Personal Branding - How To Transform Your Identity Into A Successful Personal Brand - Part 2 | Silviu Marisca | Skillshare

Personal Branding - How To Transform Your Identity Into A Successful Personal Brand - Part 2

Silviu Marisca, Fast Reader, LifeHacker

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6 Lessons (31m)
    • 1. Why It's Critical To Develop Your Personal Brand

      2:37
    • 2. How This Course Is Structured and How To Reinvent Your Personal Identity

      4:36
    • 3. 7 TOP Tips On Creating And Growing Your Personal Brand

      4:08
    • 4. What Is Personal Branding? - See How To Make An Instant Impression In The World!

      7:06
    • 5. How Personal Branding Reflects Your True Style

      4:41
    • 6. How To Develop Your Image - This Will Attract Instantly People In Your Life!

      7:27

About This Class

How do you approach your life on a daily basis?

Are you living the right way?

What if the perfect opportunity comes in your life - a great life partner, your dream job or your perfect business partner, and it catches you unprepared or unqualified?

☆☆☆☆☆ Welcome to the Personal Branding Mastery Course ☆☆☆☆☆

This is a Step-By-Step System to reinvent your personal identity as a brand and make sure that you are ready to whatever opportunity appears in your life.

Personal branding is nothing more than determining exactly what type of person you would like to become someday and then being proactive about making it a reality.

You Will Learn Proven Personal branding Strategies:

  • How to create a vision for your personal branding life and business
  • How to identify the key factors that shape your image as a personal brand
  • How to enhance your credibility and become more visible as a personal brand
  • How to position yourself as an industry expert

 

This course is ideal if:

- you're a professional or a fresh graduate and you want to set yourself apart from your peers in the job market. You want to understand what a personal brand represents and how the personal branding process works for you.

- you're an entrepreneur getting ready for a new venture and you need help to make sure that your interactions with potential customers generate business. You want to understand what a personal brand represents and how the personal branding process works for you.

- and for anyone who wants to understand his unique strengths and wants to differentiate himself from other individuals as a brand.

 

What’s great about personal branding is that it isn’t about the products we purchase, but what we value as human beings and how we choose to express ourselves.

Transcripts

1. Why It's Critical To Develop Your Personal Brand: How do you approach your life on a daily basis? Are you living the right way? What if the perfect opportunity comes in your life, a great life partner, your dream job or your perfect business? Barmer and it catches. You are prepared for unqualified Welcome for the personal branding. Last recourse. A step by step system to reinvent your personal identity as a brand and make sure that you're ready to whatever opportunity of beers in your life. I created his worst with an outstanding person, Nicole Vasilescu, who will lead you throughout this course. She has 11 years off approval expertise in startups, project management and sales in various industries such as BPO, Automotive and I t. Her greatest fashion is to bring direction, creativity and enthusiastic professionals looking to engage her true self expression in the world. Personal branding is nothing more than determining exactly what type of person you would like to become someday, and then being proactive about making it a reality. In this course, we will teach you the exact strategies to use in creating a vision to your life and business, identifying the key factors that shape your image, enhancing your credibility and become more visible or positioning yourself as an industry expert. This course is ideal. If you're a professional, were fresh graduate, and you want to set yourself apart from your peers in the job market. You want to find out how to show to your co workers and managers that you are worth. You are on entrepreneur getting ready for a new venture, and you need help to make sure that your interactions with both potential customers generate business. And for anyone who wants to understand his unique strengths and want to differentiate himself from over individuals. For this course, there are no previous requirements necessary. And we only ask you to be ready to watch, learn an April and so feel free to take a look for the course, and we look forward to see you inside. 2. How This Course Is Structured and How To Reinvent Your Personal Identity: Welcome to the personal branding mastery. Course your journey to reinventing your personal identity and transforming eight in tow, a strong and memorable personal brand. We created this program as a step by step guide toe. Help you assess your unique strengths. Developed a comparing personal brand and a sure but RVers recognize the powerful contribution you can make. We divided the scores in four major parts. 1st 1 Why is forcing branding so important? Show the world who you are next. How to bring your personal brand to life furred. How to develop strong social skills and the last one. How to get hired and get paid with a strong personal brand in the first model. Why it's personal branding so important we'll go over what, exactly a personal branding is. How to understand the influence, importance and power you have as a person over every aspect off your life and creative business will sit together. Why personal branding is the process off, bringing every aspect off your life into alignment with your characteristics, strengths, values and goes so that you can make an instant and lasting impression on the people you meet. Next. Marshall. How to bring your personal Brad to life. The personal branding process helps you own who you are so that you don't waste your life wishing to be someone else. In this process, you need to take a realistic look at yourself to understand all the factors that make you who you are. This is where we're going to discuss how to demonstrate authenticity, how to build on your values, how to prioritize your values, how to understand what your strengths are and how to focus on your true passions in the furred module. How to develop strong social skills will have a closer look at strategies and techniques you can use to project what you really want in the outside world. We'll have a look at how to get people like you how to feel and be more likable. How to stand out from the crowd and differentiate yourself how to lead a group and be unforgettable. Because leading is all about taking responsibility, about offering choices to people and about bringing out the bass in yourself and the numbers next. How to join conversations without feeling intimidated. Here you learn how to communicate effectively and established positive relationships. How to probably introduce yourself the skills to be understood and understand ours and how to tell a good story. How to tell your story in the last module. Get hard and get big with a strong personal brand, you understand the relationship between your personal brand and your current work. Also, you will learn that moving into your authentic self and using all who you are takes you past the point off Working on Lee for paycheck, you learn how to connect with your peers and customers on an emotional level, how the Apple Company creates connections and how you can do to here. You will understand the key principle apple is using for innovation and how to translate them into your professional life. How to figure out what you can bring on the table and ask for a higher salary. How to convey energy and professionalism through your current relationships, how to measure your work reputation and how to successfully position your brand depending on the current needs and the message you want to trust Mitt. But that is not all beside this four modules. We will add frequent bonus Lasses, such as how to use the current social networks to build your personal brand. But beside our ideas, we are looking for your feedback, your critics, your opinions, your suggestions. So along the journey off, watching the sports police tell us what you think about it, give your feedback and we will take it into consideration. With that being said, let's move on to the next lesson. 3. 7 TOP Tips On Creating And Growing Your Personal Brand: personal brand is the proactive way off controlling your personal and professional development and how you are perceived in the marketplace. A strong personal brand impacts your ability to get the right business opportunity, the right job, the right promotion and increase your ability to attract talent and capital. Before we start with our first model from this course, I'm going to give you six steps that will help you create in your personal brand. And I would like you toe have them in mind while taking this course. The first tip. Identify your uniqueness and strikes. Think about the characteristics and strengths you've built in your life. If you are stuck at some point in your life, think about that one thing. But everyone says Yurok at your best at still stock, ask offers. Second, Own your space. Once you have identified your uniqueness and strength, perfect it. Take them to the next level. Learn all that you can and become the export in that area. You can never stop learning next step. Share your knowledge. You know it's not enough to learn. You have to teach what you learn and share your knowledge with others by helping them and you can do this throughout this course. This is where you prove you know your stuff and gain exposure from doing so. Next be yourself. Find your own style. You don't need to follow the crowd. Do what everyone else is doing. Use your style and uniqueness to attract the basis opportunities that you want. Find your own style and create the footprints for others to follow in. Next, identify your values and set your priorities. You need to have a clear picture off your personal and professional goals on the short, medium and long term. This will help you in identifying the most important things to spend your time on. Also, it will give you that something toe. Align your new projects with use your values and priorities as a guide. When you take decisions and take action, this will make sure you stay on track and the last trip that will help you create in your personal brand Craft your personal brand persona. Your persona can be created by identifying votes. Three things. Your emotional appeal. What are your personality features? This can be as easy as saying you have a strong sense of humor or video are organized. Were that your analytical? Take a moment and write down. Why do you think people are attracted to the brand off you? Next, describe yourself when it comes to your brand. Who are you and why do people enjoy working with you? Identify your specialty. What do you do and what do people want you to do for them? Use these free questions to create a strong personal brand persona that you can always refer to when it comes to creating materials that support your brand. You know, building a personal brand takes time and effort, but it's worth it. This is the reason for creating this course In the next modules. I'm going to develop all these six tips. In the end, we all have the ability to be a brand and create our power to stand out and be unique. With that being said, let's move on to the first motor off our course. Why it's personal branding so important showed the world who you are. See you there 4. What Is Personal Branding? - See How To Make An Instant Impression In The World!: Let's start the first module of our course. Why is personal branding so important? Show them words who you are. First of all, what is personal branding regardless of age, regardless of position? Regardless, if the business we happen to be in, all of us need to understand the importance of branding, We are CEOs of our own companies. Me, i n c. To be in business today. Our most important job is to be head marketer for the brand called you. What is personal Branding, you may ask. It's really no different than any other brand you see every day. Nike, Apple, Nintendo, Coca Cola he accept that you're pushing yourself is the product. What's great about personal branding is that it's reason about the products we purchase. But what we value us human beings and how we choose to express ourselves. We all have something we want to express to the world. Whether you're a narrative ist musician, writer, entrepreneur or just really passionate about your favorite hobby, you have something meaningful to offer to the world. Like Chris, Brogan says, a strong personal brand is a mix of reputation, trust, attention and execution. Your personal brand is who you are when you interact. We've both your family and creaks. When you're calm and collected, and when you're losing every ounce of your court through these four lessons, you can get to know yourself better so that the rest of us can get to know you, too. Today it's more important than ever to stand out, learn ways to tell your personal story and communicate your brand toe pierce supervisors, potential employers and business contacts. The good news and it is largely good news is that everyone has a chance to stand out. Everyone has a chance to learn, improve and build up their skills. Everyone is a chance to be a brand worth e of remark. Your brand is your reputation, the perception of you held by the external world eighties. The combination of your personal attributes, values, drivers, strengths and passions you draw from that differentiates your unique promise of value from your peers. Personal branding simply means an effort by a professional toe. Distinguish themselves straightforward, smart and essential in today's old competitive market. Starting today, you are a brand start by identifying the qualities or characteristics that make you distinctive. What have you done lately this week to make yourself stand out. What would your friends, colleagues or customers say is your greatest and clearest strength, your stand out personal trait? What do I do that aids? Remarkable, measurable, distinguished, distinctive value? Ask yourself, What do I do that I am most proud of? Before we end this lesson, I would like to give you some action steps toe. Clearly identify those qualities that make you remarkable. First action. Identify your values And here are some guiding principles. Things like being the best balance, perseverance, honesty, integrity, structure. Demark sharing. Now stop this video for five minutes and think, What are the values that represent you the most? Now I hope you're ready and we can move to the next action step. Identify your core strengths. For what things Are you the designated girl to person? Example collaborating, empowering others. Anticipating risk selling, innovating, managing conflict, Living, communicating again. You have five minutes to identify your core strengths. Please do these exercise now Welcome back The next exercise east. We identify your passions. What do you most enjoy doing in your personal life and orc life? Think about the activities, interests or conversational topics that fascinate and energize you. How do your passions converge? We want you are best at doing again. You have five minutes for this exercise. Welcome back And now the last exercise. What are your top brand attributes? What three or four adjectives best describe the value you offer. Example. Connected, visionary, intuitive, precise, ethical, collaborative, focused, risk taking. Genuine. Now I hope you made all the exercises. And before we jump to the next lesson, please remember your brand easier reputation, the perception of you held by the external world eighties. The combination off personal attributes, values, drivers, strengths and passions you draw from that differentiates your unique promise of value from your peers. With that being said, thank you very much and see you in the next lesson. How personal branding reflects your truth style. 5. How Personal Branding Reflects Your True Style: Much of the advice being offered about personal brands is about visibility and style, so let's look deeper into what style means. In this context. Your style is your image, but it is much more eighties. How you say, do express, appear or perform the distinctive features of you. With that in mind, your style has its own sphere of influence. Speed off inference is a term to describe how you relate to your immediate surroundings and how you affect those within that environment. It's your context that he friends consists of your connections, networks and contacts ue e phrase, others by your own beliefs, attitudes and values often reflected in your style. It is these inferences which will affect and have impact on those around you. Your style can change when you move into different groups. It can also change when you develop in new areas or when life choices cause major changes. Learn toe, accommodate the changes you may find. Doing the exercise in one year's time may be quite different from doing it Now. Time does change. People's tastes and preferences build a strong positive reputation of brand You. The reputation will include your dependability, integrity, sincerity, respect and consideration of others. These qualities are vital in all relationships, whether professional or personal. These qualities are also deeper in much more substantial brands belong to the people to whom the brand is important. The brand is what others know to be true and valuable about you. A personal brand answers three questions directly. Who are you? What do you do? Why does it matter? A strong personal brand isn't about Hagerty's. It is about vulnerability and openness. It's about standing for something that will resonate with others. Motivation is entirely intrinsic, and it is rooted in the characters. Any effort you make toe build, the visible personal brand needs to start with the substance of who you are with the core of your character. So resist the temptation to focus first on the packaging and appearance. Make the main thing the main thing. Ask yourself this question. Why does it matter? But make it personal? Why do you matter? Another way to ask. What difference do you make? Your personal brand should have a specific and the tangible answer toe that incredibly pertinent question. What's yours when it does last time, when you ask yourself what are the attributes features behaviors. Things that make up and distinguish you is an individual personal character. Has three elements. Your own values, your own strings and your own purpose, which will be developed in the second module. If you can describe what's important to you, what you bring to the party and what you intend to accomplish, then you can easily answer this question. Why does it matter? And you can also start to determine what kind of personal branding effort is going to reflect those straits honestly and accurately again, we are going to develop that in the second module. Thank you very much for your attention. Let's move to the next lesson. How to develop your image. 6. How To Develop Your Image - This Will Attract Instantly People In Your Life!: how to develop your image. Self image is how you see yourself in how you think others see you. You compare yourself to others and make judgments about your physical looks, your intelligence and your personality. His Maxwell malts Waas, saying The self image is the key toe. Human personality and human behavior change the self image, and you change the personality in the behavior. Those who proactively build and develop their personal image can attract the right opportunities in the right moment is, well, the right people around them without awareness and active cultivation. Others will build your image whenever you agree with it or not, take control of your image. With these six core principles of building your image, be authentic. Think of yourself is a delivery mechanism. The brand you design must be true to who you are. It should be aligned with your core values, your skills and your experience. Being self aware helps a lot here. A tried and tested method is to be the best version of yourself. Never try or pretend to be something that it is not true to yourself. Any difference between your perception in how others see you should give you inside. As to how differently you perceive yourself compared to the people around you, you may want to add that your behavior toe achieve Congress and the line with others. Vision of yourself. Your personal image is the impression you make. Combine with the reputation you create in society. This is simply the way you present yourself to the world and the impact you have after you leave. Therefore, always keep these three questions. How do you define yourself? Is a person what makes you unique? What do you want to be known for? Now, let's move to the second principle of building your image. Be consistent. Your image will suffer if your actions and words are not consistent. Decide what is truly important to your image and increase the effort. Toby. Consistent. What do you represent? What do you stand for? What ideas and notions Pope up as soon as someone piers your name. Are you a genius on expert? Are you dressed worth e All ideas and notions that prop up a Souness? Someone hears your name should be consistent. Let's move to the third principle. Understand your emotions. Your emotions play a major role in how you think behave in how others perceive you feelings , not reflecting your positive side and confidence can affect your performance and is, well, your image. Hey, irritation toe how your emotions influence your choices and your image. The fourth principle. Be willing to adjust your own self image. Adjust your own beliefs about your current self and your strength as you continue your journey. This is also about opening yourself up to new opportunities, new thoughts, trying out something new, new viewpoints and new friendships. Let's see the fifth principle always compete against yourself, not against others. Accept who you are or my changes your gifts, talents, successes and values. I entirely unique to you. They can never be properly compared to anyone else. This is why the only comparison should be with your own self. In a really sick and specific manner, you can control one life, yours. But when we constantly compare ourselves to others, we waste precious energy. Focusing on other people slice rather than our own. The last core principle is to be grateful and be aligned with your values. Gratefulness is a choice which one can remember in every moment and especially in the most desperate ones so that gratefulness may become a state of being. Gratitude, maze thankfulness, counting your blessings and noticing simple pleasures as well as everything that makes you happy. How often do you pose toe? Appreciate what you have in life. We often take for granted many of the things that most deserve our gratitude when you're going through a tough time in life. Remember that no matter how bad your situation may seem, there are always so many things to be grateful for. In life. Gratitude is more than a choice. It's a state of being. It strengthens relationships. It improves health, and it reduces stress your values. What is most important to you? Inference your behaviors, your choices and your emotions, your values if raise your habits, your lifestyle and, ultimately, your social experiences. This is why we can say your values in friends your image. Remember, to be transparent, to relate to your own values and to let people see you and know you. When you make choices that are in line with your values, you experience harmony of feeling that leads to satisfaction and happiness. All right, and we that we finished our first module. Why is personal branding so important? Show the world who you are. In the next lesson, I'm going to give you the key takeaways for this module. See you there.