Staff Pick

Personas: Improve Your UX with Human-Centered Design

Ashley Karr, Human-Centered Researcher and Designer

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10 Videos (29m)
    • Introduction

    • Activity 1 - Who is Your User Brainstorm

    • What are Personas?

    • Why are Personas Important?

    • Activity 2 - Your User's 5 Why's

    • How to Create Personas

    • How to Use Personas

    • Activity 3 - Fill in the Blanks

    • Words of Wisdom

    • Wrap-Up

23 students are watching this class

About This Class

In this class, veteran UX professional Ashley Karr will teach you everything you need to know about personas. Learn what personas are, why they are important to the human-centered design process, how to create them, and how to use them to improve your business, product, or service. On top of that, Ashley Karr includes practical examples and downloadable templates that will help you on your way to building and leveraging effective personas that drive product success.

People who can benefit from taking this class are:

  • Beginning to mid-career UX professionals in need of help with persona development
  • Senior UX professionals in need of inspiration and support for themselves or their teams
  • Business and marketing strategists wanting a practical way to make their process more human-centered
  • Product and project managers, as well as engineers, who may not have UX resources on their team but still want to include UX best practices in their work

To prepare for this course, you can download and print the persona templates that Ashley provides and grab a pen or pencil, or you can fill in the template files using PowerPoint. During the course, Ashley will lead you through three activities that culminate in a completed proto persona you can use to direct further user research and product design efforts.

35 of 40 students recommendSee All

I already knew about personas in the context of digital marketing, however this course helped me dive deeper into the concept with useful and practical insights within the overarching UXD context.
Actionable steps, expertly and passionately delivered. I will be integrating some of these lessons immediately at work tomorrow.
Absolutely! It's surpsingly hard to find good resources on the specific topic of personas - so this was an excellent resource for me. The exercises are clear, the author does a great job of presenting the topics and providing a clear overview, and I can now say that I have a more in-depth view of how personas work.





Ashley Karr

Human-Centered Researcher and Designer

Hi! My name is Ashley. Currently, I head up the User Research Program for Oracle Cloud Infrastructure (OCI) - Oracle's new cloud. I'm also an entrepreneur. My company, Design and Think, offers live and online training and consulting services that inspire innovation. We combine design thinking, human-centered design, and graphic facilitation to help companies make products their customers love. I've trained hundreds of thousands of people worldwide, and my trainees work for companies like...

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