Personas: Uncover customer insights and understand customer expectations

Jeannie Chan, Brand Manager / Strategy Consultant

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13 Videos (31m)
    • Persona class trailer

      0:56
    • Introduction to Personas

      1:52
    • What are the relevant insights?

      4:02
    • Simple research methods

      2:21
    • Best research method

      3:15
    • Don't forget this source of insight!

      0:55
    • How to build personas?

      5:02
    • Example of personas

      1:14
    • Develop your personas!

      0:32
    • Class wrap up

      1:14
    • Skillshare class preview: Branding Basics: How to build a brand strategy in 3 easy steps!

      3:01
    • Skillshare class preview: Marketing Basics: How to identify purchase barriers?

      3:19
    • Skillshare class preview: Market Sizing: Find out your revenue potential in 15 min

      2:58