Personal and Lifestyle Branding: Building Your Story

Kate Arends, Founder, Wit & Delight

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5 Videos (32m)
    • Introduction

      4:16
    • A Focused Brand

      9:31
    • Brand Values

      7:59
    • Brand Toolkit

      8:13
    • Wrap Up

      1:48

455 of 465 students recommendSee All

Kate offers simplification and clarity on getting to the core of why you do what you do to reveal why you exist.
I haven't never done any work on branding and I found myself saying "This branding stuff is hard!" thru out the class many times... That said - I still finished it! Kate breaks all the steps down and makes it really easy to follow along and do the exercises. And it was so helpful to see how she answers all the questions herself about her own brand. It gave a good overview in what direction should I think because as a novice all those things - belief, mission, pursuits, values - sounded all the same to me. Now I know better :) Thank you Kate!
It is simple yet informative and useful :)

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Kate Arends

Founder, Wit & Delight

Wit & Delight is an ongoing project created by Kate Arends. Founded in 2009, the lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of it's readers, promoting self discovery, mental health advocacy, and wellness topics as the foundation of a life well lived.

Wit & Delight reaches a million readers everyday, and has be...

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