Personal and Lifestyle Branding: Building Your Story

Kate Arends, Founder, Wit & Delight

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5 Videos (32m)
    • Introduction

      4:16
    • A Focused Brand

      9:31
    • Brand Values

      7:59
    • Brand Toolkit

      8:13
    • Wrap Up

      1:48
121 students are watching this class

About This Class

Wit & Delight founder Kate Arends began the brand as a personal website. Through a specific vision and an aesthetic to match it, Kate has grown her blog into an aspirational, beautiful lifestyle brand.

In this 30-minute class, you'll join Kate at her home in Minnesota where her aesthetic is ever-present. She will walk through the experience of building Wit & Delight, workshop her brand, and share helpful tips on key decisions she made along the way. You'll follow along, workshopping your own brand and identifying the following key elements:

  • Brand belief, mission, and pursuits
  • Brand emotional benefits
  • Brand aspirations and how you'll get there

By the end, you'll have a clear vision for where you want your brand to go and how to get there. Your brand will tell the story you want it to, and lead you to success.

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Image courtesy of Wit & Delight.

621 of 636 students recommendSee All

You literally packed ALL the important questions and thoughts on how to build your brand in a 30-minute-package. On point, well structured and truly from the heart. Loved it! Especially the eye-opening sentence: 'It's not about what you do, it's about why you exist'.
This was so helpful! I found purpose and direction! I loved this class! Thank you Kate! And let me just say the production value- WOW! I would love to hear more about the making of these videos!
This was AWESOME. I was so worried that I wouldn't be able to figure all those pieces out, but Kate made it so easy and straightforward! Great - and quick - class!

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Kate Arends

Founder, Wit & Delight

Wit & Delight is an ongoing project created by Kate Arends. Founded in 2009, the lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of it's readers, promoting self discovery, mental health advocacy, and wellness topics as the foundation of a life well lived.

Wit & Delight reaches a million readers everyday, and has be...

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