Picking a Perfect Name for your Business | Michelle Lam | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

15 Lessons (9m)
    • 1. Introduction

    • 2. Big Idea

    • 3. Meaning

    • 4. Authenticity

    • 5. Positioning

    • 6. Longevity

    • 7. Coherence

    • 8. Flexibility

    • 9. Value

    • 10. Competitive Analysis

    • 11. Target Market

    • 12. Mindmapping

    • 13. Name Development

    • 14. Decision Making

    • 15. Final Thoughts

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About This Class

In my years as a graphic designer, I have noticed a common mistake from people who are starting a business is underestimating the importance of the brand name. Naming your business is an important decision that you should not rush into. 

A well-crafted name before you start your business will save time and money. A great name gives the brand an opportunity to be memorable, distinctive, approachable and expressive.

Naming takes skills, creativity and patience. This class will help you to come up with a name that will capture the essence of your brand. 

Meet Your Teacher

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Michelle Lam

Graphic Designer with a Whatever-it-takes Attitude


I am a multi-disciplinary designer with an aptitude in branding, print and digital design. I approach each creative project with a whatever-it-takes attitude and create visual solutions that convey messages while being aesthetically compelling. Currently based in Vancouver, British Columbia, Canada

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1. Introduction: Hi, everyone. My name is Michelle Lam, a graphic designer and an entrepreneur based in Canada. In my years as a graphic designer, have noticed a common mistake from people who are starting a business is underestimating the importance of the business name. So the objective of this class is to help you come up with the name that will capture the essence off your brand. This class is great for business owners starting or if you are ready in the business and you have to rename your business name for any reason. Throughout the videos, I will cover topics such as the brand strategy, for example, and would talk about the big idea of your business and creative concepts, which I will provide. You work. She's to work on your name at the end of the class and lastly, picking the perfect name for your business. I'm really excited about this class. I hope you are too. So this gets started 2. Big Idea: It's really exciting starting a business. But before you get all too excited and wanting to jump right into the creative process, we will first go through 10 brand strategies. One. The big idea. This is the reason you want to start a business, and what are you passionate about? I believe passionate people inspire others to see the future in a new way. Is your business going to cater to lazy people? Be useful to people. Let people share things and ideas connect people, let people customize your products and services. 3. Meaning: two. Meaning what this your brand stand for. This is often times returning in your about page on your website. For example, glossy A is a beauty brand that emphasizes on skin care. First makeup second. 4. Authenticity: three authenticity. This is your brand promise. What are you promising your customers? This too, is good to put on the website using glossy eight as an example again, they promised that their products are effective as well as fun and easy to use. 5. Positioning: four positioning. You must have a focus on how you position your business in the industry. Free sample. If you are selling your Hameed jewelries, are you positioning yourself as luxury or fast fashion? No matter how you position yourself, you will have competitors and you'll have to ask, Why should customers choose you to answer this question? There are things you can control internally. These include vision, mission and values, personality, voice and style. Off your brand were just the look and feel, the product you're selling and the business culture There are also things you cannot control externally suggest customers competition, location and trends. 6. Longevity: five long Jave ity Building relationships with your clients help sustain your business, and they will help you get new clients because of word of mouth and referrals. 7. Coherence: six coherence. Creating brand consistency is important. Customers will either remember your brand image as excellent, or they may never want to do business with you again. Touchpoints, our interactions or experiences or customers will have with the brand. How are you associating your brand after customers? During free purchase, purchase and post purchase during the three faces, customers will look at customer service, look and feel off the products, online and or physical store clarity and simplicity of using the products or services. 8. Flexibility: seven. Flexibility. Flexibility allows her company for change, growth and expansion into new markets. And if you do the right research and choose the perfect name in the beginning off starting your business, you can save a lot of time and money, for example, not having to rename your business when you want to expand into new markets. 9. Value: eight value to stand out from your competitors with value. Are you adding to your business? What is the extra thing that you're willing to do that other companies will not? 10. Competitive Analysis: nine Competitive analysis. You must do research under competitors. One of the ways to do this a SWAT analysis a SWAT analysis is when you identify a company's internal strengths and weaknesses, as well as its external opportunities and threats. 11. Target Market: 10 Target market. Not one product or service can target everyone in the world. Figure out who your primary and secondary audiences are. To get a clear idea of your target markets, you can create a persona. What are the age, education, profession and no income, ethnicity and characteristics of your desire customers. 12. Mindmapping: Now it's time to get creative, and we need to do a lot of brainstorming. My mapping My mapping is one of the best ways to capture your thoughts. Visually, it can help you be more creative because you write down whatever comes to mind without worrying about being right or wrong, and it helps you soft problems more effectively. 13. Name Development: named. If element you can download the pick, the perfect name worksheet and the class project description, it is to help you get as many ideas as possible. In H category, playful names are fun, high spirited and challenged the ordinary. For example, Yahoo invented names are completely made up and out of the box names are usually the UCS to trademark. The challenge is thes air, the most difficult to remember and demand greater marketing budgets. For example, Google, Kleenex, Band Aid, See Rocks and Kodak abbreviation businesses for for long names adopted acronym for Ease and Convenience, for example, BMW UPS and IBM conjoined names that connect two or more words to create a new word. For example, Microsoft descriptive words quickly communicates what the brand is or does but cannot be trademarked. Example. Bed, bath and beyond. Metaphorical names bring strong images, memories or feelings to mind. For example, apple and Virgin origin names can be associate ID to the founder location and culture, for example, new your fries, Rose Royce and nor face 14. Decision Making: by now, you should have some names for your business, and it's time to choose one perfect name. When you're making a decision, keep these tips in mind. Is it easy to read and pronounce this a sound and look good? Is it memorable? Can it work internationally? Can you get a dot com for it? How well does that relate to your brand positioning or who you are? 15. Final Thoughts: I hope you enjoy this class. And I wish you the best off luck was starting your business. Have fun with the process. Don't analyze and critique before you even start getting creative. There are no bad ideas. Don't judge drink the process. I look forward to seeing the names to come up with for your class. Project feedback is always appreciated. Thank you so much.