You will see a line graph. You'll see stats up the top. And then on the left side, you will see a bunch of different filters to filter your different steps. So I'm going to do click on the date range, the last 90 days. And then as you go down, you can see you can do Content-Type IOs, do all because we need to add. You can also search by the paid. If that's ads, I'll just keep it at all. And then if you have your accounts claimed, I I normally we'll go and click on my website. So it's only showing me content that is directing to my website. And then I don't normally mess with the other ones, but you can search by air, filter it by device, by different sources in different formats. Where if you do like story pins, video pins, product pins, you can also filter by that. I filter my last ANY days to my own website content. So it will then show me all my impressions from that. My total audience may engagement in my engaged audience. So that's good. So for these, there's not a specific number that you want to focus on. Because like I've said before, depending on the content that you have, the business that you're in, the niche that you're in? It can, it can vary. Because again, if you're in home decor beauty niche, that's going to be a lot higher than what a business marketing niche would be. So as we click on this drop-down arrow right above the line graph, you can see that you can look at all different types of variables. You got your impressions, you got close up to link clicks, saves all of that. The ones I focus most on our link clicks. And saved. Because the link clicks are going to tell you if people are clicking on your pin and going to your website. And this saves are at least saying that people find that interesting there, keeping it in their repenting it. So those aren't direct individuals going to your website, but that's getting your content across more people's eyes. So those are really important. And then I also always track my engagements in my engaged audience. Again, there's no specific number aim for, but with myself and my clients, I want these arrows to be green because on a month-by-month basis, you will then notice, okay, my engagements are going up. People are interacting with my staff or my engaged audiences going up. That means more individual people are looking to make content. So again, there's no specific number, set number. But you want to make sure these are green because right now they're not. So they're moving upward you, and make sure your content is moving upward in increasing. So as you go further down to your analytics platform, you have top boards where again, you can sort it by different variables. This will tell you, okay, how many people are coming across my boards? How many people are clicking on the content within my board in saving it. So that's kinda cool to see. Like for me, my Pinterest marketing board does really well, which is to be expected since that's the main board that I post my content to you. And then as you go further down, you have your top pins category. And again, you can sort it by different variables, impressions, link clicks. You can see I'm a cliques. You're getting two different types of different blog post, differing graphics. And this is also the place you're going to go to and see what new pins you want to make. So for me, I see that this pin has gotten 23 cliques. So that tells me people like the topic. People want to go to this blog post. So I'm gonna start creating more graphics for the specific blog post because it's doing the best. And then you'll also wanna go to say's because you're like, okay, well if people saving, again, it's the same blog posts, people are saving it. And then I can go and see what other ones people are saving to see what new graphics that I want to create. So this is something that I want you to explore because watching videos good to get the general information. But I want you to kind of explore the Analytics platform because as you click through and just look at the different buttons in variables and filters, you're going to learn more and more and more. And that's super important. So like I said, if you're more worried about, hey, I don't know what stats I don't I don't know what to track. I'm highly suggesting you track the link clicks, the Saves, the engagements and the K-T engaged, ADI. And again, these two don't need to be a certain number. Just track I'm on a monthly basis and see where they're at. Because once they're going down, you can tell, you can figure out, okay, why are they going down? Or yea, they're going up because I have more content or have more insightful blog posts in graphics. So track those, explore this analytic platform heads. It's super important for reporting all your stats and your content and your blogposts to yourself and to your clients.