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15 Videos (9m)
    • Introduction

      1:02
    • Big Idea

      0:48
    • Meaning

      0:20
    • Authenticity

      0:22
    • Positioning

      1:03
    • Longevity

      0:16
    • Coherence

      0:48
    • Flexibility

      0:29
    • Value

      0:14
    • Competitive Analysis

      0:24
    • Target Market

      0:28
    • Mindmapping

      0:29
    • Name Development

      1:36
    • Decision Making

      0:31
    • Final Thoughts

      0:28

About This Class

In my years as a graphic designer, I have noticed a common mistake from people who are starting a business is underestimating the importance of the brand name. Naming your business is an important decision that you should not rush into. 

A well-crafted name before you start your business will save time and money. A great name gives the brand an opportunity to be memorable, distinctive, approachable and expressive.

Naming takes skills, creativity and patience. This class will help you to come up with a name that will capture the essence of your brand. 



4 of 4 students recommendSee All

An interesting class. Thank you.
Mike Ingram

Skillshare Teacher. Follow me

22

Students

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Michelle Lam

Graphic Designer with a Whatever-it-takes Attitude

I am a multi-disciplinary designer with an aptitude in branding, print and digital design. I approach each creative project with a whatever-it-takes attitude and create visual solutions that convey messages while being aesthetically compelling. Currently based in Vancouver, British Columbia, Canada