Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
15 Lessons (9m)
    • 1. Introduction

      1:02
    • 2. Big Idea

      0:48
    • 3. Meaning

      0:20
    • 4. Authenticity

      0:22
    • 5. Positioning

      1:03
    • 6. Longevity

      0:16
    • 7. Coherence

      0:48
    • 8. Flexibility

      0:29
    • 9. Value

      0:14
    • 10. Competitive Analysis

      0:24
    • 11. Target Market

      0:28
    • 12. Mindmapping

      0:29
    • 13. Name Development

      1:36
    • 14. Decision Making

      0:31
    • 15. Final Thoughts

      0:28

About This Class

In my years as a graphic designer, I have noticed a common mistake from people who are starting a business is underestimating the importance of the brand name. Naming your business is an important decision that you should not rush into. 

A well-crafted name before you start your business will save time and money. A great name gives the brand an opportunity to be memorable, distinctive, approachable and expressive.

Naming takes skills, creativity and patience. This class will help you to come up with a name that will capture the essence of your brand.