Personal and Lifestyle Branding: Building Your Story

Kate Arends, Founder, Wit & Delight

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5 Videos (32m)
    • Introduction

      4:16
    • A Focused Brand

      9:31
    • Brand Values

      7:59
    • Brand Toolkit

      8:13
    • Wrap Up

      1:48

About This Class

Wit & Delight founder Kate Arends began the brand as a personal website. Through a specific vision and an aesthetic to match it, Kate has grown her blog into an aspirational, beautiful lifestyle brand.

In this 30-minute class, you'll join Kate at her home in Minnesota where her aesthetic is ever-present. She will walk through the experience of building Wit & Delight, workshop her brand, and share helpful tips on key decisions she made along the way. You'll follow along, workshopping your own brand and identifying the following key elements:

  • Brand belief, mission, and pursuits
  • Brand emotional benefits
  • Brand aspirations and how you'll get there

By the end, you'll have a clear vision for where you want your brand to go and how to get there. Your brand will tell the story you want it to, and lead you to success.

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Image courtesy of Wit & Delight.

472 of 482 students recommendSee All

This is a video that I come back to time and time again. I come back for my own personal brand, and I use this as source as a took to help others to create and focus their brand as well.
This is one of the most helpful 30 minute classes I've seen on branding. I look forward to more educational content by Kate Arends @ Wit & Delight! I'd be interested in enjoying an even longer series!
I had all the components for where I wanted to go, but had no idea what to do with them. Through watching these videos, and filling in the worksheets, Kate has helped me understand all of these components. I was able to piece them together in a way that has given me a clear vision of where to go next - and get the creative juices flowing too! Thank you, Kate!

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Kate Arends

Founder, Wit & Delight

Wit & Delight is an ongoing project created by Kate Arends. Founded in 2009, the lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of it's readers, promoting self discovery, mental health advocacy, and wellness topics as the foundation of a life well lived.

Wit & Delight reaches a million readers everyday, and has be...

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