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15 Lessons (9m)
    • 1. Introduction

      1:02
    • 2. Big Idea

      0:48
    • 3. Meaning

      0:20
    • 4. Authenticity

      0:22
    • 5. Positioning

      1:03
    • 6. Longevity

      0:16
    • 7. Coherence

      0:48
    • 8. Flexibility

      0:29
    • 9. Value

      0:14
    • 10. Competitive Analysis

      0:24
    • 11. Target Market

      0:28
    • 12. Mindmapping

      0:29
    • 13. Name Development

      1:36
    • 14. Decision Making

      0:31
    • 15. Final Thoughts

      0:28

Project Description

Your assignment is to come up with a name for your business or personal brand. You will go through the process of Brand Strategy, Creative Concepts and Decision Making that are discussed in the videos. Also use the attached worksheet that is provided to you. Come up with at least one name for each category and show me the final one you have chosen and give reasons. I will check every assignment and give feedback.

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Student Projects